Father’s Day is celebrated on the third Sunday of June, and it falls on June 15 this year. As the day approaches, shoppers will be on the lookout for meaningful gifts, last-minute deals, and personal touches. In fact, search interest typically starts climbing by mid-May, making it crucial for businesses to start preparing their campaigns early.
Whether you plan to run ads, update your store design, or promote special offers, early planning can help you capture attention and boost sales. To make it easier, we’ve curated 9 proven Father’s Day promotion ideas to help you connect emotionally with your customers and make the most of the season:
- Customize your website for Father’s Day
- Offer exclusive promo codes and flash sales
- Share heartfelt messages from your brand
- Launch a unique Father’s Day ad campaign
- Curate thoughtful gift guides
- Offer free shipping on gifts
- Host a fun giveaway or contest (UGC-focused)
- Boost customer satisfaction with gift wrapping
- Improve your in-store shopping experience
You’ll also find real campaign examples and best takeaways from well-known brands to help you apply what works to your own store. Let’s dive in!
9 Father’s Day Promotion Ideas to Inspire You
1. Customize Your Website for Father's Day
Your website is the first impression, so make it feel like Father’s Day. Start by creating a seasonal landing page that highlights curated gifts, special offers, and lovely messages. You can do it yourself or simply select a Shopify theme for Father's Day to get it done fast.
Try one of these high-converting Father’s Day demos from Foxify’s collection to see if it fits your store: Father Fit, Pour Homme, Camp Essentials.
Source: Foxify’s Father Fit demo
Source: Foxify's Pour Homme demo
Source: Foxify’s Camp Essentials demo
Next, add a well-timed Father’s Day pop-up. Here are some ideas for Father’s Day pop-ups for your website:
- Promote your Father’s Day discount.
- Include countdown pop-ups about limited-time offers.
- Introduce a collection for Father’s Day.
- Encourage users to sign up for your email list by offering a Father’s Day gift guide or discount code.
Ensure your pop-ups include a clear call-to-action that motivates users to make a purchase, and strategically place the pop-ups on your homepage or pages that get the highest traffic on your store..
To optimize your site even further, focus on improving page loading speed. You can:
- Track Shopify’s built-in web performance report or Shopify’s site speed audit tool to spot performance issues
- Compress large image files using tools like TinyPNG or Compressnow
- Use lazy loading for images so they only load as users scroll
- Minimize third-party apps and unused scripts
- Try speed optimization app from Shopify app store, such as: SEO Optimizer & Speed, Tiny SEO Speed Image Optimizer, Booster Page Speed Optimizer…
If you’re looking for a quick way to update your site’s look and performance for Father’s Day, Foxify Smart Page Builder can help you build fast-loading landing pages and pop-ups that blend perfectly with your store design. Pick a ready-to-use Father’s Day demo from Foxify’s collection and set up promotion effortlessly with built-in smart tools. Try Foxify for free now!
Don’t forget to make use of the details. Here are some more tips to enhance the customer experience:
- Add a "Father’s Day Gifts" button to your homepage or header so visitors can jump straight into shopping.
- Use smart search boxes to suggest popular gift ideas before customers even finish typing. Provide personalized recommendations through categories such as "Popular items for Father’s Day" or "Top selling Father’s Day products”.
- On the cart page, show reminders like “Still need a gift for Dad?” or suggest discounted Father’s Day items.
- Make the checkout process as easy as possible. Use a guest checkout option, offer multiple payment methods, and keep the steps short to prevent drop-offs.
Source: Target
2. Offer Exclusive Father's Day Promo Codes
A good deal never goes unnoticed — especially when it's for Dad. Offering exclusive promo codes is a simple but powerful Father's Day promotion idea to drive conversions and reduce cart abandonment.
