Ecommerce Platform vs Marketplace: Why Platforms Win Long-Term?
The eCommerce platform vs marketplace debate is one of the most important decisions in online retail. In general, we see that: An eCommerce platform scales better in the long run...
Shopify Marketing Strategies 2026: Buyer Journey Comes First
What does it really take to market a Shopify store? Successful brands design their best Shopify marketing strategies around real shopping behavior — how people search, compare, and make decisions....
Best Boxing Day Marketing Tactics with Real-life Examples in 2025
Boxing Day is just around the corner. More than just a post-Christmas tradition, it’s a prime opportunity for eCommerce brands to make a real impact.
Conversational AI Ecommerce For Your Stores: What To Expect?
What do we know about AI commerce nowadays? It helps merchants increase sales by helping customers find what they want. It’s basically a “search to serve” flow. Let’s face it....
Inside Shopify ChatGPT Integration: The Future of AI Shopping
Do you know nearly 70% of online shoppers now use conversational queries like “What’s the best skincare set for dry skin?” instead of traditional keyword searches? That shift is exactly...
Best Festival Merchandise Ideas for 2026: Evergreen or Seasonal?
You’re not just looking for things to sell at festivals — you’re planning a product mix that actually makes money, not just memories. From our point of view, the best...
