Mother’s Day is one of the most anticipated shopping events of the year, offering a prime opportunity to boost your sales. To make the most of this occasion, planning your marketing strategy ahead of time is crucial. Ideally, you should start your Mother’s Day marketing campaigns 3-4 weeks before the holiday to allow time for engagement and conversions.
Now, to our main part, let’s explore key trends and Mother’s Day marketing ideas, focusing on the best tactics for online stores, including:
- Create a special Mother’s Day page
- Curate thoughtful Mother’s Day gift sets
- Boost purchases with free gifts for Mother’s Day
- Offer customizable products for Mother’s Day
- Design a captivating Mother’s Day pop-up
- Launch targeted Mother’s Day ad campaigns
- Start an engaging Mother’s Day giveaway
- Develop a helpful Mother’s Day gift guide
Exploring Mother’s Day Shopping Trends
Consider these insightful statistics before you run any Mother’s Day marketing campaigns:
- The anticipated top Mother's Day gifts in 2023 included greeting cards, flowers, and special outings.
- The National Retail Federation reported that consumers spent a noteworthy $7.8 billion on jewelry for Mother’s Day in 2023, marking it as the leading expenditure category since 2015.
- Given that Mother's Day is a prime occasion for floral gifting, it's no surprise that around 23 million flowers are sold annually to commemorate this special day.
- 47% of respondents actively seek that distinctive gift to make mothers feel special. From personalized jewelry engraved with meaningful dates or messages to custom-made artwork capturing cherished memories, the options are vast.
(Reported by NRF)
Stay ahead by monitoring trends on social media, Google Trends, and eCommerce platforms. Additionally, engage customers through surveys or focus groups to pinpoint what moms value most—this insight allows you to craft personalized, resonant gifts that stand out.
More on Mother’s Day retail trends, analysis on Google Trends indicates a significant uptick in searches for 'Mother's Day gift set,' 'Mother's Day handmade gifts,' 'personalized Mother's Day gifts,' and 'Mother's Day gift guide.'
Some trending topics and categories include:
- Flowers
- Jewelry and jewelry brands
- Greeting cards
Moreover, from prominent eCommerce platforms, there's a noticeable preference for unique and special gifts.
For instance, the top-selling Mother's Day gift on Amazon, with over 900 orders last month, is a glass rose. Departing from traditional boutique flowers, this shop offers roses encased in glass, providing a distinctive and stunning appearance, along with lasting appeal.
Source: Amazon
On Etsy, personalized gifts are currently popular for Mother's Day. A notable example is the family tree name LED lamp, offering a unique and meaningful gift.
Source: Etsy
Having covered the recent trends for Mother's Day 2024, let's now delve into stellar promotion ideas to gear up your online business for this occasion.
Do you know another special day is coming soon? That’s right, it’s Father’s Day, and we don’t see a reason not to enhance your marketing efforts. Come and check out our guide on Father’s Day promotion ideas now!
8 Best Mother’s Day Promotion Ideas for Online Businesses
1. Establish a Dedicated Mother’s Day Page
A standout Mother’s Day promotion idea involves the creation of an exclusive product page dedicated solely to this heartfelt occasion. Take a close look at your product line or services, and brainstorm ways to position them as perfect gifts for moms. Subsequently, create a unique landing page or collection page that highlights these products, enticing shoppers to make a purchase.
By establishing a designated Mother's Day landing page or collection page, you provide a focused and alluring platform for thoughtful gifts, streamlining the shopping experience for customers.
This strategic approach taps into the emotional connection of the occasion, making it simpler for users to discover and purchase meaningful items. Ultimately, this targeted Mother’s Day promotion idea not only boosts sales but also enhances overall customer satisfaction.
Consider John Lewis’ exclusive Mother’s Day collection page as a prime example.
It features captivating image banners and showcases impressive collections of Mother’s Day gifts tailored for various recipients, including first-time moms, grandmothers, and nannies. The meticulously curated collections cater to specific recipients, making it effortlessly convenient for customers to discover the perfect gifts.
Are you aiming to design an eye-catching page for Mother's Day? Look no further! Check out Foxify Smart Page Builder, an intuitive app meticulously crafted to optimize the creation of various stunning Shopify pages, from product and landing pages to collection pages and beyond.
Featuring a plethora of pre-made templates adorned with captivating and contemporary designs, you'll find limitless options to choose from. Tailoring these templates to match your brand's unique style is a breeze.
Source: Foxify templates
If you are new to all of these, don’t worry. Take a look at our guide to create a high-converting product page. It’s already live on our site!
