Top 15 Shopify Clothing Stores with Design Tips & Strategy in 2025

Succeeding in fashion eCommerce takes more than great clothes - it’s about creating an online experience that excites shoppers and keeps them coming back. At FoxEcom, after years of working with D2C brands and building Shopify clothing stores, we’ve seen how the best combine design with strategy to fuel growth.

In this blog, we’ve rounded up 15 of the best Shopify clothing stores to learn from, including:

• Princess Polly – a Gen Z favorite that mastered TikTok and social commerce
• Aviator Nation – a brand that sells a lifestyle as much as clothing
• Tuckernuck – proving storytelling-driven design can turn shopping into inspiration

Alongside brands like Boden, Bydee, and Merz b. Schwanen, each offers lessons in brand power, community building, and scaling with Shopify.

If you’re looking for inspiration beyond fashion, don’t miss our best Shopify stores. 
Before we dive in, if you’re looking for a way to design any page type without the limitations of your current theme, give Foxify Page Builder a try. With 200+ templates and a free Figma-to-Shopify import tool, you’ll have the freedom to build stunning pages in just a few clicks.

👉Try Foxify free today

Top 15 Shopify Clothing Stores: Our Curated List for Inspiration

1. Princess Polly: The Gen Z fashion icon redefining Shopify apparel stores

Princess Polly isn't just a brand; it's a Gen Z phenomenon. What began as a small Australian boutique has exploded into a global fashion powerhouse, earning over $200 million in annual revenue. Their success boils down to a brilliant, modern strategy, making them one of the standout Shopify apparel stores today.

Keys to their success:

• Social commerce mastery: They dominate platforms like TikTok and Instagram, using influencer partnerships and user-generated content to create authentic buzz.
• Community building: Instead of just selling clothes, they've built a massive, loyal following that feels connected to the brand.
• Frictionless customer experience: Their focus on lightning-fast shipping and hassle-free returns removes buying friction and builds immense trust.

Their storefront design masterfully translates this vibrant energy online, focusing on an immersive and interactive experience.

Standout store design elements:

• Dynamic product videos: This is their killer feature. Hovering over a product plays a short video of a model wearing the outfit. This genius move shows how clothes truly fit and move, bridging the online shopping gap.
• Magazine-style layout: The site avoids a boring grid, using large, editorial-style photo blocks to break up listings. This creates a high-fashion feel that makes shopping more engaging and visually exciting.
  

2. Aviator Nation: A’70s vibe on Shopify

Aviator Nation is a perfect example of brand power. Founder Paige Mycoskie turned a Venice Beach garage project into a $110 million empire by holding tight to her ’70s California vision. The brand isn’t about chasing fast trends—it’s about timeless style and a lifestyle rooted in music, surf, and vintage culture. This is why Aviator Nation is often highlighted among top Shopify fashion stores.

Achievements & keys to success:

• Unwavering authenticity: Every hoodie, tee, and sweatsuit feels hand-crafted and connected to the retro California dream. This creates an identity that feels real and unshakable.
• Lifestyle over product: Customers buy into more than clothing. Aviator Nation doubles down on community with in-person events, live music, and a strong cultural presence that makes the price tag feel worth it

Their online store extends this philosophy beautifully, making you feel the brand the moment you land on the homepage.

Standout design elements:

• Total ’70s immersion: From sun-drenched hero images to retro stripes, fonts, and warm tones, the site feels like stepping into a California time capsule. It’s consistent, immersive, and unforgettable.
• Lifestyle-first photography: Instead of sterile product images, Aviator Nation shows clothes in action—on skaters, surfers, and friends soaking in the sun. It sells an emotion and a lifestyle, not just apparel.

Aviator Nation proves that when your storefront design amplifies your brand story, it becomes more than a shop—it becomes an experience.

🔥Recommendation: Want a storefront that captivates visitors? The Zest Shopify theme turns your products into a stunning showcase—like a photography portfolio built for eCommerce.

If you’re exploring Shopify clothing store themes, Zest is a top choice for brands that want both style and performance:

• Product discovery that converts: Hover effects, zoom, and quick-view pop-ups let shoppers explore your products up close, boosting confidence and conversions.
• Mobile-first design: Every section is fully responsive, ensuring flawless visuals and seamless shopping on any device.
• Built for bold brands: Zest balances power and elegance, making it the perfect theme for fashion, lifestyle, and modern D2C brands ready to stand out.

