24 Shopify Plus Websites Across Niches: Lessons in Scale & UX

Shopify Plus powers some of today’s most ambitious brands. In this guide, you’ll discover 24 Shopify Plus websites across seven industries:

• Fashion and apparel: Gymshark, Ysé, and Castañer show how fashion brands scale globally and unify retail with eCommerce.
  
• Home and lifestyle: Polysleep, Hommey, and Sofa Club enhance trust with 3D previews, agile campaigns, and AR shopping.
  
• Beauty and personal care: Oh My Cream, ILIA, and Skin First grow fast with loyalty programs, interactive tools, and automation.
  
• Jewelry and accessories: Missoma, Astrid & Miyu, and Keyzar Jewelry expand quickly with omnichannel retail and faster, visual-first shopping.
  
• Pet supplies: Animals Matter, PetCulture, and Small Pet Select simplify shopping while building loyalty in the pet community.
  
• Food and beverage: Death Wish Coffee, Huel, and Nissin Foods scale bold campaigns and unify operations across markets.
  
• Electronics: Philips Baltic and Gotraka streamline complex catalogs and build shopper trust in multiple regions.
  

Across all niches, the same patterns appear: streamlined tech, unified journeys, speed to market, personalization, automation, and global reach.

Let’s explore our 24 Shopify Plus websites now!

Best Shopify Plus Websites in Fashion & Apparel

1. Gymshark 

Once reliant on Magento, Gymshark faced repeated site crashes, including eight hours offline on Black Friday 2015, that cost £100,000. The brand needed a stable platform to keep up with global scale, and Shopify Plus became the solution. On the new platform, Gymshark was able to:

• Performance and stability: Shopify Plus eliminated downtime during high-traffic campaigns of Gymshark. This ensures fast load times and seamless checkout even under heavy demand, a major upgrade from its previous platform.
  
• Striking visual identity:  The site uses full-width hero images, bold typography, and generous white space to spotlight athletic energy and confidence. Minimal copy and cinematic photography create an instantly recognizable brand experience.
  
• Intuitive navigation:  A clean mega-menu organizes Men, Women, and Collection categories, reducing friction and helping users reach products in one click. The structure feels familiar yet premium, matching Gymshark’s sleek visual tone.
  
• Streamlined product pages: Consistent grids, hover previews, and quick-view options make browsing effortless. Multiple angles and lifestyle shots boost perceived quality and help customers visualize fit and performance.
  
• Frictionless checkout:  Using Shopify Scripts, the brand automates discounts and free gifts while keeping checkout to a single, intuitive page. Progress indicators and auto-fill minimize cart abandonment.
  
• Integrated fulfillment: With Peoplevox WMS, stock and order data sync in real time, ensuring fast dispatch and zero overselling. The system has handled over 90,000 orders in major campaigns without a glitch.
  

By the end, Gymshark noted several significant improvements:

• Annual revenue climbed to £41 million in 2017, compared to just £250,000 in 2013.
  
• During Black Friday 2017, the company processed 90,000 orders in six days, up from only 20,000 orders in ten days the previous year.
  
• Continued growth led to unicorn status in 2020, with a valuation surpassing £1 billion (report by Shopify).
  

Still, the checkout experience feels fairly standard and misses opportunities for upsells. A stronger UI, incorporating product suggestions or promotional landing pages, could make the flow more engaging and increase order values. 

To quickly test new layouts or campaign pages without developer support, Gymshark could now leverage Foxify - a visual builder designed for Shopify Plus. It enables drag-and-drop editing, A/B testing, and instant publishing of seasonal landing pages, helping teams continuously refine user experience and boost order values.

2. Ysé

Ysé’s aging ERP and Prestashop stack slowed omnichannel growth. Migrating to Shopify Plus unified systems and boutiques, so the team could scale with less friction. With the new setup, Ysé:

• Unified backend and frontend: Shopify Plus consolidated Ysé's operations, creating a unified experience for both customers and employees. The integration of backend systems with the front-end store allows for real-time updates and better inventory tracking.
  
• Seamless inventory synchronization: Shopify POS allows for smooth inventory syncing between boutiques and the online store, ensuring that product availability is accurately reflected across both channels, enhancing customer trust and satisfaction.
  
• Premium minimalist design: Ysé’s website retains its premium appeal with a clean, minimalist design that emphasizes high-quality visuals and typography. A spacious layout ensures a focused shopping experience, keeping the interface intuitive and easy to navigate, even on mobile devices.
  
• Effortless navigation: The simple and intuitive layout lets users easily find products, with clear category menus, streamlined filters, and consistent product image displays. The uncluttered design encourages exploration without overwhelming the customer.
  

