Top eCommerce Fall Fashion Trends To Capitalize On In Fall 2024

Top eCommerce Fall Fashion Trends

Summer's coolin' down, but the fashion world is heating up! Fall is coming - time to ditch flip-flops and swap 'em for cozy sweaters and fierce new looks.

This is where things get exciting for online businesses. Fall fashion triggers a serious case of FOMO in shoppers, who are itching to refresh their wardrobes for the cooler months. The key to winning this season? Knowing what fall fashion trends will make them click "add to cart" like nobody's business.

In this article, we'll spill the tea on the hottest fall fashion trends of 2024, showing you how to use them to turn your online store into a fall fashion hotspot. From faux fur that feels oh-so-luxe to the return of the classic cardigan (yes, really!), get ready to watch your sales skyrocket this season.

Top Fall Fashion Trends to Win High Sales

Fall is upon us, whispering promises of crisp air, cozy nights, and of course, a brand-new wardrobe! This shift in season brings a surge of excitement for fashion enthusiasts, and for eCommerce businesses, it's a prime opportunity to capitalize on those "must-have" trends.

Trend 1: Sustainable and Ethical Fashion

Top eCommerce Fall Fashion Trends

It advocates for a more deliberate and responsible approach to autumn clothing - one that corresponds with the ideals of conscious customers and can transform an industry. (Image source: Karishma Creation)

Fall fashion 2024 isn't just about bold colors and statement pieces; it's also about making conscious choices for the planet. Consumers are increasingly concerned about the fashion industry's environmental impact, and the demand for sustainable and ethical autumn clothing is soaring. This trend presents a unique opportunity for your eCommerce business to cater to a growing segment of eco-conscious shoppers.

Why Are Consumers Going Green?

Several factors contribute to the rise of sustainable fashion. Environmental awareness is at an all-time high, and consumers are looking for ways to reduce their impact. Concerns about unethical labor practices and fast fashion's environmental toll are pushing shoppers toward brands that prioritize sustainability and ethics. Between 2021 and 2025, the ethical fashion market is forecast to surge by more than $3 billion, reaching an estimated value of $10 billion. This signifies a growing consumer interest in sustainable and ethical clothing choices.

How to Go Green

There are several ways to integrate sustainable practices into your online store and capitalize on this growing trend for fall fashion:

Top eCommerce Fall Fashion Trends

Image source: Quince

  • Embrace Eco-Friendly Materials: Stock autumn clothing made from organic cotton, recycled polyester, or other sustainable materials.
  • Highlight Fair Trade Practices: Partner with brands that prioritize ethical labor practices and fair wages for workers.
  • Pre-Owned Power: Consider offering a pre-owned clothing section, giving garments a second life and reducing waste.
Top eCommerce Fall Fashion Trends

Combining images and collapsible content showcases the impact of customers' purchases on the environment, making your product page more convincing. (Image source: Foxify)

The user-friendly drag-and-drop presets empower you to create informative and visually appealing effortlessly presets dedicated to your sustainability efforts. Showcase the materials you use, highlight your ethical partnerships, and share your brand's commitment to a greener future. With Foxify page builder, building trust with eco-conscious consumers is a breeze.

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Trend 2: The Resurgence of 70's Chic

Get ready to groove! Fall fashion 2024 is witnessing a major comeback of 70s-inspired fashion - a trend that's sure to set your sales charts on fire. We're talking about wide-legged flares that make a statement wherever you go, soft and textured corduroy that adds a touch of autumnal charm, and bold prints that are anything but boring. But remember, this isn't just about raiding your grandma's closet - it's about reinterpreting these iconic styles for a modern audience.

Merchandising the 70's for Today's Shopper

Top eCommerce Fall Fashion Trends

Image source: Sine Qua Non Salons

Balancing vintage inspiration and modern sensibilities is key to successfully incorporating 70's trends. Here are some tips to help you merchandise these pieces for today's shoppers:

