Shopify Tutorial 101: How to Set Up a Shopify Store in 2025

Is It Hard to Set up Shopify Stores?

No, it isn’t. Shopify is a hosted eCommerce platform that lets you set up, manage, and grow your online store with no coding required. Whether you're selling physical, digital, or dropshipped products, Shopify is built to grow with you. Want to explore its pros and cons before diving in? Check out our full Shopify review. 

Now, back to our main topic - Shopify tutorial for beginners, let us walk you through everything from Shopify basic to advanced settings. You will get to:

• Know how to plan for an online store if you are new to this market.
  
• Follow 4 stages in Shopify store setup: 
  
  • Create a Shopify account and choose a plan: Sign up, choose a plan, and set up your domain.
    
  • Basic Shopify store setup: Add products, create collections, add pages, customize theme, install app,s and set up general.
    
  • Advanced Shopify store setup: Set up shipping, payment, sales tax, store policies, and Google Analytics.
  • Test and launch Shopify store: Check before launch and go live.

What Are the Shopify Basics You Need to Know?

At its core, Shopify is a cloud-based eCommerce platform that helps you create and manage your own online store effortlessly. From adding products and processing payments to handling orders and marketing, Shopify gives you all the tools you need to run an online business in one place. 

To use Shopify, you’ll pay a monthly subscription based on your store’s size and needs. Every plan includes secure hosting, 24/7 support, customizable themes, access to the Shopify App Store, and all the essential tools in your dashboard to manage products, shipping, payments, and more.

Here’s a quick look at the main Shopify pricing plans:

• Basic: Great for individuals and new businesses.
• Shopify: Best for small teams with growing needs.
• Advanced: Built for high-volume sellers with advanced features.
  
• Plus: Enterprise-level solution with custom features and automation.
  

💡 Note: Shopify’s pricing may vary depending on your region due to currency and market conditions.

What to Prepare Before Starting with Shopify?

Before jumping into the Shopify store setup, you need to choose the right products to sell, plan your store structure, and pick a strong brand name with a matching domain. Getting these essentials in place early will help you avoid setup issues and launch your Shopify store with more confidence.

Choose What Products to Sell

Choosing the right products is the foundation of your Shopify store. Think about your budget, time, resources, and store models that work for you.

Here are the four common product types in Shopify for beginners: 

• Dropshipping: You don’t need to hold inventory, a supplier will ship products directly to customers instead. This selling model is cost-effective and low-risk to start, but profit margins can be lower due to competition.
  
• Handmade products: Great for unique, personal items. This brings higher profit margins and unique branding, but requires much time and effort to produce and manage inventory. 
  
• Digital products: This type includes eBooks, online courses, and software. No shipping costs, high profit margins, and high scalability, but you’ll need strong marketing to compete.
  
• Branded merchandise: Sell private-label or print-on-demand items. It allows for customization and brand identity, but can have higher upfront costs.
  

Before deciding what to sell, using tools like Google Trends, Statista, or Shopify’s Market Research to research market demand and competition. Focus on niche products or create bundles to stand out. For more ideas, explore our full guide on what to sell on Shopify.

Plan Your Store Structure

A well-organized, intuitive layout improves the user experience and supports your store’s SEO performance. Planning your structure early also speeds up the store setup process.

• Plan essential pages: Homepage, category (collections), product pages, cart, and checkout. Make sure each page has clear navigation with top-level categories, product filters, and strong call-to-action (CTA) buttons.
  
• Use keyword-rich titles and URLs: Use SEO-friendly page titles, URLs, and meta tags throughout the store.
  
• Link related products and content internally: Connect related products or pages to guide users and improve site crawlability. 
  
• Add an HTML Sitemap: Help search engines index your pages and improve site accessibility.
  

Pick a Brand Name 

Your brand name is the first impression customers get. A great brand name should be easy to spell, unique, and relevant to your niche. Avoid names that are too generic or hard to pronounce.

A strong name reflects what you sell and who you sell to. Try one of these simple formulas:

• [Product] + [Benefit]: e.g. FitTrack (fitness tracker)
  
• Made-up words or blends: e.g. Glossier (glow + dossier)
  
• Minimalist style: e.g. Gymshark, Allbirds
  
• Descriptive with a twist: e.g. Death Wish Coffee
  

Brainstorm name ideas based on your products or values, and think about your niche, audience, and long-term vision. Use Shopify’s free Business Name Generator if you need inspiration. Once you’ve got a few options, check domain availability and make sure the name isn’t already trademarked.