After the transformation, this Shopify Plus website experienced tangible business outcomes:

• 65% of total revenue now comes from online sales.
  
• Average order value rose by ~30% in the first quarter after migration.
  
• Conversion rates increased by 18% within six months.
  
• The number of physical boutiques doubled between 2021 and 2023.
  

Although the site conveys elegance, product detail pages could do more to highlight key elements like fabrics and customer reviews, which are essential for building trust with first-time shoppers. Ysé can redesign the product page in Figma as it allows for precise control over how fabric textures and customer reviews are showcased. So, these elements are prominently displayed without disrupting the premium aesthetic. Once designed, the brand can use FoxStudio to easily import the custom Figma layouts directly into the store.

3. Castañer 

As international demand grew, Castañer needed to connect heritage boutiques with eCommerce. Shopify Plus provided one hub for data and operations. From there, the brand:

• Centralized data and operations:  By integrating Shopify POS with the online store, all inventory, customer data, and order information are synced in real-time. This creates a seamless experience for store associates and customers alike, with up-to-date stock levels and personalized service.
  
• Heritage-driven UX/UI design: The Shopify Plus website maintains a refined grid layout that organizes products into clear categories, reflecting the brand's sophisticated heritage. Lifestyle imagery is integrated into product pages, creating an aspirational shopping experience that feels both timeless and modern.
• Visual consistency and storytelling:  Castañer’s design emphasizes visual storytelling. Large, high-quality images, coupled with minimalistic yet elegant typography, create an emotional connection while keeping the UI clean and easy to navigate.
  

Following the migration, Castañer achieved notable gains across its business:

• Online revenue increased by ~30%.
  
• In-store sales grew by ~10%.
  
• The customer database expanded by 40%, supported by the use of e-receipts through POS.
  

4. SuitShop 

Standard Shopify limited SuitShop’s ability to manage showrooms and scale. Upgrading to Plus strengthened infrastructure across channels. After the move, SuitShop:

• Centralized inventory and showroom management: With Shopify POS, SuitShop integrates physical showrooms, trade shows, and pop-up events under one platform. This centralized system provides real-time inventory updates and eliminates stock discrepancies across channels.
  
• Instant stock checks and express shipping: Shopify Plus supports express shipping, allowing SuitShop to fulfill time-sensitive orders for events like weddings or corporate functions quickly and reliably.
  
• Unlimited staff accounts and tax automation: The ability to create unlimited staff accounts means SuitShop can scale without worrying about team limitations. The integration of Avalara automates tax calculations, simplifying compliance across different regions.
  
• Occasion-led UX/UI design: This Shopify Plus website's design focuses on "occasion-led" shopping, offering clear, reassuring signals for wedding buyers. The user flow highlights relevant categories (e.g., wedding suits) with a curated selection, boosting customer confidence and simplifying decision-making for time-sensitive events.
  

Still, its mobile experience could be improved. Variant pickers require too many taps, and alteration or lead-time details are buried within PDPs. To solve this quickly, SuitShop can use FoxTransfer to clone proven, optimized layouts from other sites and then, applying these improvements without redesigning the entire page."

5. namuk

Magento overhead drained ~140 hours per month from namuk’s team. Plus allowed the brand to focus on creativity and expansion rather than maintenance. With the new store, namuk:

• Improved speed and control:  Shopify Plus enhanced site speed by approximately 25%, making the shopping experience faster and more responsive. The brand also gained better control over content updates and ERP integrations. 
  
• Global expansion with dropshipping:  By connecting with US-based dropship partners, namuk streamlined its international expansion. This integration enabled faster fulfillment and localized service for global customers. 
  
• Playful, family-friendly design: namuk’s website features a vibrant, playful design that resonates with its family-oriented audience. The intuitive navigation, engaging visuals, and interactive elements make the site fun and easy to use. This creates an inviting experience for all ages.
• User-centered design elements:  This Shopify Plus site is designed to keep customers engaged with clear category menus, interactive product previews, and vibrant, high-quality images. The playful tone is consistent throughout the UI, creating a warm, welcoming atmosphere that aligns with the brand’s personality.
  

Finally, the migration delivered measurable improvements across key business areas:

• Conversion rates increased by 45%.
  
• Overall revenue grew by ~70%.
  
• The team saved ~100 hours of work per month on development and maintenance.
  
• Site speed improved by ~25%.
  
• Two U.S.-based dropshipping stores were integrated into the Plus store in just two weeks.

That said, product pages could do more to highlight durability and care features. By adding weather-resistance icons, easy-to-read care notes, and a sizing helper tailored for kids’ growth, namuk could strengthen trust with parents and reduce return rates.

