How to add reviews to Shopify stores: Detailed Guidance & Useful Apps

How to add reviews to Shopify stores: Detailed Guidance & Useful Apps

Product review is the most popular type of social proof and also the most potent type in the realm of e-commerce, as 92% of consumers now read at least one online company review before making a purchasing decision. 

How to add reviews to Shopify stores to build trust and boost sales? And how to import reviews from AliExpress? Let’s find answers to your questions and concerns about customer reviews in this article!

How to add product reviews on Shopify in 3 simple steps

1. Choose a product review app

As Shopify doesn’t have a built-in feature for customer reviews, you must use a product review app to add customer reviews and review forms to your stores. 

Previously, many merchants used the native app of Shopify - Product Reviews app to add reviews to their stores. However, Shopify has delisted its Product Reviews app since September 2023 and will officially sunset it in Jan 2024. Thus, it’s urgent for merchants to find alternatives for this app. 

Understanding this need, we’ll advise you on choosing a product review app and curate some top-rated for you in this article. 

How to choose the best Shopify review app

First, to choose the best Shopify review app for your store, you need to consider these factors:

  • Price: Different apps offer various pricing tiers, often correlated with the features they provide. Determine your budget and the scale of your business to find an app that aligns with your financial resources. While cost is a consideration, it also factors in the value the app brings to your store in terms of increased sales and customer engagement.
  • Features: Different businesses require different features. Evaluate whether the app aligns with your goals, such as collecting and displaying reviews, photo and video integration, and options for collecting reviews on multiple platforms. If you're running a niche store, ensure the app supports industry-specific features that cater to your target audience.
  • Support and updates: Consider the level of customer support provided by the app's developers. Timely assistance can be crucial when you encounter any issues or need guidance during setup. Additionally, check if the app receives regular updates to ensure compatibility with the latest Shopify updates.

Top 3 Shopify reviews apps to add reviews to Shopify

Based on the aforementioned criteria, we curated the top 3 Shopify product review apps for you

1. Judge.me (5.0/5.0 - 19,200 reviews)

judge me product review app

You can easily find many Shopify product review apps on the Shopify App Store, but Judge.me has been known as the best Shopify review app so far. The rating and the number of positive reviews speak for the quality of this app - a 5/5 Star Rating with more than 19,000 reviews. 

Pros:

  • Robust Features: Judge.me offers a wide range of features, including review carousels, Q&A, email automation, and social sharing. This comprehensive set of tools can help you gather and display reviews effectively.
  • Customization: The app provides extensive customization options, allowing you to tailor the appearance and feel of the review widget to match your brand's aesthetics.
  • User-Friendly Interface: Judge.me is known for its user-friendly interface, making it easy for both you and your customers to use.
  • Excellent Customer Support: The app is renowned for its outstanding customer support. They are responsive and helpful, ensuring that users have a smooth experience.
  • Moderation and Spam Control: Judge.me offers a moderation feature to prevent spam or inappropriate content from appearing in your reviews.

Cons:

  • Pricing: While Judge.me offers a free plan with basic features, some advanced features require a paid subscription. The pricing can be on the higher side for smaller businesses.

Tips: Judge.me offers 45 days of free trial for FoxEcom users, get the code and try Jude.me now!

2. Loox (4.9/5.0 - 14,000 reviews)

Loox

If your store products need more emphasis on visual content more than traditional reviews, Loox is the go-to choice for you! Being one of the best Shopify review app in the Product Reviews category in the Shopify App Store, Loox also offer many other exclusive features. 

Pros:

  • Visual Content Focus: Loox excels in showcasing visual content in reviews. It allows customers to submit photos and videos with their reviews, which can significantly enhance the credibility and appeal of your products.
  • Customizable Widgets: The app provides customizable review widgets that can be seamlessly integrated into your store's design.
  • Email Review Requests: Loox allows you to automatically send email review requests to customers, making it convenient to collect feedback.

Cons:

  • Limited Free Plan: Loox offers a limited free plan with basic features. More premium features such as Instagram integration and advanced customization, are only available with a paid subscription.

Tips: If you want to give Loox a try, we have a 30-day free trial code for you. 

3. Ali Reviews (4.9/5.0 - 13,700 reviews)

Ali reviews

Ali Reviews is the most popular Shopify product review app among dropshippers and businesses that source products from AliExpress. Its quality is also top-notch as over 13,000 users have praised this app. 

Pros:

  • Integration with AliExpress: Ali Reviews specializes in importing product reviews directly from AliExpress, which can be especially useful for dropshipping businesses sourcing products from AliExpress.
  • Automated Review Requests: The app offers automation features for sending review requests to customers, which can save time and increase the likelihood of receiving feedback.
  • Budget-Friendly: Ali Reviews is budget-friendly and offers a free plan, making it a cost-effective choice for small businesses.

Cons:

  • Limited to AliExpress: While integrating with AliExpress is a significant advantage, it may not be suitable for businesses that source products from other suppliers or have a broader product range.
  • Limited Customization: Compared to Judge.me or Loox, Ali Reviews offers limited customization options, making it challenging to match the review display with your store's branding.

