What to Sell on Shopify? 12+ Top Selling Products for 2025

Wondering what to sell on Shopify to stand out in 2025? We’ve analyzed market trends to find the 12+ best things to sell on Shopify. These aren't just ideas. They're verified money-makers in hot categories:

• Beauty bestsellers: K-beauty skincare, lash enhancers
  
• Fitness must-haves: Smart water bottles, resistance bands
  
• Evergreen winners: Custom jewelry, subscription boxes
  
• Digital products: Canva templates, printable planners
  

Whether starting your first store or finding profitable products to scale, these 2025 product picks remove the guesswork. Ready to discover the full list?

Let's dive in!

Can You Sell Anything on Shopify?

You can sell almost anything with Shopify’s robust platform, such as physical goods, digital downloads, services, and subscriptions - though there are limits based on Shopify’s rules and the laws of the countries you’re selling in.

Shopify’s Acceptable Use Policy says no illegal stuff, no hate speech, and no fake products. Then, it depends on where you sell.  For example, if you’re targeting the US, you can’t sell guns, unapproved supplements, or some CBD products. In the UK, items like real fur from some animals or prescription medicines are a no-go. 

So, to sum up, “Can I sell anything on Shopify?” Not quite - but almost. You must ensure your products comply with all applicable laws and platform policies. Always verify regulations to stay safe. 

What Are 12+ Best Products to Sell on Shopify? 

1. Skincare 

Skincare is now a daily essential - not just for women but increasingly for men. Among the trending products to sell on Shopify, organic and clean skincare is leading the charge. Shoppers aren’t just looking for results anymore - they want products that reflect their values.

Over 65% of consumers seek eco-friendly brands, and more than half are willing to pay extra for sustainable, natural ingredients. This shift is reshaping the skincare industry and opening big opportunities for Shopify sellers.

Consumers care about brand values and sustainability more than ever. 

Glow Recipe is a great example. In 2023, the brand hit $300 million in revenue with cult favorites like the Watermelon Glow Niacinamide Dew Drops - products that are clean, cruelty-free, and vegan. Their success proves that organic skincare isn’t just trending - it’s thriving.

Watermelon Glow Niacinamide Dew Drops’s product page. Source: Glow Recipe

Here are some of the top vegan skincare products to sell on Shopify:

• Plant-based facial cleansers
  
• Organic face oils and serums
  
• Vegan moisturizers with SPF
  
• Clay or fruit enzyme masks
  
• Botanical toners and mists
  
• Natural lip balms and scrubs
  
• Eco-friendly skincare kits
  

Skincare is a strong fit for stores with a wide product range - thanks to its many variations and growing demand. If you're building a large catalog, you'll want to explore other high-performing categories too. Check out our full list of trending products for mega stores to find more ideas worth adding to your Shopify lineup.

2. Clothing

Clothing remains one of Shopify’s top-performing niches, thanks to its constant, year-round demand. But there’s a shift in the styles people prefer - athleisure.

Athleisure blends comfort and style, turning activewear like yoga pants, leggings, and gym shorts into everyday fashion. This trend is fueled by the rise of fitness culture and a more casual approach to dressing. Time ago, people had separate outfits for dining, art galleries, and streetwear. Today, those lines have blurred, and athleisure sits right at the center of that cultural shift.

Just look at the rising search interest for brands like Alo Yoga, which focuses on apparel for yoga enthusiasts. Terms like “gym shorts” and “ yoga leggings” also show consistent growth, proof that athleisure isn’t just a passing trend but a lasting force in fashion eCommerce.

Here are some trending products to explore in the athleisure niche:

• High-waisted leggings
  
• Seamless sports bras
  
• Joggers and sweatpants
  
• Lightweight hoodies and pullovers
  
• Gym shorts with pockets
  
• Breathable workout tanks
  
• Compression tops and bottoms
  

3. Jewelry

The jewelry market is big and growing fast. In 2024, it's worth $330 billion worldwide. Experts say it will keep growing 7% each year. For Shopify stores, jewelry is a top category, especially for gifts.

Google Trends shows that people search for jewelry all year long. Some popular searches: personalized jewelry searches have grown 90% since 2023, minimalist jewelry stays popular all year, and big spikes happen on Valentine's Day and Christmas. 

People love jewelry that feels personal. Here’s how to promote your jewelry on Shopify:

• Tell the story behind your pieces (like “handmade by local artisans”)
  
• Let buyers add names or special dates
  
• Share photos of real customers wearing your jewelry
  

Look at Mejuri - they made $200 million by selling simple, everyday jewelry directly to customers. Their secret? Great Instagram posts show real people wearing their pieces, which we call influencer marketing. 