6. Function18 

UK-based Function18, a long-established golf apparel retailer, was struggling with operational inefficiencies and heavy manual processes as sales grew. Migrating to Shopify Plus helped the brand streamline workflows and modernize its store. On Shopify Plus, Function18 can: 

• Automated workflows: Shopify Plus allowed Function18 to automate repetitive tasks like returns processing and customer notifications, freeing up time for staff and ensuring faster, more accurate service. 
  
• Smart search and personalized recommendations: With certified Shopify apps, Function18 implemented intelligent search, product recommendations, and dynamic merchandising, offering customers personalized shopping experiences. 
  
• Simplified shopping journey: The new store design provides a more user-friendly UI, with a streamlined checkout process and intuitive navigation. The clean layout, clear CTAs, and responsive mobile design ensure an easy, enjoyable shopping experience across all devices.
• Intuitive product discovery:  Enhanced product filters, quick views, and smooth scroll interactions help customers explore the catalog effortlessly. The clear, uncluttered design ensures users focus on finding the perfect golf apparel without distractions.
  

The migration paid off with smoother operations, less reliance on manual work, and a more conversion-friendly site experience.

Yet, the mobile shopping flow of this Shopify Plus website still leaves room for refinement. Banner elements can feel crowded on small screens, distracting from product discovery. Simplifying banners and surfacing size and fit filters more prominently would give golfers a clearer path to the right gear.

Best Shopify Plus Websites in Home & Lifestyle

7. Polysleep

Polysleep, a direct-to-consumer mattress brand, launched on Shopify Plus from day one to avoid technical bottlenecks and scale quickly with a lean team.

By adopting Shopify Plus from day one, Polysleep was able to scale without technical bottlenecks:

• Interactive 3D product models: Polysleep integrated 3D product models, allowing customers to rotate and zoom in on mattresses as if they were trying them in-store. This immersive feature gives customers a better sense of the product's quality and feel.
  
• Effortless storefront localization:  Shopify Plus made it easy for Polysleep to localize storefronts for different markets. With minimal effort, they could adapt content, currency, and language. 
  
• Scalable operations with minimal staff:  The Shopify Plus platform supports Polysleep’s multimillion-dollar operation with fewer than 15 employees by automating key processes. 
  
• Seamless and intuitive shopping experience:  The site’s clean, minimalist design guides customers through the shopping process with intuitive navigation and clear product information. The responsive layout ensures a smooth experience on any device, keeping the focus on product exploration and purchase.
  

By 2020 and beyond, this Shopify Plus merchant  saw measurable growth across multiple areas:

• Net revenue increased 3× since 2020.
  
• Organic traffic rose by 900%.
  

Still, mattress shopping often involves close comparison. While PDPs educate well, adding side-by-side comparison charts and highlighting trial and return policies near the “Add to Cart” button would reduce hesitation. With Foxify, Polysleep’s team could build and test these comparison layouts quickly, adjust messaging on the fly. By the end, theircustomers have all the reassurance they need before purchasing.

8. Hommey 

Australian home goods brand Hommey initially used a headless setup, but even simple updates required developer input. Moving to Shopify Plus gave the team greater agility while preserving the brand’s polished, design-led aesthetic.

On Shopify Plus, Hommey was able to:

• Fast, self-managed updates: Shopify Plus allowed Hommey to launch campaigns and make site updates without waiting for developer support. This increased agility enabled the brand to react quickly to market demands and keep the site fresh without technical delays.
  
• Elevated customer experience: The new store design offers a seamless, polished shopping experience that aligns with Hommey’s aesthetic. With a sleek, responsive UI and clear navigation, customers can effortlessly browse products, while high-quality visuals reinforce the brand’s premium, design-driven identity.
• Engaging UX/UI design: The store’s clean, modern design emphasizes product discovery through beautiful imagery and a minimalist layout. Customers enjoy an immersive browsing experience that feels both sophisticated and easy to navigate, contributing to an elevated shopping journey.
  

The migration to Plus brought transformative improvements:

• Year-over-year revenue grew by 254%.
  
• The brand acquired ~75,000 new online customers.
  
• Development time for front-end and back-end changes was reduced by ~70%, freeing resources for growth initiatives.
  

9. Willemse

Dutch gardening retailer Willemse needed to launch fast to capture planting season. Shopify Plus allowed the brand to build a fully functional store in just four months.

The migration unlocked several advantages, including:

• Fast, SEO-friendly structure: Shopify Plus provided Willemse with a fast, SEO-optimized website structure that improved search engine visibility. So, the brand can reach more potential customers during the critical planting season and drive organic traffic to their store.
  
