10+ Best Summer Products to Sell (Updated for 2025)

Are you searching for the best summer products to sell online? If so, look no further! This guide will help you learn how to find the most popular products for your store.

Additionally, we've compiled an extensive list of 10+ trending summer items that could make a splash this 2025: 

• Tote bags
  
• Beach toys
  
• Sunglasses
  
• Portable fans
  
• Waterproof bags
  
• Beach towels
  
• Swimsuit 
  
• Flip flops
  
• Lunch boxes
  
• Ice cream makers
  
• Summer dresses
  

And there will be many more. Now we’ll get straight to the details and answer our big question: What is the most sold item in summer? 

Let’s go! 

How to Find the Best-Selling Summer Products?

1. Google trends

Using Google Trends is an excellent method for staying updated on summer product trends. By monitoring relevant keywords and topics, you can gain insight into current search patterns. 

The tool compares various top-selling summer products, and it helps you decide which one to put on sale. Furthermore, Google Trends provides valuable insights into market trends and consumer behaviors, allowing for informed decisions regarding pricing for trending products or any changes in summer marketing strategies.

Learn more about how to use Google Trends to find trending summer products to sell:

2. Social media

Uncovering trending products might feel like a quest for hidden treasures, but you have a valuable ally in social media. Leverage platforms such as Instagram, Facebook, and Pinterest to identify current trends. Explore which products are generating excitement and tailor them to fit your niche.

For example, Instagram serves as a rich source of winning products. Hashtags play a crucial role on Instagram, and they are widely used to enhance the reach of organic posts and are embraced by influencers. Consequently, your product exploration on Instagram should begin with a focus on relevant hashtags.

You can conduct searches using specific summer-related hashtags like #summerproducts, #summervibes, #summershop, or #summersale. Alternatively, search for a single hashtag, such as #summerproducts, and check all the results below, as recommended by Instagram.

To simplify the process, consider utilizing hashtag generator tools like Ritetag or Hashtagify to identify suitable hashtags for your product search.

By analyzing hashtags, you can identify potential successful summer products for testing in your online store. However, not all products you come across will be immediate winners.

To evaluate which products are worth testing, consider these factors:

• Audience engagement: Look at metrics like likes, comments, and views to gauge interest.
  
• Pricing: Assess if the product is priced competitively.
  
• Functionality: Ensure the product solves a problem or meets a need.
  

For example, Best Summer Products often perform well, but careful evaluation is still required before adding them to your store.

📌 Find out more:

• How to find trending products on Facebook
• How to find trending products on Pinterest

3. Competitors

When searching for popular summer items to boost your online store, it's helpful to examine the best-sellers from your competitors. The goal isn't to copy them but to understand what appeals to your target audience in your market niche.

Here’s a step-by-step guide to discovering trending products by looking at your competitors:

• Identify your competitors: Start by listing businesses that share a similar target audience or offer products in the same category.
  
• Check their summer best-sellers: Visit their websites and find the 'Best Sellers' section, usually in the main menu or through a quick site search.
  
• Look for patterns: Take note of products that show up often across different sites.
  
• Assess product features/ pricing/ positioning: Consider what makes these summer items popular. Are they affordable, tech-savvy, or aligned with current consumer trends?
  

📌 More notes for sellers: You may want to browse the trending summer products from marketplaces like Etsy, Amazon, and eBay. Check the categories and particular products, following the guide we give you above. What makes browsing from marketplaces a practical approach is that you can filter your summer products by location. 

For instance, if you are selling in Germany, you can go to the Amazon site in Germany and look for the product trends. 

Another tip you can use is the marketplace search bar. Type “summer” and take suggestions from the marketplace search bar. 

What Are the 10+ Top-selling Summer Items in 2025?

1. Tote bags

The demand for tote bags goes up during summertime (from June to July) and peaks around the holiday season. Although compared to festive months, the demand for tote bags in summer is not as high, they generally have significant consumption trends all year round. Evidently, it makes tote bags one of the best summer products to sell for any online store.

👉 You may want to read also: Best Festival Merchandise Ideas to Sell Online

If you ever sell tote bags this summer, embrace their versatility with customers. They transform from beach companions to stylish shopping bags, carrying essentials with ease while offering a canvas for personal expression through vibrant designs or customized prints.

2. Beach toys

Following our list of best summer products is a beach necessity – the beach toy. What we see on Google Trends is that there has been a significant increase in the demand for beach toys during the past 2 consecutive summer seasons.

