Black Friday and Cyber Monday 2024 (BFCM) season is predicted to kick off as early as September. Therefore, to attract early shoppers, this is the right time for you to stock your shelves with the best-selling products for the holiday season.
To help you prepare, we've identified the top categories that are expected to drive sales this year: Electronics, Apparel and Accessories, Health and Beauty, Furniture and Home Goods, and Toys.
In this article, we will explore the best-selling products within each of these niches, providing you with insights on what to stock to maximize your sales during BFCM 2024.
Best Electronics to Sell on BFCM 2024
1. Smartwatch
Profitability
- Market demand: Smartwatches have consistently been one of the best-selling products during the peak season, especially in BFCM 2022 and BFCM 2023. Over the past 5 years, the demand for smartwatches has surged as BFCM approaches, peaking during the event itself. This trend shows no signs of slowing down, making smartwatches a highly profitable choice for your store in BFCM 2024.
- Average market price: Checking prices on platforms like Amazon and Best Buy can give you a better picture of the current market rates.
- Small brand: $49-$199
- Premium brands: $200-$700 or even more.
- Profit margin: Smartwatches offer a lucrative profit margin, typically between 45-55%. This high margin makes them an attractive option for your store's BFCM inventory.
Marketability
Smartwatches boast several qualities that can make them one of the best-selling products during BFCM 2024:
- Tech-savvy audience: Cyber Monday shoppers are often tech-savvy and keen on the latest gadgets. Smartwatches cater to this audience with their advanced features and multifunctional capabilities, making them the best electronics to buy on Cyber Monday 2024 for this demographic.
- Gift potential: With BFCM 2024 coinciding with the holiday season, smartwatches are a popular gift item. Their appeal as a thoughtful and trendy gift can be highlighted in marketing campaigns, encouraging shoppers to purchase them for friends and family.
- Multiple targeting options: ECommerce stores can tailor their marketing strategies to different segments of smartwatch users. Whether targeting fitness enthusiasts, fashion-conscious individuals, or professionals seeking productivity tools, smartwatches offer a versatile appeal that can be highlighted in targeted campaigns.
2. Wireless earphones/ headphones
Profitability
- Market demand: The popularity of wireless earphones and headphones skyrockets during every BFCM.
Also, products like AirPods and other wireless headsets have consistently been the best-selling products in the Electronics category on platforms like Amazon and AliExpress. This trend was evident in both BFCM 2022 and BFCM 2023, and is expected to continue this Black Friday 2024.
- Average market price:
- Small and medium brand: $20-$99
- Premium brand: $100-$599
- Profit margin: The profit margin for these products varies, typically ranging from 15% to 50%. This variability allows for flexibility in pricing and promotional strategies, making them one of the best electronics to stock in your BFCM 2024 inventory.
Marketability
Wireless headsets have several qualities that enhance their marketability and help them become the best electronics to sell during BFCM 2024:
- Universal appeal: Wireless earphones attract a diverse audience. From music lovers and fitness enthusiasts to professionals seeking hands-free communication, these products meet the needs of various consumer groups, ensuring broad market appeal.
- Gift potential: Similar to smartwatches, wireless earphones are a sought-after tech gift during the holiday season, which aligns with BFCM. Their practicality and popularity make them an excellent choice for gift-givers looking for something useful and trendy.
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Best-Selling Beauty Products for BFCM 2024
1. Hair oil
Profitability
- Market demand: Hair oil can be one of the best-selling beauty products for BFCM 2024 as it is a prominent topic in the Health and Beauty category, with a growing number of searches indicating a sustained interest. This growing search volume over the last year suggests a robust demand for hair oil products.
Besides, best-selling products in Beauty and Personal Care category on Amazon include different types of hair oil.