An Instagram post showcased a genuine KOL promoting a product. Source: Mejuri

Top-selling jewelry products for Shopify stores: 

• Name necklaces 
  
• Stackable rings 
  
• Charm bracelets
  
• Hoop earrings 
  
• Men's chains 
  

4. Water bottles

Water bottles are a top-selling product on Shopify for good reasons. They are practical, eco-friendly, and mostly used by everyone. The global reusable water bottle market is growing fast and is expected to reach $11 billion by 2027.

Top keyword searches: Insulated water bottle and Smart water bottle are both showing steady growth. These keywords prove customers want durable, high-tech, and sustainable bottles.

Top brands & what they do right:

• Hydro Flask – Focuses on premium insulation and colors.
  
• Swell – Sells stylish, celebrity-approved bottles.
  
• Stanley – Went viral on TikTok for durable, large-capacity bottles. 
  

Their success comes from: Strong branding (recognizable designs), solving a problem (keeps drinks cold/hot for hours), social proof (influencers and reviews). 

If you’re wondering what kinds of water bottles to sell on Shopify, consider:

• Insulated stainless steel bottles – Keeps drinks cold/hot for 24+ hours.
  
• Smart bottles with hydration trackers – Connects to phones (a growing trend).
  
• Collapsible & travel-friendly bottles – Great for gym-goers.
  
• Custom-engraved bottles – Personalized gifts sell well.
  
• Kids’ water bottles – Parents always buy them.
  

💡 Tip: Boost your order value by selling bundles – think water bottle + straw cleaner + carry bag. Water bottles are a top product to sell on Shopify, tapping into trends like health, sustainability, and personalization. Start simple, test what resonates, and scale your successful combinations.

With FoxKit, the all-in-one upsell & cross-sell tool, you can easily create product bundles, offer free gifts, and maximize every sale – no coding needed!

5. Seasonal products 

Seasonal products are a smart way to boost sales on Shopify by tapping into what people want at the right time. Back-to-school, summer, or holiday seasons create natural shopping spikes - and sellers who plan ahead can win big. Smart merchants switch up their products with the seasons instead of chasing trends all year. 

In summer, high-profit items like portable fans, cooling towels, beachwear, sunglasses, and slippers sell fast as the weather warms up.

Slippers and swimming glasses are hot items for sale in summer. Source: Petites-pommes

🔎 Want to discover top-selling products on Shopify for the summer? Check out our article: 10+ Best Summer Products to Sell for even more ideas.

• Back-to-school (July - September) brings demand for items like custom notebooks, sturdy backpacks, and student-friendly tech accessories - great options to tap into while shoppers gear up for the new academic year.

School supplies. Source: Staples

• Then come the festive seasons - Christmas, New Year, and Valentine’s Day - where limited-edition items, personalized gifts, cozy apparel, or curated gift bundles take center stage.

Popular products to sell for Christmas. Source: Amazon

For the hottest festive season items to sell on Shopify, check out Best Festival Merchandise Ideas for fresh inspiration.

The key to success? Timing your launches and promotions right. So, if you’re asking, “What can I sell on Shopify to make money?” seasonal products let you plan a year-round calendar of drops that match what customers want. 

6. Workout gear

Workout gear continues to be one of the top-selling products on Shopify as more people embrace health-conscious lifestyles and home fitness routines. From beginners starting their wellness journey to fitness enthusiasts building home gyms, there’s a growing demand for high-quality, functional gear. 

Google Trends shows consistent interest in keywords like “resistance bands,” “yoga mats,” and “dumbbells”. 

Top workout gear to sell on Shopify:

• Resistance bands: A must-have for strength training and stretching.
  
• Adjustable dumbbells: Perfect for home gyms with limited space.
  
• Non-slip yoga mats: Essential for stability during yoga or pilates sessions.
  
• Compact home workout tools: Ideal for people looking to stay fit at home without bulky equipment.
  

7. Health supplements

The health supplement industry is booming, with 70% of adults now taking daily vitamins and supplements. This growing demand has created a $300 billion global market that expands 8% annually, making supplements one of the most profitable eCommerce categories today. With 60-80% profit margins, it’s a smart niche for Shopify sellers.

Ritual Vitamins’ homepage. Source: Ritual

Leading brands like Ritual Vitamins (100M+ revenue), AthleticGreens(1.2B valuation), and Olly Nutrition (acquired by Unilever) prove this market’s potential. Their success comes from clear differentiation.

• Ritual focuses on traceable ingredients.
  
• Athletic Greens offers an “All-in-one" formula marketed to biohackers.
  
• Olly targets younger buyers with gummy for Gen Z/Millennials. 
  

