How to Add Favicon to Shopify Step by Step? [2025 Updated]

What is a favicon? A favicon is a small but essential icon that appears in browser tabs, bookmarks, search results, history archives, and mobile home screens. It helps users quickly recognize and find your website among multiple open tabs.

Is adding a favicon to Shopify necessary? Absolutely! In this guide, we’ll explain why a favicon is important, and you can:

• Follow 6 steps to add favicon to Shopify easily.
• Know the best size and format guidelines to ensure your favicon looks sharp and professional.
  Let’s get the ball rolling!

Why Your Shopify Store Needs a Favicon?

Think of Shopify favicon as a digital business card. Whenever someone visits your site, saves it as a bookmark, or searches through their browsing history, your favicon makes your brand stand out with a stronger brand identity.

Here are the details on why you should add favicon to Shopify store:

• Enhances user experience: A favicon helps customers quickly recognize your store among multiple open tabs. It improves navigation, making it easier for visitors to stay on your site instead of losing track of it.
• Increases brand awareness: A Shopify favicon reinforces your brand and makes it easy to recognize. Whether users bookmark your site or see it in their browsing history, a memorable favicon helps keep your store top-of-mind.
  
• Builds trust and credibility: A professional favicon signals that your store is trustworthy and reputable. It adds credibility, making visitors feel more confident when shopping with you.
  
• Improve ranking on search engines: A recognizable favicon helps users quickly find and return to your store, increasing time spent on your site, an important factor for SEO. Websites with favicons are more likely to be bookmarked, improving visibility and user retention over time.
  
• Creates a polished and professional look: A favicon adds a refined and cohesive look to your Shopify store. Without favicon, your site may look incomplete or generic, which can affect first impressions.

How to Add Favicon to Shopify Store in 6 Steps?

Step 1: Go to your Shopify admin panel

Log in to your Shopify dashboard to access your store settings.

Step 2: Navigate to Themes

From the Shopify admin, go to Online Store > Themes.

Step 3: Select your theme

Find the theme where you want to add a favicon and click Customize.

Step 4: Access Theme settings

• Click the gear icon in the left sidebar to access Theme settings.
• Depending on your theme version, click Logo or Favicon. Sometimes, it can also located in General Setting section.

Step 5: Upload your favicon image

• In the Image favicon/Favicon image/Favicon section (depending on different themes) > click Select to import image.

• To select an image that you've already uploaded to your Shopify admin, you can search for or find the image, then select it with the checkbox.

• To add favicon to Shopify from your local computer, click Add images, open the image from your local computer, and then select it with the checkbox. You can also drag and drop the image to the library to easily import it.

When the favicon image is uploaded, you should add alt text for it to improve the site’s SEO. To add alt text, follow this:

• Hover on the favicon image you’ve uploaded, then click the pen icon in the corner of the image to open Edit image panel.

• In the preview and edit dialog, enter a brief description of the image in the Alt text field. You should use short and descriptive alt text to improve site accessibility and SEO.

• Click Save to finish.
  

Step 6: Save and publish changes

• Click Done to save.

• Refresh your site to check if the favicon logo is applied.

💡 Tip: If your favicon doesn’t update immediately, clear your browser cache and refresh the page.

And if you you wonder how to change favicon on Shopify? Just follow these similar steps with the favicon adding process:

• Step 1: Go to Online Store > Navigate to Themes
  
• Step 2: Select Customize the theme you want to change favicon
  
• Step 3: Navigate to Theme Settings
  
• Step 4: Click Change the favicon image and select the new one
  
• Step 5: Click Done > then click Save to finish
  

What Are Shopify Favicon Best Practices?

One of the most common mistakes of many stores is using a complicated or unclear image, making the favicon hard to recognize. You need to make sure your favicon is simple, high-contrast, and easily identifiable at small sizes.

Below are four key best practices to follow when designing your favicon to ensure maximum visibility and effectiveness.

Choose the Right Size

The ideal favicon size for Shopify is 16x16 pixels, as it is the standard size supported by all browsers. Shopify automatically scales larger images to 32x32 pixels, but using the correct dimensions ensures clarity and consistency across devices.

Since favicons appear in very small sizes, it’s important to use a simple, bold, and high-contrast image that is easy to recognize. Avoid text-heavy designs or complicated details, as they may not be visible at such a small scale.

A minimalistic version of your logo, an icon that represents your brand, or a recognizable symbol (for example, the letter “S” for Shopify) works best as a favicon.

📝 Tip: If you want to optimize your store’s image for better visibility, check out our article about Shopify image sizes guidelines!

Choose a Compatible File Format

Here is a quick comparison of popular formats of favicon images:

So what is the best choice? PNG or ICO are the best options for favicons. PNG ensures high quality and transparency, while ICO supports multiple sizes and scales well across different browsers. Avoid JPEG if possible, as it may lose clarity when resized.

Use Animated Favicon Wisely

Animated GIF or JavaScript favicons can be interesting, but they aren’t fully supported on all browsers, which may cause display issues. If you choose to use one, remember to test it across multiple browsers and devices to ensure compatibility.

Work with Favicon Generators

Creating a favicon from scratch can be difficult, especially if you’re not a designer. Favicon generators make it easy by allowing you to create, customize, and download a favicon in the correct format and size for your Shopify store. These tools ensure your favicon is clear, properly scaled, and compatible with all browsers, saving you time and effort.

Here are some powerful favicon generators to try:

• Favicon.io: Easily convert text, images, or emojis into favicons. Great for quick and simple designs.
  
• RealFaviconGenerator.net: Generates favicons optimized for multiple devices, ensuring your store’s icon looks perfect on desktops, mobiles, and tablets.
  
• Favicon.cc: A simple online editor with a live preview, allowing you to draw and customize your favicon in real time.
  
• Favicon-Generator.org: Supports multiple file formats and sizes, making it easy to create a favicon that fits Shopify’s requirements.
  

If you still want to further update your store, our comprehensive guide for sellers about Shopify website customization can help!

Common FAQ about Shopify Favicon

1. How to change favicon on Shopify?

Go to Online Store > Themes > Customize > Theme Settings > Favicon, then replace the current favicon image with a new one.

2. What is the Shopify favicon’s size?

The recommended Shopify favicon size is 16x16 pixels, as it works across all browsers and devices. Shopify will automatically scale larger images to 32x32 pixels for better display.

For  different use cases, follow this guide for better results:

• 16x16px: Standard size for browser tabs and bookmarks.
  
• 24x24px: Use for the pinned site (Internet Explorer 9)
  
• 32x32px: Used in taskbar buttons (Windows 7+) and new tab pages (Internet Explorer).
  
• 57x57px: Ideal for older iOS home screen icons.
  
• 72x72px: Best for iPad home screen icons.
  
• 96x96px: Used by Google TV.
  
• 128x128px: Required for the Chrome Web Store.
  
• 195x195px: Optimized for Opera Speed Dial.
  

3. Is a favicon the same as a logo?

Favicon is not logo. While they both represent your brand, they have distinct differences. A favicon is typically a small icon that appears on a browser tab or in your bookmark list, while a logo is a larger icon that is often used on websites and promotional materials. A favicon can be a simplified version of your logo or a brand-related image.

4. What is the Shopify favicon image format?

When you add favicon to Shopify, use PNG or ICO format for the best results. Avoid JPEG format as it loses quality when scaled.

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