Welcome back to the second part of our series on the 18 Best Shopify stores to look at in 2023!
Part 1 has covered 9 amazing Shopify store examples ranging from clothing to health products that caught our attention, and now there are 9 more stores for you to explore. From unique design elements to personalized customer experiences, these Shopify stores offer valuable insights into the world of online retail.
Now let's dive into the list and discover some of the best Shopify stores to inspire your online business in 2023!
Best Shopify stores for food and drink
If you are looking for some daily snacks, there are multiple Shopify stores that provide. However, Pipcorn is one of the best brands to visit. Pipcorn's USP is the success of combining common popcorn's delicious taste with organic products' healthiness. Then, the brand offers delectable and healthy snacks that are perfect for daily consumption.
Among multiple Shopify stores, Pipcorn website is a sight to behold, with its colorful and attractive design that is sure to whet shoppers' appetite. The website could be described in one word as “concise” because both text and visual content are minimized to drive customer attention to products.
Although Pipcorn website still uses typical Shopify sections, they are customized flexibly and creatively to become more eye-catching. For example, unlike the newsletter sign-up section of other websites, Pipcorn’s is designed as a colorful box that will immediately capture shoppers’ attention if they scroll down to the website’s footer.
Moreover, the most significant design of Pipcorn website stays on the page “Build A Bundle”, where shoppers can build their own product bundles by adding items from the left product list to the right 9-boxes pack just like a mini-game. Creating a Shopify store with such a creative page like this is a hard task. But if you can realize this design style, it will cut through the traditional shopping experience and turns it into a more fun one.
The pitfall of Pipcorn website design is the lack of product showcase on the home page. Being “concise” is good, but potential customers may need more information about products to make their first ever purchase. Therefore, Pipcorn may need to make a better first impression by adding more sections such as product videos, customer testimonials, etc.
Overall, Pipcorn website deserves to be one of the best-looking Shopify stores around. It is obvious that the brand has brought us an out-of-the-box shopping experience on their page “Build A Bundle”. Although it is usually hard to design an outstanding way of shopping like this, positive impacts on both brand image and sales will surely come.
PRESS is a Shopify store that sells healthy and delicious food options made from GAP-certified sources. Their products are just as impressive: a wide variety of food, from cold-pressed juices to salads and wraps. Whether you're looking for a quick, healthy snack, or a full meal, PRESS have you covered.
PRESS website design perfectly reflects the brand, with a clean and modern look that's easy to navigate. The simple color scheme and beautiful product photography add to the overall aesthetics, creating a visually stunning shopping experience.
In detail, PRESS has a united brand color: green. They choose green to exude a vibe of health, vegetables, and fruits. The mild neon green shows a young a vibrant brand character, suitable for young people or people who wish to feel young and healthy. The yellow color is also sometimes used to express a sense of joy when enjoying PRESS healthy juices.
Furthermore, PRESS implements product bundling right from the home page. By highlighting bundles on the white background and adding clear CTA buttons, PRESS has made it easy for customers to consider and purchase products right on the home page without further clicking needed.
Even though PRESS offers healthy drinks, there is almost no section on the home page to introduce shoppers to them. Maybe the online store PRESS would be perfect if they have one or two sections discussing why and how their products are healthy.
PRESS shows us how to set up product bundles on the home page effectively. By implementing those techniques and making suitable modifications based on products’ traits, any Shopify store could bring their Average Order Value to the next level.
Exactly the same as the name, Death Wish Coffee provides high-quality, ultra-caffeinated coffee to boost your energy that even the death would wish to have. Death Wish Coffee products have crafted bold and rich coffee flavor from high-quality beans, which differentiate itself from other coffee suppliers.
Death Wish Coffee designs their website with a dark and edgy aesthetic that will definitely catch your eye. The use of a deadly logo, extra-bold text, and main colors of black and red expresses the spirit of being solid and sturdy
Death Wish Coffee practices brand storytelling so smoothly by using continuous videos that show the “life cycle” of coffee products: crafting, packaging, shopping, and tasting, which build customer trust.
However, it is worth noting that too much space for storytelling means less space for product display. If shoppers don’t visit product pages, they will be less product-informed, which sometimes harms sales performance. To solve this problem, Death Wish Coffee can add more product sections, such as featured products or bestsellers.
Overall, other Shopify stores can learn from Death Wish Coffee: how to balance between showing products and tell brand story. In fact, there are no general standards, and each store may have to try different mixes of those sections, then find out the best option.
