15+ Best Shopify Product Pages: Templates, Examples and Tips for 2025

15+ Best Shopify Product Pages: Templates, Examples and Tips for 2025

Introduction to Shopify Product Page

A strong product page is essential for converting visitors into customers, especially on Shopify. It’s the primary point where customers evaluate products, so it needs to be compelling and clear.

The average eCommerce product page conversion rate is around 2% - 3%, which means only a tiny fraction of visitors make a purchase. This makes it essential to optimize Shopify product pages to convert as many visitors as possible.

How do you make your product pages the best converting? Let’s dive into some of the most stunning and practical Shopify product page designs, templates, and real-life examples to see what sets them apart and learn critical tips for boosting conversions.

What's a Shopify Product Page?

A product page is a key part of an online store where potential customers can learn about a specific product before purchasing.

This eCommerce product page typically features high-quality images from multiple angles, detailed product descriptions, pricing, size and color options, and essential specifications highlighting the product's unique features.

Allbirds product page

Source: AllBirds

Most product pages go beyond to include customer reviews and product comparisons, giving shoppers a closer look at the product’s quality and functionality.

A good product page design showcases how a product can solve problems or enhance a customer’s life, ultimately guiding them toward confidently completing a purchase.

What Makes a High-converting Shopify Product Page Design?

A high-converting Shopify product page design includes several essential elements, each strategically crafted to encourage customers to take action.

Here’s a closer look at the top product page features that influence buying decisions - and practical tips to help your eCommerce page convert better.

Product page detail features

Source: eMarketer

1. Clear Visual Hierarchy

The page’s visual hierarchy controls the delivery of information from the system to the end user - it lets users know where to focus their attention. A well-organized eCommerce product page layout guides customers’ eyes through the most critical information, making it easy for them to understand the product and take action.

The page’s visual hierarchy

Source: Hubspot

💡 Tips: To master visual hierarchy, follow a consistent design that places the product images, title, price, Add to Cart button, and other elements prominently. Prioritize the layout so customers can quickly grasp essential details without getting overwhelmed.

2. High-quality Images and Video

Visuals are often the first thing customers notice. High-quality images and videos help customers understand the product’s look, feel, and usage when scrolling a product page.

Cyrusher does an excellent job of showcasing its product through vibrant images and engaging videos, making it easy for customers to see the quality and features up close. The visuals are so compelling that customers may feel ready to hit the Buy button right after viewing.

Cyrusher product page

Source: Cyrusher

💡 Tips: Provide multiple images from different angles and close-ups of product details. Add a video to demonstrate the product in use if necessary.

3. Compelling Product Titles and Descriptions

Nearly 87% of shoppers emphasized the importance of product information when making an online purchase. A clear, descriptive title and detailed description explain what the product is and why it’s valuable, helping to convince customers to buy.

💡Tips:

  • Keep product titles short but informative to grab attention quickly.
  • Distribute detailed descriptions throughout the product page highlighting key benefits, features, and use cases.
  • Use bullet points to make information scannable and emphasize unique selling points (USPs) to convey the product's value.
  • Consider SEO to ensure your page ranks high.

4. Social Proof and User-Generated Content

User-generated content (UGC), such as photos, videos, reviews, blog posts, or social media updates, is created by customers rather than brands. It's highly influential, with 60% of consumers viewing UGC as the most authentic form of content. Additionally, 84% of consumers trust brand marketing more when it features UGC.

UCG in the shopper journey

Source: Bazaar Voice

There are several ways to add social proof:

  • Embed user-generated content (UGC): Using distinct hashtags, use a Shopify app to port UGC to product pages. These provide visual reviews from real customers. Some recommended apps:
  • Include reviews directly on the page: Pull reviews into your product page using a review app. Aggregate the product’s review score at the top of the page.
  • Gather and feature expert testimonials: If you’re a new brand and don’t yet have reviews to feature on your website, consider sending products to influencers or paying creators for a promoted post. Influencer marketing can provide the social proof you need to get your brand off the ground.

🎁 Expert Tips & Gifts

5. A clear call to action (CTA)

Your product page has one job: compel your customer to click the Add to Cart button. The area around the button should be cluttered-free so no distractions or obstacles can block the user.

