7 Best St. Patrick's Day Marketing Ideas in 2025 with Examples

St. Patrick's Day falls on March 17th. The holiday celebrates Irish culture, heritage, and community spirit, bringing people together for parades, music, and food. Like any festive occasion, it offers sellers like you a great opportunity to boost seasonal sales and brand visibility. In the next lines, we will show you the 7 best St. Patrick’s Day marketing ideas that are actionable and come with real-life examples! Ready for this? Here is a glance at them: 

• Get your exclusive St. Patrick’s Day products on
  
• Use St. Patrick’s Day designs 
  
• Offer St. Patrick’s Day-themed promotions
  
• Send “lucky” emails for St. Patrick’s Day 
  
• Use social media to celebrate the occasion
  
• Go green 
  
• Give back to the community
  

Let’s dive right in! 

What are the 7 Best St. Patrick’s Day Marketing Ideas?

1. Sell Exclusive St. Patrick’s Day Products

To create a memorable shopping experience and drive sales, offering exclusive St. Patrick’s Day products is a powerful marketing strategy. Limited-edition items fuel excitement, making them more desirable. 

A real-life example: In 2021, Dunkin' launched a green matcha donut for St. Patrick’s Day, combining matcha powder with a sweet glazed donut to capture the holiday spirit. They also tied the product to a compelling story, giving it more significance. Additionally, Dunkin' cross-promoted other items like avocado toast, an Irish-inspired crème latte, and a blueberry matcha latte, creating a full St. Patrick’s Day experience for customers.

Image source: NBC Los Angeles

More about this St. Patrick’s Day marketing tactic: Building anticipation through exclusivity can generate a surge in both new and repeat customers. But it’s important to consider timing. Merchants should aim to release St. Patrick’s Day products 2 weeks to 1 month in advance to create buzz and allow customers to plan their purchases.

Here are some hot-selling items for St. Patrick's Day:

• Apparel: Green-themed clothing (t-shirts, hoodies, socks, and hats)
  
• Accessories: Shamrock jewelry, headbands, scarves, and pins
  
• Home Décor: St. Patrick’s Day-themed wreaths, table settings, and green lights
• Food and Drink: Green cookies, cakes, and Irish-themed snacks
  
• Drinkware: Mugs, shot glasses, or tumblers featuring Irish symbols or sayings
  

You can also consider offering product bundles. Combining popular items like St. Patrick’s Day apparel with themed accessories or limited-time snacks can increase your store's average order value (AOV). 

Or else, similar to Dunkin Donuts, why not create exclusive collections that reflect the St. Patrick's Day spirit? They certainly give your customers something special that they can only purchase for a limited time. 

There is one more notice about St. Patrick’s Day products: Your shoppers may buy lots of gifts for their loved ones. In that case, make sure you have well-built gift guides. Speaking of which, we have just the right article for you. 

🔎 Come and read it: Top 4 Gift with Purchase Ideas to Rock Your 2025 Sales

Before you scroll to the next part - Is this your first time creating bundles? Check out FoxKit AIO Upsell and Cross-sell by FoxEcom. It’s an upselling solution dedicated to Shopify sellers. 

More about our solution, it helps sellers like you to: 

• Create bundles in one click 
  
• Set up timers for LTOs 
  
• Set up free shipping goals 
  
• Run quantity discounts 
  

And so many more. Give it a shot and start increasing your AOV today! 

2. Use St. Patrick’s Day Designs and Decor

If Christmas has Santa wrapped in warm maroon, Pride Month has the memorable rainbow colors painting the streets, then St. Patrick’s Day designs have the signature green. Leveraging green in-store for St. Patrick’s Day decor can be a powerful way to connect with your customers and celebrate the festive spirit. As green symbolizes luck and vitality, incorporating green hues into your store can instantly evoke a cheerful and welcoming ambiance.

Whether through subtle accents or bold statements, embracing the color green (and a bit of gold) in St. Patrick’s Day designs appeals to customers seeking to celebrate, enhancing brand affinity and driving sales.

The simplest way is to update your brand logo with green hues, like Google.

Here are some inspirational color palettes for stunning St. Patrick’s Day designs - whether you want an upbeat look with fun strokes or a smoky and sharp design, pick your vibe!

