With the rising popularity of smartphones, mobile commerce (or M-commerce) is dominating eCommerce. In 2023, mobile eCommerce sales were around 1.7 trillion U.S. dollars, accounting for over half of all retail eCommerce sales.
Thus, it's clear that businesses need to adapt quickly to this mobile-first landscape. Understanding the advantages of mobile commerce and its popular types is necessary to stay competitive in the market.
Furthermore, knowing the best solutions to build your eCommerce mobile websites is the secret to survive and thrive.
Ready to dive into the world of mobile commerce? Let’s explore the benefits of mobile commerce and the best mobile commerce solutions to build high-converting eCommerce mobile websites on Shopify.
Types of Mobile Commerce
Before we dive into details, let’s explore the basis: the types of mobile commerce to better understand this trend.
Mobile commerce involves all types of transactions on mobile devices. Here are the 3 most popular main types of mobile commerce:
1. Mobile shopping
Mobile shopping involves purchasing products or services through mobile devices via eCommerce mobile websites or shopping apps. Some significant examples are Amazon, eBay, and Shopify stores. Customers can easily browse and buy products directly on these websites from smartphones or tablets.
As mobile shopping offers convenient, personal shopping experiences, this type of mobile commerce has grown quickly. Mobile sales were 43% of all online sales in 2018 and are projected to reach 63% by 2028.
2. Mobile banking
Mobile banking allows users to perform many banking activities on their mobile devices, such as checking account balances, transferring money, paying bills, and managing investments. Banking apps provided by financial institutions offer secure access to banking services anytime, anywhere, eliminating the need for visiting the bank.
With better security and easy-to-use features, mobile banking has grown significantly and has become a popular type of mobile commerce. The mobile banking market size was valued at 1.16 billion USD in 2023 and is projected to grow to 4.26 billion by 2032. This growth represents a compound annual growth rate (CAGR) of 15.6%.
3. Mobile payment
Mobile payment is the backbone of m-commerce, facilitating transactions made via mobile devices. It includes digital wallets like Apple Pay, Google Pay, and Samsung Pay and mobile payment apps like PayPal and Venmo. They allow users to make contactless payments securely with just a few taps.
In addition, the rise of Near Field Communication (NFC) technology and QR codes has further simplified mobile payments, making them a preferred method for consumers worldwide.
Currently, it’s one of the trending types of mobile commerce worldwide. The global mobile payment market was valued at USD 2.98 trillion in 2023 and is projected to grow from USD 3.84 trillion in 2024 to USD 27.81 trillion by 2032, exhibiting a CAGR of 28.1%.
Advantages of Mobile Commerce
1. Increased accessibility and convenience
One of the most significant advantages of mobile commerce is increased accessibility and convenience for customers.
As of 2024, there are over 7.21 billion smartphones worldwide, with a penetration rate exceeding 80%. This widespread usage of smartphones has enhanced mobile commerce accessibility. Customers can now shop anytime and anywhere, whether they’re at work, waiting in line, or relaxing at home.
This 24/7 accessibility also leads to an increase in sales and customer satisfaction.
In fact, 76% of shoppers use mobile to make purchases. With just a few taps on their screens, they can complete transactions quickly and easily. This advantage makes m-commerce a preferred choice for time-conscious consumers.
2. Enhanced user experience
One of the standout advantages of mobile commerce is the enhanced user experience, which is crucial for driving customer satisfaction and boosting sales. Here’s how:
Fast checkout
Mobile commerce platforms streamline checkout processes with one-click payments and digital wallets. By reducing the payment friction, they help minimize abandoned carts and encourage customers to complete their purchases.
Thus, in 2023, mobile wallets accounted for roughly 50% of global eCommerce payment transactions, leading to 67% of all eCommerce orders completed on mobile devices
Integration with advanced technologies
Mobile commerce excels at supporting advanced technologies like augmented reality (AR), virtual reality (VR), and voice search. These new technologies create unique and interactive shopping experiences.
With these new technologies, customers are likely to buy more. As over 50% of smartphone owners using these technologies when shopping, and 61% of consumers prefer retailers that offer AR experiences.
Personalized shopping experience
Mobile devices enable a more personalized shopping experience through tailored marketing tactics such as push notifications, location-based offers, and personalized product recommendations.
These strategies engage customers and build loyalty with 58% of smartphone customers preferring companies that remember their past behavior.
3. Higher conversion rates
Mobile dominance in eCommerce is clear - capturing 77% of overall traffic and 67% of orders. These numbers highlight the significant advantages of mobile commerce in driving conversions. With the right design and optimization, eCommerce mobile websites and apps can achieve even higher conversion rates.