In this example from the Vietnamese milk brand Vinamilk, the dark blue CTA button creates a strong contrast with the background, making it the focal point of the page and drawing attention from visitors.

Vinamilk product page

Source: Vinamilk

💡 Tips: For the call-to-action (CTA) text, Courtney Hartmann Tisa from Internet Marketing Inc. advises keeping it simple. Don’t try to be clever with CTAs. “A direct Add to Cart or Buy now works best”, she says. Avoid confusing customers or adding obstacles to their buying process with complex CTA wording.

6. Product Custom Options

With 71% of consumers expecting personalized products and 76% feeling frustrated when customization isn’t available, offering this option makes products more appealing and tailored to customers' needs, enhancing their overall experience.

A great example is Away, which provides options for customers to tailor their luggage to their preferences, including name, tag, and placement on the suitcase.

Away product page product customization

Source: Away

💡 Tips: If your product comes in different colors, sizes, or styles, include these options directly on the product page. Ensure that selections are easy to navigate and update in real time for a smooth shopping experience.

7. Related and Recommended Products

One way to increase average order value (AOV) is by employing upselling and cross-selling tactics to encourage customers to buy additional products. You can do this by suggesting related products or product bundles on a product page, like Lalo:

Lalo product page product recommendation

Source: Lalo

Related products can fit nicely on the footer of your product page. You can also use an AI tool to understand user behavior and suggest products based on browsing and buying habits.

8. Fast-Loading and Mobile-Friendly

The highest eCommerce conversion rates happen on pages with load times between 0-2 seconds. Conversion rates drop by 4.42% and 2.11% on average, with every extra load time between 0-5 seconds and 0-9 seconds, respectively. With more than 60% of eCommerce purchases in the U.S. made on mobile, fast loading and mobile optimization are essential for a seamless user experience.

The effect of page loading time

Source: Website Setup

💡 Tips: Test your product pages on multiple devices and browsers to ensure fast loading times and mobile responsiveness. Keep the Add to Cart button and key details prominent on mobile to make shopping easy, no matter the device.

🤔 How to optimize website speed and ensure it is mobile-friendly? Let’s explore:

Best Shopify Product Page Templates

Shopify product page templates are a solid starting point to build a new product page without starting from scratch. Foxify smart page builder has a collection of 100+ high-converting templates and 250+ ready-to-use sections tailored for various products across different niches.

Now, let’s dive into the 6 best Shopify product page design templates from Foxify crafted for each category.

1. Diaper

The Diaper product page template from Foxify is perfect for baby and childcare stores, especially those focused on eco-friendly or hypoallergenic products that cater to parents seeking quality, comfort, and sustainability.

Diaper product page - Foxify

Source: Foxify Product Page Template

This product page design uses a clean, minimalist layout, allowing the product to be the main focus and helping parents make confident purchasing decisions.

One standout design of this Shopify product page is the collapsible tabs for product information, which lets potential buyers easily access organized details like ingredients, usage tips, and benefits without feeling overwhelmed. This format makes browsing comfortable, especially for parents who want quick, clear answers before purchasing.

Other product page design tips you can learn:

  • Emotional appeal: Baby-focused images and comforting language build trust.
  • Trust signals: Impressive stats like “70% more liquid capacity” and “4x faster absorbency” highlight quality.
  • Benefit highlights: Key sections emphasize comfort, eco-friendliness, and leak protection.
  • Clear CTA: A prominent “Add to Cart” button encourages immediate action.

📚 Some design tips to make your website convert:

2. Earphone

The Earphone product page template is expertly designed with a clear visual hierarchy highlighting every product detail. This layout helps customers understand the earphones better and empowers them to make informed purchasing decisions.

Earphone product page - Foxify

Source: Foxify Product Page Template

A countdown timer at the top of the page reminds customers of limited-time offers, encouraging them to act quickly and grab great deals. The product showcase video brings the earphones to life by demonstrating their features, such as noise cancellation wireless connectivity. This engaging video helps customers see the product's benefits in action.

Other product page design tips you can learn:

  • Customer reviews help customers feel confident in their choices.
  • Product recommendations show related products to encourage cross-selling and help customers find their relevant needs.

3. Toys Puzzle

Toys Puzzle - A colorful and lively eCommerce product page design is ideal for toy and puzzle stores, handcrafted goods, gifts, and stationery shops. Its vibrant colors and playful typography promise a joyful shopping experience that enhances visual appeal and boosts customer engagement.