Try Zest theme 

3. Tuckernuck: A timeless style, modern growth

Tuckernuck is a preppy lifestyle brand from Washington, D.C., blending timeless style with a modern twist. After switching back to Shopify, they unlocked new growth while building a digital experience that feels like their brand, securing their place among top Shopify clothing stores.

Achievements & keys to their success:

• Smart platform move: Returning to Shopify delivered a 40% lift in new customer growth. In-store shoppers spend $100 more per transaction, and over 300,000 customers joined their loyalty program in just a year. Shop Pay alone powers 90% of their online checkouts.
• Seamless omnichannel: With Shopify POS, store associates can see online browsing history and loyalty rewards. This lets them style complete looks in person, while options like “buy in store, ship to home” keep shopping flexible.
• Selling through stories: From day one, their strategy was content-first. They use beautiful blogs, lookbooks, and style guides to sell a complete lifestyle, not just individual products.

Standout design elements:

• Editorial storytelling: Their site feels more like a digital magazine, with lifestyle-driven imagery and curated fashion edits that inspire rather than overwhelm.
• Clean, inviting layout: Clear navigation, polished visuals, and cohesive photography make the store easy to explore while reinforcing a sophisticated yet friendly brand image.

Tuckernuck proves that design can turn shopping into storytelling, making every click and visit part of the brand’s lifestyle.

4. Girls with Gems: A mother–daughter brand thriving online

Girls with Gems, one of the successful clothing stores on Shopify, started in 2012 when a mother–daughter duo began selling jewelry from home. Today, it’s a leading fashion boutique in Sydney with a fast-growing online store. The store brings together top Australian and international designers, plus their own label Sneaky Link, giving women a stylish one-stop shop that makes them feel confident and celebrated.

Achievements & keys to their success:

• Loyal community: They built strong connections through personal styling events, VIP perks, and fun social media. Customers don’t just shop—they feel like part of the Girls with Gems family.
• Smart use of tech: By using Shopify tools to automate sales and manage stock, the team saves time and scales globally while still giving each customer a boutique-style experience.

Standout store design elements:

• Clean, modern website: The site is easy to browse, with clear categories like “New Arrivals” and “Best Sellers,” paired with bright product photos and a playful, feminine vibe.
• Strong brand style: Their look mixes luxury with fun—soft colors, sparkling details, and sleek fonts. The Sneaky Link label adds a bold edge with trendy, minimalist designs.

5. Bydee: Bold swimwear, worldwide community

Bydee was founded in Sydney in 2013 by Dessy “Dee” Hairis. What began with hand-sewn swimsuits at local markets has grown into an international swimwear label. Every piece is designed to feel like a work of art, blending bright tropical prints with luxe, feminine details that give women confidence and joy.

Achievements & keys to their success

• Global presence: The brand now sells worldwide, with strong communities in the US, UK, and New Zealand. They even launched a US store with local currency and shopping options to better serve customers abroad.
• Strong community: Bydee created the “Bydee Babes” VIP club, offering early access, rewards, and special perks, turning shoppers into loyal fans.
• Customer-first approach: From the very beginning, Dessy listened to customer feedback at markets to refine her designs — a mindset that still drives the brand today.

Standout design elements

• Bold and vibrant style: Swimwear collections feature colorful, travel-inspired prints that capture the spirit of summer and adventure.
• Feminine details: Each design includes thoughtful touches like beads, ties, and flattering cuts that highlight confidence and beauty.
• Modern online store: Bydee’s website is clean, stylish, and easy to shop, perfectly reflecting its fun yet luxurious identity.

If you’re planning a landing page to promote your swimwear collection, Foxify Page Builder makes it effortless. Choose from 200+ templates—including summer-ready designs—or import your custom layouts from Figma to Shopify in just one click.

Try Foxify free 

6. Boden: Colorful, classic British style for the whole family

Boden is a British clothing brand founded in 1991 by Johnnie Boden. What began with just eight menswear pieces sold by mail order has grown into an international favorite known for cheerful, high-quality clothing for women, men, and children. Their style blends timeless designs with playful twists, often featuring bold prints and vibrant colors that bring joy to everyday wear.