Shopify Tutorial: How to Set Up a Store Step by Step?

This Shopify tutorial will guide you through everything step by step - so you can learn how to use Shopify, set up your store, and start selling confidently.

Create a Shopify Account and Choose Plan 

Create a Shopify Account

First of all, you need to have a Shopify account to start all the work behind. 

To create an account:

Visit Shopify.com and click Start free trial.

• Choose your country and the sign-up option.

• Enter your account information. You’ll need to provide this information:

  • Your Email/Google/Facebook/Apple ID’s address and password

  • Your country or region

  • Your store name
• Then, answer all the onboarding questions so Shopify can get to know you better and provide guidance and support tailored to your needs. During this, Shopify will ask about common business challenges, such as:
  
  • Your business model and what kind of products you’ll sell 
    
  • Your main selling channels (e.g., online, in-store, social media)
    
  • Your experience with eCommerce or previous online selling
    
  • Your business goals and target audience
    
  • Tools or integrations you plan to use

At the end, pick a plan that you want to try, or simply click Skip, I’ll decide later to get free trial in 3 days. When finish the 3-day trial, you can choose a plan with $1/month for the first 3 months.

Now, you’ve successfully created a Shopify account and access to the main dashboard. Here you can see a checklist by Shopify to make sure your setup journey is comprehensive. You can tick the box after each step to mark your process.

Choose Your Shopify Plan

To ensure your store stays active beyond the free trial, you’ll need to select a Shopify plan. Choosing a plan also unlocks access to some key features like payment processing, custom domains, and checkout settings. Read about them carefully and get the plan that suits your business.

To pick a plan for your store:

• Head to Plan in Settings > click Choose Plan. 

• Click Select under your preferred plan > fill in your payment information > click Subscribe to finish.

💡 You can save 25% when you pay annually on Basic, Shopify, and Advanced plans. 

Set Up Your Store’s Domain 

A custom domain helps build trust with customers, makes your store easier to remember, and boosts your credibility.

Your domain name should be simple, memorable, and clearly represent your brand. Avoid using numbers or hyphens, and try to stick with well-known domain extensions like “.com” or “.store”. If you haven’t picked one yet, you can search and register directly through Shopify or buy from a domain registrar like GoDaddy or Namecheap.

To connect a domain to your Shopify store:

• Go to Settings > navigate to Domains.
  
• Choose one of the following:
  
  • Click Buy New Domain to purchase a domain from Shopify.
    
  • Click Connect Existing Domain to link one you already own. If connecting an external domain, follow Shopify’s instructions to update your DNS settings.

Once connected, set your custom domain as the primary domain to make it the default URL customers see.

Basic Shopify Store Setup 

Add Your Products

Your products are the heart of your store. This is where you start turning your store idea into a real shopping experience. It's important to complete this step early, because several of Shopify's settings such as shipping, checkout, and store design depend on having products already in place. 

The details that you provide for a product affect the way the product is displayed and organized. It also helps customers find them more easily. You can add products in two ways:

• Manually: Best for small inventories or new stores.
  
• Importing via CSV file: Ideal for bulk uploads. A CSV (Comma-Separated Values) file is a spreadsheet format that includes product details like title, description, price, and images. View sample CSV.
  

To easily set it up, follow our Shopify tutorial on how to add products to Shopify.

If you're building a dropshipping or print-on-demand store, Shopify has a collection of recommended product-sourcing apps to help you find and import products with just a few clicks. 

In the field Find products to sell > click on Browse product sourcing apps to explore popular tools like DSers, Printify, or Spocket that can save you tons of setup time.

💡 Tip: To make your store look clean and professional, keep your descriptions and images of all products consistent in tone, format, and style.

Create Your Collections

Now that you’ve added your products, it’s time to organize them. Think of collections as your store’s departments - like "New Arrivals," "Best Sellers," "Men’s Shirts," or "Gift Ideas." Organizing your products this way improves navigation and helps boost conversions by showing the right products to the right customers.

To create product collections in Shopify:

• Go to Products > choose Collection > click Create collection.

• Enter a collection name and optional description that tells customers what the group is about.
  