  • Mix and Match Magic: Don't overwhelm customers with a full-on 70's look. Encourage them to mix and match these statement pieces with modern staples. Think high-waisted flares paired with a sleek crop top or a bold floral blouse tucked into classic denim. This creates a trendy yet wearable look.
  • Modernize the Silhouettes: Opt for updated cuts to keep the vibe fresh. Instead of the old-school, low-rise flares, you can feature high-waisted versions that flatter a wider range of body types. Similarly, choose tailored corduroy jackets over boxy ones for a more polished look.
  • Accessorize with a Twist: Channel your inner fashion icon with the right accessories, but with a modern twist. Ditch the clunky platform shoes of the 70's and showcase these statement pieces with trendy chunky sneakers. Swap heavy, layered necklaces for delicate gold chains or statement earrings for a more contemporary feel.
Top eCommerce Fall Fashion Trends

Image source: Zest

When showcasing these bold 70s-inspired pieces for fall fashion, find a theme focusing on clean lines and large, high-quality product images, creating a great platform to highlight every detail of your groovy garments. Customers can see the rich texture of corduroy, the flow of a flared leg, and the intricate details of those eye-catching prints. It's like having a virtual runway built right into your online store!

Remember: a curated selection, strategic product placement, and the right visuals are key to capturing the essence of this fall fashion trend and driving sales. So, get ready to dust off your platform bell-bottoms (figuratively speaking) and embrace the return of 70's chic!

πŸ”₯You might also like: How to Choose the Right Shopify Theme for Your Online Store: Real Life Examples and Expert Tips

Trend 3: Comfort and Style: The Elevated Athleisure

Top eCommerce Fall Fashion Trends

Image source: Jet Club

Move over, sweatpants! Athleisure is here to stay, but fall fashion 2024 sees it take a major step up. Think cozy comfort that doesn't compromise on style. This trend concerns high-quality materials, elevated silhouettes, and pieces seamlessly transitioning from the gym to the streets. It's a goldmine for your eCommerce business, catering to shoppers who crave comfort and fashion.

The Rise of Elevated Comfort

The athleisure trend isn't going anywhere. People have come to appreciate the comfort and versatility of athletic wear, but now they're demanding more. They want pieces crafted from luxurious fabrics like cashmere joggers or performance leggings with a sleek, second-skin feel. Bold color palettes and unexpected details like ruching or metallic accents also elevate the look.

Here's how to incorporate this trend into your fall fashion items and turn it into a sales magnet:

  • Focus on Quality Fabrics: Invest in pieces made from premium materials like French terry cloth, modal blends, or even cashmere for a truly luxurious feel.
  • Embrace Elevated Silhouettes: Gone are the days of baggy sweats. Opt for leggings with a flattering high-waisted cut or joggers with a tapered leg for a more polished look.
  • Don't Forget Details: Small details make a big difference. Look for athleisure pieces with interesting stitching, ruching on the sides, or metallic accents that elevate the look beyond the gym.
  • Cater to a Spectrum of Styles: Offer a variety of athleisure pieces to cater to different tastes. Include classic styles like leggings and joggers, but also stock up on trendier options like biker shorts or cropped sweatshirts.
Top eCommerce Fall Fashion Trends

Quick View extension and product option swatches provide users with quick access to product information with smooth animation. It saves time and gives a much more intuitive shopping experience. (Image source: Foxify)

Some built-in features of Foxify page builder make it easy for customers to find the perfect athleisure pieces in your store. Product filter allows them to search by material (think "cashmere joggers" or "modal leggings"), and variant swatches showcase the variety of colors and styles you offer. This ensures a smooth shopping experience and helps customers find the exact athleisure pieces they're looking for, boosting your sales potential.

Trend 4: Gender-Fluid Fashion

Top eCommerce Fall Fashion Trends

Image source: Vogue

Fall fashion is also about embracing individuality, and this year is no different. One of the hottest trends is the continued rise of gender-fluid fashion. This movement celebrates autumn clothing that transcends traditional gender norms, offering a wider range of styles for everyone.

Capitalizing on Gender-Neutral Clothing

Top eCommerce Fall Fashion Trends

Image source: ASOS

This is a fantastic opportunity to expand your fall fashion offerings and cater to a more diverse audience. Here's how:

  • Ditch the Labels: Move away from labeling autumn clothing as specifically for men or women. Let the styles speak for themselves!
  • Focus on Fit: Offer a wider range of sizes and fits to accommodate different body types.
  • Highlight Versatility: Showcase how autumn clothing pieces can be mixed and matched to create unique, gender-fluid looks.