Achievements & keys to their success

• From catalog to global brand: Boden successfully shifted from mail order to a strong online presence. With Shopify Plus, they expanded internationally, building loyal followings in the US and Germany.
• Customer-first innovation: They listen closely to shoppers, introducing features like “Save for Later” and better search tools to improve the shopping journey.
• Smart inventory management: Shopify’s tools help Boden track bestsellers and keep popular products in stock, ensuring customers find what they love without delays.

Standout store design elements

• Signature prints and colors: Boden is celebrated for its bold patterns and lively color palette, giving classic pieces a fun, uplifting twist.
• British elegance: Even with their playful side, the brand maintains a polished, smart-casual aesthetic that feels distinctly British and built to last.
• Fashion for the whole family: With Mini Boden for kids and stylish collections for men and women, the brand delivers consistent quality and charm across all ages.

7. Merz b. Schwanen: Timeless quality, crafted with heritage

Merz b. Schwanen is a German clothing brand with deep roots in tradition. First founded in 1911, the factory closed mid-20th century but was revived in 2010 by Peter and Gitta Plotnicki. After discovering a vintage Henley, they brought the brand back to life, using original loopwheeling machines to create seamless, durable fabrics. Today, Merz b. Schwanen is celebrated for timeless basics like t-shirts, sweatshirts, and Henleys that last for years.

Achievements & keys to their success

• Reviving a legacy: Brought a historic brand back by committing to authentic, traditional manufacturing.
• Global niche appeal: Their rare loopwheeled fabric has built a loyal worldwide following.
• Smart digital expansion: Shopify Plus enabled them to manage multiple stores, simplify shipping, and grow internationally.
• Direct-to-consumer focus: Running their own online stores helps them tell their story and connect directly with customers.

Standout online store design

• Clean and authentic: A simple, uncluttered site design highlights product quality.
• Story-driven: Their website explains the unique loopwheeling process and brand history, building customer trust.
• Detailed photography: High-resolution product images showcase fabric texture and craftsmanship.
• Global-friendly navigation: Smooth browsing across EU and US stores with local options for currency and shopping.

8. Monte Carlo: A legacy of quality knitwear, reaching new heights online

Monte Carlo., founded in 1984, is one of India’s most trusted apparel brands. Known for premium woolen and cotton knitwear, the brand has built its reputation on comfort, style, and reliability. While Monte Carlo was already strong in offline retail, it took a big leap by embracing e-commerce to connect with today’s digital-first shoppers.

Achievements & keys to their success

• Seamless digital scaling: Moving to Shopify Plus helped Monte Carlo handle huge traffic spikes, even during festivals like Diwali, when they manage over 50,000 visitors per hour.
• Explosive e-commerce growth: Online sales jumped by 200% after their digital transformation.
• Extensive product range: Beyond knitwear, Monte Carlo now sells t-shirts, shirts, and denim, making it a standout among Shopify t-shirt store examples in India.
• Improved shopping experience: Faster website speed and simple navigation made it easier for more people to shop online.

Standout online store design elements

• Easy navigation: Products are clearly organized by category, season, and style.
  High-quality visuals: Clean, detailed images highlight the texture and style of each item.
• Mobile-friendly design: With so many Indian shoppers on smartphones, the site delivers a smooth mobile experience.

9. Ryzon: High-tech sportswear, designed for peak performance

Ryzon is a premium German sportswear brand, founded in 2016 by former professional triathletes and brothers, Mario and Fabian Krüger, along with business partner Markus Thyssen. Built from their experience in elite sports, Ryzon creates high-performance apparel that blends advanced technology with minimalist design. Their goal is simple: to give athletes the best possible gear for both training and competition.

Achievements & keys to their success

• Born from athletic expertise: With firsthand knowledge of pro sports, the founders know exactly what athletes need, leading to gear trusted for its function and quality.
• Smart digital scaling: By choosing Shopify Plus, Ryzon grew fast online, expanded globally, and managed international sales with ease.
• Clear brand identity: Ryzon is known for premium, technical sportswear—attracting athletes who care about durability and performance.
• Pop-up store strategy: Beyond eCommerce, their pop-up shops let customers experience products in person and build stronger brand connections.