• Choose your collection type:
  
  • Manual Collection: Add products one by one. Great for seasonal campaigns or curated lists. Learn to create manual collections here.
    
  • Smart Collection: Let Shopify group products for you based on rules like product title, tags, price, or inventory. For example, automatically include all products tagged "summer”. Learn to create smart collections here.
    

💡 Tip: Most Shopify stores use a mix of both manual and automated collections to manage seasonal, featured, and dynamic categories.

• Then, add a title, description and URL handle to improve SEO and see how this collection might appear in a search engine listing.

After selecting products to your collection:

• Choose where to publish your collection 
  
• Add an image to finish.

Add Essential Pages

As part of your Shopify store setup, it's important to include essential pages that build trust and provide key info to your customers. While Shopify automatically creates your homepage, checkout, and product pages, there are a few more pages every store needs to look complete and professional:

• About Us: Share your brand story, values, and mission to create connection.
  
• Contact Us: Provide customer support details and make it easy for customers to reach you. See the best Shopify Contact Us page examples and templates for reference.
  
• FAQs: Answer common customer questions to reduce support time.
  
• Privacy Policy & Terms of Service: Build credibility and stay legally compliant.
  

For each page, use a simple structure: Clear headline, short paragraphs, and user-friendly language. 

Curious about more pages ideas? Check out our full guide on Shopify pages.

To create pages for your store:

• Go to Online Store > choose Pages > click Add Page.
  
• Entering the page title and content > edit the search engine listing > choose a template for the page you’re about to create. 
  
• Click Save to finish.

💡 Bonus Tip: If your store isn’t ready to be fully public yet, or if you want to limit access to your team members only - add password protection. Learn our Shopify tutorial to create Shopify password protect page here.

Choose and Customize Your Theme

Now that your products and collections are in place, it's time to give your store a look and feel that matches your brand. A theme controls your store’s layout, style, and overall appearance. 

Shopify offers both free and paid themes, so whether you're launching on a budget or looking for premium features, there's something for everyone. The default Dawn theme is simple, clean, mobile-friendly, and great for Shopify for beginners. But if you want something tailored to your niche or branding, explore other options in the Shopify Theme Store.

When choosing a Shopify theme, here are a few things to consider:

• Customization flexibility: Make sure the theme supports the design flexibility and content layouts you need.
  
• App compatibility: Check whether the theme works well with apps or tools you plan to use.
  
• Developer reputation: Consider themes from trusted developers with reliable support.
  
• User reviews and demos: Preview live demos and read user feedback before committing.
  

Taking the time to choose the right theme upfront can save you hours of rework and improve your store’s long-term performance. One top-rated option is the Minimog theme - perfect for fashion, beauty, pet, or home & garden stores. It’s trusted by the Shopify community with 4.9/5 stars rated, and available to try free.

To browse and add other themes:

• Go to Online Store > choose Themes from your Shopify Admin.

• Scroll down to find Popular Free Themes or click Explore More Themes. To browse the full catalog, click Visit Theme Store.

• In Shopify theme, choose a theme you want to use and click Try theme if it’s a paid theme to see how it applies to your store and products. When you make your decision, click Buy next to the theme to purchase it.

You can also add a theme to your Shopify store by uploading a theme zip file or connect the theme from GitHub. Just simply click Add theme in the Theme library section, select the option, and follow the instructions to import theme.

To start customizing your theme:

• Click Customize next to your installed theme to open the Theme Editor.
  
• In the control panel at the left of your screen, find the relevant setting field to adjust your colors, fonts, layout, and homepage sections. 
  
• Use drag-and-drop blocks to personalize the look of your homepage, collection pages, product pages, and more.
  
• Add a logo, update your navigation menu, and preview how your store appears on desktop and mobile.
  

💡 Use consistent branding elements like color schemes and fonts to build a professional and memorable shopping experience. For more ideas and a detailed guide on customizing your store, read the Shopify tutorial on Shopify website customization.

For deeper layout control, use the Foxify Smart Page Builder to build stunning and high-converting Shopify pages with drag-and-drop ease, no coding skill needed!

📝 Tip: You can build trust and encourage shoppers to make decisions by adding a customer’s review section to your store. See our Shopify tutorial on how to add reviews to Shopify store for reference.

Install Must-Have Shopify Apps

Think of Shopify apps as plugins that help expand your store’s functionality without needing custom code. They can automate tasks, boost marketing, improve design, and help you grow faster with less effort.