Source: Man Crates
Your code could be something as straightforward as a flat discount or a bundle offer. Choose codes that are easy to remember, align with your brand tone, and match the type of promotion you're running. Here are some ideas to inspire your campaign:
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DAD20 – 20% off storewide
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GIFTFORDAD – Free gift with every Father’s Day order
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BUY1DAD1 – Buy one, get one 50% off
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FREESHIPDAD – Free shipping on all Father’s Day gifts
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DAD10 – $10 off orders over $50
To make your Father’s Day campaign more effective, keep in mind these best practices when running Father's Day promo code and flash sale:
- Choose the right time: Launch your campaign when interest peaks — typically from mid-May to the week of Father’s Day. Use Google Trends to monitor terms like “Father’s Day gift ideas” or “Father’s Day deals” to plan your timing.
- Pick the right products: Want to attract new customers? Discount trending or competitor-backed products. Want to boost brand awareness? Feature your signature or best-selling items in the promo.
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Create urgency and exclusivity: Flash sales work best when they’re short and bold. Use phrases like “Today only” or Ends in 1 week” and pair them with a countdown timer or limited-time badge on product pages to push quick action.
- Promote early and consistently: Tease your offer 5–7 days in advance via email and social channels. Use clear call-to-actions like “Unlock your Father’s Day deal” and follow up closer to the deadline to drive conversions.
With FoxKit Upsell Cross‑sell app, you can easily manage all of this — set up sticky promo bars, add product badges, and activate countdowns to highlight your Father’s Day deals and keep shoppers engaged across your site. without any technical setup.
3. Share Heartfelt Messages from Your Business
Sometimes, a simple message goes a long way. Father’s Day is the perfect moment to show your brand’s human side, strengthen your customer relationships, and build trust beyond just selling.
Start with your Father's Day email marketing. Send a warm note or newsletter to your subscribers. Include helpful content like a curated wishlist or gift guide, or even a special coupon code just for subscribers. Segment your list to tailor messages for different audiences, thank returning shoppers or welcome new ones with thoughtful dad-themed emails, and use their names for a personal touch.
Next, turn to your social channels. These are great for short, emotional messages that reflect your brand voice. You can:
- Use captions that spark emotion and engagement. Such as: “Here’s to the dads who taught us how to ride a bike, grill the perfect burger, and never give up”; “To the world’s best advice-givers and biggest cheerleaders — Happy Father’s Day!”; “Shout out to all the father figures making a difference every day”...
- Share a loving Father’s Day post from your team, like behind-the-scenes photos from team members or founders with their dads.
- Feature customer stories or father-child photos (with permission).
- Post interactive stories or reels asking followers to share a memory about their dad.
Keep your tone genuine and warm. Avoid hard-selling. Instead, focus on connecting with your customers - thank your customers, celebrate dads, and remind people why this day matters.
You can get inspired by how brands authentically connect with their audience by celebrating the essence of fatherhood:
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Gillette encouraged boys to ask their dads for advice instead of searching online. Their message, “Go Ask Dad”, was simple but meaningful — reminding people that real connection matters more than quick answers from the internet.
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Dove shared real clips of kids calling out for their dads to show how often fathers are there when it counts. The message “Showing that you care makes you a stronger man” celebrated emotional strength and everyday fatherhood.
4. Launch a Unique Father’s Day Ad Campaign
Another great Father's day promotion idea is running an ad campaign. A good campaign does more than sell — it tells a story. It connects your products with real emotions, turning ads into moments that stick with your audience. The goal of Father's Day advertising is to make people feel something while gently guiding them toward your offer.
To build a campaign from the ground up, keep these tips in mind:
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Start early and plan ahead: Interest in Father’s Day starts rising weeks in advance. Give yourself at least 3 – 4 weeks before the big day to prepare. This gives you time to build assets, plan promotions, test messaging, and get everything approved, especially if you’re running paid ads.
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Define your goal and audience: Are you looking to boost traffic, raise brand awareness, or drive sales? Narrow your target, such as new dads, older fathers, tech-savvy dads, gift-buying spouses… and tailor your message accordingly.
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Leverage multi-channel marketing: Don’t just rely on one platform. Spread your Father's Day campaign across email, social media, your website, and even paid ads.
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Go visual when choosing a media type: Short video ads perform well on platforms like Instagram, TikTok, and YouTube — especially when they’re heartfelt and relatable.