- Market average price:
- Drugstore brands and basic oils: $5 - $15 USD
- Salons and natural/ organic brands: $20 - $50 USD or more
- Profit margin: The profit margin for hair oil is notably high, around 70%. This substantial margin underscores its profitability, making it a valuable addition to your BFCM 2024 inventory.
Marketability
Being one of the best-selling beauty products, hair oil has several notable attributes that make it highly marketable during BFCM 2024:
- Large target audience: Hair oil appeals to a wide range of customers with various hair types and concerns. Whether users are looking to combat dryness, add shine, or improve hair health, hair oil offers solutions for diverse needs.
- Seasonal appeal: The winter months often lead to increased demand for hair care products, including hair oil, due to the dryness caused by colder weather. This seasonal trend makes Black Friday 2024 an ideal time to promote hair oil.
- Gifting potential: Hair oil is not only a practical product but also a thoughtful gift choice, especially during the holiday season. Its usability and luxury appeal can make it a popular item for gift-givers looking for something both useful and pampering.
2. Neck cream
Profitability
- Market demand: The new skincare trend for 2024 emphasizes the importance of neck care, leading to a surge in searches for neck creams. This trend highlights a growing market for products designed specifically for the neck area, with neck lift cream among one of the best-selling products on platforms like AliExpress. The search results for neck creams have also increased rapidly since early 2024.
- Market average price:
- Drugstore or basic neck creams: $15 - $30
- Premium or specialty brands: $40 - $100 or more.
- Profit margin: Neck creams generally offer a healthy profit margin, often around 60-70%. This high margin makes them a profitable choice for inclusion in your BFCM 2024 inventory.
Marketability
Neck cream stands out in the skincare market for several reasons, making it a compelling choice for Black Friday Cyber Monday 2024:
- Targeted skincare: Neck creams address specific concerns such as aging and skin texture, targeting an audience that is increasingly focused on specialized skincare solutions. This focused approach helps attract customers looking for products that offer visible results.
- Seasonal appeal: Winter often brings about changes in skin texture and dryness, making neck cream an attractive option for those seeking extra care during colder months. This seasonal relevance can drive increased interest and sales.
3. Lip Gloss
Profitability
- Market demand: Lip gloss is poised to be one of the best-selling beauty products for Black Friday and Cyber Monday 2024. As part of the 2024 makeup trend towards “glistening lips,” lip glosses have become highly popular, with many featured as best-selling products on Amazon and AliExpress.
- Market average price:
- Basic or drugstore lip glosses: $5 - $20
- High-end or luxury lip glosses: $30 to $40 or more.
- Profit margin: Lip gloss offers a lucrative profit margin, ranging from 50% to 80%. A lip gloss costing $2.50 to make can be sold at a retail price of $5, resulting in a 50% profit margin. High-end lip glosses that sell for $30 or more can offer profit margins up to 80%. This high margin underscores its profitability and potential for strong sales during BFCM 2024.
Marketability
Lip gloss possesses several qualities that make it highly marketable during BFCM 2024:
- Wide audience: Lip gloss is a versatile product that appeals to a wide audience, from teenagers experimenting with makeup to adults seeking a quick and easy way to enhance their appearance. Its universal appeal ensures a broad customer base.
- Seasonal relevance: Interest in lip gloss typically rises in the fall and winter months, aligning perfectly with BFCM 2024. The colder season often leads to drier lips, increasing the need for hydrating and glossy lip products.
- Trend-driven marketing: Leveraging current trends in colours, finishes, and celebrity collaborations can attract attention and drive sales. Highlighting trendy aspects of your lip gloss offerings can resonate with fashion-forward customers and those looking to stay on top of beauty trends.
Best-Selling Toys For BFCM 2024
1. Art toys
Art toys, also known as designer toys, are unique collectibles created by artists and designers. These toys are often self-produced or made by small, independent toy companies in very limited editions, making them highly sought after by both kids and adults.