Every store has different needs, but here are a few essential types of apps most beginners can benefit from:

• Page Builders: Create pages with drag-and-drop tools and flexible customization. Great for landing pages, homepages, and more.
  
• SEO Tools: Help optimize your content for search engines to attract more traffic.
  
• Email Marketing: Grow your customer list and send campaigns that convert.
  
• Conversion Boosters: Tools like live chat or popups to help you close more sales.
  

To install the Shopify app:

• Go to Apps in your Shopify Admin.

• Click All recommended apps to browse or search for specific apps based on your needs.
  
• Once you find an app you need, click Install and follow the instructions to download the app.
  

Here are our recommended apps for beginners:

• Page Builders: Foxify, PageFly, EComposer.
  
• SEO Tools: Avada SEO Image Optimizer, Yoast SEO, Plug In SEO.
  
• Email Marketing: Klaviyo, Mailchimp.
  
• Conversion Tools: FoxKit, Tidio Chat, TrustPulse.
  

Stick to apps with high reviews, active support, and regular updates. Don’t overload your store with unnecessary apps. First, start with the basics, then expand as needed.

💡 Explore our review on 22 Best Shopify Apps to Increase Sales to pick the app that fits your store best. 

Set Up General Store Settings

After creating a storefront visual, you need to check out the general operating setting for your store.

To start setting up your store:

• Go to Settings > General from your dashboard.

• Fill in your store information such as store name, business email, phone number, and physical address. This information will appear on customer receipts, invoices, and email notifications. 
  
• Set your preferred unit system, default weight unit, currency and time zone to ensure orders, payouts, and reporting align correctly with your region.
  
• Other further set up:
  
  • Order ID Format: Customize your order number prefix or suffix (e.g., #1001 becomes ORD1001) to help with internal tracking.
    
  • Order Processing: Configure how orders are handled post-purchase, such as automatically fulfilling items or capturing payments.
    
  • Brand Assets: Upload your store’s logo, favicon, and checkout banner. These assets help reinforce your brand across your storefront and emails.
    
• Click Save to finish.

Keeping these settings accurate ensures smooth operations, clear communication with customers, and a consistent brand identity.

Advanced Shopify Store Setup 

Set Up Shopify Shipping Options

Shipping is a vital part of your eCommerce operation, and Shopify gives you the flexibility to create shipping strategies that suit your products, audience, and location. Shopify supports both domestic and international shipping, allowing you to define shipping zones, methods, and pricing based on regions or product types.

Depending on what and where you’re shipping, you can choose from popular Shopify shipping methods:

• Free Shipping: Great for boosting conversions and reducing cart abandonment.
  
• Flat Rate Shipping: A fixed shipping fee, regardless of order size or destination. 
  
• Carrier-Calculated Shipping: Shopify integrates with USPS, FedEx, DHL, UPS, and more to show real-time shipping rates.
  
• Local Delivery or Pickup: Perfect for local businesses. 
  

To better understand shipping methods and settings progress, follow our detailed Shopify tutorial on how to set up shipping on Shopify.

Set Up Payment Methods

Setting up payments is one of the most important steps in launching your Shopify store. 

To set up your payment method:

• Go to Settings > Payments.
  
• Choose the payment provider you want to integrate into your store, from Shopify Payments, PayPal, or other third-party gateways. Select what’s available in your country and aligns with your business model.

If you are eligible for Shopify Payments:

• Click Activate Shopify Payments button.
  
• Submit the required details and follow the steps given under Complete account setup.

If you are NOT eligible for Shopify Payments:

• Select and activate other payment providers by going through the setup processes for each. 
  
• In Payment Providers > click Choose a provider > pick a third-party payment provider > click Install to finish. 
  
• After installing app > click Return to go back to Payments setting. 

Within your active gateway, enable specific payment methods like credit cards, PayPal, Apple Pay, or local wallets. Enable only those relevant to your customer base.

In your Payments settings, Shopify also provides advanced configuration options. Here's a quick guide to each part:

• Payment capture method: Choose between automatic and manual capture of payments. Auto-capture charges the customer as soon as they complete the checkout. Manual capture gives you time to review orders before charging - helpful for custom or made-to-order products.

• Manual payment methods: Enable offline options like Cash on Delivery, Bank Transfer, or create a Custom Method. These are useful for local deliveries or regions with limited digital payment access.

