10 Best B2B eCommerce Platforms for Wholesales, Hybrid, & More

B2B eCommerce is evolving, and businesses can no longer rely on one-size-fits-all solutions. Each model, from manufacturing to wholesale, comes with its own set of digital requirements. While B2B and D2C (direct-to-consumer) share some similarities, especially in hybrid setups, their platform needs differ significantly.

However, B2B platforms must go beyond standard storefront features. They need to support: 

• Complex pricing structures
  
• Buyer-specific catalogs
  
• Role-based access
  
• Quoting workflows
  
• Deep integration with backend systems, such as ERP and CRM
  

Have you found the best B2B eCommerce platforms that match your models and serve you to their fullest potential? 

If not, take a look at our list of B2B eCommerce solutions, tailored for different types of businesses: 

• Manufacturers: Sana Commerce, SAP Commerce Cloud, Adobe Commerce
  
• Distributors: BigCommerce, Znode, OroCommerce
  
• Wholesalers: Shopify Plus, Zoey, BigCommerce
  
• Enterprises: Adobe Commerce Cloud, SAP Commerce Cloud, Oracle Commerce
  
• Hybrid B2B models: Shopify Plus, Znode, BigCommerce
  

What Do B2B Business Models Need in an Ecommerce Platform?

Different B2B businesses have distinct needs, and there is hardly a one-size-fits-all solution. Let’s explore the primary B2B buyer personas and what they typically seek in a B2B eCommerce system:

• Manufacturers often deal with custom-built products. Their buyers need configurable options and personalized quotes before ordering. A fitting platform should offer tools for product customization, quote-to-order capabilities, and integration with inventory and production systems.
  
• Wholesalers and distributors focus on high-volume sales to varied customer groups. They need support for bulk pricing, large inventories, and flexible shipping options. To manage complexity, the platform should allow tiered pricing, segmented catalogs, and dedicated portals for dealers or sales agents.
  
• Large enterprises usually operate across multiple regions and require a B2B eCommerce solution with multi-language, multi-currency support, and tight access controls. Their systems must also connect seamlessly with internal tools like ERPs or CRMs, ensuring data security and operational control.
  
• Hybrid B2B businesses serve both corporate clients and end consumers. These businesses need flexible storefronts that adapt pricing, permissions, and product visibility based on the customer type, all from a unified platform.

10  Best B2B eCommerce Platforms Matchmaking by Persona 

Before diving into a detailed review of the best  B2B eCommerce platforms, let’s begin with a high-level overview presented in the table below: 

1. Shopify Plus

Shopify Plus is a SaaS platform that stands out for its ease of use, fast time to market, and extensive ecosystem. It is particularly popular among hybrid B2B businesses and wholesalers/distributors that want to quickly scale their operations without having to build everything from scratch. With its fully managed hosting and cloud infrastructure, businesses can go live in a matter of weeks, not months.

B2B features on Shopify Plus have improved significantly with the launch of native B2B on Shopify, offering:

• Company and buyer management
  
• Custom catalogs and pricing
  
• Flexible payment options
  
• Dedicated B2B checkout
  
• Self-serve B2B portal
  
• Global B2B support
  

As mentioned above, a key differentiator for Shopify Plus is its expansive ecosystem, featuring over 8,000 apps and thousands of partner agencies to support rapid development and integration. It also includes access to over 220 professionally designed, mobile-optimized themes. Among them, Hyper theme stands out for its exceptional performance, scalability, and minimalist aesthetic, ideal for B2B fast-growing brands.

Image source: Hyper Demo Store

Shopify also supports visual page builders, such as Foxify, empowering teams to design landing pages and storefronts using drag-and-drop tools. This reduces dependency on developers and accelerates time to market.

Additionally, this top B2B eCommerce platform addresses platform-level concerns, including uptime, updates, and security. It provides Level 1 PCI DSS compliance, automated updates, and 24/7 monitoring. Thus, Shopify Plus is ideal for businesses that want enterprise-grade reliability without managing their infrastructure.

In terms of cost, Shopify Plus is predictable but can become expensive with the addition of apps and custom development. Licensing starts at approximately $2,000 per month, plus transaction fees, unless Shopify Payments is used.