Profitability
- Market demand: Art toys are one of the top trending topics for the Toys category on Google Trends. The search volume for “Art toys” also witnessed a sharp increase recently due to some trending videos on social platforms like TikTok or YouTube.
- Market average price: From $10 USD for smaller figures to hundreds or even thousands of dollars for limited editions.
- Profit margin: The profit margins for art toys can be exceptionally high, often ranging from 50% to 100% or more. The profitability depends largely on the artist's popularity, brand recognition, and the exclusivity of the toy.
Marketability
Art toys have several unique qualities that make it one of the best-selling toys for BFCM 2024:
- High collector value: Limited edition and exclusive art toys are highly sought after by collectors. The exclusivity and unique designs can create a sense of urgency and demand, leading to increased sales during BFCM 2024.
- Unique gifts for all ages: Art toys make for unique and personal gifts suitable for both adults and kids. Their artistic designs and collectible nature appeal to a broad audience, making them an excellent gift option during the holiday season.
- Visual appeal: The distinct and creative designs of art toys can be effectively showcased through high-quality images and videos in marketing campaigns. Demonstrating the craftsmanship and uniqueness of these toys can attract a wide range of customers.
- Trendiness: The recent trend of blind box art toys on platforms like TikTok and YouTube has significantly boosted their popularity. Leveraging trending content and social media influencers can enhance the visibility and desirability of art toys.
2. Family board game
Profitability
- Market demand: The demand for family board games is consistently high during BFCM, as they are popular holiday gifts and activities. They frequently rank among the top best-selling toys on major eCommerce platforms like Amazon and AliExpress.
- Market average price:
- Simple card games: $1 - $10.
- Complex board games: $11 - $40.
- Profit margin: The profit margin for family board games is generally around 50% to 60% as the base cost for simple card games is $0.5 - $4 and for complex games is $4 to $20.
Marketability
Family board games can be the best-selling toys for BFCM 2024 due to their strong marketability:
- Broad appeal: Family board games cater to a wide audience, appealing to families with children of different ages. Their inclusive nature ensures they can be enjoyed by everyone from young children to grandparents, making them a versatile choice for shoppers.
- Holiday essentials: As families prepare for holiday gatherings, board games become a popular purchase for entertainment and bonding. This seasonal demand ensures consistent sales during BFCM 2024.
- Variety and replayability: The wide range of board games available, from quick card games to strategic, complex games, provides options for different preferences and age groups. Their replayability enhances their value, making them a worthwhile purchase.
3. Advent Calendar
Profitability
- Market demand: Advent calendars have become increasingly popular as holiday gifts, making them best-selling products during the Black Friday and Cyber Monday 2024 shopping season. The demand for advent calendars always reaches its peak on BFCM time.
- Market average price:
- Candy and Treats: $10 - $30.
- Beauty Products: $20 - $75.
- Toys: $15 - $50.
- Luxury/Specialty: $50 - $200+. (e.g., alcohol, coffee, jewelry)
- Profit margin: Profit margins for advent calendars typically range from 30% to 50%. Specialty calendars, such as those featuring high-end items or unique themes, can offer even higher margins.
Marketability
Advent calendars have several compelling attributes that enhance their marketability and make them one of the best-selling toys during BFCM:
- Strong gift potential: Advent calendars are a popular and enjoyable gift choice, particularly for families with children. Their fun and festive nature makes them a sought-after item for holiday giving.
- Variety and uniqueness: The wide range of themes available - from beauty products and food treats to hobbies and luxury items - caters to diverse customer interests. This variety fosters a sense of discovery and excitement, appealing to a broad audience.
- Seasonal trends: Advent calendars generate significant buzz during the holiday season. Their seasonal relevance and the tradition of daily surprises can create strong demand, making them a prime candidate for holiday promotions.
Best-Selling Products In Apparel And Accessories Category
1. Cardigan
Profitability
- Market demand: Cardigans are a staple in winter fashion and are expected to be a top choice for shoppers during Black Friday and Cyber Monday 2024. The number of searches for “cardigan” increases every winter. In addition, they are one of the predicted fashion trends in Autumn/ Winter 2024.