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Incorporate emotional storytelling: Think beyond the product. Can your ad show a moment, like a dad teaching his kid something? Highlight nostalgic or relatable storytelling content, like gratitude, tradition, childhood memories, or dad jokes… to grab attention. These relatable, feel-good stories leave lasting impressions and often outperform traditional sales-focused ads.
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Encourage user-generated content (UGC): Encourage your followers to share their own photos, messages, or “dad moments” using a hashtag to get a special gift or discount code. Repost or feature their stories to increase engagement and build community.
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Track performance and adjust: Monitor click-through rates, engagement, and conversions. If something isn’t working, tweak your message, budget, or placement as needed throughout the campaign.
A well-crafted Father's Day ad campaign doesn’t need to be flashy. It just needs to be real, thoughtful, and in tune with what your audience cares about.
💡 Want more creative marketing ideas and expert-backed practices for your next sale season campaign? Check out our full playbook on holiday marketing strategies.
5. Curate Thoughtful Gift Guides
The easier you make it to shop, the more likely they are to buy. A clear and visually appealing gift guide may be a great add-on to your Father's Day promotion campaign. It helps customers quickly find the perfect gift while exploring your full product range.
Source: Man Crates
Start by grouping products into themed collections like “For the Outdoorsy Dad,” “For the Foodie,” or “Top picks under $50.” This helps shoppers find something that fits their budget and their dad’s personality. You can also create gift bundles or gift baskets — a smart way to move slow-selling stock and increase average order value.
Add visuals that show the gifts in use or packaged together, like lifestyle photos rather than plain product shots, to help customers picture the gift in real life and encourage them to make decision.
To take it further, personalize the experience. Recommend items based on the customer’s browsing history, or let users filter gift options by interest, age, or price. This creates a smoother shopping journey and enhances engagement with your store.
Source: Foxify’s Camp Essentials demo
6. Offer Free Shipping on Father's Day Gifts
Free shipping is one of the easiest and most effective ways to increase conversions, especially during seasonal events like Father’s Day. It removes a common barrier at checkout and makes your offer more appealing. If you're concerned about margins, set a minimum order value (e.g., “Free shipping on orders over $50”) to encourage higher cart sizes while still protecting your profit.
You can learn to set this up directly in Shopify with our detailed guide on how to set up shipping on Shopify, or using the Foxkit app to automate and promote the offer with a sitewide announcement bar or a cart message reminder. It’s a small incentive, but it can make a big difference, especially when shoppers are comparing your store to others offering similar products.
Source: Love Kates
7. Host a Fun Giveaway or Contest
Running a Father’s Day giveaway or contest online is a smart way to boost engagement, grow your reach, and connect with your audience in a fun and dynamic way. It can also help you promote specific products and get insight into what your customers are most interested in.
You can host the contest on your website or social media channels — whichever fits your audience best. Here are some Father's Day giveaway ideas that may fit your store:
For website visitors, embed a simple giveaway widget where customers can enter their email or spin a digital lucky wheel for a chance to win a small prize or discount.
On social media platforms such as Twitter, Instagram, or Facebook, you can invite followers to join in by commenting their favorite memory with dad, submitting a “Dad & Me” selfie, or voting on their favorite Father’s Day gift from your collection.
Source: Realme’s Facebook page
Make sure the prize matches the occasion — it could be a popular product or a new release, a Father’s Day gift set, or a store voucher. Keep the goal to make it exciting but still tied to your brand.
To run an interactive giveaway or contest, remember these practices for better results:
- Keep the entry process simple and easy to follow.
- Promote it ahead of time through email campaigns and banners on your site to build excitement.
- Use a branded hashtag if you’re encouraging user-generated content to easily track entries and boost visibility.
- Don’t forget to set a clear deadline, because adding urgency helps drive quicker participation.
8. Enhance Customer Satisfaction with Gift Wrapping
Gift wrapping might seem like a small detail, but it can leave a big impression. In fact, 52% of Americans say wrapping presents is their least favorite part of gift-giving, so offering to do it for them adds real value and shows that your brand pays attention to the little things.