2. BigCommerce 

BigCommerce strikes a balance between flexibility and ease of use. It’s built for wholesalers and distributors who need more complex B2B functions than Shopify offers but don’t want the overhead of managing a platform.

Compared to Shopify Plus, BigCommerce offers deeper native B2B capabilities and more powerful catalog segmentation. It's support for:

• Bulk purchasing  (allowing buyers to enter SKU numbers directly or upload CSV files)
  
• Company accounts and role-based access
  
• Custom pricing and catalogs
  
• Sales representative masquerade
  
• Quoting and discounting tools
  
• Invoice portal
  
• Shared shopping lists and quick reorders:
  
• Multi-storefront support
  

Where BigCommerce stands out is its Open SaaS model, which offers the simplicity of a SaaS platform with API access and headless commerce support. This makes it easier to build custom frontends or integrate deeply with ERPs and CRMs. 

BigCommerce’s ecosystem is smaller than Shopify’s, but growing rapidly, especially in the B2B integration space. Meanwhile, its performance and scalability are robust, and security is enterprise-ready, with Level 1 PCI compliance and full DDoS protection.

Cost-wise, BigCommerce is competitive. Pricing is usage-based, typically starting at $500–$1,500 per month for mid-sized businesses, with customized enterprise tiers available. 

3. Magento (Adobe Commerce open-source)

Magento is a powerful and complex platform. It’s best suited for large enterprises and manufacturers with highly specialized workflows, global operations, or deep integration requirements. Launching a Magento site typically requires 2 to 6 months. 

Unlike Shopify or BigCommerce, Magento is fully customizable at the code level. It enables advanced B2B use cases, such as build-your-own-product configurators, rule-based pricing engines, multi-brand catalogs, and quote-based ordering. 

Magento also has robust native B2B features like:

• Company accounts and user roles
  
• Shared catalogs and custom pricing
  
• Quick order and requisition lists
  
• Negotiable quotes
  
• Purchase order approvals
  
• Credit limits and payment on account
  
• Self-service account management
  

Meanwhile, Magento’s scalability and performance depend heavily on the quality of the implementation and hosting setup. This B2B platform offers a managed cloud service, but many enterprises prefer to gain maximum control.

Regarding security, Magento provides regular updates; however, patching and compliance are the merchant's responsibility, unless the merchant is using Adobe’s hosted cloud. This places a greater burden on internal IT teams.

Plus, Magento’s cost can be substantial: licensing alone starts at over $22,000 per year, and when factoring in development, maintenance, and hosting, the total annual cost can easily reach six figures.

4. Sana Commerce

Sana Commerce is unique in that it's built specifically for ERP-driven B2B eCommerce, tightly integrating with Microsoft Dynamics and SAP. It’s the top choice for manufacturers and B2B sellers who treat the ERP as the single source of truth and want the eCommerce site to reflect real-time data directly from the ERP without syncing delays.

Rather than working as a standalone system with ERP integration layered on top, Sana Commerce runs in lockstep with your ERP, pulling product info, pricing, inventory, and customer terms directly from it. This real-time connectivity reduces errors, eliminates data silos, and accelerates order fulfillment, especially crucial in environments with complex inventory and customer-specific pricing.

From a B2B feature standpoint, Sana supports:

• Customer-specific pricing, discounts, and product assortments based on ERP data
  
• Self-service portals, so customers can access their order history, invoices, and shipment tracking.
  
• Automatic generation of detailed product pages using ERP and PIM systems
  
• Flexible payment options, such as credit accounts, purchase orders, credit cards, and electronic funds transfers (EFT),
  
• Role-based access and approval workflows, permissions to control access to specific functionalities, and set up approval workflows for orders
  
• Quick order suggestions
  
• Bulk ordering capabilities
  
• Multi-add to cart options.
  
• Multi-language, multi-currency, and multi-storefront capabilities.
  

While Sana is less customizable than open platforms, its integration depth is unmatched for ERP-first companies. It also offers strong governance, security compliance (ISO-certified), and excellent uptime. However, since all business logic resides in the ERP, flexibility depends on the ERP's setup, meaning that custom workflows may require ERP changes, not just Sana development.