Have trouble finding a nice visual? You can use copyright-free images from Unsplash or Burst by Shopify to look for the right one and make changes to the store designs. 

However, if you are looking to customize your online store to the highest level, you can consider a page builder like Foxify. Here is a brief of its features: 

• 150+ pre-made templates and sections with high responsive levels 
  
• AI-powered features like Fox Magic (for content) and FoxTransfer (for display) 
  
• Built-in upselling and cross-selling features 
  

There will be many more features once you’ve chosen Foxify as your companion. What’s the catch? You can start free now.

3. Run St. Patrick’s Day-themed Promotions

One of the most effective St. Patrick’s Day promotions is limited-time offers. Creating urgency can encourage customers to make a purchase they might not have otherwise planned. For example, you could offer discounts on St. Patrick’s Day-themed Irish-inspired items or simply feature an item in green. A “buy one, get one free” promotion on these products can also drive attention and create a sense of value for your customers.

St. Patrick’s Day promotion ideas to consider:

• Flash sales: Create a time-limited flash sale for a day or a few hours to encourage quick decisions. Adding a countdown timer to your Shopify store will heighten that sense of urgency.
  
• Bundle offers: Offer exclusive bundles (we mentioned St. Patrick’s Day marketing ideas in section 1). Think about combining a selection of products that reflect the holiday’s themes, such as green clothing, Irish-themed accessories, or any product that resonates with the festive mood.
  
• Discounted price: If you’re not able to commit to deep discounts, a simple “17% off” storewide, for example, can be an easy way to tie the promotion to St. Patrick’s Day (since the holiday falls on March 17th).

You may want to learn from successful brands: 

Brands like apt2b have mastered the art of subtle holiday promotions. For example, the home and furniture store celebrated St. Patrick’s Day by offering 17% off storewide in honor of March 17th. They kept the holiday connection minimal, adding a small touch of green in their promotional material—an elegant couch in green. From what we saw, the brand effectively tied its sales back to the occasion without going overboard.

Image source: apt2b

📌 For more holiday marketing tactics, go and read this article: Holiday Marketing Strategies: The 2025 Ecommerce Playbook

4. Send St. Patrick’s Day “Lucky” Marketing Emails

St. Patrick’s Day email marketing can be an effective way to reach out to existing customers and subscribers with exclusive offers and updates.

When it comes to email marketing, we think about personalized email newsletters featuring curated product selections, festive recipes, or Irish-inspired product offerings. Based on our team’s review, they can help establish a connection with customers and drive conversions.

To begin with, craft eye-catching subject lines that spark up curiosity and entice recipients to open your emails. Here are some trendy email subject lines to inspire your successful St. Patrick’s Day marketing campaigns:

• It’s your lucky day 🍀
  
• There’s a pot of gold over here 🤩
  
• Feeling lucky? 💚
  
• You’ve got the luck of the Irish!
  
• Lucky you 🍀
  
• Feeling a little green? 🍏 🍺
  
• Let your pot of gold come to you 🌈
  
• Gingers have more fun 😏
  
• Make your own luck ✨
  
• Your St. Patrick’s Day wishlist is waiting! 🍀
  
• St. Patrick’s Day just got a whole lot greener! 💚
  
• Unwrap your lucky St. Patrick’s Day treat! 🍀
  
• Green, gold, and deals that’ll make you smile 🍀
  
• A little luck, a lot of savings 💚
  

If you’re looking for a pot of golden email subject examples and subject lines for St. Patrick’s Day, come and check out our updated guide on Holiday email marketing. It’s already live on our blog! 

Furthermore, use engaging visuals and compelling copy to create a memorable experience for your audience. Incorporating St. Patrick’s Day decor elements like green-themed designs, shamrocks, or ✨gold✨ to ring a festive touch to your emails.

Looking for a nice balance between simplicity and fun? Check out what Rugs.com did!

Image source: Seguno

📌 More tips for sellers: If you come up with any compelling St. Patrick’s Day slogans, embed them in your emails! There’s a high chance that they can impress your customers and help you stay top of mind.

Check out how nicely the organics brand 8Green put a twist on their existing products by presenting them under St. Paddy’s light.