Tips: You can try Ali Reviews for free in 30 days with the exclusive code from FoxEcom. 

2. How to add reviews to Shopify

Now that you have a powerful Shopify product review app, how to add product reviews to Shopify?

Add reviews to Shopify using a Shopify theme

Unlike vintage themes with old structure, Shopify’s Online Store 2.0 themes like Minimog with sections on every page and app support, enables you to add reviews to Shopify effortlessly without using code. You can follow this step-by-step guideline on adding reviews to Shopify stores.

Go to the Online Store on the Shopify Dashboard and click  “Customize” your theme. In the theme editor, you can add reviews and the review form as a section or a block; it depends on your theme. 

customize theme

Depending on the apps you use, you can add a review section in many different places. While some apps allow you to create a review section/block on the product page and product section only, some apps allow you to add this section everywhere in the customers’ journey, from the homepage to the checkout page. Thus, you should check the availability of this feature before creating your review section.

After knowing where you can add a review section, you can follow these steps to add review section:

  • In the theme editor, navigate to the product template where you want to add the review and review form section 
  • Click Add section / Add block
  • From the section menu, in the Apps section, choose Review section from your product review app to add 
  • Click Save 

add review with theme

Add reviews to Shopify using Shopify page builder  

If you’re building a store with a page builder, it’s even easier to add reviews to Shopify stores as it often offers more customization and flexibility. 

Although different page builders have different user interfaces, adding reviews to Shopify stores sees little difference.   

You can refer to some simple steps to add a review section to your store with Foxify Smart Page Builder and adapt it to your current app. 

  • Go to app Dashboard, and choose the page you want to customize
  • In the app editor, choose the app extension block you want to add: Add Section => Extension
  • Choose the Review section from your product review app to add to your page

add review by app

Foxify integrates seamlessly with top-notch Shopify product review apps so you can use any product review app to add reviews to your Shopify stores. 

3. Customize your product review section

After you create a review section, you need to customize it to make sure that it works seamlessly with your store and aligns with your brand.

Customize Review section with Minimog

Minimog allows you to customize heading text, color, padding, and more of your review sections to align them with your brand identity and fit the best position where it's displayed, thereby, increasing brand awareness and streamlining customers' browsing process.

customize review section

Pro Tips

  • Engage customers with the heading of the reviews section: The heading text not only can give your customers a signal to the review section, but also can engage customers, spark their curiosity, and set the tone for their browsing experience. Thus, you should customize it to convey the essence of your brand, encouraging customers to read and leave reviews. 
  • Here are some examples of engaging heading text for the Shopify reviews section: 

    "Share Your Thoughts!"

    "Customer Stories: What Our Shoppers Say"

    "Your Voice Matters – Write a Review"

  • Add a festive touch to your review section: The holiday season is coming beyond the regular brand presentation, so consider injecting a festive touch during the holidays to your review sections to create a more inviting and joyful shopping environment for your customers. You can change the color of the heading text and background color of this section with Minimog to create a festive touch. Here are some color recommendations for your holiday decorations.
  • holiday colors

    Customize the Review section with Foxify 

    Like Minimog, Foxify also allows you to customize basic options like typography, color, padding, background, and more. 

    customize review section

    Pro Tips:

    • Create a more interactive review section: To make this section more engaging, you can also add animation for it. You can choose the trigger for animation like Scroll into view, Page load, or Hover, and choose interesting animation like fade in, fade in, shake, or bounce in.

    • Infuse a festive vibe into your review section: You even have more choices to set up a customized review section for the holiday with Foxify beside color, you can add a background image and gradients to the heading text and background of your review section.
    customize review section

    How to import reviews to the Shopify review section

    A review section is a must-have, but an empty one doesn't work. Consumers need to see a certain number of reviews before they trust your brand. Over 25% of customers only trust a rating if it has between 11 and 50 reviews, and 19% of shoppers expect between 51 and 100 reviews. 

    Thus, you’d better import reviews from other platforms and review services into your Shopify stores. 

    How to import reviews to Shopify with CSV files

    Normally, all product review apps allow you to import reviews from other platforms and review services using a CSV file.  

    This is the guideline on how to add reviews to your Shopify store with a CSV file:

    1. Prepare your CSV files: Most review services let you export your data to a CSV file, so you can easily download a CSV file of your review data from the review service that you want to migrate from. However, each product review app requires a CSV file with a different format and information fields. So, after downloading your CSV, remember to check these requirements of your review app and make suitable adjustments to your file. 
    2. Import reviews: From your Shopify admin, click Settings > Apps and sales channels. Open your product review app here. Whatever app you use, you can find the import review option on the first page of this app. Click Import > Choose file > Upload CSV file.
    3. Curate imported reviews: After successfully uploading CSV files, all imported reviews will be displayed on the review manager panel. You can filter the spam, outdated, irrelevant, and negative reviews here and choose  

    How to import reviews to Shopify from AliExpress

    How can you fulfill the review section if your products haven’t been reviewed yet? It’s when you should import reviews from AliExpress by Shopify reviews apps. 