When a mobile shopping experience is seamless and engaging, customers are more likely to complete their purchases. This means optimizing the user interface for smaller screens, ensuring fast load times, and creating intuitive navigation that guides users effortlessly from browsing to checkout.
📚 Further Reading: How to Boost Mobile Optimization for Your Shopify Store
Best Mobile Commerce Solutions on Shopify
To achieve all the advantages of mobile commerce, you need an effective and engaging eCommerce mobile websites. You can make the best of of our curated list of top Shopify mobile commerce solutions:
1. Zest Theme
The Zest theme is one of the top mobile commerce solutions for Shopify users looking to build high-converting eCommerce mobile websites. Designed with a focus on mobile conversion and speed, it offers various features to enhance the mobile shopping experience.
Key features for mobile commerce
- Mobile-first design: All demos, sections, and blocks of the Zest theme are mobile responsive by default. This means you don’t need extensive customization to ensure your eCommerce mobile websites look and function well on mobile devices.
- Customizable settings for mobile layout: Zest allows you to adjust mobile layout settings without affecting the desktop view. This flexibility ensures your eCommerce mobile websites are optimized for mobile and desktop users.
- Mobile-friendly navigation: This theme includes a hamburger menu that maintains a clean layout on small screens while providing easy exploration. Plus, the mobile navigation bar enhances the user journey, making it straightforward to find what they need.
- Optimized for mobile conversion: With sales-boosting features like product recommendations, countdown timers, and product bundles all working seamlessly on mobile, this mobile commerce solution helps reduce friction in the buying process. This leads to higher conversion rates and a smooth shopping experience.
- Fast loading times: The mobile commerce solution has a lightweight design that ensures fast loading times, which is crucial for retaining mobile users and improving SEO rankings.
Other reasons why customers love Zest
- Stunning demos: The theme includes 5 ready-to-use demos that are clean, modern, and mobile-friendly. These templates make it easy to showcase products beautifully on any device, streamlining the design process.
- Easy to customize: With a user-friendly editor, customizing the Zest theme is a breeze, allowing you to tailor your site to your specific needs without a steep learning curve.
- Top-notch support: This mobile commerce solution comes with excellent customer service, offering prompt responses and effective solutions to any issues you may encounter.
2. Foxify Page Builder
Foxify Page Builder is the first-ever visual builder for Shopify, designed to create high-converting eCommerce mobile websites. With its powerful suite of tools and features, Foxify lets users build attractive and converting pages without code or design expertise.
Key features for mobile commerce
- Powerful drag-and-drop visual editor: Foxify features an intuitive, drag-and-drop visual editor, allowing you to build eCommerce mobile websites without coding or design skills. This is especially useful for creating mobile-optimized landing pages, product pages, and more.
- Mobile responsive by default, device-specific by choice: Foxify equips you to build pages from basic elements like text, images, icons, and buttons. Thus, it ensures that every detail is mobile-optimized. You can also customize your page design on different devices to optimize shoppers’ experiences. This flexibility brings a tailored and optimized shopping experience for mobile shoppers.
- 150+ templates: This mobile commerce solution boasts a library of stunning templates designed for a mobile-first experience. You can use them to quickly and easily create beautiful and responsive pages.
- 50+ conversion-focused extensions: Foxify offers 50+ sales-boosting extensions such as Countdown timers, Quick view, and Product recommendations. They all look flawless on mobile, tablet, and laptop alike.
Other reasons why customers love Foxify
- Built-in AI tool: Foxify’s AI tool speeds up the page-building process by generating and translating content, helping you launch quickly for a global audience.
- Advanced analytics and reports: Foxify provides a comprehensive report on all the pages you created with it. You can find all the key metrics about page performance in this report like page views, visitors, total sales, conversion rates, etc. With this data, you can adjust your design and marketing.
- Comprehensive resources: This mobile commerce solution provides extensive support through helpful documentation, tutorial videos, and a responsive support team, ensuring you have all the guidance needed to build and manage your mobile pages effectively.
🎁 Special Gift: Enjoy Foxify 20% off for 3 months with the code BFCM2024WIN. Deal ends on Dec 24th.
3. Angle 3D Configurator ‑ 3D & AR
Angle 3D Configurator is an innovative mobile commerce solution that enables you to offer 3D product customization and augmented reality (AR) on your eCommerce mobile websites.
This tool improves shopping by allowing customers to interactively visualize products, boosting confidence and encouraging purchases. Key features for mobile commerce.
- AR experience: Provide 3D or augmented reality (AR) view on shoppers' mobile. This immersive experience helps shoppers better understand product details and see how items will look in their environment.