The B2B eCommerce platform offers three pricing tiers: Essential, Pro, and Advanced. Pricing typically starts at around $10,000 per year, depending on the selected plan. However, total costs can reach the mid-five-figure range annually when factoring in licensing, setup, and onboarding.

Additionally, development costs can vary significantly, especially if your ERP system requires custom integration or configuration.

5. OroCommerce

OroCommerce is an enterprise-grade, open-source B2B eCommerce platform built specifically for complex business needs. It’s especially well-suited for manufacturers, industrial suppliers, and wholesale businesses with high-touch sales processes.

Unlike general-purpose platforms, OroCommerce comes with built-in B2B logic, including:

• Corporate account hierarchies
  
• Role-based user permissions
  
• Request-for-Quote (RFQ) workflows
  
• Custom price lists, tiered pricing, and punchout support
  
• Back-office approval processes
  

Another differentiator is its native CRM integration. OroCommerce includes CRM capabilities out of the box, a reflection of its origins, as the platform was founded by the original Magento team, who understood the importance of combining eCommerce with sales and customer relationship management in B2B.

This B2B eCommerce system is modular and developer-friendly, giving teams the flexibility to create highly customized workflows, such as gated storefronts, configure-to-order products, or advanced product matrices. However, OroCommerce requires more technical planning and development effort compared to SaaS platforms like Shopify or BigCommerce.

For system integration, OroCommerce supports connections with ERP systems but usually requires custom-built connectors or middleware solutions like Dell Boomi or MuleSoft. Its API-driven architecture also makes it a good candidate for headless or composable commerce setups.

Here is another thing about this B2B selling platform: It offers both cloud and self-hosted deployment options. Although its security is enterprise-grade, merchants using the self-hosted option are responsible for managing patches and updates unless they opt for OroCloud.

OroCommerce offers a free, open-source Community Edition, while the Enterprise Edition is available under a commercial license with pricing based on usage and feature needs. For full enterprise deployments, total annual costs typically exceed $50,000.

6. Adobe Commerce (Cloud)

Adobe Commerce Cloud brings the full power of Magento’s open-source flexibility with the added reliability of Adobe-managed infrastructure. It’s designed for large enterprises and manufacturers operating across multiple regions, brands, or complex product ecosystems.

Unlike open-source Magento, Adobe Commerce Cloud supports multi-site, multi-catalog, and multi-language setups natively. It offers rich B2B functionality  without relying heavily on third-party extensions, including:

• Requisition lists
  
• Company accounts and user roles
  
• User roles
  
• Negotiated quotes
  
• Purchase order approvals
  

One of Adobe’s biggest strengths is its integration into the broader Adobe ecosystem. It connects to Adobe Experience Manager, Analytics, and Real-Time Customer Data Platform (CDP) for personalized customer journeys. For enterprises with a marketing-driven commerce strategy, this synergy is unmatched.

Adobe Commerce is also highly customizable, making it ideal for businesses that require complex product configuration, localized storefronts, or back-end customization (e.g., ERP workflows, fulfillment logic). That said, this power comes with a longer implementation cycle and heavier development requirements.

Its scalability and performance are also strong, thanks to Adobe’s cloud infrastructure, with autoscaling, CI/CD pipelines, and built-in security. Yet, maintaining performance depends heavily on the development team's quality; poor implementations can bottleneck even the best setups.

However, the cost of this B2B eCommerce platform is high. Licensing for Adobe Commerce Cloud starts at around $ 22,000 per year, scaling with Gross Merchandise Volume (GMV). Adding to development, hosting, and ongoing maintenance, the total annual cost may go over $100,000. That is something we definitely take into consideration. 

7. SAP Commerce Cloud

SAP Commerce Cloud (formerly Hybris) is a heavyweight enterprise B2B eCommerce solution used by large manufacturers and multinational companies with complex, process-driven operations. It's particularly well-suited for regulated industries, such as automotive, industrial manufacturing, and life sciences. 

Its core strength is native integration with SAP ERP and S/4HANA, enabling real-time syncing of pricing, inventory, product data, and customer-specific terms. Unlike platforms where ERP integration is added later, SAP Commerce is built for ERP-first commerce, supporting highly accurate, rule-based selling across all channels.

