7 Egg-citing Easter Marketing Ideas to Delight Your Customers

Easter isn't just about colorful eggs and fluffy bunnies. In eCommerce, the Easter season is a prime time for merchants to delight customers and drive more sales.

Speaking of which, here are 7 egg-citing Easter marketing ideas that will captivate your audience this holiday:

• Put on the Easter best-sellers 
  
• Build an Easter-themed store 
  
• Host egg-hunt events 
  
• Include the easter vibes in your content 
  
• Do Easter giveaways or gifts with purchases 
  
• Make Easter gift guides 
  
• Run Easter advertising across platforms 
  

Let’s get the ball rolling!

Should Sellers Take Easter Marketing Seriously?

Yes, every seller should take Easter marketing seriously because it’s your last chance to boost your revenue and enhance your spring marketing before summer sales. 

And if you don’t trust us, trust the data below! According to a report on the Easter Market of Maximize Market Research: 

• 53% and 27% of Easter sales come from Europe and North America, respectively.
  
• eCommerce is the second largest distribution channel of Easter sales in 2024, with 23%, and is expected to reach 35% in 2029.
  
• 79% of the US celebrates Easter every year, including in 2025. 
  
• Each US consumer has an average spending of $192.01 during the Easter season.
  

Those numbers have spoken out to us, and we believe that this occasion is going to play a key role in your online selling journey.

Now, we’ll go straight to our most awaited part - 7 practical Easter marketing ideas to spike up your seasonal revenue! 

What Are 7 Easter Marketing Ideas to Delight Your Customers?

1. Put on the Easter Best-Sellers 

Easter represents a significant retail moment, and we suggest that you put on the best sellers and make the most out of them. Here are the top-selling categories with evidence-based insights, gathered from Think with Google, Statista, and AHDB: 

• Food and confectionery:
  
  • Consumers plan to spend $7.3 billion on food items.
    
  • Chocolate sales alone account for $28.1 billion, with Easter-themed chocolates being the primary driver.
    
  • Premium and artisanal chocolates are trending, especially in Europe, where traditional confectioners see 7.5x sales increases during the Easter season. 
    
• Apparel and accessories:
  
  • Expected spending of $3.5 billion on clothing.
    
  • There is an increasing focus on spring collections and Easter Sunday outfits.
    
• Gifts and decorations:
  • Gift spending reaches $3.4 billion.
  • Home décor and Easter-specific decorations show consistent growth. 

But going beyond the best-selling items, in 2025-2026, sellers should focus on the trends below to enhance their Easter marketing efforts:

• Sustainable and eco-friendly products, as 66% of consumers consider the environmental impact. 
  
• Premium, artisanal offerings, especially in confectionery and food. 
  

👉 More smart Easter sale ideas for merchants to spark up your revenue this season: 

• Create Easter bundles or collections combining your best-sellers. Meanwhile, consider using an upselling app for even more upselling and cross-selling features. 
  
• Stock early, as UK data shows £100 million spent just in the week before Easter.
  
• Focus on price-conscious options, as 35% of consumers seek lower-cost alternatives.
  
• Highlight premium and sustainable options for discerning customers. 

2. Build An Easter-themed Store (Online and Offline)

Easter’s visual identity is all about freshness and celebration – a goldmine for creating immersive shopping experiences. Start with pastel color palettes (think soft pinks, mint greens, and buttery yellows) paired with playful icons like decorated eggs, spring florals, or hopping bunnies. These elements evoke joy and align perfectly with Easter marketing ideas that prioritize seasonal engagement.

For online stores:

• Redecorate high-traffic zones: Landing pages, headers, and product grids benefit most from Easter themes. Add animated egg motifs to your homepage banner or swap standard CTAs with Easter-themed buttons like “Claim Your Egg-stra Deal”.
• Leverage templates: Shopify sellers can use page builders like Foxify to quickly implement pre-designed Easter templates without coding. This ensures a polished, professional look while saving time, which is critical for short-term Easter promotions.
• Interactive elements: Consider embedding a virtual egg hunt where customers click hidden eggs to reveal discounts.

Image source: Foxify template library

👉 More pro tip: Consistency throughout your online presence matters. Match your email campaigns and social media visuals to your store’s Easter theme – this reinforces brand recognition and keeps the festive vibe alive across all channels.

For offline stores:

• Use window displays with faux grass, pastel balloons, or egg-shaped signage.
  
• Pair physical decorations with QR codes linking to your Easter-exclusive online offers.