Toy puzzle product page - Foxify

Source: Foxify Product Page Template

Its creative product visuals and discount badges draw attention to the products and special offers. Diverse layouts highlight every toy’s unique features, benefits, and use, guiding the visitor’s journey seamlessly and encouraging them to explore more.

Other stunning design elements from this Shopify product page template you can learn:

  • Marquee text: Decorative, lively visual to trigger visitors' clicks and drive purchases.
  • Collapsible tabs: Organized product information to create a neat and user-friendly experience, helping visitors quickly find details they care about.
  • Customer review carousel: Social proof displays to build trust and enhance credibility.
  • Instagram integration: An Instagram feed showcases UGC and informs visitors of the latest products and updates.

📚 Suggested readings:

4. Sports Capsule

This Sports Capsule product page design is well-suited for the activewear and sportswear industry, especially brands focused on sustainable and eco-friendly products.

Sportswear product page - Foxify

Source: Foxify Product Page Template

The layout is clean and easy to follow, guiding the user’s eyes smoothly from top to bottom. Large product images at the top catch attention immediately, helping shoppers see the product clearly before looking at the details.

Other outstanding high-converting elements you can learn from this product page example:

  • High-quality images: Show the product from different angles and on various models to highlight its diverse options.
  • Engaging product highlights: Focus on the best features of the product, including materials and quick tips on how to use it.
  • User-friendly layout: Use product information tabs to create a neat and organized design that makes it easy for customers to find information.
  • Payment method integration: Offer various payment options like ShopPay, Credit or Visa, etc, to give buyers more flexibility.
  • FAQs section: Answers common questions customers may have to help them feel more confident about purchasing.

💡 Tips and insights:

5. Nutrition

The Nutrition eCommerce product page design is explicitly crafted for the supplement industry, featuring a thoughtfully diverse layout with minimal elements and a neutral color scheme.

Nutrition product page - Foxify

Source: Foxify Product Page Template

The design showcases high-quality product images alongside detailed, well-organized information, emphasizing key ingredients and their benefits. Additionally, product recommendations are strategically placed to drive sales through effective cross-selling techniques.

Other high-impact elements on this product page:

  • Diverse payment options: Provide multiple payment methods to suit customer preferences.
  • Customer review carousel: Showcase authentic images, five-star ratings, and customer reviews for added credibility.
  • Product recommendations: Highlights complementary products to encourage additional purchases and increase the chances of boosting sales via cross-selling strategies.
  • Email subscription: Collects leads to nurture through targeted email campaigns to offer visitors the best deal.
  • Instagram integration: Connects with the brand’s social media presence for added engagement.

Some tips to boost sales for your eCommerce store:

6. Pasta

The Pasta product page template from Foxify is crafted to captivate pasta lovers with vibrant visuals and mouth-watering imagery designed to draw buyers to the finest pasta products.

Pasta product page - Foxify

Source: Foxify Product Page Template

The product page is fully transparent about product information, clearly presenting ingredient details, nutritional stats, and a comparison table to showcase advantages over other brands. A neatly organized, collapsible tab provides a step-by-step guide on how to cook the pasta, ensuring a user-friendly experience.

Other outstanding high-converting elements

  • Subscription services: Offer subscription options to increase customer lifetime value.
  • FAQs: Address common customer questions to improve satisfaction and confidence; sometimes, it’s where to optimize SEO.
  • Engaging visuals: High-quality, colorful images enhance the product’s appeal. Intuitive page structure: Designed to encourage smooth scrolling from top to bottom, making for a seamless shopping journey.

💡 Pro tips: Build your Shopify product page with Foxify visual page builder.

Here’s how Foxify makes your product page stand out:

  • Drag-and-drop visual editor: Easily move and place elements with drag-and-drop, so you can design pages exactly how you want.
  • 100+ expert-made templates and prebuilt sections: Get started quickly with ready-to-use templates and sections to build stunning, high-converting pages fast.
  • AI-powered Fox Magic: Create content, translate text, and optimize SEO in seconds. Fox Magic helps you launch pages faster in minutes, not hours.
  • Advanced analytics and reports: Track your business performance and get insights to improve your pages for higher conversions and sales.