Best Shopify stores for beauty and health
13. Shake n’ Go
Shake n’ Go is a French brand with the mission of promoting everyone's health and happiness through enjoying fresh juices and smoothies. They are a one-product business that sells portable electric blenders, which customers can use them to produce drinks quickly and sustainably.
The design of the Shake n’ Go website is clean and modern with a focus on showcasing portable blenders with different flavors of juices and smoothies. The website features a white background, simple fonts, and high-quality images that highlight the products' details.
Shake n’ Go website utilizes visual content to display product values. A consistent color scheme of black and white creates a sense of modern portable blenders. Moreover, images of fruits are used to emphasize the healthiness aspect of the ultimate result.
Another thing that Shake n’ Go has done well is to use one Shopify section multiple times to emphasize the product benefits again and again without causing boredom for shoppers. In particular, Shake n’ Go uses the Zest theme to add multiple Image with text sections - each section is customized with a different layout, text, image, and CTAs to educate customers about multiple aspects of a portable blender.
However, the website could benefit from more user-generated content like customer reviews and testimonials, which is integrated by other multiple Shopify stores. Adding more of this type of content would help build trust with potential customers and provide social proof that the products are high-quality and worth purchasing.
The ultimate goal of eCommerce store design is to create a seamless user experience that encourages customers to engage with the brand and make a purchase. There are many ways to do it, in this case, Shake n’ Go has proven that optimizing one section is still aesthetic and effective as using multiple sections. Other Shopify stores could consider this approach as an option in pursuing minimalist and effective design style.
14. Nickey Kehoe
Nickey Kehoe is a home goods and design store based in Los Angeles, California. Their website features a wide selection of unique furniture, lighting, decor, and accessories, as well as a section for vintage items.
The website's design style is heavily influenced by the brand's ethos of timeless design and quality craftsmanship. The overall aesthetic is clean and elegant, featuring a muted color palette of earthy tones and natural textures. The use of large, high-quality images and minimalistic typography helps to create a cohesive and visually appealing layout.
Nickey Kehoe website has done an excellent job of showcasing their products in a visually appealing way that highlights their quality and uniqueness. The use of large, high-resolution images provides customers with a clear view of the products, while the accompanying descriptions provide essential details such as materials and dimensions. Therefore, shoppers are fully aware of the products and may make purchase decisions quicker.
Additionally, collection page is also a significant point in Nickey Kehoe’s online store. In which, the brand has expanded product image size and minimalized information by remaining only product name and price. This technique immediately shows the aestheticity of products as well as inspires shoppers to click on the image to explore more.
Although Nickey Kehoe website is so great, they can give highlight to CTAs better given that the current ones are quite fuzzy and simple. In the minimalist background, having some bold CTAs will capture the attention of shoppers, which indirectly leads to a higher conversion rate.
A lesson that can be extracted from the Nickey Kehoe online store is the large and minimal gallery in collection pages. Shoppers are familiar with traditional collection pages, which consist of product cards in small sizes, so this large-sized style would definitely impress them, make the browsing experience more enjoyable, and drive more customer attention to product pages where they may purchase products.
15. Made In
Made In Cookware is a D2C online store that specializes in high-quality, American-made cookware and kitchen tools. The brand was founded with the goal of creating professional-grade cookware that is accessible to home cooks. Their website offers a range of products, including pots and pans, knives, and kitchen accessories.
The general design style of the Made In website is sleek and modern, with a focus on high-quality product imagery. The use of large product images and videos throughout the site creates an immersive shopping experience for customers, allowing them to see the products in detail and get a better sense of their features and benefits. The color scheme is minimal, with a white background and simple black typography, which helps to keep the focus on the products themselves.
One thing that the Made In website does well is its emphasis on the home page. In which, the online store’s home page includes various sections: from image with text overlay to video with text, from featured collection to featured product, and from testimonials to multicolumn content for storytelling. Through those sections, Made In not only captures customer attention into highlighted products but also builds trust with many brand stories.
Besides, the site includes a "Learn" section, which offers in-depth information about the brand's products and how to use them. This section includes detailed product descriptions, instructional videos, and blog posts that cover a range of cooking-related topics. By providing customers with useful and informative content, Made In Cookware is able to establish itself as a trusted source for high-quality cookware and kitchen tools.
However, there are a few areas where the Made In Cookware website could be improved. For example, the site's navigation could be more intuitive, making it easier for customers to find the products they are looking for. Another improvement would be to include images and videos in customer reviews and ratings, which can help build trust and encourage customers to make a purchase easier.
Overall, the Made In website is a great example in creating a Shopify store that is modern and engaging by emphasizing product education and high-quality imagery. The most valuable lesson from this website example is that providing customers with useful and informative content is key to building trust and establishing a strong brand identity.