    As Shopify doesn’t have a native app for this task, you should consider using other product review apps on the Shopify App Store. 

    As all the top-notch review apps mentioned above have an AliExpress import feature, let’s find out how to add reviews to your Shopify stores with these apps.

    How to import reviews from AliExpress with Judge.me

    To import reviews from AliExpress with Judge.me app, you should follow these steps:

    1. Install Judge.me AliExpress Reviews
    2. Click Import Reviews from AliExpress 
    3. Fill in the URL of AliExpress product and Import to your Shopify product
    4. Optional: Choose the number of reviews you want to import, country & content filters to match your market and your need
    5. Choose the language to translate reviews to 
    6. Click Import Review

     Source: Judge.me

    It’s effortless to import reviews, but how to take advantage of this feature is another story. It would help if you focused on the optional options of country and content filters.

    You should filter country to import reviews and choose the equivalent language to translate them to make your reviews the most relevant to your target market and audience. 

    For the content filter, you should import both reviews with content and reviews with photos to make your review section more trustworthy, as 62% of consumers are more likely to purchase if they see photos and videos of other customers. In addition, reviews with content should contain at least 10 characters as the short review often looks unreal and spammy. 

    How to import reviews from AliExpress with Loox

    You can easily add reviews to Shopify from Aliexpress with Loox in some simple steps:

    1. Drag the "Import to Loox" button to your bookmarks bar.
    2. Go to the AliExpress product page you want to import the reviews from.
    3. Click the “Import to Loox” button on the bookmarks bar.
    4. Choose which product on your store you want to import AliExpress reviews to.
    5. Choose the number of reviews you want to import.
    6. Filter reviews based on stars and country to import.
    7. Choose the language to translate your reviews.
    8. Tick additional import condition: Fetch most recent reviews, Only reviews with photos, Import variant information (item types).
    9. Click Preview & Import.
    Source: Loox

    The process of importing reviews with Loox is also like a breeze, but you also need to pay attention to some conditions to utilize product reviews for your store.

    Firstly, also like Judge.me, you should choose the country and language to translate based on your target market. 

    Secondly, filter the reviews with 4 stars and above; don’t just import 5-star reviews.

    Customers are more likely to purchase products with an average star rating between 4.2 and 4.5 than 5-star ratings due to today’s skeptical consumers’ “ too good to be true” sensibilities.

    Besides, you should fetch recent reviews only if possible because customers often consider recency when reading reviews. 34% of shoppers just look for product reviews between a week and a month old, while 25% only look for reviews between one and  three months old. You should also import reviews with content and photos like with the Judge.me app.

    Lastly, unless your products have the same variants as this on Ali Express, please don't import variant information since the wrong variant information in the reviews may make it seem fake.

    How to add reviews to Shopify from Aliexpress with Ali Reviews

    1. Add Ali Reviews extension to Chrome
    2. Choose products that you need to add reviews on your store in Ali Reviews dashboard by clicking Import Reviews
    3. Fill in AliExpress link of the product that you want to crawl reviews. 
    4. Customize settings for imported reviews: 
      • Import reviews in date range: Import reviews in the chosen period only
      • Review quantity: Choose the number of reviews per import. This number can vary based on your pricing plan
      • Publish imported reviews: Auto-publish reviews or not
      • Customer name: Censor customer name with *** or not
      • Content option: Choose to import reviews with content or without content or both
      • Photo option: Choose to import reviews with images or without images or both
      • Skip reviews with keywords: Choose not to import reviews including undesired keywords
      • Translate reviews: Choose to translate reviews or not and choose the language to translate reviews
      • Review location: Choose the country of reviewers to import
      • Click Import Reviews
    Source: One Commerce

    Like the aforementioned review apps, there are some noteworthy options when customizing review import settings to make the most of product reviews. You should choose the location based on your market and import recent reviews, reviews with content, and photos only.

    Besides, only censor some reviewers' name, as a review section full of * look spammy and untrustworthy. It would be best if you also skipped reviews with negative keywords like "broken", "slow shipping", "fraud", "scam", "isn't received", etc

    Conclusion

    Product reviews with great benefits are essential for Shopify stores. To add a review section to your Shopify store in the most effortless and effective way with a Shopify Online Store 2.0 theme and a product review app. 

    This article will equip you with detailed guidelines, tips, and tricks to create and customize a review section, as well as import reviews from AliExpress to build trust and boost sales for your Shopify store. 

    However, to make the best use of customer reviews, you need a helpful assistant like our Minimog - the Shopify Online Store 2.0 theme with stunning design, conversion-focusing features, endless possibility of customization, and powerful integration with top-notch product review apps like Judge.me, Loox, etc. 

    Try Minimog and build credibility with thousands of customers now 

    Adora Nguyen

    Adora is a seasoned content marketer with a rich background in the B2B and SaaS markets. With her unique blend of a marketer, an entrepreneur and a shopaholic, she offers invaluable insights and strategic solutions to empower businesses to thrive and flourish.