Source: John's Crazy Socks
If you sell online, include the gift-wrapping option at checkout with a small fee or offer it for free on orders over a certain amount. Be sure to describe what’s included — for example a custom wrapping paper, a gift message, or a branded sticker — to help buyers set expectations.
For physical stores, set up a simple wrapping station near checkout or offer it as a complimentary service for Father’s Day gifts. This not only adds a personal touch but can also encourage last-minute shoppers to buy more.
Beyond customer delight, gift wrapping can also increase the average order value (AOV) of your Father's Day campaign with minimal effort. It’s a small addition that feels like a big win to your customers, and an easy way to stand out from competitors offering the same products without the extra care.
9. Improve Your Physical Store Experience
If you run a traditional store, Father’s Day is the perfect time to create a warm, memorable in-store experience that encourages customers to stay longer and shop more.
The easiest Father's day promotion idea for physical store is adding themed decorations. You don’t need a full makeover — just start with small touches like banners, tabletop signs, and product displays dedicated to Father’s Day gift ideas. A “Top picks for Dad” table near the entrance is a simple way to grab attention right away.
You can also host a small in-store event or demo. This could be a giveaway, a spin-the-wheel discount game, or a hands-on DIY gift workshop where kids can create a card or simple craft with their parent. A short dad-and-kid activity station adds charm and encourages foot traffic, especially over the weekend.
Don’t underestimate the power of a thank-you note. Train your staff to include a handwritten or printed message with each Father’s Day purchase. Even a short “Thanks for shopping with us — Happy Father’s Day!” adds a thoughtful touch that people will remember.
These simple, low-cost additions can give shoppers more reasons to choose your store, not just for the product, but for the experience.
📝 If you’re almost done with Father's Day campaign ideas and need more inspiration for the upcoming holiday sale season, save these 4th of July marketing ideas to get ahead of the market!
Popular Father's Day Campaigns That Work
Pepsi – “Smoked Cologne” with Bobby Flay (2024)
Pepsi is known for its bold marketing and soda line, but in 2024, they took a surprising turn by teaming up with celebrity chef Bobby Flay to release “Smoked” - a limited-edition cologne blending the scents of flame-grilled meat and Pepsi.
This campaign aimed to capture the essence of summer cookouts — smoky meat, cola fizz, and all. The cologne was launched just in time for Father’s Day, aiming to celebrate dads who love to grill. Fans could win a bottle by sharing grilling photos in giveaways or grabbing samples at select Walmart stores.
Source: Bobby Flay’s Instagram
This unexpected product created a stir on social media and news sites, earning Pepsi tons of attention. It wasn’t about selling cologne — it was about making people smile, talk, and connect the brand with fun, fatherly moments.
What we can learn: You don’t always need to sell something new. Sometimes, surprising your audience with humor and creativity can build brand love and buzz. Think outside the box, especially for special occasions.
Arby’s – Limited-Edition Golf Merch (2024)
Arby’s, the fast-food chain famous for its roast beef sandwiches, leaned into “dad culture” in 2024 by merging two dad favorites: burgers and golf.
They introduced a custom “Burger Driver” golf club - yes, a real club designed to look like their signature sandwich - and gave fans the chance to win it through an online giveaway. The brand also launched themed menu items and teased the campaign through playful social media posts.
Source: Arby's Facebook
This playful campaign resonated with Arby’s target audience, blending humor with brand identity. It wasn’t just a gimmick, it built excitement, strengthened customer loyalty, and reminded everyone that Arby’s is a fun and innovative brand.
What we can learn: Campaigns that blend your product with your audience’s interests (like golf for dads) feel natural and fun. Limited-edition giveaways also spark urgency and are a great way to drive engagement, even outside the usual food-buying moment.
Brooks Brothers – Celebrating Father-Son Bonds (2024)
Brooks Brothers, a classic American clothing brand known for suits and preppy style, celebrated Father’s Day 2024 with a heartwarming campaign centered around father-son connection and legacy.