Standout online store design elements

• Sleek, performance-driven look: The site is clean, modern, and highlights gear through sharp images and minimalist layouts.
• Product detail focus: Each item is presented with close-up images and in-depth descriptions, showing off its advanced features.
• Easy navigation: Athletes can quickly browse by sport or need, making the shopping experience smooth and efficient.

10. Mizzen+Main: The original performance dress shirt

Mizzen+Main is an American menswear brand that changed the way professionals dress. Founded in 2012 by Kevin Lavelle, it’s best known for inventing the “performance dress shirt.” These shirts mix classic office style with athletic-wear features like stretch, moisture-wicking, and wrinkle-resistance—no ironing or dry cleaning needed.

Keys to their success

• Inventing a new category: First to blend athletic fabrics with formal shirts, creating the performance menswear market.
• Athlete partnerships: Working with stars like Phil Mickelson and J.J. Watt showed how comfortable and flexible the shirts are.
• Unified commerce: With Shopify Plus, they run online, wholesale, and retail from one platform, keeping operations smooth.
• Strong DTC focus: Selling directly online helped them build a loyal community and control their brand message.

Standout online store design

• Benefit-first homepage: Highlights stretch, machine-washable, and wrinkle-free features right away.
• Clean, professional look: A modern, masculine design that matches their style.
• High-quality visuals: Photos and videos show real movement, proving comfort and fit.
• Easy navigation: Clear categories make shopping quick and simple.

11. Caden Lane: Cute & Custom baby essentials

Caden Lane is a popular American baby brand founded by Katy Mimari. The company started when Katy, then a new mom, couldn't find the unique and stylish nursery bedding she wanted for her own baby. Today, Caden Lane is a go-to destination for personalized baby essentials, specializing in soft swaddles, knotted gowns, and matching "mommy and me" outfits perfect for bringing a newborn home.

Achievements & keys to their success

• Power of personalization: A core part of their success is offering highly personalized products. Letting parents add their baby's name to blankets and outfits makes each item feel unique and special.
• Strong social media community: Caden Lane built a huge following, especially on Instagram, by encouraging parents to share photos of their babies in Caden Lane gear. This creates powerful social proof and a loyal community.
• Smart bundling: They make it easy for customers to buy complete sets (like a matching swaddle, hat, and bow), which helps increase the amount each customer spends.

Standout online store design elements

• Emotional and visual homepage: The website uses large, heartwarming photos of real babies and families, immediately creating an emotional connection with expecting parents.
• Interactive personalization tools: The online store makes it incredibly easy for customers to type in a name and see a preview of how their personalized item will look.
• Showcasing customer photos: They feature user-generated content (customer photos) directly on their website, which builds trust and shows shoppers how the products look in real life.

12. KNYA Med: Functional & stylish medical wear for India

KNYA Med is an Indian medical apparel brand founded to solve a simple problem: traditional scrubs and lab coats were uncomfortable and poorly designed. The brand creates high-quality, functional, and stylish medical wear for the modern healthcare professional in India. 

Achievements & keys to their success

• Explosive growth: The brand grew an incredible 12 times in just two years after moving to Shopify Plus, showing a massive demand for better medical apparel.
• Building a strong community: KNYA has created a loyal following of doctors and nurses (the "#KNYACommunity") who proudly wear and share their products online.
• Solving a specific need: By focusing entirely on the Indian medical community, they have become the go-to brand for professionals seeking an upgrade from generic uniforms.
• Efficient operations: Using Shopify, they solved major inventory challenges, ensuring they could keep up with their rapid growth and high demand.

Standout online store design elements

• Professional and trustworthy look: The website is clean, modern, and inspires confidence, which is essential when selling to medical professionals.
• Showcasing real professionals: They use photos of actual doctors and nurses, which makes the brand feel authentic and relatable to their target audience.
• Highlighting product features: The site does a great job showing the practical benefits of their scrubs, like fabric technology and pocket placement.
• Easy navigation: The online store is simple to use, allowing busy professionals to quickly find their size, color, and style.