Beach toys serve as summertime staples because they unleash the inner creativity of a child (and, let's face it, an adult)! The simple act of building sandcastles with buckets and shovels, tossing around a frisbee or beach ball, or burying a sibling in the sand sparks endless hours of fun and cherished memories under the sun.

3. Sunglasses

Here's another on the list of best-selling summer products for you!

Google Trends shows that interest has spiked in sunglasses during the summer months for the past five years, and this pattern is likely to continue. Therefore, this is also one of the popular summer items for you to consider this year.

Sunglasses are summer's top sellers for a winning combination of function and fashion. They shield your eyes from the sun's harsh glare, protecting them from harmful UV rays. Polarized lenses offer extra protection and reduce squinting, making those long summer days even more enjoyable.

But sunglasses are more than just practical. Classic aviators, trendy cat eyes, or sporty wraparounds add a stylish touch to any summer outfit. They make an excellent cross-selling choice when paired with other products in your store, mainly if you offer items like clothing, shoes, and accessories.

For instance, pairing sunglasses with fashionable clothing or coordinating them with stylish accessories like hats or handbags creates a cohesive and polished look.

Additionally, suggesting complementary products, such as trendy footwear or matching accessories, enhances the overall shopping experience for your customers.

By strategically combining sunglasses with other summer items in your inventory, you not only complete the style but also encourage customers to explore and purchase multiple products, contributing to increased sales and customer satisfaction.

👉 Pro-tip for sellers: Leverage the FoxKit app to create custom-recommended products

Unlock the potential of FoxKit - AIO Sales Boost, which is designed for your Shopify store.

With features such as upsells, cross-sells, and various sales-boosting capabilities, FoxKit enables you to showcase related items on product pages seamlessly. This strategic promotion of additional products is executed without causing distractions for your customers.

Learn how to create custom-recommended products with FoxKit in this video and elevate your cross-selling strategy this summer: 

4. Portable fans

These fans can be among the most popular summer products for online selling. An apparent jump in searches for portable fans on Google Trends is evident, particularly in June and July for 3 consecutive years, 2022, 2023, and 2024. More for this summer product trends, 2025 will witness the same peaking in demand for June and July. 

Portable fans are must-haves for beating the summer heat. From handheld fans offering a quick blast of cool air to wearable neck fans granting hands-free relief - there's a portable option for everyone. Stroller fans keep little ones comfortable, while powerful desk fans bring a refreshing breeze to your workspace – making them the perfect summer lifesavers.

5. Waterproof bags

This item has been popular throughout the years, but it still saw a notable increase in July, as shown in the chart above.

Waterproof bags are great summer items. A camping expedition or a weekend getaway to the beach wouldn't be fully equipped without the inclusion of waterproof bags. They are synonymous with summer adventures. Dry bags keep gear protected during kayaking or boating trips. Versatile waterproof backpacks are ideal for hikes that might end at waterfalls, while compact waterproof phone cases let you capture underwater shots worry-free.

Floating waterproof bags even ensure your valuables don't sink if accidentally dropped overboard. No matter the adventure, waterproof bags offer the ultimate protection for a carefree summer.

6. Beach towels

Following the five-year trend, beach towels have always peaked during summertime, from 2020 till now. That’s why we’re confident that beach towels can be the most sold items in summer for 2025 and much further. 

Whether you're soaking up the rays, drying off after a dip, or claiming your sandy spot, they provide comfort and style. From quick-drying microfiber towels perfect for active days to oversized plush cotton towels for ultimate relaxation, there's a beach towel for everyone.

7. Swimsuits 

We’ve inspected the trend for swimsuits in 5 years, and you can see that the demand for them peaks in summer. For 2025, swimsuit demand has already gone up since March and is predicted to reach its highest point in July. 

Beyond that, swimsuits are going to be hot-selling summer items in Europe, especially in France.

As warmer weather approaches, people flock to beaches, pools, and vacations, making swimsuits essential. Their demand is high, especially with new trends and styles each year. Swimsuits are also highly versatile, catering to various body types, preferences, and occasions, which makes them an attractive option for upselling and repeat purchases.

Speaking of sales beyond the US, our team and Qikify are about to have a webinar on how to get summer sales spike up, devoted to European stores. Don’t miss out on that! 

8. Flip flops

Observe the 'flip flop' trend – it experienced a significant upswing starting in May during both previous years, reaching its peak in June and July. Given that this product is exclusively popular in the summer months, you might want to contemplate including it in your list of top summer products to sell in 2025.