They featured NBA star Jalen Brunson and his dad, Rick Brunson — both well-known in basketball circles — wearing the brand’s timeless styles. Through black-and-white portraits and simple messaging, the campaign highlighted the special bond between fathers and sons, and how traditions can be passed down through generations, even in fashion.
Source: Brooks Brothers
This was more than a clothing ad. It was a moment to slow down, reflect, and celebrate what makes Father’s Day meaningful. It reinforced Brooks Brothers’ image as a heritage brand that values family, quality, and timeless style.
What we can learn: You don’t need flashy promotions to make an impact. Authentic storytelling, especially when it aligns with your brand’s identity, creates emotional connections that last longer than any discount.
Elijah Craig Bourbon – Celebrate Father’s Day With The Father Of Bourbon (2024)
Elijah Craig is a premium bourbon brand that markets itself on tradition, craftsmanship, and bold flavor - making it a natural fit for Father’s Day gifting. In 2024, they launched a heartfelt campaign titled “Celebrate Father’s Day With The Father of Bourbon”.
The campaign featured a touching story showing a father and son growing together through life stages, ending with a toast over a glass of Elijah Craig. To make the gift extra personal, they also offered custom labels, so customers could add a name or message to the bottle.
This thoughtful approach combined emotional storytelling with product personalization, two things that resonate deeply during family holidays. It wasn’t just about the bourbon, it was about giving something with meaning.
What we can learn: Personalization goes a long way, especially for holiday gifting. When paired with storytelling, it helps customers feel like they’re not just buying a product, they’re creating a memory.
Father’s Day Frequently Asked Questions
1. How can I boost Father’s Day sales?
You can boost Father’s Day sales by offering timely, engaging promotions that connect with your audience. Here are 9 proven Father's day promotion ideas from this blog:
- Customize your website for the holiday
- Offer exclusive promo codes or flash sales
- Send heartfelt messages via email or social media
- Run a creative ad campaign
- Create thoughtful gift guides
- Offer free shipping on Father’s Day gifts
- Host a fun giveaway or contest
- Provide gift-wrapping options
- Enhance your physical store experience
Pick the ones that match your store size, budget, and customer base to see the best results.
2. When should I start my Father’s Day marketing campaign?
Ideally, start planning your campaign at least one month before Father’s Day, especially if you’re running ads or creating custom visuals. For smaller promotions like email discounts, giveaways or gift guides, you can start preparing 2–3 weeks in advance. Interest usually builds from mid-May and peaks the week before the holiday, so get in early to stay ahead.
3. What are top Father's Day promotion ideas for online shop?
Some of the most effective online promotions include:
- Promo codes or limited-time discounts
- Gift bundles or curated collections
- Free shipping on Father’s Day orders
- Personalized messages or gift-wrapping options
- Giveaways through email or social media
These tactics not only boost conversions but also improve the customer experience.
4. What are creative Father’s Day marketing ideas?
Go beyond discounts and tap into emotions. Try storytelling ads that celebrate fatherhood, run UGC (user-generated content) contests, or launch something unexpected, like a quirky product or limited-edition merch. Campaigns that reflect humor, nostalgia, or personal connection stand out the most.
5. What are budget-friendly Father’s Day marketing ideas?
You don’t need a huge budget to make an impact. Try these options and focus on creativity and connection over cost:
- A themed landing page using your current website tools
- Simple gift guides using your existing products
- Email marketing campaigns with loving messages
- Social media posts and giveaways
- Free gift-wrapping as a bonus
6. What is the slogan for Father’s Day marketing campaign?
There’s no one-size-fits-all, but a good slogan should feel personal, warm, and relevant to your brand. Here are a few ideas:
- “For the ones who taught us everything”
- “Celebrate the hero at home”
- “Gifts as strong as dad”
- “Thanks, Dad – This one’s for you”
Choose one that fits your product and tone, or craft your own based on what your audience values most.
For more eCommerce tips, marketing ideas, and real success stories, head over to the Foxecom blog — we’ve got plenty of insights to help your store thrive year-round.