Other successful Shopify stores
16. Art of Play
With a focus on design and quality, Art of Play provides a wide range of unique and high-quality entertainment products such as playing cards, puzzles, games, home goods, toys, and books. But Art of Play is more than just a store - they're passionate about curating a collection of the most interesting and unusual games and puzzles from around the world.
Art of Play website design truly fits with the brand image, with a minimalist but colorful impresion that attracts shoppers to continue scrolling through the brand’s online store. Text, images, and videos are interleaved throughout the website to show the magic behind products.
Specifically, the multi-pastel color scheme adds to the overall sense of sophistication and elegance, while the beautiful product photography showcases the uniqueness of their offerings. The most impressive thing about this online store is the functional All Products pages. Unlike traditional ones, which only show off product cards and filters, Art of Play has designed their All Products page with collection cards on the top to help shoppers navigate through the online store easily. More than that, there is an image with text overlay section among product cards, where the brand put a CTA to promote shoppers purchasing products.
Overall, the Shopify store of Art of Play is a perfect example for anyone who is looking for a liberal and creative design style. A valuable experience that can be extracted from this website is the focus on designing All Products pages. Along with having a home page that inspires shoppers to explore products more, online stores should enhance the All Products page with some elements such as a navigation button, filter and sort, and CTAs to help and encourage shoppers to purchase products.
For those who appreciate the beauty of simplicity and the value of quality craftsmanship, Ugmonk is a must-visit Shopify store, which specializes in minimalist and high-quality clothing, accessories, and home goods. More than just a clothing store, Ugmonk is a lifestyle brand dedicated to creating functional and beautiful products.
Ugmonk's website design is clean, modern, and easy to navigate, with a simple color palette and sleek typography that perfectly complements their minimalist aesthetic.
Unlike other Shopify store examples, a remarkable thing about the Ugmonk website is that you can view almost all products without visiting menu pages, which delivers a sense of convenience to shoppers. This design style can quickly impress shoppers with a big product layout and help them gain a clear overview of all offerings.
Another good point about Ugmonk online store is their testimonials section. In which, they integrate video format with influencer marketing to both introduce products and build customer trust extensively. However, these testimonials only focus on a product named “Analog” which is one of many products of Ugmonk. If the brand can spread more testimonials about other products, that would help potential customers get a better understanding of the overall quality and value of Ugmonk's product line.
Ugmonk has brought out a different perspective on home page design. Instead of using many functional sections like images/ videos with text to inspire shoppers to click through the products page, Ugmonk directly shows all product lines to both save time for shoppers and drive sales right from the home page. Other Shopify stores could learn this technique from Ugmonk, but keep in mind that it is useful the most for stores with high-volume interrelated products.
Treely offers a unique product named The Storyteller Tree, which could be understood as an educational tool based on modular 3D trees. This product is handly re-designed for education spaces to bring topics, themes, lessons, and events to life.
The website of Treely is dynamic and colorful with the aim of promoting the hero product "The Storyteller Tree". By combining images and videos about nature with animated illustrations, Treely has successfully linked their “Tree” with the limitless imagination of children users.
Since The Storyteller Tree is not widely popular, Treely has focused on brand storytelling to educate customers about the need and importance of the product, with the application of Zest theme. In detail, Treely's website includes many sections such as images with text, multicolumn, custom content, testimonials, etc, to present every aspect to customers, making it easy to understand the product.
Even so, educating customers could be better if Treely has used more real images/videos to present how to use the product and how users can benefit from using it. By doing so, customers will have a better understanding of the product's features and benefits, which leads to increased confidence in the product and a higher likelihood of making a purchase.
Treely inspires us to realize the importance of educating customers. When creating a Shopify store, informing customers the benefits of products is more important than just trying to promote sales. If a business is successful in educating customers, its sales will go up sustainably as a result.
In conclusion, Shopify is home to some of the most innovative and aesthetically pleasing online stores in the world. The 18 Shopify store examples highlighted in this article are just a small sample of the many businesses that have leveraged the power of Shopify's platform to build successful online stores. Each of these stores stands out for its unique brand story, exceptional product offerings, and stunning website design. By studying the strategies and techniques these top-performing stores use, aspiring entrepreneurs can gain valuable insights into what it takes to build a successful online business in 2023 and beyond.
P.S: One tip to boost your Shopify store design is choosing and optimizing a nice Shopify theme, in which Zest is a highly aesthetic and conversion-focused theme that you can try for free. So don't hesitate, just explore the full possibilities of Zest right now!