🔥 Discover how to create stunning product pages using Foxify

Foxify Smart Page Builder

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👉 How to redeem the 20% discount code

Best Shopify Product Page Examples from Real Stores

1. Cyrusher - Kommoda eBike

Cyrusher is a global e-bike brand loved for its unique designs, affordable prices, strong performance, and eco-friendly focus. It is popular with riders who care about the environment and adventure.

Cyrusher product page

Source: Cyrusher Kommoda eBike

The Cyrusher Kommoda eBike product page is clean, well-structured, and visually striking. Its modern, professional design makes it easy to navigate product details. Generous negative space and high-quality visuals keep the focus on the eBike, achieving a seamless blend of functionality and style.

The most outstanding elements of this Shopify product page:

  • Detailed product descriptions: Each bike feature has high-resolution visuals showcasing even the smallest details, providing a thorough product view.
  • Video content and action shots: Real-life videos and outdoor action shots show how the bike performs, adding context and authenticity.
  • User-generated content: Incorporate social media posts, YouTube videos, and customer reviews, along with heartfelt thank-you notes to build trust.

Beyond its attractive design, Cyrusher smartly includes upsell and cross-sell features to boost customer experience and drive sales:

  • Size chart: Helps customers choose the right fit, reducing uncertainty and boosting purchase confidence.
  • Volume discounts ("Buy 2 & Save $200 with code: BF200"): Promotes bulk buying by offering savings on multiple items.
  • Product bundles: Recommends complementary products, encouraging customers to explore and increasing cross-sell potential.
  • Quick Add to Cart: Simplifies checkout by allowing fast cart additions, making for a smoother shopping experience.

💡 Pro tips:

Want to set up a Shopify product page with upsell and cross-sell features like Cyrusher? FoxKit AIO Upsell Cross-Sell has the solution! 

With 16 powerful sales tools - all in one place, you can quickly set up and manage, including:

  • Product Bundles
  • Related Products
  • Countdown Timer
  • Size Chart
  • In-Cart Upsell

And much more! Discover FoxKit here - the only Shopify app you need to boost sales and conversions.

FoxKit AIO Upsell Cross-sell Shopify app

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👉 How to redeem the 20% discount code

2. Threeshipsbeauty - Purify Aloe + Amino Acid Gel Cleanser

Three Ships Beauty is a natural skincare brand committed to affordable, plant-based products with transparent, eco-friendly practices and a focus on delivering real results.

Threeshipsbeauty product page

Source: Three Ships Beauty

The product page for the Purify Aloe + Amino Acid Gel Cleanser features a clean, minimalist design with a fresh color scheme that reflects the brand's natural aesthetic. This visually balanced and user-friendly layout provides a calm shopping experience.

The best design elements for this eCommerce product page example:

  • Product details with image gallery: A rotating gallery at the top allows customers to view the product from multiple angles, with a concise description and benefits.
  • Before and After image slider: Before-and-after images paired with testimonials visually demonstrate the cleanser's effectiveness, building trust.

Additional sections support for conversion:

  • Arrival date: Displayed within the product details to inform customers of delivery expectations.
  • Product bundles: Cross-selling related items to promote a complete skincare routine.
  • Customer reviews: Add credibility with real customer feedback.
  • Instagram integration: Showcases user-generated content, fostering trust and community.

🎁 Tips & Gifts:

3. MagicSpoon - Variety Cereals Pack

Magic Spoon is a D2C brand selling high-protein, low-carb cereals and a healthier and nostalgic alternative to traditional sugary breakfast cereals.

Magic Spoon product page

Source: Magic Spoon

The Magic Spoon Variety Pack product page is bright, bold, and fun. The design has a nostalgic feel that also appeals to modern shoppers. Bright colors, fun illustrations, and playful fonts make the page enjoyable to browse.

Top design elements to capture attention from this Shopify product page:

  • Hero section with product images and key selling points: The top part shows clear images of the cereal boxes with critical features like "High Protein" and "Low Carb," highlighting its health benefits compared to regular cereals.
  • A comparison table compares Magic Spoon’s nutritional benefits with typical cereals, helping health-conscious buyers see its advantages.