Read more similar topics: Best Holiday Marketing Strategies, Ideas, and Tips for Online Businesses
2. Curate Mother’s Day Gift Sets
Embrace the festive spirit of every occasion, especially Mother’s Day, by bundling your products, crafting enticing gift baskets, and introducing additional collections to elevate your average order.
Incorporating gift sets into your Mother’s Day promotion ideas this year is a prudent move, given that 57% of consumers recognize the value of these sets for Mother’s Day gifts.
Delve into the trend of curating Mother’s Day gift sets in 2024 for several compelling reasons:
- Shopper Convenience: Pre-assembled gift sets alleviate the decision-making stress for shoppers. They present a convenient and hassle-free option for individuals seeking thoughtful presents without the need for extensive item selection.
- Themed Appeal: Curated sets enable you to infuse thematic elements into your gifts, catering to a variety of preferences and interests. Whether it's a spa-themed set, gourmet treats, or a beauty package, these themes enhance the overall appeal and suitability of the gifts.
- Cross-Selling Opportunities: Gift sets open avenues for cross-selling complementary products. This not only enhances sales but also introduces customers to items they may not have initially considered, thereby boosting the overall value of their shopping baskets.
Source: Olympia Coffee
Olympia Coffee has meticulously crafted a Mother's Day gift set, featuring a stainless steel, vacuum-insulated tumbler, a velvety Colombian coffee, and a sea salt chocolate. This thoughtfully curated collection not only makes for a captivating gift but also serves as an enticing choice that promises to brighten moms' mornings and keep them energized throughout the entire day!
3. Enhance Purchases with Free Gifts for Mother’s Day
Integrating complementary gifts that resonate with your audience can become one of the excellent Mother’s Day promotion ideas in your marketing campaign.
The addition of these free offerings not only elevates the perceived value of the purchase but also instills a sense of getting more for their money, enhancing the likelihood of customers choosing your products over competitors.
Consider the following complimentary gifts for your Mother's Day marketing campaigns:
- Elegant gift-wrapping
- Bouquets
- Personalized cards
For flowers and personalized cards, you can offer them as distinct free gifts accompanying the purchased products from your store.
Regarding gift-wrapping, provide the option for customers to choose whether they want this service, recognizing that some may prefer to buy products only and handle the wrapping themselves. This tailored approach ensures flexibility and aligns with varying customer preferences.
Effortlessly incorporate gift wrapping into your eCommerce platform by leveraging the Zest theme. This adaptable Shopify theme, specifically crafted for the fashion, health, and beauty industry with a focus on mobile functionality, makes the process smooth and intuitive. 
Use Zest to seamlessly integrate the gift-wrapping service directly into your online store's cart and cart drawer pages.
Learn how to add a gift wrap option to your cart.
4. Provide Customizable Mother’s Day Product Options
As highlighted earlier, the contemporary preference leans towards selecting personalized gifts to infuse a unique touch. Providing customizable products to your customers emerges as a clever Mother's Day marketing idea.
Source: Etsy
Explore this store specializing in personalized wall art on Etsy. This distinctive offering allows customers to tailor their prints by choosing the number of people or pets, as well as specifying characteristics like hairstyles and skin tones for each character.
For a broader range of personalized options, explore additional Etsy stores to gather inspiration and consider incorporating similar choices into your offerings.
The essence lies in enhancing the interactive shopping journey, as customers can create one-of-a-kind and personalized gifts designed specifically for their mothers and families.
Instead of presenting commonplace items readily available elsewhere, offering customizable products becomes a magnet for attracting customers in search of something unique and exceptional.
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5. Design an Appealing Pop-up Dedicated to Mother’s Day
The Mother's Day pop-up isn't merely a standard message; it's a visual spectacle meticulously crafted to enthrall customers' senses. Embellished with lively hues, delightful graphics, and maybe a touch of floral sophistication, this pop-up serves as a celebration of the beauty and warmth that mothers impart to our lives.
The crucial question is what content to incorporate into your popup. Did you know that 61% of consumers in 2023 favored discounts or promotional offers when purchasing Mother's Day gifts?
Therefore, the initial element to seize customers' attention is to highlight your exclusive offers and discounts. This Mother’s Day marketing idea aims to entice them to click, encouraging prolonged exploration of your store.
Pro tip: If you're seeking ideas for designing an engaging popup for this heartfelt Mother's Day, consider using the FoxKit: All-in-One Sales Boost app.
Learn how to create a pop-up for your Shopify store:
6. Run Mother’s Day Marketing Campaign Ads
This section will guide you through the most impressive Mother's Day ads to inspire your marketing ideas.
1. Pandora - To All The Mums (2023)
What we love about this ad campaign:
In a touching Mother's Day marketing campaign showcasing various mother and children moments, Pandora expresses gratitude to all the mothers who nurtured, influenced, and shaped us.