3. Host An Egg Hunt-inspired Event

Hosting an egg hunt-inspired event adds an element of fun and interactivity to your Easter marketing campaigns. It not only engages your audience but also creates a sense of excitement and anticipation, mimicking the joy of a traditional Easter egg hunt. This interactive approach not only fosters a positive brand image but also encourages participation, driving traffic to your website and increasing the chances of conversions.

How to execute this Easter promo idea:

• Hide virtual easter eggs on your website: Create a digital Easter egg hunt by hiding virtual eggs throughout your website. Each egg can be a clickable link leading to exclusive discounts, promotions, or special Easter content. 
  
• Promote the event on social media: Generate buzz by promoting the egg hunt on your social media platforms. Tease the exclusive rewards hidden in the virtual eggs, encouraging followers to visit your website and participate in the event.
  

The image below showcases a straightforward way to host an Easter egg hunt event. Instead of hiding eggs across the website, this online store created a section on its homepage for customers to receive discount codes immediately by hovering over the eggs. 

At the bottom of the section, there’s a CTA button named “SHOP NOW!” that encourages customers to purchase products with the newly received discount codes.

Image source: Stripo

Besides virtual egg hunts, online businesses can consider some other Easter event ideas: 

• Virtual Easter parties or live-stream events 
  
• Easter countdowns 
• Collaborations and co-branded events

4. Include the Easter Vibes in Your Content Materials 

One way to foster a connection with your audience during the Easter season is to distribute festive content through online channels, including the website, social media, and emails. It goes beyond the transactional nature of eCommerce, allowing you to share the joy and significance of Easter with your customers.

Now, let’s cut to the chase and explore some Easter post ideas throughout your content distribution across channels! 

• Website and blog posts
  
  • Build interactive blog posts, like a “Spring Refresh Guide” featuring shoppable DIY decor tips.
    
  • Try some more Easter post ideas, such as Easter checklists, gift guides, or recipes. 
    
  • Launch a landing page for your Easter promotions, and make sure the content there speaks the spirit. 
    

👉 Tips for online sellers: Use a page builder or Easter store theme to sync your Easter content and visuals (as outlined in the “Build an Easter-Themed Store” section). 

• Social media (Bite-sized festivity)
  

Craft Easter social media posts for businesses that blend promotion with personality:

• • Instagram reels: Post a 10-second tutorial like “Style Our Pastel Tableware for Easter Brunch” with trending audio.
    
  • Pinterest carousels: Share a “5-Minute Easter Centerpiece” guide using shoppable product tags.
    
  • User-generated content (UGC): Run a “Best Easter Tablescape” contest, encouraging followers to tag your brand.
    
  • Collaborations: Partner with lifestyle influencers for “Easter Morning Routine” posts featuring your products.
    

📌 Transition tip: Don’t forget to repurpose blog content (e.g., extract DIY steps from your guide) into social snippets.

• Emails (Remember to segment your audience and personalize them) 
  
  • Loyal customers: Send an “Exclusive Easter Early Access” email with a Foxify-designed countdown timer.
    
  • Window shoppers: Use dynamic product blocks in a “Last Chance for Bunny-Approved Deals” campaign. 
    

A real-life example of Easter email marketing: Ritual has practiced this Easter marketing idea well. They sent an email that allows recipients to customize their promotion based on price range. This email not only makes customers feel excited and powerful but also helps the brand deliver the right discount codes to the right people.

More tips from our team: While you include Easter in your content, don’t forget about the long-tail keywords for this occasion. They are crucial to your website content. 

5. Do Easter Giveaways or Gift with Purchases

Easter giveaways and gifts-with-purchase aren’t just festive—they’re profit drivers. By aligning gifts with purchase tiers, you incentivize higher spending while delighting customers. Here’s how to execute this Easter marketing idea:

Popular Easter giveaway ideas and gifts you can try:

• Tier 1 (Minimum spend): Offer small, low-cost items like branded chocolate eggs or bunny-shaped cookies.
  
• Tier 2 (Mid-Range spend): Bundle practical spring items (e.g., floral kitchen towels or pastel tech accessories) with seasonal treats.
  
• Tier 3 (High spend): Reward big spenders with premium Easter baskets (think gourmet snacks, scented candles, or plush toys).
  

Remember to apply these suggestions based on your real AOV and situation. 

Profit-boosting strategies while you do Easter giveaways or gifts with purchases:

• Upsell with gifts: Use apps like FoxKit to automate tiered gift rules. For example, “Spend $50, get a free bunny plush; spend $100, unlock a luxury gift basket.”
  
• Cross-sell bundles: Pair slow-moving products with Easter best-sellers (e.g., “Buy a spring dress, get a matching pastel handbag at 20% off”).
  