Additional elements that support boosting sales:

  • Flavor descriptions and images: Each flavor in the variety pack is highlighted with fun descriptions and visuals, helping customers know what to expect, especially those who love variety.
  • Subscription option: Magic Spoon offers a subscription service to encourage repeat purchases, boosting customer retention and lifetime value.

📕 Related articles:

4. DrinkBrez - Cannabis and Mushrooms Drinks

DrinkBrez offers drinks with small amounts of cannabis and mushrooms, providing a simple and refreshing way to enjoy the benefits of these natural ingredients.

Drink brez product page

Source: DrinkBrez

The Lemon Elderflower product page features high-quality visuals and a clean, minimal design. Large, clear product images highlight the design and packaging, while simple, legible typography creates a relaxed, modern feel. The 3D floating product images are especially eye-catching, making the product more attractive and enticing to potential buyers.

Other essential elements of this high-converting product page example:

  • FAQs: Covers essential topics like shipping policies and product legality, addressing common customer concerns
  • Product reviews: Features genuine customer reviews, including images, which add authenticity and help potential buyers feel confident about the product.
  • Subscription: "Subscribe & Save 25%" encourages customers to sign up for regular deliveries, boosting loyalty and offering ongoing savings.

5. Hoka - Speedgoat 6 Men’s Trail Shoes

Hoka is a footwear brand known for its innovative, high-performance running shoes. With a focus on cushioning, comfort, and support, Hoka’s designs are tailored for athletes and fitness enthusiasts who value durability and a smooth running experience.

Hoka product page

Source: Hoka

The Hoka Speedgoat 6 Men’s Trail Shoes product page combines a clean, performance-focused design with high-quality visuals and detailed product information. Its neutral color scheme highlights the shoes' features, while the user-friendly layout organizes images, details, and buying options.

The page also offers a virtual try-on and augmented reality (AR) view, providing a realistic way for customers to experience the product before purchasing.

Besides the outstanding design above, the below elements would contribute the best to the success of this product page example:

  • Size and fit guide: A prominently placed size guide and fit recommendations help customers choose the correct size, which is essential for trail shoes.
  • Product recommendations: Related products are displayed to encourage further exploration.
  • Technical specifications: Detailed information on weight, materials, and construction appeals to runners looking for performance insights.
  • Color options and quick selection: Various color options allow easy switching between colors to enhance personalization.

6. Pangaia - 365 Heavyweight Hoodie

Pangaia is a sustainable fashion brand combining innovative technology with eco-friendly materials to create stylish, planet-conscious clothing.

Pangaia product page

Source: Pangaia

The Shopify product page for PANGAIA's 365 Heavyweight Hoodie in stone color has a minimalist design that aligns with the brand’s eco-conscious and high-quality ethos.

Key elements that make this product page example truly stand out:

  • High-quality product images: High-resolution images of the hoodie from different angles and lighting, highlighting details like texture, fit, and color to help customers visualize its quality and appearance.
  • Product and sustainability highlights: The product description highlights key details like fabric composition and weight, emphasizing sustainable materials. This appeals to eco-conscious shoppers and strengthens the brand’s environmental commitment.
  • Size guide and fit information: The size guide and fit details are easily accessible, helping customers make informed sizing decisions, which is particularly useful for apparel purchases.
  • Product recommendations: The page includes a product recommendation section that suggests the same hoodies, encouraging customers to explore complementary products and enhancing the potential for cross-sell opportunities.
  • Product reviews: Customer reviews provide honest feedback on the hoodie’s quality, fit, and comfort, building trust and helping new buyers make informed decisions.

📕 Related article: How To Create A Sustainable Shopping Season

If you want to create a product page like Pangaia's, the Zest Shopify theme provides a similarly clean, stylish, and conversion-friendly layout.

How Zest makes designing a product page easy:

  • Clean, minimalist layout: Use Zest’s customizable advanced layout to showcase large product images with white space, highlighting your products in a sleek, minimalist style.
  • Customizable product sections: Add detailed product descriptions, sustainability info, and unique selling points using Zest's flexible sections and blocks, similar to Pangaia’s focus on transparency.
  • Upsell and cross-sell: Easily integrate product bundles and recommendations to boost average order value with Zest’s upsell features.
  • Product reviews: Display customer reviews directly on the page to build trust and encourage purchases, just like Pangaia does.
  • Mobile-optimized, speed-first, and SEO-friendly: Deliver a fast, flawless experience on any device while SEO-focused features help boost your store’s discoverability.