• Payment method customizations: Customize the payment instructions that appear during checkout by using a third-party app. This helps reduce confusion for customers choosing manual methods. 

• Gift card expiration: If you're selling digital gift cards, set expiration rules here based on local regulations. Some regions require gift cards to remain valid indefinitely.

• Apple wallet passes: Customize how your store’s gift cards and order confirmations appear in Apple Wallet for a more branded and professional customer experience.

⚠️ Reminder: Always double-check that your selected payment options align with your business needs and local legal requirements. Update these settings as your store grows. Remember to run a test transaction to ensure your setup works before launching your store.

Shopify supports a wide range of payment methods to suit your needs, including:

• Shopify Payments: This is Shopify’s built-in gateway that allows you to accept credit cards, Apple Pay, Google Pay, and more without any third-party setup. The credit card processing rate ranges from 2.4% to 2.9% + $0.30, depending on your plan. However, it's only available in select countries.
  
• PayPal: A trusted and widely used method. If you're selling in the U.S., the fee is 2.9% + $0.30 per transaction. For international sales, expect to pay around 4.4% + a fixed country-based fee. Be sure to check PayPal’s latest fee policy for your country.
  
• Third-Party Providers: Choose this option if Shopify Payments isn't available in your country. Shopify integrates with gateways like Stripe, Authorize.net, and many local providers. Processing fees vary by provider and may include extra charges.
  
• Manual Payment Methods: Useful for B2B, local delivery, or areas with limited digital payments. Includes bank deposits, money orders, cash on delivery (COD), or custom payment methods in your admin.
  

⚠️ Important: Make sure to check if your preferred payment gateway charges transaction or currency conversion fees. Learn more about Shopify payment methods to see what fits your needs best.

Set Up Shopify Sales Tax

Taxes may not be fun, but they’re essential. When selling online, you're responsible for collecting and paying sales tax, VAT, or duties based on your location, your customer’s location, and what you sell.

Shopify can automatically calculate sales taxes for many regions, including the US, Canada, the EU, the UK, Australia, and New Zealand. It pulls the latest tax rates based on your business and shipping addresses. You can customize the rules if needed, but Shopify aims to keep you compliant with local laws.

⚠️ Note: While Shopify provides tools to help with compliance, you're still responsible for making sure your tax settings are accurate. Always check with a tax advisor, especially when selling internationally.

To set up Taxes and Duties in Shopify:

• Navigate to Taxes and Duties in store Setting.
  
• In the shipping zone you’ve selected in Shipping and Delivery set up, find the region in the list to manage its tax settings. Shopify may enable automatic collection in supported countries.

📝 For U.S. merchants, Shopify uses a tax service to calculate rates automatically based on location. For other regions, you may need to manually enter VAT/GST rates.

• Enable collect duties and import taxes in Duties and import taxes if required by law in your region. For cross-border sales, enable pre-calculated import duties and taxes at checkout so your customers know the full cost upfront. Shopify partners with Avalara to handle this efficiently.

• If your business has complex tax needs or sells in multiple jurisdictions, add a third-party sales tax service, Avalara or Vertex.

• Finally, choose how you will charge your tax in Global setting.

💡 Good to know: Shopify keeps you updated on tax changes, but double-check your tax setup at least quarterly or when expanding into new markets.

Prepare Store Policies

Before you launch your store, it’s important to set clear policies to protect both you and your customers. Well-written store policies build trust, reduce misunderstandings, and provide a safety net when handling disputes or returns.

At a minimum, your store should include the following policies:

• Refund and return policy
  
• Privacy policy
  
• Terms of service
  
• Shipping policy
  
• Contact information
  

📎 Explore our Shopify tutorial and free template on Shopify return policy for reference.

To create and manage these policies:

• Go to Settings > Policies in your Shopify Admin.
  
• If your store allows customers to return the product on specific cases, turn on the return rules to simplify return management and setup.

• In the Return rules’s box, click Manage > click Turn on.

• Ticking in the box of the following policies about return accept time, shipping cost, restocking fee, final sale items… that best suit your business. Then click Save to finish.

Now, you’ll need to prepare to write your policies. If you haven’t written one yet, don’t worry, Shopify got you covered with their policy templates. 

• Select the policy you want to manage in the Written policies 
  
• Click Insert template to get the complete text, then adjust the information to suit your business.