Subtly, they emphasize that Pandora makes for an excellent gift for moms on this special day!
2. Baby Dove - Under Pressure (2022)
What we love about this ad campaign:
Mother’s Day provides a wonderful opportunity to acknowledge the sacrifices made by mothers worldwide. In a touching collaboration, Dove and Postpartum Support International crafted a heartfelt commercial to shed light on the stigmatized challenges of motherhood.
Deviating from the commonly idealized depiction of motherhood on social media, the brand encourages mothers to use the hashtag #OneRealPressure to open up about their unspoken postpartum experiences and challenges. The video aims to convey the message that children should be more attentive, loving, and appreciative of their mothers.
3. Google – HeyMom (2019)
What we love about this ad campaign:
The driving force behind Mother's Day marketing ad campaigns often lies in evoking emotions, and Google's #HeyMom campaign for the Google Nest Hub is a prime example. This Mother’s Day campaign delves into the enduring connection between mothers and their children, emphasizing that, regardless of age, our mothers are often the first people we think of in times of need.
The video masterfully balances humor and heartwarming content, showcasing how the Nest Hub can ease the daily challenges faced by mothers by facilitating connections with their own mothers.
7. Kick Off a Captivating Mother’s Day Giveaway
Preparing for Mother's Day involves orchestrating a giveaway on your online store or social media platform, a fantastic method to elevate emotions. This not only provides a chance to engage with your audience but also amplifies your brand's presence.
For inspiration, explore numerous Mother's Day giveaways on Facebook, Pinterest, or Instagram to observe how brands enhance their visibility and celebrate this occasion.
Take a look at an illustration from GiftBetter on Facebook, a brand dedicated to offering comprehensive solutions that simplify the gift-giving process for everyone.
Source: GiftBetter
GiftBetter commemorates the essence of the occasion by highlighting the superpowers of mothers. This Mother’s Day promotion idea nurtures a personal bond between the brand and its audience.
By encouraging participants to share their mom's unique superpower, the brand delves into the emotional facets of motherhood, rendering the experience more profound and significant.
8. Develop an Informative Mother’s Day Gift Guide
Delving into the act of giving a gift is a fulfilling experience, with the time invested in finding that perfect item being compensated by the joy of giving. With Mother's Day on the horizon, it's likely that your customers are already on the lookout for special gifts for their mothers.
To streamline their gift-searching journey and save them valuable time, consider crafting a personalized guide as one of the great Mother’s Day promotion ideas. This could take the form of a detailed blog post, showcasing your Mother’s Day gift ideas.
Source: Glamour
Alternatively, you might opt for an infographic, serving as a visual guide to the hottest Mother’s Day products. Sharing this infographic on platforms like Pinterest and other social media channels can boost traffic to your website.
Ensure that your guide features a diverse array of products, covering various price points and styles to cater to a wide range of tastes. This Mother’s Day marketing idea can enhance the appeal of your suggestions and resonate with a broader audience.
As we wrap up our Mother's Day marketing ideas, hopefully, the strategies outlined will help you engage your audience and boost sales. Last but not least, stay tuned to our eCommerce blog for more industry shares and updates!
More about Mother’s Day Promotion Ideas - FAQs
How do you promote Mother's Day?
From our point of view, promoting Mother’s Day reaches its best potential when you can use a mix of tactics. For online stores, we would suggest the following:
- Build a dedicated page for Mother’s Day
- Go with the appealing pop-ups on your site
- Set special sales (LTOs, exclusive sales, etc.)
- Run ads with heartfelt messages for the day
- Create a gift guide for customers on Mother’s Day
What is a catchy slogan for Mother's Day?
Here are a few catchy slogans you can use for Mother's Day:
- "Celebrate Mom, Celebrate Love!"
- "The Best Gifts Are Wrapped in Love."
- "Make Her Day as Special as She Is."
- "Show Mom She's the Queen She Is."
- "Gifts as Beautiful as Her Heart."
How do brands celebrate Mother's Day?
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Sephora: Sephora runs special promotions and offers exclusive Mother’s Day gift sets, often featuring popular beauty products. They also create personalized shopping experiences, both online and in-store, to help customers find the perfect gift for moms.
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Kohl's: Kohl’s promotes a mix of discounts on Mother’s Day gifts like clothing, jewelry, and home essentials. They frequently create engaging campaigns across social media with the hashtag #GiveHappy, highlighting the joy of gift-giving and offering exclusive sales.
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Etsy: Etsy celebrates Mother's Day by showcasing unique, handmade gifts from independent sellers. They run themed campaigns, promoting personalized and one-of-a-kind products that can’t be found elsewhere, with a focus on craftsmanship and sentiment.