• Streamlined workflows: The migration to Shopify Plus reduced reliance on legacy systems by simplifying workflows. The team was able to manage inventory, process orders, and handle customer data more efficiently.
  
• Seasonal navigation: The site’s seasonal navigation focuses on timely products for gardening enthusiasts. Clear categories and easy-to-use filters make it simple for shoppers to find exactly what they need, whether it’s for spring planting or autumn maintenance.
  

Within its first quarter on Plus, Willemse recorded early wins:

• The new  Shopify Plus website was launched in only four months.
  
• Organic traffic increased by ~10% in the first quarter after launch.
  

That said, gardeners often want guidance at the moment of purchase. Adding planting calendars, care icons, and zone-specific filters would make the site more practical. 

10. Sofa Club 

Sofa Club’s fragmented systems created disjointed experiences for customers, especially around delivery and returns. By migrating to Shopify Plus, the brand consolidated operations and built a single source of truth.

Shopify Plus gave Sofa Club the ability to:

• Integrated logistics, returns, and customer service: Shopify Plus centralized Sofa Club’s operations, integrating logistics, returns, and customer service into one platform. This created a more cohesive experience for customers.
  
• Delivery date picker for more control: By adding a delivery date picker during checkout, Sofa Club gave customers more control over their delivery times. This feature allowed users to select a convenient date, improving the overall shopping experience by making it more personalized and flexible.
  
• AR/3D previews for product visualization: With AR and 3D previews, Sofa Club enabled customers to visualize sofas in their homes before purchase. This immersive experience boosted confidence in buying furniture online, helping customers see how products would fit in their space.
  

Their new Shopify Plus website achieved impressive outcomes:

• Projected revenue rose to £55 million, up from around £20 million when they first migrated.
  
• Average order value increased by 55%.
  
• Trustpilot rating climbed to 4.8/5 across more than 14,000 reviews.
  
• Cancellation and return rates dropped significantly, thanks to AR visualization and delivery scheduling.
  
• Email marketing performance improved dramatically, with open rates jumping from ~20% to over 70%.
  

Even so, product detail pages could better highlight fabric care and room-size guidance. Offering clear tags for pet- or kid-friendly designs would further reduce returns while boosting buyer confidence.

11. Bloomscape

Bloomscape, a fast-growing US plant delivery brand, needed a platform to scale rapidly while educating first-time plant owners. Its previous setup made it difficult to handle spikes in demand during spring and holiday gifting. Migrating to Shopify Plus gave the team speed and flexibility.

Shopify Plus gave Bloomscape the ability to:

• Streamlined inventory management: Shopify Plus enabled Bloomscape to manage its wide, seasonal plant catalog with advanced inventory tools. The platform automatically syncs stock across the site, making it easier to handle fluctuations in demand, particularly during busy periods like spring and holiday gifting.
  
• Clean, lifestyle-driven design: The website features a minimalist design with a focus on lifestyle imagery that emphasizes plant care. By using high-quality photos and clear, calming visuals, the site aligns with Bloomscape’s brand identity, as well as creating a visually appealing experience that educates and engages customers.
  
• Intuitive filters for easy product discovery: Bloomscape’s site offers intuitive product filters (e.g., light level, pet-friendly, size) that help customers easily navigate through the plant catalog. Thus, their customers can find plants that fit their needs, whether they're looking for a low-maintenance option or a pet-safe plant.
  

These changes quickly turned into measurable success, including:

• Achieved 6.44× ROI within five months of migration.
• Maintained ~$1.64M revenue during a complex transition.

Best Shopify Plus Websites in Beauty and Wellness

12. Skin First 

Italian dermocosmetics brand Skin First grew quickly but faced bottlenecks with its old setup. Moving to Shopify Plus helped the team automate operations and experiment with omnichannel retail.

With the migration complete, Skin First introduced improvements such as:

• Omnichannel retail:  Shopify POS was used to test offline pop-up stores, enabling a seamless link between digital and physical retail. The design of the POS system integrates smoothly with the brand’s website. 
  
• Centralized product and order data: The Sintra Omnichannel Hub centralizes product, order, and returns data from both the online store and physical locations. 
  
• Intuitive product discovery through smart filtering: This Shopify Plus website employs smart filtering options. It allows users to sort products by skin type, concern, and active ingredients.
  
• Clean, minimalist design with clear CTAs: Skin First’s website features a clean, minimalist design with a focus on skincare education. The layout is simple, with clear calls to action (CTAs) guiding users from product discovery to checkout. This design enhances usability and ensures users never feel overwhelmed by too much information.
  