13. Elite Eleven: From a garage to a global activewear brand

Elite Eleven is a popular Australian activewear brand started in a garage by founder Benn Martiniello with just a small loan. The brand quickly grew a massive following by offering stylish, high-quality, and affordable gym wear. Elite Eleven is known for its flattering fits and modern designs that are perfect for both performance in the gym and everyday casual wear, making it a favorite among fitness enthusiasts.

Achievements & keys to their success

• Incredible organic growth: From a one-man operation in a garage, Elite Eleven has become a major player in the global activewear market.
• Mastering huge sales events: The brand is famous for its massive Black Friday sales, using Shopify Plus to handle enormous traffic and sales volumes without crashing.
• Influencer-driven marketing: They have built a powerful brand presence through social media, collaborating with fitness influencers who genuinely love and promote their apparel.
• Smart promotions: They effectively use technology to run complex and appealing sales, which helps attract and retain a large, loyal customer base.

Standout online store design elements

• Sleek and aspirational vibe: The website has a dark, modern, and motivating design that perfectly matches the fitness lifestyle their customers aspire to.
• Focus on fit and form: The product photography and videos strongly emphasize how the clothing looks on athletic bodies, highlighting the flattering fits.
• Clear calls-to-action: Their Shopify clothing websites are designed to drive sales, with prominent "Shop Now" buttons and easy-to-see promotions.
• Mobile-first design: The store works perfectly on phones, which is crucial for their young, social media-savvy audience who primarily shop on mobile.

14. Namuk: High-performance outdoor gear, made just for kids

Namuk is a Swiss brand that creates innovative, durable, and sustainable outdoor clothing specifically for kids. Founded by a dad who wanted better gear for his own children, Namuk believes kids deserve gear that's just as high-quality as adult versions, but designed for their unique needs. From waterproof jackets to tough snow pants, their products are built to last through countless adventures, keeping kids warm, dry, and comfortable.

Achievements & keys to their success

• Award-winning innovation: Namuk is highly respected for its quality, even winning prestigious ISPO awards (a major honor in the outdoor industry) for its clever, kid-friendly designs.
• Commitment to sustainability: The brand is built around being eco-friendly and creating products so durable that they can be passed down to younger siblings, reducing waste.
• Trusted by parents: They have earned the trust of parents who are willing to invest in high-quality gear that they know will perform well and last for years.

Standout Online Store Design Elements

• Playful and adventurous feel: The website is colorful and filled with fun photos of kids actively playing outside, which perfectly captures the brand's spirit.
• Focus on kid-friendly details: The store does an excellent job explaining why the gear is great for kids, showcasing special features like easy-to-use zippers and reinforced knees.
• Emphasis on quality and durability: The clean design and detailed product photos communicate a premium, high-quality feel, helping parents understand the value of the products.
• Easy navigation for parents: The site is well-organized by age and activity, making it simple for busy parents to find exactly what they're looking for.

15. Muscle Nation: A fitness community that became a brand

Muscle Nation is a leading Australian activewear and supplement brand founded in 2016 by Chris Anastasi and Nathaniel Anthony. What makes them unique is that they started as a massive social media community first, building a huge, engaged following before ever selling a product. Today, they are a one-stop shop for the fitness lifestyle, offering stylish gym wear, high-quality supplements, and healthy food products.

Achievements & keys to their success

• Community-first approach: Their biggest key to success was building the "MN Fam" community on social media first. This gave them a loyal, built-in customer base from day one.
• Massive scale management: Muscle Nation is an e-commerce powerhouse, capable of handling enormous sales events. Using Shopify Plus, they have processed as many as 35,000 orders in a single day without a glitch.
• Apparel and supplements: By offering both clothing and supplements, they cater to all aspects of the fitness journey, which keeps customers coming back for different needs.
• Focus on charity: The brand is well-known for its commitment to giving back, regularly donating to various charities and strengthening their positive community connection.

Standout Online Store Design Elements

• Showcasing the community: The website is filled with photos and videos of their real customers and athletes, reinforcing the "MN Fam" community vibe.
• Vibrant and energetic design: The store's look is bold, motivating, and high-energy, perfectly matching the fitness world.
• Clear, separate sections: They make it very easy for shoppers to navigate between their two main categories: clothing and supplements, creating a smooth user experience.
• Optimized for mobile shopping: The website is designed to work perfectly on mobile phones, catering to their young, social media-driven audience.
  