The supplement market favors science-backed products and clever marketing. Team up with nutritionists for trust, then use micro-influencers who outperform celebrities 3x in conversions. Done right, you’ll create a steady income from the wellness boom. Focus on one health issue first, then grow your range as you gain trust.

8. Digital products

When it comes to Shopify best selling products with low overhead and high profit margins, digital products are hard to beat. With Shopify, you can sell a wide variety of digital products like e-books, courses, and templates, all while avoiding shipping costs and storage space.

A great example of success in this space is Howtocakeit.com. This brand offers online cake-decorating courses, e-books, and printable templates. They’ve successfully built trust by leveraging founder Yolanda Gampp's expertise as a renowned cake artist. By combining free YouTube tutorials (with 5M+ subscribers) with paid courses and using limited-time offers to create urgency, they drive consistent sales.

Source: How to cake it

The top trending Shopify products chosen by merchants: 

• Printable planners (budget trackers, wedding planners)
  
• E-books (recipes, how-to guides)
  
• Online courses (photography, marketing, fitness)
  
• Design templates (social media kits, resumes)
  
• Stock media (photos, videos for creators)
  

9. Subscription boxes

Subscription boxes are one of the hottest eCommerce trends, offering a steady stream of recurring revenue and building a loyal customer base. Consumers love the convenience of receiving curated products regularly. By 2028, online subscription services are expected to reach a massive $2.3 trillion, making this one of the most trending products to sell on Shopify.

Take Magic Spoon, a cereal subscription box that turned into a $100M brand. They did:

• Solving a problem – Healthy, tasty cereal for adults
  
• Smart branding – Nostalgic yet modern packaging
  
• Subscription model – Auto-deliveries = steady sales

Magic Spoon sells cereals. Source: Magic Spoon

A list of the top 10 subscription box products to sell on Shopify in 2025: 

• Specialty coffee
  
• Milk
  
• Diaper
  
• Gourmet tea blends
  
• Organic snacks
  
• Vitamins
  
• Meal prep kits
  
• Men’s grooming essentials
  
• Kids’ educational toys
  
• Candle 
  

10. Scented candles & essential oils

Scented candles and essential oils are rising stars among the best products to sell on Shopify, driven by consumers’ growing focus on self-care, relaxation, and home ambiance. In today’s fast-paced world, more people are carving out time for wellness rituals - whether it’s a calming bath with lavender oil or lighting a soy candle to unwind after work. 

Candles with scents like country pear, fresh-cut herbs

The Google Trends chart for the search term “scented candles” from January 2023 to January 2025 shows a clear seasonal pattern. Interest typically rises steadily in the second half of the year and peaks during the holiday season, around November and December. This aligns with gifting occasions, colder weather, and a higher demand for cozy, mood-setting home products.

Top product ideas to sell in this niche: 

• Soy or coconut wax candles
  
• Essential oil blends for sleep, focus, or stress relief
  
• Aromatherapy starter kits
  
• Personalized candles with custom scents or labels
  
• Seasonal scent collections (e.g., pumpkin spice, pine, citrus)
  
• Reed diffusers and roll-on oils
  
• Luxury candle gift sets
  
• Monthly subscription boxes
  

11. Phone accessories

Phone accessories rank among the best-selling products on Shopify for good reason. With over 6.8 billion smartphone users globally, demand for cases, chargers, and tech gadgets keeps growing. The interest in top searches, phone cases, and fast chargers has been stable during the last 2 years.

Top phone accessories to sell: 

• Protective cases
  
• Screen protector
  
• Chargers and cables
  
• PopSockets/rings
  
• Camera lenses
  

12. Sustainable items 

Today, people care deeply about the environment, driving a shift toward eco-friendly, sustainable products to protect it. 

Take reusable shopping bags as an example: search trends show steady demand over the past two years, proving green products remain a lasting favorite.

Top sustainable Shopify products to sell:

• Reusable water bottles
  
• Eco-friendly cleaning supplies
  
• Organic cotton apparel
  
• Bamboo utensils & straws
  
• Beeswax food wraps
  

13. Men’s grooming kits

The men’s grooming industry is booming, with a market size of $61.62 billion in 2024, projected to reach $64.63 billion by 2025 and $85.53 billion by 2032 (4.08% annual growth). This proves men’s grooming is a long-term opportunity for Shopify sellers. 

Why? More men are prioritizing skincare, beard care, and personal appearance, seeking simple, hassle-free solutions. This has made all-in-one grooming kits among Shopify best-selling products.

Harry’s, a D2C leader, generated $300M+ in 2023 through strategies like. 