Once you have completed the information, read it carefully and make sure that all policy documents are clear and easy to understand to avoid misunderstandings or confusion.

💡 Tip: If you’re not sure how to write your policies, check how similar Shopify stores in your niche have written theirs. Having transparent and customer-friendly policies helps reduce refund requests and increases buyer confidence. 

For a clear example of well-structured store policies, consider Levi's returns and exchanges policy. Their return policy is straightforward and customer-friendly to set proper expectations and build trust with customers.

Set Up Google Analytics

Every store should connect Google Analytics as part of their Shopify store setup. Google Analytics is one of the most powerful tools that shows how visitors interact with your site and helps you answer questions like: 

• Where are your visitors coming from?
  
• Which pages drive the most traffic and sales?
  
• How long do visitors stay on your site?
  
• Where are users dropping off in the purchase journey?
  
• What devices or locations are most common among your shoppers?
  

Together with Shopify analytics, they will give you a complete picture of your store’s performance and opportunities to improve.

To set up your Google Analytics account:

• Go to Google Analytics > sign in with your Google account.
  
• At the homepage, click Start Measuring > follow the prompt to set up your account and property.

• Create a Property for your store. If you're using Google Analytics 4 (GA4), select Web and enter your Shopify store URL and stream name to complete setup

• After setup, you’ll get a Measurement ID (looks like G-XXXXXXX), just copy it.
  

To connect Google Analytics to your Shopify:

• In your Shopify Admin > go to Apps > find Google & Youtube > install the app.
  
• In Settings > go to Apps and sales channels, click Google & Youtube > click Open sales channel.

• Click Connect Google account and follow the prompts to sync your Shopify store with GA4.

• After connecting the account, there will be a notice to ask if you want to set up Goole Analystic 4, click Get started.

• In Connect a Google Analytics property > paste your measurement ID > click Connect to finish.

Shopify will automatically pass events to GA4, including product views, add-to-carts, checkouts, and purchases.

Once this tool is connected, you’ll be able to track what’s working, what’s not, and where to focus your marketing efforts next.

📝 To learn more about tools and platforms that can help optimize site management and tracking, check out our article on Shopify integrations.

Test and Launch Shopify Store

Test Before Launching

You’re almost there! Before hitting that “Go Live” button, take the time to thoroughly test your store. It’s your last chance to fix issues before customers see them.

Here’s why testing matters: a broken checkout, a slow-loading page, or confusing navigation can turn potential buyers away. You’ve worked hard to set everything up - now make sure it all works smoothly. 

💡 Extra Tip: Shopify now includes built-in Shopify AI tools that help analyze your store and suggest improvements. Explore how to get profit from it in our article about Shopify AI.

But before you pop the champagne, make sure everything is truly ready to go live. A successful launch starts with the final checklist:

• Double-check your product listings, including pricing, images, and inventory.
  
• Review your store policies, ensuring clarity and accuracy for returns, shipping, and privacy.
  
• Preview your store on desktop and mobile devices to make sure your design looks clean, navigation works smoothly, and everything loads correctly. Double-check that banners, images, and fonts are responsive across screen sizes.
  
• Place a test order using Shopify’s Bogus Gateway. This simulates a real purchase and helps you ensure everything from the product page to checkout and confirmation emails is working as expected. Go to Settings > Payments > Manage > Enable test mode. Learn more about testing order in your store here.

• Confirm payment gateway functionality by testing different payment methods (credit card, PayPal, etc.) if possible. Make sure you receive the funds and customers receive order confirmations.
  
• Verify your checkout process is intuitive. Check the layout, payment steps, shipping options, and cart behavior. Look for any unnecessary friction or confusion. If you want to improve the checkout experience and boost conversion, explore our best Shopify checkout customization tactics.
  
• Ensure email notifications are sent and formatted correctly. Test notifications like order confirmation, shipping updates, and abandoned cart reminders. Go to Settings > Notifications to preview and test each template.

• Walk through the full order processing flow: From checkout to admin panel, confirm that orders appear in the dashboard, inventory is updated, and fulfillment steps are triggered properly.
  
• Check all Shopify apps you’ve installed. Ensure they're working smoothly and not disrupting your design, checkout, or page loading times. Disable and re-enable one by one if troubleshooting is needed.
  

In testing progress, you can refer to these best practices:

• Use incognito mode or different browsers for fresh tests.
  