• Interactive product pages: Product pages are enriched with detailed images, ingredient breakdowns, and instructional videos that educate customers on skincare benefits. This design empowers users to make informed decisions while enhancing the brand’s trustworthiness and expertise in dermocosmetics.
  

Within one year on Shopify Plus, Skin First achieved strong performance gains:

• Revenue increased by 66%.
  
• Website traffic grew by ~24%.
  
• Returning customers represented ~62% of the customer base.
  
• Offline sales immediately contributed ~10% of total revenue.
  

13. Oh My Cream 

Scaling a curated beauty business across 25+ concept stores and 2,000+ SKUs demanded a unified customer view. Migrating to Shopify Plus with POS gave Oh My Cream a single system to connect ecommerce and retail. With the new setup, the team has:

• Unified customer segmentation: Shopify Plus allowed Oh My Cream to segment customers precisely using both online and in-store behavior. The system captures detailed customer interactions across all touchpoints.
  
• Integrated inventory and catalog management:  By syncing inventory and catalogs through an integrated ERP system, the brand achieved full cross-channel visibility. This ensures accurate stock levels and reduces overselling.
  
• Editorial, magazine-like UX design: The website’s editorial design reflects the clean-beauty brand’s aesthetic with a magazine-like layout that emphasizes visuals, storytelling, and an effortless browsing experience. The minimalist design showcases products in a sophisticated way, creating a smooth and engaging shopping journey that aligns with the brand’s image.
  
• Engaging product pages: Product pages are designed with clean visuals and high-quality imagery to highlight the beauty and benefits of each item. Descriptive text, usage instructions, and ingredient transparency create an informed and trust-building experience for customers.
  

The shift to Shopify Plus store and POS significantly strengthened customer lifetime value and revenue:

• Customer lifetime value increased by ~50%.
  
• Average online order value grew by ~25%.
  
• The business scaled to more than 25 physical stores while managing 2,000+ SKUs seamlessly.
  
• Revenue doubled 2.6× within two years of migration.
  

14. ILIA 

As demand grew for interactive experiences like “Find My Shade,” ILIA needed flexibility without sacrificing speed. Shopify Plus with a headless React frontend delivered both. On the new architecture, ILIA could have:

• Fast, interactive tools with native feel: By using Shopify Plus with a headless React frontend, ILIA was able to build fast, interactive tools such as shade finders and product comparisons. This encourages customers to engage more deeply with the brand and products.
  
• Customized post-purchase engagement: Malomo tracking pages were integrated to extend customer engagement after the purchase. These customized, branded tracking pages keep customers engaged with ILIA’s content while tracking orders.
  
• Seamless product discovery:  ILIA’s clean, minimalist design focuses on user-friendly navigation, with an emphasis on product discovery. The interactive features, like the shade finder, guide users through an engaging, intuitive process.
  

The move to Shopify Plus website and headless commerce drove both technical and commercial improvements for ILIA: 

• Deployment speeds improved by ~20%.
  
• Exit rates decreased by ~18%.
  
• Bounce rates improved by ~10%.
  
• Customers returning from Malomo tracking pages converted at 25% higher rates than average site visitors.
  

Best Shopify Websites in Jewelry & Accessories

15. Missoma

Peak-season instability on a custom stack forced Missoma to move quickly. The brand migrated its $25M operation to Shopify Plus in just eight days, prioritizing stability and speed over unnecessary customizations.

After the switch, Missoma gained:

• Enhanced speed and scalability:  With Shopify Plus, Missoma gained the scalability and speed needed to support high traffic and peak seasons. The brand can now handle surges in demand while maintaining a seamless user experience without the technical issues that plagued the previous setup.
  
• Improved checkout process: The streamlined checkout design minimizes friction for customers, with clear navigation and reduced steps to complete a purchase. Shopify Plus’ built-in cart recovery functionality further helps boost conversions, preventing cart abandonment.
  
• Visual storytelling and product focus: Missoma’s site makes use of high-quality, lifestyle-oriented imagery that aligns with the brand’s aesthetic. Each product page integrates detailed photos and 360-degree views. Therefore, their customers need to engage with the product in a way that mimics in-store experiences. 
  

Once on Plus:

• Monthly infrastructure and licensing costs dropped by ~60% after eliminating redundant systems.
  
• The internal team gained independence from external support for security and performance monitoring.
  
• Freed from hosting and server issues, this Shopify Plus brand could concentrate on its growth roadmap and global strategy.
  

16. Astrid & Miyu

Rapid store openings and international growth called for seamless omnichannel retail. Shopify Plus with POS Go/Terminal unified checkout and inventory while keeping in-store experiences fast. With Shopify Plus and Shopify POS, Astrid & Miyu:

• Mobile checkout to eliminate queues: By integrating mobile checkout through Shopify POS Go, Astrid & Miyu enabled customers to complete purchases directly from their mobile devices, eliminating the need for long queues. 
  