Image source: 8Greens

5. Post on Social Media and Celebrate the St. Patrick’s Day 

St. Patrick’s Day presents an exciting opportunity for Shopify merchants to engage with their audience through social media. It’s not just about promoting your products but also about creating an experience that resonates with the festive spirit. In this section, we’ll talk about three major aspects as you conduct any St. Patrick’s Day marketing ideas on your social channels: 

• Timing 
  
• Content 
  
• A real-life example
  

Let’s dive in! 

📝 Holiday-related content you may want to read: 10 Inspiring Holiday Marketing Campaigns to Learn from

Posting frequency and timing

• Start Early: Begin posting about a week before St. Patrick’s Day. Aim to increase your posting frequency as the day draws closer.
  
• Frequency: Posting 2-3 times a week leading up to the day is a good strategy. As St. Patrick’s Day gets closer, you can ramp up the frequency of daily posts, especially in the last three days before the holiday.
  
• Peak Times: Post during peak engagement times. Typically, late morning (10 AM to 12 PM) and early evening (6 PM to 8 PM) are ideal.
  

Content types and formats

When it comes to content, variety is key. Below are some types of posts that work well for retailers looking to stand out on St. Patrick’s Day:

• Product spotlights: Highlight your St. Patrick’s Day-themed products or bestsellers. Show how your products fit into the holiday celebration—whether that’s green clothing, shamrock accessories, or Irish-inspired items.
  

Example: A clothing brand could feature a model wearing a green T-shirt with the caption, "Get ready to wear the luck of the Irish! 🍀 Only a few days left to grab your limited edition St. Patrick's Day tee! #LuckyStyle"

• Behind-the-Scenes: Give your followers a glimpse of how you're preparing for St. Patrick’s Day. Show the making of your product, behind-the-scenes shots of your team getting ready, or setting up a special display.
  

Example: “Our team is working hard behind the scenes to bring you something special this St. Patrick’s Day! 🌟 Stay tuned for our exclusive deals and lucky surprises! #BehindTheScenes #LuckyMerchants”

• User-generated content: Reposting customer photos not only strengthens your relationship with them but also adds credibility to your brand. Running a contest asking users to share their St. Patrick's Day celebrations with your products will also boost engagement.
  

Example: “We want to see how you’re celebrating St. Patrick’s Day! 🍀 Share your festive photos with our products for a chance to win a $50 gift card! #LuckyYou #StPatricksDayFun”

• St. Patrick’s Day facts or fun trivia: Create engaging posts with fun facts about the holiday. These types of posts can be light-hearted and shareable, encouraging your audience to engage with your brand.
  

Example: “Did you know? More people celebrate St. Patrick’s Day than any other national holiday in the world (even more than New Year’s Eve!). 🎉 Get your green gear before it’s too late! #StPatricksDayFacts #CelebrateInStyle”

Catchy phrases and hashtags for St. Patrick’s Day to include

Catchy St. Patrick’s Day phrases:

• "Lucky you! 🍀"
  
• "Feeling lucky? Get 17% off! 🍀"
  
• "May your day be as lucky as our deals!"
  
• "Celebrate with a touch of green! 🍀"
  
• "Catch the luck of the Irish this St. Patrick’s Day!"
  
• "Get your shamrock on! 🌿"
  

St. Patrick’s Day hashtags:

• #LuckyDeals
  
• #StPatricksDaySale
  
• #LuckyYou
  
• #GoGreen
  
• #ShamrockStyle
  
• #IrishAtHeart
  
• #LuckyVibes
  
• #StPatricksDayReady
  

Example post with hashtags: "🍀 Feeling lucky? Our St. Patrick’s Day sale is live! Get 17% off your entire purchase today only! 🍀 Don’t miss out—shop now and bring some luck to your wardrobe. #LuckyDeals #StPatricksDaySale #GoGreen"

A real-life examples

Starbucks is posting for St. Patrick’s Day. Image source: App.com

Every year, Starbucks posts St. Patrick’s Day-themed content featuring their green beverages and seasonal treats. They use a mix of product shots, user-generated content, and limited-time offers to keep their audience excited. They also encourage fans to share their St. Patrick’s Day moments with hashtags like #GreenForStPatricksDay. 