Flip-flops are the epitome of summer footwear. They're lightweight, breathable, and perfect for those carefree beach days or casual strolls. Their ease of slipping on and off makes them ideal for transitions from sand to boardwalk. With endless colors, styles, and designs, flip-flops offer comfort and a touch of summery fun to your step.

9. Lunch boxes

Any list of 'Best-selling summer products for sale' wouldn't be comprehensive without the inclusion of a lunch box.

Google tells us that the demand for lunch boxes goes up during June, July, and especially August (it can be a back-to-school preparation). Notably, demand for this summer product peaked in July and August last year.

Lunch boxes are popular summer items because they keep food and drinks fresh and cool during endless adventures. Insulated lunch bags are perfect for picnics and beach days, while bento-style boxes or lunch totes with compartments offer organized packing for work or school lunches.

Reusable options are eco-friendly; it would be perfect if you offer fun prints and patterns to allow your customers to add a personal touch.

10. Ice cream makers

The next item on the list of top-selling summer items in 2025 is ice cream makers.

Summer is that time when everyone craves a refreshing drink or ice cream, right?

This sentiment is validated by the Google Trends graph showcased above, demonstrating a peak in interest in ice cream makers at the onset of summer. This suggests that incorporating this product into your online store in 2025 could be a lucrative addition to your product range, presenting an opportunity for potential success.

11. Summer dresses

The final item on our 'best summer products' list is summer dresses.

Examine the Google Trends chart provided below, and you'll observe a surge in popularity during the summer season:

As the temperature rises, the demand for summer dresses soars, making them one of the best summer products.

Maxi dresses, with their flowing designs, are perfect for beach outings or evening events. Sundresses, known for their casual elegance, are ideal for day-to-day wear. Additionally, off-the-shoulder and strapless dresses offer a chic and breezy aesthetic, keeping wearers cool in the heat.

From bohemian styles to trendy shirt dresses, the diverse categories of summer dresses ensure there's a top-selling option for every fashion-forward individual during the warm season.

10+ Best Products to Sell in Summer - FAQs 

What is the most sold item in summer? 

The most sold items in summer are beach essentials, including beach towels, swimsuits, beach toys, sunglasses, flip-flops, and waterproof bags. 

Other top-selling summer items are tote bags, portable fans, lunch boxes, ice cream makers, summer dresses (maxi, sundress, etc.), sunscreen, hammocks, Bluetooth speakers, camping gear, and water bottles. 

What fashion products are in high demand in summer?

Fashion products are in high demand during the summer are: 

• Sleeveless shirts 
  
• Summer dresses 
  
• Sunglasses 
  
• Flip flops 
  
• Shorts 
  
• Tote bags 
  
• Swimwear 

Showcase Your Best Summer Products with a Summer-Inspired Store

Give your online store a summer makeover with a fresh and vibrant design that captures the essence of the season. Here are three things to embrace and build a summer-style page for your website design:

• Summer color palette: Use bright yellows, blues, and oranges to create a summery atmosphere.
  
• Promotional banners: Showcase your summer sales, new arrivals, and top products with engaging banners.
  
• Summer-themed graphics: Add images of beaches, sunsets, and palm trees for a cohesive summer vibe.
  

👉 Pro Tip: Elevate Your Design with Foxify's Ready-to-Use Templates

Take your website design to the next level with pre-made templates from the Foxify Smart Page Builder app. Foxify offers a variety of templates tailored for each season, including summer. By using these templates, you can easily infuse summer vibes into your store, adding freshness and seasonal flair without any coding skills! 

Discover the diverse choices at your disposal and select a template that aligns with your brand identity and aspirations. Foxify's ready-made templates offer a time-saving solution, effortlessly blending the seasonal theme into your Shopify store.

Ready to Spike Up Your Summer Sales?

In the realm of summer sales, your online store becomes a gateway to attract customers, facilitate quick orders, and enjoy a remarkable conversion rate. Always prioritize your customers' needs and desires when selecting top-selling summer products, ensuring that your offerings resonate with their preferences.

Whether opting for stylish accessories like tote bags, sunglasses, or fun beach essentials, your store becomes a vital part of customers' joyful summer experiences. As an online business owner, being a contributor to these cherished moments is a truly rewarding accomplishment!

Lastly, don’t forget to stay tuned to our eCommerce blog and get more updates like this. Happy selling!