• Localized sale:  Shopify Plus allowed Astrid & Miyu to localize sales through Shopify Markets. It enables easy regional adaptations like currency, language, and tax settings. The localized checkout experience, combined with simplified payment methods, made the brand more accessible to international customers while maintaining consistency across markets.
  
• Omnichannel search and loyalty integration: The brand unified search functionality and loyalty programs with Klaviyo’s behavior-based targeting. Customers could seamlessly search for products across both online and in-store channels while earning loyalty points. 
  

As a prime  Shopify Plus case study, Astrid & Miyu achieved breakthrough growth:

• By November 2023, it had processed over one million orders on Shopify.
  
• Omnichannel customers grew 5× compared to pre-integration levels.
  
• Customers who shopped both online and in-store achieved a ~40% higher lifetime value than online-only shoppers.
  
• Conversion rates and total revenue increased thanks to faster checkouts and smoother payments.
  

17. Keyzar Jewelry

Heavy imagery and complex variants slowed the old site. Shopify Plus with Hydrogen improved rendering, interactivity, and release speed for a visual-first category. Post-migration, Keyzar:

• Faster rendering and interactive design: By integrating Hydrogen, Keyzar Jewelry significantly improved the site’s rendering speed and interactive elements. This allowed high-quality imagery to load faster without sacrificing visual quality, which is essential in the jewelry industry where product details are key. The interactive product images and zoom features now work seamlessly, giving customers a rich, engaging experience as they browse through intricate jewelry designs.
  
• Custom checkout for personalized journeys:  Shopify Plus enabled Keyzar Jewelry to introduce a custom checkout experience tailored to their customer base. The UI is now personalized, allowing for customized product recommendations, loyalty rewards, and targeted offers based on the customer’s browsing and purchase history.
  
• Responsive, mobile-optimized experience:  With Hydrogen and Shopify Plus, Keyzar Jewelry optimized the site for both desktop and mobile, ensuring the visual elements and product browsing experience remain seamless across devices.
  

The launch of the new Shopify Plus website translated into tangible technical advancements and strong commercial performance:

• Page load speed improved by ~40%, cutting average load time from 3.5 seconds to 2.1 seconds.
  
• Conversion rates increased by ~15% due to smoother and faster shopping experiences.
  
• Feature release cycles were reduced from four weeks to two weeks, enabling quicker experimentation with promotions and landing pages.
  
• Average order value increased by ~12%, checkout completion improved by ~18%, and monthly revenue grew by ~7% in the post-migration period.
  

Best Shopify Plus Websites in Pet Supplies

18. Animals Matter

Transitioning from wholesale/catalogs to D2C required a single system for every channel. Shopify Plus centralized orders, inventory, and customers while automating back-office work.

After moving to Plus, the team:

• Unified omnichannel experience: By integrating Shopify POS, Animals Matter ensures the seamless synchronization of inventory and orders between physical stores and the online platform.
  
• Automated back-office operations with QuickBooks:  Automating accounting processes with QuickBooks saved the team 5–10 hours per week. This automation streamlined the flow of data between sales channels and accounting systems.
  
• Clear value propositions throughout the shopping journey:  Throughout the customer journey, the site emphasizes the comfort and orthopedic value of Animals Matter’s products. The UX/UI design clearly highlights these key selling points on product pages, in banners, and during the checkout process. Comfort-focused imagery and easy-to-read descriptions reinforce the brand’s messaging. So, users can understand the value of the products they are considering.

Ultimately,  this Shopify Plus brand saw measurable improvements in both efficiency and growth:

• Online revenue increased by 45% year-over-year.
  
• Returning customer rates rose by 46%.
  
• Conversion rates improved by 36%.
  
• Return on ad spend (ROAS) reached ~75%.
  

19. PetCulture 

Launching a platform that combines retail, vet advice, insurance, and memberships required both speed and modularity. With a composable approach, PetCulture placed Shopify Plus at the core of its system, integrating custom CMS and APIs for services: 

• Clear and simple navigation for complex offerings:  Despite offering a wide range of services, PetCulture’s site maintains a clean and simple navigation. Users can easily browse between products, veterinary advice, membership details, and insurance offerings without feeling overwhelmed. The design focuses on providing clear paths for different customer journeys, whether they are looking for products or seeking professional advice.
  