• Ask a friend or team member to test for objective feedback.
  
• Keep a checklist so nothing is missed during the process.
  

🔗 Want more in-depth optimization advice? Check out our full Shopify tutorial on Shopify Optimization!

Launch Your Store

Congratulations, you’ve made it! After all the planning, building, testing, and tweaking - it’s time to hit that publish button and launch your store to the world.

Once your store setup is complete and you’ve chosen a Shopify plan, remove your store password by going to Online Store > Preferences > Store access and unchecking "Enable password" > Click Save.

And don’t just quietly go live - make some noise!

• Promote your launch on social media platforms like Instagram, Facebook, and TikTok.
  
• Send an announcement email to your list.
  
• Consider running ads to generate traffic and awareness.
  

You’ve just taken a huge step toward building your brand. Keep an eye on your analytics, customer feedback, and orders to continue optimizing your Shopify store for success.

Shopify Tutorial FAQ

1. How to use Shopify for beginners?

Start by creating a Shopify account and signing up for a free trial on Shopify. Use the Shopify dashboard to add products, choose a theme, set up and customize your store. Shopify’s user-friendly interface requires no coding knowledge, making it ideal for beginners. Follow these steps from creating collections to launching your store:

• Create an account
  
• Choose a plan
  
• Set up store’s domain
  
• Add products
  
• Create collections
  
• Add essential pages
  
• Choose and customize theme
  
• Install apps
  
• Set up general store settings
  
• Set up shipping options
  
• Set up payment methods
  
• Set up sales tax
  
• Prepare store policies
  
• Set up Google Analytics
  
• Test before launching
  
• Launch your store
  

2. How much does it cost to start a Shopify store?

Shopify plans start as low as $25/month (Basic), with a $1/month trial for the first 3 months. However, your total cost includes more than just the subscription — transaction fees also apply, depending on your plan and payment method.

If you use Shopify Payments, transaction fees are:

• Basic: 2.9% + $0.30 per online transaction.
  
• Shopify: 2.6% + $0.30 per online transaction.
  
• Advanced: 2.4% + $0.30 per online transaction. 
  

If you use external payment gateways, transaction fees are:

• Basic: 2% per transaction.
  
• Shopify: 1% per transaction.
  
• Advanced: 0.5% per transaction.
  

In total, the monthly cost for a store can be estimated by this formula:

Subscription fee + (transaction % x monthly revenue) + ($0.30 x number of transactions)

For example: 

• Store makes $1,000/month with 20 orders (Basic plan + Shopify Payments):
  $25 + (2.9% of $1,000) + ($0.30 x 20) = ~$60
  
• Store makes $10,000/month with 200 orders (Shopify plan + Shopify Payments):
  $65 + (2.6% of $10,000) + ($0.30 x 200) = ~$385
  

These estimates exclude costs for apps, themes, marketing, shipping, and international sales. As your store grows, upgrading to a higher-tier plan may lower your fees and improve ROI.

3. Can I sell on Shopify without inventory?

Yes! You can use dropshipping apps like DSers and Spocket, or print-on-demand services like Printful. These apps let you sell products without holding inventory - orders are fulfilled directly by your suppliers.

4. What are the best Shopify apps for beginners?

We recommend starting with these must-have categories:

• Page builders: Foxify, PageFly, EComposer.
  
• SEO tools: Yoast SEO, Plug In SEO.
  
• Email marketing: Klaviyo, Mailchimp.
  
• Conversion boosters: Foxkit, Tidio Chat, TrustPulse. 
  

These apps can help with design, marketing, and customer experience without overwhelming you.

5. How to set up Shopify payments?

Go to Settings > Payments to activate Shopify Payments (if it’s available in your country) and enter your business and bank details. Shopify Payments supports major credit cards, Google Pay, and Apple Pay. It also offers lower transaction fees compared to third-party providers.

6. How to set up Shopify shipping?

Navigate to Settings > Shipping and Delivery. Choose your shipping strategy, which is free shipping, flat rate, or carrier-calculated rates. Set up shipping zones, create custom shipping profiles if needed, and offer local delivery or pickup if applicable.

If you're looking to create a successful store, get in-depth Shopify tutorials, showcase products, and craft a winning sales strategy, follow the experts’ sharing at FoxEcom blog. You'll find valuable insights and support every step of the way!