The platform includes robust native B2B features, such as:

• Customer hierarchies
  
• Negotiated pricing
  
• Approvals
  
• Quoting workflows
  
• Punchout catalogs. 
  
• Strong support for CPQ (Configure, Price, Quote) and complex partner or dealer portals
  

SAP's customization is possible through backend extensibility, but its development requires specialized skills (which may take longer than 6 months), and the learning curve is steep. It’s best suited for organizations with experienced SAP teams or access to expert implementation partners.

Cost-wise, licensing typically starts at $100,000 per year, but SAP also offers a pay-as-you-go model that provides more flexibility and reduces upfront investment.

8. Oracle Commerce

Oracle Commerce (previously ATG and Oracle Commerce Cloud) is an enterprise-grade B2B eCommerce platform built for organizations with complex digital requirements and deep ties to the Oracle ecosystem. It’s commonly used by large manufacturers, telecom providers, and financial services firms that need advanced personalization, omnichannel coordination, and strong product data management.

Oracle’s B2B suite includes:

• Contract-based pricing
  
• Customer account hierarchies
  
• Approval workflows
  
• Requisition lists
  
• Configurable catalogs
  

A key strength of Oracle Commerce is its powerful personalization engine and flexible data model, enabling highly tailored buying experiences based on user behavior, roles, and contract terms. This is ideal for companies that require curated, account-specific journeys.

Built with an API-first approach, the B2B eCommerce system supports headless commerce and offers extensive customization options. It also integrates natively with Oracle’s broader suite, including ERP, CPQ, and CX Cloud. For companies already using Oracle products, this creates a unified and efficient environment.

However, Oracle Commerce is a complex and resource-intensive system. Its implementation cycles are long, and development requires deep platform expertise. Thus, it is not suitable for companies seeking rapid launches or low-code configurations.

The cost of this B2B eCommerce platform is high. Licensing, Oracle Cloud hosting, and development can easily push total annual expenses from $30,000 to over $100,000 annually.

9. Znode

Znode is a headless B2B selling platform tailored for manufacturers and distributors who need to manage multiple eCommerce stores, brands, or customer segments from a single backend. Its multi-store engine is its standout feature. It enables you to launch and manage distinct storefronts, each with its own catalog, pricing, and branding, without needing to manage multiple instances.

Like most best B2B e-commerce platforms, Znode supports a strong array of B2B features out of the box: 

• Company account hierarchies
  
• Contract pricing
  
• Custom catalogs
  
• Order workflows
  
• RFQ (Request for Quote)
  
• Shared cart capabilities. 
  
• Dealer portals, private customer portal
  
• Varied product assortments by region or channel
  

Znode sits in a flexible middle ground. It offers more control than platforms like Shopify or BigCommerce, thanks to its API-first architecture, but doesn’t require the heavy development effort of Magento or Oro. It’s ideal for companies that want customization and extensibility, without starting from scratch.

Znode also integrates well with existing systems such as ERPs, PIMs, and CRMs, thanks to its open integration framework. Moreover, it is secure and scalable, particularly when deployed on Microsoft Azure. 

The B2B eCommerce software has both fully managed and self-hosted options. It also supports headless builds. Therefore, Znode is a strong candidate for composable commerce strategies (selecting individual services that best meet your needs).

Znode's pricing falls into the mid-to-upper tier. Enterprise licenses typically start at $ 50,000 per year or more, with final implementation costs depending on the number of storefronts and the level of customization required.

10. Zoey

Zoey is a B2B-first SaaS platform built for wholesalers and sales teams that need a fast, easy-to-use, all-in-one solution, without relying on custom development. It combines eCommerce functionality with built-in sales tools like quoting, invoicing, order capture, and a mobile-friendly sales rep portal (allowing reps to place orders on behalf of customers directly from their phones or desktops ). This makes it particularly valuable for businesses where sales reps and customer service teams are directly involved in the ordering process.

Zoey also owns some other native B2B features out of the box, including:

• Net payment terms
  
• RFQs
  
• Quick reordering
  
• Customer account portals
  

The platform’s core strength is simplicity. With minimal technical effort, users can set up customer-specific pricing, custom catalogs, and tailored order forms. 