- Smooth interaction on mobile: Angle 3D Configurator is optimized for mobile devices to ensure seamless interaction with 3D models and AR features. Customers can smoothly rotate, zoom, and explore products from every angle, on every device.
- Quick loading: Support large catalogs with high-quality 3D models that load quickly, providing mobile users with a fast and responsive experience. This is crucial for retaining customers and preventing them from leaving due to slow loading times.
Other reasons why customers love Angle 3D
- Helps reduce returns: When customers can visualize products in their environment before purchasing they would feel more confident in their buying decisions.
- Offers a competitive edge: Using cutting-edge AR technology gives your store a unique advantage, setting you apart from competitors.
- Excellent customer service and technical support: Angle 3D provides outstanding customer service and technical support. This seamless support helps you make the most of this innovative mobile commerce solution.
4. qikify Checkout Customizer
qikify Checkout Customizer is a powerful mobile commerce solution to enhance the checkout experience on eCommerce mobile websites. It helps reduce friction, improve convenience, and ultimately boost conversions on mobile sites.
Key features for mobile commerce
- Customize the checkout experience on mobile: qikify personalizes the checkout experience for mobile users, reducing steps and simplifying navigation and increase conversion rates.
- Support mobile wallets: The mobile commerce solution integrates seamlessly with mobile wallets, such as Apple Pay and Google Pay, providing a faster and more convenient payment option for mobile shoppers.
- Upsell and cross-sell features: qikify offers upselling and cross-selling messages on the checkout and post-purchase page. This helps maximize sales by encouraging additional purchases after the initial transaction.
- Built-in analytics: With built-in analytics tools, you can track and optimize mobile checkout performance. These smart tools allow you to make data-driven decisions to further enhance the customer experience and boost sales.
Other reasons why customers love qikify
- Drag-and-drop functionality: The intuitive, and easy-to-use drag-and-drop interface can help create a streamlined and branded checkout flow effortlessly.
- Tailored checkout experiences: You can customize your checkout to match your brand identity. This engaging experience enhances trust and encourages more sales and loyalty.
- Responsive customer support: The mobile commerce solution provides fast and helpful customer support. They always resolve any issues quickly, keeping your business running smoothly.
💡 You may also like:
- How to Customize Shopify Checkout Page (Useful Tips & Examples)
- 5 Expert Tips to Optimize One-Page Checkout for All Shopify Stores
5. FoxKit All-in-one Upsell Cross-sell
FoxKit is a versatile sales-boosting toolkit for Shopify stores that enhances desktop and mobile commerce. With tailored features for mobile users, this mobile commerce solution helps create high-converting eCommerce mobile websites that increase revenue.
Key features for mobile commerce
- Mobile-optimized sales tools: FoxKit offers a range of sales tools optimized for mobile, such as countdown timers, stock scarcity, and pop-ups, to easily create upsell and cross-sell offers. These tools are designed to capture customer attention and boost conversions on mobile devices.
- Lightweight design for fast loading times: A lightweight design will ensures your site loads quickly on mobile devices. This helps reduce bounce rates and keep customers engaged.
- Built-in analytics: FoxKit provides built-in analytics to help you track the performance of its features and mobile user behavior. This data-driven approach enables you to understand shopping patterns, refine your tactics, and improve performance continuously.
Other reasons why customers love FoxKit
- Comprehensive all-in-one toolkit: FoxKit offers a comprehensive all-in-one toolkit, combining essential sales tools like upsells, cross-sells, and sales boosts into a single app. It's a cost-effective solution for driving sales on both desktop and mobile.
- Reliable support team: Backed by a reliable support team, FoxKit is known for its fast, knowledgeable assistance, ensuring users enjoy a seamless experience
🎁 Special Gift: Install FoxKit and get 20% discount for 3 months with the code BFCM2024WIN. Deal ends on Dec 24th.
Jumpstart the Power of Mobile: Key Takeaways
Mobile commerce is reshaping online shopping in 2024, with mobile devices capturing a major share of traffic and sales. Understanding the advantages of mobile commerce helps businesses stay competitive in this fast-evolving landscape. By focusing on the main types of mobile commerce, such as mobile shopping, banking, and payments, you can create tailored strategies that cater specifically to mobile users' needs.
To fully capitalize on this trend, leveraging effective mobile commerce solutions on Shopify, like the Zest theme, Foxify Page Builder, and FoxKit AIO Upsell Cross-sell is essential. These tools help optimize your eCommerce mobile websites for mobile users, reduce friction in the customer journey, and ultimately boost conversions and sales.
Now is the time to invest in a robust mobile strategy to ensure your eCommerce business thrives in 2024 and beyond!