• Limited-time urgency: Promote Easter giveaways as “available only until [date]” to accelerate purchases.
  

More pro tip for sellers: While streamlining your gifting rules, you can use an upselling app like  FoxKit to create bundles, set up purchase goals, and more. And not just for Easter, FoxKit can make a practical upselling companion throughout the year. It provides an in-depth Analytics dashboard to help you track the performance of each feature you use for continuous improvement. 

What’s the catch? Try FoxKit today for completely free.

6. Make Easter Gift Guides for Customers 

Gift guides are another way to promote your sales during our retail moment, and there are two things you can do to make the most out of these Easter marketing ideas: 

• Build Easter-specific gift guides
  

Instead of generic lists, build guides around specific customer scenarios. This helps simplify their decision-making process as they purchase from your store. For example:

• • “Hosting Made Easy”: Gourmet chocolates + floral table runners + reusable egg dyes
    
  • “Eco-Conscious Easter”: Organic cotton plush toys + plantable seed cards
    
  • “Gifts Under $30”: DIY decoration kits + mini skincare sets
    
• Get a hierarchical gift guide layout to optimize customers’ experience

A well-structured layout guides shoppers from aspiration to action:

• • Hero zone: Spotlight high-value items like luxury Easter hampers with champagne pairings.
  • Middle section: Cluster mid-tier options by occasion – brunch essentials, kid-friendly crafts, pet accessories.
  • Footer stage: Feature budget finds (under $25 DIY kits) alongside cross-sell triggers like Easter card + gift wrap combos.

Easter gift guides for buyers. Image source: The Paper Store

7. Run Easter Paid Advertising Campaigns

Paid Easter promotion ideas deliver measurable returns for time-crunched sellers. Expect 12-18% higher CTRs on Easter-themed ads compared to generic campaigns, with 3:1 ROAS achievable through precise audience targeting (general industry benchmark). Before running your Easter marketing campaigns, you may consider the following: 

For creative angles that convert:

• Dynamic product ads: Showcase pastel home decor or egg-shaped treats in carousel formats, automatically refreshing for users who abandoned carts
  
• Interactive story ads: Create "Build Your Easter Basket" sequences with swipe-up product tags
  

For a keyword strategy that drives traffic to your site:

Prioritize high-intent phrases like [Easter gift baskets], [last-minute Easter delivery], and [Easter sale 2025] across Google/Meta campaigns. Layer in lifestyle terms like [Easter brunch essentials] for broader reach.

Hey, we just want to let you know that summer is coming right after Easter, and it's going to be an online sales race among brands. Best-selling summer items, local fairs, gamified promotions, and so much more will reinforce your summer marketing ideas. Are you ready for it? Because we are, and we've already warmed up for this race! 

More about the Easter Promo - FAQs 

What is a catchy slogan for Easter?

A great Easter slogan balances festive cheer, seasonal motifs (eggs, bunnies, spring), and your brand’s voice. Here are some examples categorized by purpose:

• “Crack Open Easter Magic – Deals Hidden Inside!”
  
• “Bloom into Savings – Spring’s Sweetest Sale!”
  
• “Baskets Full of Joy, Carts Full of Wins!”
  
• “Unwrap Joy, One Bite at a Time.”
  
• “Fresh from the Burrow, Straight to Your Table.”
  
• “Sprinkle Easter Magic into Every Meal!”
  
• “Renew Your Rituals, Refresh Your Spring.”
  
• “Hop Toward a Healthier, Happier You!”
  
• “Egg-sactly What Your Home Needs.”
  
• “Don’t Just Hatch Plans—Hatch Deals!”
  
• “This Bunny Approves Your Cart.”
  
• “Egg-onomics 101: Save More, Hunt Less.”
  

When should I start advertising for Easter?

With Easter’s date shifting annually (March 22–April 25), align campaigns to your industry’s planning cycle. 

• For long-lead sectors, start 6–8 weeks early. 
  
• Retail and food brands should prioritize 4–6 weeks pre-Easter. 
  
• Local businesses (bakeries, salons, restaurants) benefit from urgency-driven ads 2–3 weeks ahead.
  

Ready to Win the Easter Marketing Campaigns?

In the pursuit of standout Easter marketing campaigns, these strategies offer a roadmap for success. From the immersive charm of an Easter-themed website to the interactive thrill of Easter advertising ideas, each idea contributes to a memorable customer experience. 

As you dive into these creative approaches, remember to inject joy into your marketing, build connections, and always stay tuned to our eCommerce blog for the latest updates!

Happy hopping with these Easter marketing ideas! 🐰🌷