Running paid ads without accurate tracking is like sailing without a compass. At FoxEcom, we understand how important data is for Shopify merchants who want to scale their stores profitably. That’s why we’re thrilled to partner with Orichi to bring their powerful tracking solution — OC Meta Pixels Facebook Pixels — to our community.
This collaboration helps merchants collect more accurate data across multiple ad channels (Facebook, TikTok, Google, and more), overcome iOS 14+ tracking limitations, and improve their Return On Ad Spend (ROAS) with advanced features like Conversion API (CAPI) and UTM Tracking.
Why Does Accurate Tracking Matter for Your Shopify Store?
Without precise data tracking, you can't optimize your ads effectively — and that means wasting your marketing budget. Customer acquisition costs have increased by over 60% in the past five years, making every ad dollar count more than ever. On top of that, Apple's iOS 14+ privacy update has caused up to a 40% drop in Facebook Ads tracking accuracy.
So, here are why the tracking accuracy is important:
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Maximize ROAS with Reliable Data: Accurate tracking allows you to send better data back to your ad platforms, improving campaign optimization and increasing ROAS.
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Recover Lost Tracking After iOS Updates: After iOS privacy changes, traditional pixel tracking is no longer enough. Conversion API helps recover lost data by sending events directly from Shopify’s server to Meta, bypassing browser limitations.
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Better Ad Targeting & Lookalike Audiences: Reliable tracking helps ad platforms build stronger audiences, giving you better targeting and higher conversion rates. UTM tracking helps merchants see which channels and campaigns bring the most profitable traffic.
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Reduce Data Discrepancies: A complete tracking setup ensures the numbers you see in Shopify match the numbers reported by ad platforms — giving you clarity and confidence in your marketing decisions.
About OC Meta Pixels Facebook Pixels
OC Meta Pixels Facebook Pixels is an all-in-one tracking solution for Shopify merchants developed by Orichi. It provides everything store owners need to track customer behavior accurately and optimize ads across multiple platforms.
Key features:
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Easily add multiple Facebook and TikTok Pixels to your Shopify store in just one simple step — no coding or account login required.
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Overcome iOS 14+ tracking limitations and ad blockers with Advanced Conversion API (CAPI) for more accurate data tracking.
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Get real-time UTM tracking reports for your Facebook and Instagram ads to measure performance and maximize ROAS.
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Manage and organize multiple Facebook Pixels to target specific audiences or use as a backup for safer ad tracking.
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Boost your retargeting campaigns with an automated Facebook Product Catalog Feed that supports multi-country selling.
Whether you're running Facebook Ads, TikTok campaigns, or Google Shopping — this app helps ensure that every dollar you spend on ads is tracked and optimized for maximum return.
Get Your Special Discount Today
With this collaboration, FoxEcom and Orichi aim to empower Shopify merchants to run smarter and more profitable ads. By combining Foxify's high-converting store design capabilities with Orichi’s advanced multi-pixel tracking and Conversion API solutions, merchants can track customer behaviors more accurately and optimize their ad spend more effectively.
A 20% OFF DISCOUNT on all paid plans for the first 12 months is exclusively offered to all FoxEcom customers to celebrate this partnership.
Don’t let poor tracking hold your business back. Start maximizing your ROAS, improving your conversion rate, and getting more from every ad dollar today.