However,  Zoey is not well-suited for companies that require extensive customization, deep ERP integration, or multi-storefront management. Its integration options are mostly pre-built, covering tools like QuickBooks, ShipStation, and NetSuite (via middleware). While sufficient for many small to mid-sized businesses, more advanced workflows may hit platform limitations.

Pricing of this B2B eCommerce solution starts around $500/month for small teams and scales based on feature usage, order volume, and number of users.

What to Consider When You Choose a B2B eCommerce Software? 

While many B2B e-commerce platforms offer similar baseline functionality, not every solution fits every business. The right choice depends on a combination of your operational needs, technical resources, and long-term goals.

Let's explore how to choose a B2B eCommerce platform here: 

Business size and complexity

Begin by assessing your company’s size and operational needs. Small to mid-sized businesses with simple product lines and pricing often succeed with user-friendly SaaS platforms like Shopify Plus or Zoey. These platforms are quick to launch and easy to manage. 

For businesses operating across regions, serving diverse customer groups, or managing complex workflows, robust B2B eCommerce platforms such as Adobe Commerce, OroCommerce, or SAP Commerce Cloud are better suited. They support multi-store setups, multiple languages, and enterprise-level complexity.

Integration needs

Your chosen platform must integrate smoothly with existing systems like ERP, CRM, and accounting software. Poor integration leads to inefficiencies and manual work. If you use solutions like SAP, Microsoft Dynamics, or NetSuite, prioritize platforms with strong ERP integration. 

For example, Sana Commerce offers real-time ERP syncing, while platforms like BigCommerce and Znode provide flexible APIs for custom connections, ensuring seamless data flow across your business tools.

Customization requirements

Every B2B business operates differently. Some need simple ordering portals; others require complex quoting, custom catalogs, or product configurations. Platforms like OroCommerce, Znode, and Adobe Commerce offer deep customization to fit unique workflows. If your processes are standard, Shopify Plus or BigCommerce may suffice, delivering built-in features and app integrations that reduce development time and costs.

Budget constraints

Budget significantly impacts your choice. SaaS platforms such as Zoey and Shopify Plus feature predictable monthly fees and low upfront costs, ideal for smaller businesses. BigCommerce strikes a balance with more features at a moderate price. 
Enterprise solutions like Adobe Commerce or SAP Commerce Cloud require higher investments in licensing, development, and maintenance. Consider both current affordability and total cost of ownership as your business grows.

Scalability

Think long-term. Will your platform support growth over the next 5 to 10 years? If you plan to add storefronts, expand globally, or handle higher order volumes, choose scalable solutions like BigCommerce, Znode, or Adobe Commerce. While Shopify Plus scales quickly, it may face limitations in highly complex or customized B2B environments.

Curious to learn more? Check out our in-depth guide: How to Choose a B2B eCommerce Platform: Expert Tips and Recommendations

More about 10 Best B2B eCommerce Platforms: FAQs

• Which eCommerce platform is best for B2B?
  

The best B2B eCommerce platforms depend on your business size, industry, technical needs, and growth goals. Some platforms are better for fast-growing, mid-sized businesses with standard B2B needs like Shopify Plus, while others are designed for large enterprises with complex product catalogs and custom workflows like Magento or Oro Commerce.

• Which platform is best for B2B marketing?
  

Adobe Commerce is the top choice for advanced B2B marketing when paired with Adobe Experience Cloud, enabling personalized content, segmentation, and data-driven campaigns.

For smaller teams or businesses focused on inbound marketing, BigCommerce and Shopify Plus integrate well with tools like HubSpot and Klaviyo, offering email automation, lead tracking, and targeted promotions.

• What is the most popular B2B marketplace?
  

Alibaba is the most popular global B2B marketplace, connecting suppliers and buyers worldwide. In the U.S., platforms like Amazon Business and ThomasNet are also widely used by manufacturers and distributors.

• Is Shopify good for B2B?
  

Yes, Shopify Plus is a strong option for B2B, especially for hybrid B2B businesses. It supports customer-specific pricing, payment terms, and company accounts through its native B2B suite, though it’s less flexible than open platforms for complex workflows.

That's everything we've got on this! Looking for more insights on B2B digital transformation, platform reviews, and eCommerce strategy? Explore more on the Foxcom blog for expert content tailored to B2B businesses.

Happy selling!