And that's just the beginning! Discover how Zest can take your store to the next level.

Zest Shopify theme

7. Skoon - Original Cat Litter

Skoon Cat Litter is an eCommerce brand offering an all-natural, non-clumping cat litter made from highly absorbent diatom pebbles. This eco-friendly solution effectively controls odors and minimizes tracking, providing a cleaner environment for cats and their owners.

Skoon product page

Source: Skoon

The Skoon Cat Litter product page example captures attention with a large image of the packaging, immediately conveying the brand's look. Also, visitors will find detailed product information and two purchasing options: a one-time buy or a subscription. Moreover, this product page includes some elements to make it shine:

  • Review filters: The standout feature allows shoppers to filter by rating, photos, and more, adding transparency and helping buyers feel confident in their choices.
  • Organized tabs: Clear sections provide details, usage tips, and FAQs for easy navigation.

8. Flying Tiger - Gingerbread House Mug

Flying Tiger is a Danish retailer known for its quirky, colorful, and affordable products, ranging from home decor and kitchenware to toys, stationery, and party supplies.

Flying Tiger product page

Source: Flying Tiger

The Shopify product page for the Gingerbread house mug has a playful and inviting design, which aligns well with the brand’s quirky and creative image. The page layout is clean, with large product images showcasing the blank mug and the included paint set, encouraging personalization.

With its affordable pricing, the brand needs to boost sales through product recommendations and cross-selling within related collections, enhancing the shopping experience while staying true to its creative and playful brand identity.

🌟 Recommended articles:

9. The Memo - Baby Carrier

The Memo is an Australian brand offering stylish and functional baby and toddler essentials. Known for its high-quality, versatile products, it focuses on comfort and modern design, from baby carriers to nursery decor.

The Memo product page

Source: The Memo

The Limitless Carrier product page features a clean, modern design that aligns with its minimalist and family-oriented brand image. The standout feature is the high-quality, lifestyle-focused imagery that shows the carrier in real-life settings, helping customers visualize its use.

This product page example also combines style and function, focusing on comfort and versatility, appealing to parents looking for a blend of fashion and practicality. Clear product descriptions highlight these qualities, while customer reviews build trust by sharing real insights.

The clean, user-friendly layout and thoughtful navigation make it easy to explore related products, check size guidance, and view reviews, supporting informed purchasing decisions.

10. Meet Lato - Baby Eating Chair

Meet Lalo is a brand that creates high-quality, beautifully designed products for babies and toddlers. The brand focuses on creating safe, durable products that support early childhood.

Lato product page

Source: Meet Lato

The product page for The Chair from Lalo has a clean, minimalistic visual design emphasizing simplicity. This layout draws attention to the chair’s aesthetic and functionality, with well-lit images emphasizing texture and color, creating a premium feel​.

What makes this product page example stand out?

  • Strategically placed cross-sells and product bundles, encouraging users to purchase complementary products
  • AR integration enables customers to visualize how the chair fits in their space, providing greater confidence in their decision.​
  • Curated, thoughtful reviews from trusted brands, which help establish credibility and trust​
  • Interactive images with text, offering multiple angles and showcasing the chair in different environments to appeal to a broader range of customer needs​
  • A blog section featuring relevant topics, such as baby chairs and child-care tips, adding extra value beyond the product​
  • Instagram integration highlights user-generated content, builds community engagement, and provides social proof​.

Master Shopify Product Page in a Nutshell

A great product page features clear visuals, detailed descriptions, and social proof-like reviews, all in a simple, easy-to-navigate layout. High-quality images, smooth variant options, and product recommendations drive conversions.

To build a high-converting Shopify product page, you can start with a template from a page builder like Foxify or a theme like Zest. Consider adding upsell and cross-sell options with FoxKit to boost sales. These tools work together to enhance your store's design and performance, creating a better shopping experience for your customers and growing your revenue as the successful goal.

Optimize your product page now with FoxEcom’s Smart Solutions:

Foxify – Think big. Build smart. Sell fast with the first-ever Shopify visual builder
FoxKit – The All-in-One Shopify upsells, cross-sells, and sales-boosting app
Zest – A flexible and modern design to win mobile conversion