• Modular and clean content presentation: Content like vet advice and insurance information is kept separate from the product pages, preventing distractions. This clean separation allows for a more focused, product-centric UI while still providing access to essential services in an easy-to-navigate format. Users can access valuable content without interrupting their shopping flow, enhancing their overall experience.
  

The fast launch and scalable setup delivered immediate momentum:

• The Shopify Plus website launched within four months, meeting critical deadlines.
  
• Sales grew by 100% month-over-month (MoM) in the early stages.
  
• The architecture provided long-term scalability to handle integrated fulfillment and future growth.
  

20. Small Pet Select 

The brand needed a mobile-first, smooth shopping experience while preserving SEO from an established WordPress blog. Shopify Plus (with Turbo as a base) delivered both agility and performance.

Following the migration, the team:

• Customized themes for improved UX/CRO and mobile speed: Shopify Plus enabled Small Pet Select to deeply customize their theme, focusing on user experience (UX) and conversion rate optimization (CRO). The design was tailored for mobile speed, ensuring that the mobile experience is not only visually appealing but also fast.
  
• Advanced search and filtering by pet type: The site integrated advanced search and filtering options that allow users to easily find products based on pet type, breed, and other specific needs. The UX design makes it easy for customers to narrow down choices, providing them with relevant results quickly. 
  
• Unified content and commerce without sacrificing SEO:  Shopify Plus allowed Small Pet Select to unify content and commerce by incorporating rich product pages, blogs, and educational content into the store. Plus, the website’s content strategy was designed to preserve SEO rankings while offering a seamless transition to e-commerce.
  

And, the migration to the Shopify Plus website helped Small Pet Select’s conversion rates improve by ~18% year-over-year after UX and performance optimizations.

Best Shopify Plus Websites in Food and Beverages

21. Nissin Foods 

Running multiple custom sites made new features slow and promotions risky at scale. Consolidating on Shopify Plus unified data and sped up iteration across brands and product lines.

On the unified stack, Nissin:

• Speedy feature launches and category expansions:  With Shopify Plus, Nissin could launch new features and add complementary product categories without the need for costly rebuilds. The modular architecture of Shopify Plus allowed for quick iterations and flexibility, enabling Nissin Foods to add new categories and enhance product offerings.
  
• Optimized for high-volume traffic: With Shopify Plus’ performance optimization, Nissin was able to stabilize site traffic during large-scale campaigns. The website’s UI ensures that high-traffic events don’t slow down product discovery or checkout. Fast page load times and quick navigation allow users to seamlessly browse through product categories and promotions even during peak traffic
  

Since implementing Shopify Plus, Nissin has reported strong growth and operational synergy:

• Gross merchandise value (GMV) increased by 166%.
  
• Sessions grew by 151%.
  
• Repeat visitors rose by ~154%.
  
• The company set a target of reaching ¥10 billion in online revenue.
  

22. Huel 

Huel, a global nutrition brand offering shakes and meal replacements, needed a platform to keep pace with rapid international expansion. As the brand entered new markets, managing multiple storefronts, staff permissions, and onboarding had become increasingly complex.

By adopting Shopify Plus Admin, Huel was able to:

• Simplified staff management:  With Shopify Plus Admin, Huel could instantly create, assign, and remove staff accounts, making it easier to manage teams across multiple markets. The intuitive admin UI sped up onboarding and allowed for quick role assignments.
  
• Efficient onboarding across markets:  Shopify Plus enabled seamless onboarding for new employees globally, with customizable permissions based on market needs. This consistent UX ensured a smooth process for new hires in different regions.
  
• Centralized inventory and marketing: Huel coordinated inventory and marketing across multiple storefronts with Shopify Plus, ensuring brand consistency and real-time product updates. The clean UI helped maintain a cohesive shopping experience worldwide.
  

By the end,  Huel’s Employee onboarding became nine times faster, reducing delays when adding new team members.

If you’re also curious about standout Shopify stores beyond Plus, we’ve curated a guide to the best Shopify stores you can explore for inspiration.

Best Shopify Plus Websites in Electronics & Appliances

23. Philips Baltic 

Philips Baltic operated separate country sites tied to an ERP and price feed system, which resulted in fragmented experiences and complex maintenance. The brand migrated to Shopify (Plus-level) to unify operations and customize for local markets.

After migration, the brand improved by:

• Fully localized sites with consistent architecture:  Philips launched localized websites for Lithuania, Latvia, and Estonia using a shared architecture. The consistent UX/UI ensured a cohesive brand experience, while localized content, language, and product displays were tailored to each market’s needs.
  
• Regional optimizations for a tailored UX:  Philips balanced consistent branding with region-specific UX optimizations, including layout adjustments, localized language, and relevant product recommendations. This ensured a smooth, user-friendly experience that appealed to local customers.
  