6. Go Green on St. Patrick’s Day

The most popular and simple way to celebrate St. Patrick’s Day, by far, is to wear green. Whether it’s a subtle accessory or a head-to-toe ensemble, wearing green signifies participation in the festivities.

You can encourage customers to wear green and engage with your brand (for example, take a selfie) like Krispy Kreme managed to achieve last year. They gave away free donuts for any walk-in customers who wear green on the holiday, eventually receiving more love from both the public and the media. The search for “krispy kreme encourages customers to wear green on St. Patrick's Day” has more than 989,000 results in 0.39 seconds. #brandinggoal

Besides the traditional emphasis on wearing and imbibing green on St. Patrick’s Day 2024, consider a fresh perspective: embracing eco-friendliness or “going green” through March as a tribute to the holiday. Your brand can start a movement, like organizing a highway, beach, or forest cleanup, extending invitations to your customers to participate, or highlighting your business’s commitment to sustainable practices.

Take a look at the example below. Aireserv has outdone other heating and air conditioning brands in the market with such simple yet effective content.

Source: aireserv

Another idea is to launch a “bring your own bag” promotion, offering discounts to customers who opt for reusable bags over single-use plastic ones.

By reframing the holiday narrative to include environmental consciousness, you can foster community engagement, demonstrate corporate responsibility, and contribute to a better planet - all while celebrating the spirit of St. Patrick’s Day in a meaningful and impactful way.

7. Give Back to the Community

The spirit of St. Patrick’s Day emphasizes generosity, unity, and goodwill. By actively participating in community initiatives or events, you not only demonstrate your commitment to social responsibility but also enhance a stronger connection with your audience. This rare meaningful event helps to humanize the brand, showing that you are more than just a capitalist business but a compassionate and caring member of the public.

If you have the funds for it, consider sponsoring a parade or local event! It's a fantastic opportunity to engage with your community while injecting some excitement into your brand presence. By taking part, you not only show support for local initiatives but also create memorable experiences for attendees.

Whether it's a lively parade or a festive gathering, your brand can shine amidst the St. Paddy's Day revelry.

More about St. Patrick’s Day Marketing and Promotions - FAQs 

What sells most on St. Patrick's Day?

St. Patrick’s Day creates strong sales potential across several categories:

• Apparel & Accessories: Custom t-shirts, festive hats, and green beads are in high demand for celebrations.
  
• Food & Drinks: Beer, traditional Irish dishes like corned beef and cabbage, and green beverages are popular choices.
  
• Decor & Party Supplies: Shamrock-themed decorations and party items such as cups, plates, and stickers are widely purchased for festivities.
  
• Other Items: St. Patrick’s-themed chocolates, beer mugs, and steins are also sought after as gifts or keepsakes.
  

How to promote St. Patrick's Day?

There are several ways to promote your store on St. Patrick’s Day, including: 

• Sell exclusive products or collections for the occasion 
  
• Do a web makeover with St. Patrick’s Day theme 
  
• Send lucky emails for the holiday 
  
• Run special discounts 
  
• Use social media 
  
• Go green for St. Patrick’s Day 
  
• Bring value to the community 
  

Among these St. Patrick’s Day marketing ideas, we think highly of exclusive products, discounts, email marketing, and social media. 

What is a good saying for St. Patrick's Day?

Here are some St. Patrick’s Day marketing slogans that you can consider: 

• "Go green and save big this St. Patrick’s Day!"
  
• "Let the luck of the sale find you!"
  
• "No need for a leprechaun—our deals are magical!"
  
• "Find your treasure in our St. Patrick’s Day discounts!"
  
• "May your cart be full and your savings be endless!"
  
• "Turn your shopping into a lucky charm this March!"
  
• "Celebrate the Irish way—shop our exclusive deals!"
  
• "Bigger deals, brighter luck—shop St. Paddy’s savings now!"
  
• "Your lucky day starts here—grab your St. Patrick’s Day offers!"
  
• "Shamrocks, savings, and all things lucky—shop now!"
  

That’s the end of our article. Do you have any more St. Patrick’s Day marketing ideas? We would love to hear from you. If you want to explore more articles like this, follow our eCommerce Blog to read the latest industry news, insights, and growth hacks. Happy selling!