Creating an Inclusive Shopping Experience

  • Inclusive Language: Use gender-neutral language throughout your website and product descriptions.
  • Diverse Models: Feature models of various genders and body types to represent your full range of customers.
  • Easy Navigation: Make it simple for shoppers to find the autumn clothing they want, regardless of traditional gender categories.
Top eCommerce Fall Fashion Trends

Image source: Zest Theme

The clean and modern aesthetic of the Zest theme perfectly complements the rise of gender-fluid fall fashion. Its uncluttered design focuses on the autumn clothing itself, catering to a wide range of styles and preferences.

Also, the size chart feature provides detailed garment measurements. This empowers shoppers to select the perfect size for their needs, minimizing the likelihood of returns and contributing to higher customer satisfaction.

Capitalize on Fall Trends with Foxify Page Builder and Zest Theme

This autumn, don't just keep up with the fall fashion trends. It’s time to set them ablaze with the unbeatable combination of Foxify's robust features and the Zest theme's captivating design.

Foxify Page Builder: Your Fall Fashion Powerhouse

Foxify Page Builder equips you with the tools you need to craft an online store that embodies the spirit of fall fashion. Here's how:

Top eCommerce Fall Fashion Trends

Foxify page builder offers custom sections where fashion designers can easily show how their brand supports sustainable fashion in seconds. (Image source: Foxify page builder)

Effortless Design Wizardry: Drag and drop your way to a visually stunning and user-friendly store. No coding knowledge is required, so unleash your creativity and bring your fall fashion vision to life.

Top eCommerce Fall Fashion Trends

Make your customers feel your grooviest in honor of the seventies revival trend? Play around with the Product Information preset on the product page to make it show every angle of your item across devices. (Image source: Foxify)

Mobile-First Focus: A seamless browsing experience on any device is crucial in today's mobile-driven world. Foxify ensures your customers can easily browse your fall collections, whether they're using a smartphone, tablet, or desktop.

Top eCommerce Fall Fashion Trends

Image cards provide an eye-catching layout to present visual information to visitors. You can utilize it to show fashion enthusiasts how to complete a 70s-inspired look. (Image source: Foxify)

High-Fidelity Fall Fashion Showcase: Fall collections deserve stunning visuals, and Foxify delivers. Features like image cards, lookbook, or slideshow allow you to showcase your autumn clothing in all its glory, from the richness of cozy knits to the intricate details of statement pieces.

Top eCommerce Fall Fashion Trends

Image source: Foxify

Image with Text: The image with text section provides an appealing and dynamic approach mixing media, message, and a call-to-action button. This is a great way to showcase how sneakers incorporate athleisure fashion into customers' styles.

Zest Theme: The Ideal Fall Fashion Canvas

The Zest theme provides the perfect foundation to bring your fall collections to life and leave a lasting impression on your customers:

Top eCommerce Fall Fashion Trends

Image source: Zest

Modern and Clean Aesthetic: The modern and clean design beautifully complements a variety of fall fashion trends, allowing your autumn clothing to take center stage. Let your fall collection's bold colors and unique patterns pop against the crisp backdrop of Zest theme.

Top eCommerce Fall Fashion Trends

Image source: Zest

Offering a wide range of sizes is key to gender-fluid fashion. The size chart feature by Zest theme lets you easily create different size charts for different product types, such as tops, bottoms, shoes, bags, etc. A size chart helps shoppers find their suitable size, hence significantly lowering the return rate. Make sure to add one to your product page.

Top eCommerce Fall Fashion Trends

A mobile navigation bar helps shoppers easily explore your website on the mobile screen. (Image source: Zest)

Seamless Shopping on Any Device: The responsive design by default in Zest theme guarantees a smooth shopping experience for your customers, regardless of their device. Whether they're browsing at home on their laptop or checking out new arrivals during their lunch break on their phone, Zest ensures a flawless journey from product discovery to checkout.


Fall fashion is all about capturing the spirit of the season, and staying on top of trends is key to attracting fashion-forward customers. With Foxify's intuitive store builder and marketing tools, and Zest's modern, customizable theme, you have everything you need to create a thriving online store that showcases your fall collections in style.

Let's stand out from the crowd and watch your business blossom!

CiCi Nguyen

Content Specialist @FoxEcom

CiCi loves doing research and writing to share helpful information with readers. Outside of work, she is a food lover and passionate about cooking and reading comics.