• Subscription model (ensuring repeat purchases)
  
• Clean, minimalist branding (appeals to modern men)
  
• Razor + skincare bundles (convenience sells)

Source: Harry’s

Why this works:

• Recurring revenue (products like shaving cream run out)
  
• Gift appeal (holidays, Father’s Day, birthdays)
  
• Easy to market (#MensGrooming has 8B+ TikTok views)
  

14. Home decor and furniture 

Home decor and furniture are some of the best products to sell on Shopify, driven by steady market growth and high online demand. The US online furniture market is projected to reach 118 billion dollars by 2027, fueled by trends like remote work and home improvement.

Consumers invest in stylish sofas, storage solutions, and home décor that combine comfort with aesthetics. Shopify’s features - such as 3D models and AR product previews - make it easier to showcase these high-ticket items.

Lulu and Gorgiea new arrival products. Source: Lulu and Gorgiea

With strong profit margins and consistent demand, home decor and furniture products offer long-term potential for merchants looking to scale online.

How to Choose the Best Products for Shopify? 

Choosing the right products to sell on Shopify is key to building a successful eCommerce store. Here are some strategies to help you pick the best products:

Analyze trending products on marketplaces

Analyzing trending products on marketplaces like Amazon, eBay, Etsy, or AliExpress helps you identify popular items that have a strong consumer demand. By looking at what’s trending or best-selling, you can gauge interest before committing to sourcing a product.

How to do it:

• Check best-seller lists: Explore the "Best sellers" or "Trending products" sections on these platforms.
  
• Read customer reviews: See what customers are saying about trending products to gauge demand and satisfaction.
  
• Use marketplace analytics tools: Tools like Jungle Scout or Helium 10 can provide insights into top-selling items on Amazon.
  

Tip: Focus on products that are currently in demand but are not overly saturated, allowing you to capture a piece of the market.

Best selling computers and tablets in the electronics category on Amazon

Use Google trends

Google Trends can show you the search volume for specific products or keywords over time. This allows you to understand whether interest in a product is growing, seasonal, or declining.

Source: Google trends

How to do it: 

• Search for keywords: Enter product-related keywords into Google Trends to see their popularity over time.
  
• Compare multiple products: Use Google Trends to compare different product ideas to see which one has the most consistent or upward-trending interest.
  
• Look for geographical data: Analyze where the demand is coming from to target specific markets effectively.
  

Tip: Look for products that have steady or rising interest rather than those that have already peaked and are on the decline.

Use product research tools

Use product research tools to uncover data-driven insights that help you decide what to sell on Shopify with confidence. These tools analyze trends, market demand, competition, and profit potential, saving you hours of guesswork. 

Platforms like Spocket and Oberlo make it easier to discover trending items and source them quickly. 

Tip: Focus on products that align with your niche and offer healthy profit margins. Don’t forget to research the competition to see where you can stand out and add value - finding that sweet spot can make all the difference in building a successful store.

Best Items to Sell on Shopify - FAQs

What can you sell on Shopify?

You can sell nearly anything on Shopify, but some items are off-limits based on Shopify’s rules and local laws. For example, in the United States, you can’t sell guns, bullets, explosives, or fireworks. In Australia, things like prescription drugs and strong laser pointers are banned. So, always check that your products follow these rules to keep your online store legal and trusted. 

What is the most profitable product to sell?

Here are some product categories known for their substantial profit margins:

• Digital products (profit margins: 70% to 95%): Minimal production and distribution costs; products like e-books and online courses can be sold repeatedly without additional expenses. 
  
• Subscription-based products (profit margins: 40% to 60%): Provide a steady, recurring revenue stream; foster long-term customer relationships and predictable income. 
  
• Customized items (profit margins: 45% to 60%): Allows for premium pricing due to personalization.
  

What to sell on Shopify dropshipping?

You can dropship almost anything on Shopify. Hot items right now are resistance bands (thanks to the home workout craze), eco-friendly water bottles (sustainability focus), pet toys (rising pet ownership), and smart home decor (tech-savvy buyers).

Check the competition to find your edge, and team up with trusty suppliers for quality and fast shipping. 

What are the best selling niches on Shopify?

Top-selling Shopify niche ideas include:

• Health & wellness (supplements, fitness gear)
  
• Beauty & skincare (cosmetics, anti-aging)
  
• Home & garden (furniture, décor)
  
• Fashion & accessories (clothing, jewelry)
  
• Pet products (toys, grooming)
  
• Tech & gadgets (smart home, wearables)
  
• Eco-friendly products (sustainable goods)
  

The final answer to your question, “What should I sell on Shopify?”  The possibilities are nearly endless! You have plenty of profitable choices, from best-selling categories like health supplements to popular options like subscription boxes.

Choose trending items that match what people want and use Shopify’s helpful tools to boost your sales.

For expert guidance on finding other what to sell on Shopify and scaling your store, check out the FoxEcom blog for proven strategies and insider tips.