• Upsell features and automated product feeds:  The brand integrated upsell features and automated product feeds per market, offering personalized recommendations. These enhancements improved product discovery and customer engagement with minimal manual intervention.
  

These efforts quickly translated into clear results, such as:

• Local sites delivered a consistent experience across markets.
  
• Improved ability to run discounts and promotions per market with one core system.
  
• Better alignment between inventory, pricing, and global operations.
  

24. Gotraka 

Gotraka, a mission-driven electronics brand focused on refurbished devices, launched on Shopify Plus to avoid scaling constraints and technical debt. The goal was to deliver a high-trust, sustainable electronics store from day one.

With Plus, the team enabled:

• Scalable architecture for large SKU catalog:  Shopify Plus provided a scalable architecture that allowed Gotraka to manage a large SKU catalog with ease. This ensures a smooth shopping experience even as the product range expands.
  
• Clear navigation and product discoverability:  Its UX/UI was designed to make it easy for customers to explore various device types. Intuitive filters and easy navigation helped users find the exact product they were looking for, regardless of the device category.
• Flexible layouts for campaigns and content: Modular sections allowed Gotraka to easily update and showcase campaigns and promotional content. The customizable design enabled quick adjustments for seasonal offers or new product launches.
  
• Trust signals and quality reassurance: The UX design focused on building customer confidence, with prominent trust signals like warranties and certifications clearly displayed.
  

This approach led to early momentum, including:

• Strong customer confidence through clarity on product condition and warranties.
  
• A flexible foundation prepared for long-term growth.

Key Learning: Copy-Paste Patterns that Actually Work 

After looking at 24 different Shopify Plus case studies, a handful of patterns keep showing up again and again. The good news? They’re not complicated, and they can be copied straight into your own business. Here are the ones worth paying attention to:

1. Cut the tech clutter early

Complex, outdated systems drain resources and slow down growth. Brands that scale fastest are those that simplify their infrastructure early, freeing teams to focus on customer experience and expansion instead of maintenance. The clearest example of this shift is Gymshark, which left Magento after repeated crashes and scaled into a billion-dollar company on Shopify Plus.

2. Align online and offline experience

Shoppers don’t think in channels; they expect a single, fluid journey. Integrating retail and ecommerce ensures inventory accuracy, consistent service, and higher loyalty. This is why omnichannel has become a recurring pattern across Plus stores. Among the cases reviewed, Astrid & Miyu stands out for turning boutiques into seamless extensions of their online store with mobile checkout and synchronized loyalty.

3. Speed wins every time

In eCommerce, being first to market and delivering fast experiences directly affects revenue. A platform that enables quick migrations, rapid campaigns, and faster site performance gives brands a competitive edge. This pattern repeats across multiple niches, but the boldest proof is Missoma, which relaunched on Shopify Plus in just eight days to secure stability before peak season.

4. Add a personal touch

Today’s shoppers look for relevance and reassurance, not generic flows. Personalization - whether in loyalty, checkout, or product visualization, transforms a transaction into a relationship. It’s no coincidence that Plus brands consistently invest in these features. A good illustration is Sofa Club, which reduced returns and boosted confidence with AR sofa previews and delivery scheduling.

5. Automate the work that slows you down

Manual processes don’t scale. Automating returns, workflows, and data sync allows lean teams to achieve more with less. This is why automation shows up again and again in Plus case studies: it saves time while improving consistency. The strongest case here is Function18, which modernized operations through automation and freed staff to focus on growth.

6. Think global from day one

Ecommerce is borderless from the start. Brands that treat international expansion as a launch requirement, not a later step, scale faster and more sustainably. This pattern reflects a shift in mindset: global reach is built in, not bolted on. The clearest demonstration comes from Huel, which manages multiple markets, staff, and storefronts seamlessly through Shopify Plus.

For more strategies beyond these 24 Shopify Plus websites, check out our full library of ecommerce insights on the Foxecom blog.

Best Shopify Plus Websites - Frequently Asked Questions

How do Plus stores handle product drops without breaking?

• Shopify Plus scales automatically to handle huge traffic spikes.
  
• Launchpad schedules drops, price changes, and inventory updates.
  
• Queue tools (e.g. Queue-it) and CDN optimization keep sites stable.
  
• That’s why Plus brands survive Black Friday or Super Bowl-level moments.
  

How do we avoid “app sprawl” on Plus?

• Start with built-in tools: Flow, Launchpad, Functions, Markets, and POS.
  
• Pick certified Plus apps that integrate deeply and avoid overlap.
  
• Audit quarterly: cut apps with low ROI, consolidate features.