Rita runs Koralu.lt, an online beauty store in Lithuania. After years on WordPress, dealing with plugin conflicts, unreliable mobile pages, and fragmented promotions, she moved to Shopify and built her store with Zest theme by FoxEcom. Six months later, she added FoxKit to push things further.
The outcome was a leaner, faster, more cohesive store — and a team that now spends time growing the business instead of maintaining it.
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3 times faster to build and update vs. the old WordPress setup
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3-5 separate apps and plugins replaced by Zest and FoxKit together
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Several hours saved every month on promotion management
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Noticeably faster load times, especially on mobile
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AOV growing above the previous baseline with Foxkit
Who Is Koralu?
Koralu Shopify store
Koralu.lt is a Lithuanian online beauty store founded by Rita Tiaskevieciene, specializing in professional hair care products: treatments, shampoos, masks, and salon-grade solutions for customers who take their hair health seriously.
Rita's customers are purposeful shoppers. They know what they want, and they arrive ready to buy. That means the store needs to match their intent: fast, professional, and easy to navigate — especially on mobile, where a large share of beauty shoppers browse and purchase.
For Koralu, a store that looks polished and performs reliably on every device isn't optional. It's what the business runs on.
If your brand prioritizes device flexibility as Koralu treats their customers, try Zest mobile-optimized theme now!
What Was Holding Koralu's Store Back?
The Design and Mobile Experience Fell Short
Koralu's previous store looked acceptable, with a beauty-focused WordPress theme, but customization had a ceiling. Every time Rita needed a design change, it meant adding another plugin or calling in outside help. The workarounds piled up, and the store still didn't look the way she wanted it to.
Mobile made it worse. Product and collection pages, the most visited pages in any store, didn't display consistently across devices. For a store where most customers shop on their phones, that inconsistency meant some visitors were getting a noticeably worse experience.
The store worked but didn't reflect the quality of what it was selling, and there was no clean way to fix that without more time, more cost, or more outside help.
Promotions That Were Fragmented and Hard to Scale
Growing basket size was the other persistent problem. Rita tried manual discounts, Shopify's built-in tools, and then a handful of separate apps to fill the gaps. None of it came together cleanly.
Running a single campaign meant coordinating across multiple tools, and the results were hard to replicate or measure reliably. With average order value sitting at €32 and no dependable lever to move it, the gap between what the store was doing and what it could be doing was hard to ignore.
FoxKit is a full conversion toolkit for Shopify covering upsells, cross-sells, volume pricing, pop-ups, promotional campaigns, and many more. If you are struggling with these problems too, try FoxKit AIO upsell and bundles app now to see how it can help boost your revenue!
A Platform That Demanded Too Much Maintenance
On top of everything else, her previous store on WordPress was consuming time that should have gone into the business. Routine tasks like plugin updates, compatibility fixes, design tweaks… rarely stayed routine.
Rita would set aside time to maintain the store and end up troubleshooting unexpected breakages instead. The platform required constant attention, and no amount of fixes fully resolved the problems because the issues were part of its design.
When they faced three main issues at the same time — a store that was hard to improve, promotions that were hard to scale, and a platform that was hard to maintain — it became clear that they needed a different approach. That’s when she decided to move the store to Shopify for a more stable, secure, and scalable home.
Try Shopify now if these conflicts and unexpected breakages sound familiar.
How Did They Overcome These Problems with Zest and FoxKit?
Rita didn't rush into a decision.
FoxKit came later, once Zest had established the right foundation.
Building the Strong Foundation with Zest theme
Mobile Performance That's Reliable
Zest is built with mobile as a core priority, not an afterthought, and it showed up immediately for Koralu.
Product and collection pages that used to display inconsistently now load cleanly across all devices, every time. For a beauty store where a large share of buyers shop on their phones, that consistency isn't just a technical improvement, it's a trust signal that affects purchasing decisions.
Koralu’s store on mobile
Zest theme is built mobile-first from the ground up: fast, SEO-friendly by default, and device-flexible to customize without touching code. If your store needs the same kind of foundation Koralu built on, see what Zest can do for your store!
A Professional Store That's Simple to Run
Zest also eliminated the day-to-day management friction.
Rita now handles store updates and layout changes herself. No extra plugins, no developers, no troubleshooting. The flexibility that used to require outside help is built directly into the theme.
Growing Sales and Engagement Easily with Foxkit
Higher Value in Every Order
Koralu can now add a direct lever to increase basket size in their store with Volume Discounts in Foxkit. Applied to selected hair care products where customers naturally buy in multiples, the logic is simple: the more you buy, the better the deal. Customers who might have picked up one item now have a clear reason to pick up two or three, not because they're being pushed, but because the offer makes a larger cart feel like the smarter choice. This is what moving AOV above the baseline looks like in practice.
In-cart volume discount
If you want to increase order value and make promotions simpler to run like Koralu, try Foxkit now to see how smart the work is!
More Engagement, More Leads Automatically
Lucky Wheel brought a different kind of value: passive lead capture through interactive engagement. Rita runs regular campaigns offering 5%, 10%, or 15% discounts, rewarding first-time visitors for signing up and giving returning customers a reason to come back. Visitors who might have left now have a reason to stay and engage.
And unlike the fragmented setup before, managing all of this now takes a fraction of the time. That time gets saved every single month.
Why FoxEcom Ecosystem Works Stronger Together?
The real advantage here isn't just that both products are strong individually. It's that they're designed to work together — and that plays out in concrete ways.
Think of it in two phases:
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Building phase (Zest): A fast, mobile-optimized, professional storefront that's easy to manage and built to last
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Selling phase (FoxKit): Conversion tools, promotions, and engagement features that turn that foundation into consistent revenue
Because both products come from the same ecosystem, this two-phase approach works without friction:
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No compatibility issues: FoxEcom theme and FoxKit app are built to run together, with no plugin conflicts or broken functionality between them
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One support team for everything: When something needs help, Rita contacts one team only for any problem without redirecting her elsewhere
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Coordinated advice: the FoxEcom team knows how both tools work together, so they don't just answer individual questions, they advise on how to use the full setup most effectively
Before FoxEcom, Koralu relied on 3–5 separate tools for promotions, design, and engagement — each with its own support channel, update cycle, and potential to conflict with the others.
That's the ecosystem advantage: each product pulls its weight, and together they do more than either could alone.
Browse more inspiring merchant stories at FoxEcom's success story hub!