- Market average price:
- Basic or mid-range cardigans: $20 - $70.
- High-end or designer cardigans: $100 - $300+.
- Profit margin: Profit margins for cardigans can vary depending on the brand and quality. On average, margins range from 40% to 60%. Higher-end cardigans may offer even higher profit margins, particularly if they feature premium materials or designer labels.
Marketability
The reason why cardigans are one of the best-selling products for BFCM 2024 lies in its marketability.
- Timeless style: Cardigans offer a classic and enduring style that appeals to a broad audience. Their timeless design ensures they remain a popular choice across different age groups and fashion preferences.
- Seasonal demand: As a winter essential, cardigans experience peak demand during colder months. Their cozy and practical nature makes them a desirable item for shoppers looking to update their winter wardrobes.
- Versatility: Cardigans are versatile pieces that can be dressed up or down, making them suitable for various occasions. This adaptability appeals to a wide audience, from casual wearers to those seeking more polished looks.
2. Lapel pins
Profitability
- Market demand: Lapel pins, also known as brooches, are the trending accessories for the next season. Besides, the increasing search volume on Google Trends also proves that they may be the best-selling products for BFCM 2024.
Image source: Google Trends
- Market average price: $5 - $20.
- Profit margin: Lapel pins offer a high profit margin, ranging from 50% to 100% as the base cost to produce a lapel pin is between $0.61 and $3.48.
Marketability
Here are the reasons why lapel pins can be one of the best-selling products in the Apparel and Accessories market
- Broad audience appeal: Lapel pins cater to a wide audience with diverse interests, from pop culture enthusiasts to sports fans to those who simply enjoy expressing themselves through unique accessories.
- Customization potential: Offering custom lapel pins allows customers to personalize their purchases, increasing their perceived value.
- Collectible nature: Limited edition or exclusive lapel pins can attract collectors, potentially leading to increased sales during BFCM.
- Gift potential: Lapel pins are a small, affordable gift option, ideal for stocking stuffers or small gestures of appreciation.
Best-selling products in the Furniture and Home Goods category
1. Pillowcase
Profitability
- Market demand: Pillowcases are the best-selling products in the furniture and home goods category. There has been a notable increase in search queries for pillowcases since May.
- Market average price: $5-$50.
- Profit margin: The profit margins for pillowcases range from 30% to 50%. The base costs are generally $2 to $5 USD for standard cotton pillowcases and $10 to $15 USD or more for luxury materials like silk or satin.
Marketability
- Essential item: Pillowcases are an essential bedding item, ensuring a steady demand throughout the year with a potential boost during BFCM.
- Variety and versatility: Pillowcases come in a wide range of materials, colors, and designs. This variety allows you to cater to different customer preferences, from basic cotton for everyday use to luxurious silk for those seeking a touch of elegance.
- Home decor appeal: Pillowcases are an easy and affordable way to refresh home decor. Their role in enhancing the aesthetic of a bedroom or living space makes them appealing to customers looking to update their home environment.
- Gift potential: Pillowcases can also be a practical and thoughtful gift option. Highlighting their versatility and variety in your marketing can attract customers searching for useful and stylish gifts for the holidays.
2. Shower Head
Profitability
Market demand: According to Google Trends, shower heads have consistently high demand and have recently seen a slight increase. They are also currently among the best-selling products in the Home Improvement category on Amazon, with 2 out of the top 25 products being shower heads.
Image source: Google Trends
- Market average price:
- Standard shower heads with basic features: $10 - $50.
- Mid-range shower heads with multiple settings and improved materials: $50 - $100.
- Premium shower heads with advanced settings like rain showers, massage jets, and digital controls: $100+.