Key Takeaways: How to Build Successful Shopify Clothing Stores Like the Pros

At FoxEcom, we’ve designed and optimized hundreds of Shopify clothing stores. One thing we’ve learned: success in fashion eCommerce isn’t just about having great products—it’s about creating an online experience that makes people want to stay, shop, and come back.

Here are our top tips for building Shopify clothing stores that actually convert:

1. Define your brand, don’t just sell clothes

Your brand is the personality behind your store.

Ask yourself: what makes your products unique, and what feeling should customers have when they wear them? Fun, sleek, sophisticated, or performance-driven? A strong brand identity shapes everything—from the colors you choose to your tone of voice—and it’s the reason why the best Shopify clothing brands turn into cult favorites.

If you’re still shaping your brand identity, choosing the right Shopify store name is a smart first step.

2. Invest in design and visuals

A premium Shopify theme is non-negotiable. Best Shopify themes like Sleek or Zest deliver speed, functionality, and polish, elevating your brand from the first click. Pair that with high-quality product photography that captures fit, feel, and detail. Remember: online, the photo is the product. Optimized images also improve SEO and site performance, boosting discoverability.

3. Use helpful Shopify apps for your Shopify store

Shopify apps as special tools that add extra powers to your store. They help you do more and make shopping easier and more fun for your customers.

Here are recommended apps:

Foxify page builder: This app helps you design beautiful, unique pages for your store. You can even use designs you made in other programs (like Figma) and put them on your Shopify store super fast. It also has 50+ ready-made Shopify clothing store templates you can use.

FoxKit (Upsell & Cross-sell): This app helps you get customers to buy more! It suggests other items they might like or offers them a deal if they buy a little extra, which helps you make more money from each sale. 

Review Apps (like Judgeme, Loox): These apps let your customers leave reviews about your clothes. Good reviews help new shoppers trust you and feel good about buying from your store.

Klaviyo (Email Marketing): This app helps you send emails to your customers. You can tell them about new arrivals, sales, or send them special offers. It's a great way to stay in touch and get them to come back!

4. Build a community, not just a customer list

The most successful D2C clothing brands go beyond transactions. Nurture your audience through social media, UGC, exclusive content, and responsive feedback loops. A loyal community becomes your best marketing engine, driving organic growth and long-term revenue. And if you’re still exploring opportunities, check out our guide on what to sell on Shopify to spot profitable niches before launching.

Shopify Clothing Stores Frequently Asked Questions (FAQ)

Is Shopify a good platform for a clothing business?

Yes, Shopify is an excellent platform for a clothing business. It’s user-friendly, customizable, and offers stylish clothing themes that make it easy to create a professional online store. Many successful fashion brands, from startups to global labels, use Shopify because it supports scalability, mobile shopping, and seamless integrations with marketing and fulfillment tools.

How much does it cost to start a Shopify clothing store?

Starting a clothing store on Shopify is surprisingly affordable. The Basic plan starts at $39 per month, with transaction fees waived if you use Shopify Payments. Right now, Shopify also offers a 30-day free trial followed by a special deal of just $1/month for 3 months—making it easy to launch your store at virtually no cost. 
Beyond the subscription, you may want to invest in a theme (free options are available, while premium themes range from $0–$350), apps for added functionality, and a custom domain (around $15/year). Altogether, you can expect to get your clothing business up and running for under $100 a month, with costs scaling as your store grows.

Can I use dropshipping for my Shopify clothing store?

Yes, you can absolutely use dropshipping for your Shopify clothing store. Apps like DSers, Spocket, and Printful integrate directly with Shopify, allowing you to sell clothing without holding inventory. This model is popular for fashion startups since it reduces upfront costs and risks. However, success depends on choosing reliable suppliers and maintaining strong branding so your store stands out.

What are the most important features for an online clothing store?

The most important features for an online clothing store include a visually appealing design, high-quality product images, size guides, and an easy-to-use navigation system. Mobile responsiveness is critical since most fashion shoppers browse on their phones. Additional must-haves are secure checkout, multiple payment options, customer reviews, and marketing tools like email integration and social media syncing to build loyalty and drive sales.