- Profit margin: Profit margins for shower heads generally range from 30% to 50%, depending on the product's features and materials
Marketability
- Variety of options: Offering a range of shower heads - from standard to premium - allows you to cater to different customer needs and budgets. Highlighting the various features and benefits of each type can attract a diverse audience.
- Home improvement appeal: Shower heads are a popular choice for home improvement projects. Marketing their ability to upgrade and enhance bathroom experiences can appeal to homeowners looking to invest in their living spaces.
3. String Lights
Profitability
- Market demand: String lights are a festive and popular choice for seasonal decor, making them the best-selling products to feature during Black Friday and Cyber Monday 2024. Currently, 8 out of the top 10 best-selling seasonal decor items on Amazon are string lights. Their popularity peaks in November and December, reflecting a strong demand during this period.
Image source: Google Trends
- Market average price:
- Basic options like fairy lights and LED bulbs: $5 - $15.
- Mid-Range options like colored lights and solar-powered ones: $15 - $30
- Premium types like smart lights, outdoor-rated, or those with unique designs: $30+.
- Profit margin: Profit margins for string lights range from 40% to 70%, depending on the type and features of the lights.
Marketability
- Versatility and ambiance: String lights are versatile for creating a warm and inviting ambiance indoors or outdoors. Marketing can highlight their use for patios, bedrooms, parties, or special occasions.
- Holiday appeal: String lights are a staple for holiday decorating, making them highly relevant during the BFCM period that coincides with the holiday season.
- Easy to use and decorate with: String lights are easy to install and use, appealing to a broad audience for DIY decorating projects.
Prepare Your Store for the BFCM Peak Season
Stocking your store with best-selling products is just the beginning. To maximize your sales and ensure a seamless shopping experience during Black Friday and Cyber Monday 2024, it's essential to prepare your store thoroughly. Here’s how you can do it effectively:
1. Enhance your store's design
Creating a visually appealing and high-converting store is crucial for attracting and retaining customers. Foxify Smart Page Builder offers a range of BFCM templates designed to help you build a store that not only looks great but also converts visitors into buyers. These templates are optimized for the peak shopping season, featuring eye-catching designs, clear calls-to-action, seamless navigation, and conversion-focusing features.
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2. Boost sales with upselling and cross-selling powers
Once you have an attractive store, it’s time to focus on maximizing each sale. FoxKit All-in-one Sales Boost offers powerful tools to implement upselling and cross-selling techniques that can significantly increase your average order value.
Here are some examples of how FoxKit can enhance your selling strategies:
- Upselling techniques: Encourage customers to upgrade their purchases by suggesting higher-end products or adding complementary items. For example, if a customer is looking at a standard showerhead, FoxKit can recommend a premium version with advanced features. Explore more upselling techniques with FoxKit here!
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📚 You might also like: Top 8 Sales-Boosting, Cross-selling, and Upselling Techniques to Drive BFCM Sales
- Cross-selling techniques: Suggest related products that complement the items in the customer’s cart. If a customer is purchasing a cardigan, FoxKit can recommend matching accessories like lapel pins or a stylish scarf.
If you want to skip the hassle altogether, consider purchasing a pre built Shopify store $17. You will get a fully designed ecommerce store with professional layouts and built-in conversion boosters, allowing you to start selling right away.
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Ready to Win Big in BFCM 2024?
As the holiday season approaches, it's essential to optimize your Shopify store for peak shopping periods like Black Friday and Cyber Monday (BFCM). This blog explores the top best-selling products to stock your store with, including best electronics, best-selling beauty products, best-selling toys, apparel and accessories, and home goods.
To further enhance your store’s performance during BFCM, we introduce Foxify and FoxKit. Foxify offers customizable BFCM templates to create high-converting stores, ensuring a seamless shopping experience across all devices. By leveraging these tools, you can optimize your store’s layout, provide personalized recommendations, and create product bundles, ultimately driving conversions and boosting your holiday sales.
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