5+ Tried-and-true Pride Month Marketing Ideas for Businesses

June is coming - the start of Pride Month, now is the high time for eCommerce businesses to execute Pride Month marketing to show social responsibility as well as engage with customers who value diversity and inclusion.

In this article, we’ll go through 7 practical Pride Month marketing ideas for eCommerce businesses during this important time. 

What tactics you'll explore: 

• Host Pride Month events and campaigns (This works the best) 
• Redesign your website to match the occasion 
• Bring out the best Pride Month deals 
• Create advertising campaigns and spread brand awareness 
• Grab your Pride Month-themed products (The tactic is feasible too)
• Run Pride Month UGC and engage (Our team thinks highly of this one)
• Use memes as your Pride Month marketing materials

When is Pride Month?

Pride Month is celebrated every year in June to honor the LGBTQ+ community and its history. It marks the Stonewall Riots of June 1969, a turning point in the fight for LGBTQ+ rights. During this month, people worldwide come together for parades, events, and campaigns that celebrate diversity and inclusion.

For eCommerce businesses, Pride Month falls right before some of the biggest retail events of the year, including:

• Black Friday (November): A key shopping day marking the start of the holiday shopping season.
• Cyber Monday (the Monday after Black Friday): Known for online deals and discounts.
• Holiday Season (December): Including Christmas, New Year’s, and other festive sales periods.

Besides those major retail moments, US merchants may prepare for several others, such as 4th of July, end of season sales (summer sales), and back-to-school deals. 

Does Pride Month Matter in Ecommerce?  

Yes, but its main value lies in branding and building trust, rather than immediate sales. Pride Month marketing offers a chance for eCommerce brands to connect with the LGBTQ+ community and their allies, showing inclusiveness and support.

This sets the stage for stronger customer loyalty, especially as brands gear up for major retail events we have just mentioned above! 

Here’s why Pride Month marketing is a key player to your retail strategy:

• Market opportunity: The LGBTQ+ community and their allies contribute significantly to the economy. Engaging them during Pride Month can attract new customers and grow your brand's reach.
• Brand reputation: 71% of customers expect brands to promote diversity and inclusion. Pride Month marketing allows your brand to align with these values, boosting trust and brand perception.
• Diversity and inclusivity: 63% of customers favor brands that show they are inclusive. Embracing this culture helps create long-term relationships with a broad customer base. 
  

7 Pride Month Marketing Tactics to Supercharge Your Ecommerce Success

1. Host Pride Month Events and Campaigns

Pride Month is the perfect time to create events that not only celebrate diversity but also strengthen your connection with customers. Here are a few Pride Month marketing ideas that can help your brand engage meaningfully with the LGBTQ+ community:

Charity Collaborations

• Donation-per-sale campaigns: Partner with LGBTQ+ nonprofits to donate a portion of every sale. For example, you could run a “$1-per-purchase” campaign, like Banter’s piercing service fundraiser.
• Pride collections for a cause: Create limited-edition Pride-themed products and pledge a percentage of proceeds to LGBTQ+ organizations. This can be a strong way to show your support for the community.
• Long-term charity partnerships: Extend your impact beyond Pride Month by committing to quarterly donations to organizations focused on LGBTQ+ mental health or youth initiatives.

Creative Joy-Focused Campaigns

• Customer engagement through design contests: Encourage customers to submit their own Pride-themed artwork, slogans, or designs. These could be featured on limited-edition products, creating a sense of participation. We'll talk more about UGC later in this blog! 
• Subscription boxes with a twist: Curate wellness kits with Pride-focused items like pronoun-themed candles, affirmations, or LGBTQ+ pride flags. These kits can be available as subscription boxes or special limited-time collections.

Digital Campaigns to Expand Reach

• Virtual Pride events: Use your online platform to host virtual museum tours focused on LGBTQ+ history. These events can be followed by live discussions or Q&As with community activists, offering an enriching digital experience.
• Livestream creator panels: Engage with LGBTQ+ artists or activists through live-streamed panels, allowing customers to ask questions and interact during the session.

More Ideas for Pride Month Campaigns

• Pride-themed loyalty programs: Offer customers who make Pride-themed purchases special perks or discounts, encouraging them to participate in the celebrations.
• Inclusive influencer partnerships: Collaborate with LGBTQ+ influencers who resonate with your brand’s message. Let them share their personal experiences, product recommendations, and special Pride Month discounts with their followers.
• Pop-up Pride shops (physical or virtual): Host a temporary pop-up shop or an online storefront dedicated to Pride-themed products, with part of the sales supporting LGBTQ+ causes.

One of the most popular Pride Month campaigns of The North Face is “Summer of Pride”  events series. The brand hosts LGBTQ+ community events in many large cities throughout the United States. At each destination, events will include a half-day program with multiple outdoor activities to encourage LGBTQ+ individuals to “choose and explore their own adventures”.

Image source: The North Face

Now that you’ve explored campaign options, it’s time to make sure your website matches the energy of Pride Month. Let’s move on to how you spread the spirit through your online presence! 

2. Design Your Website to Match the Pride Month

Designing a Pride-themed style for your website and marketing materials is more than just a visual update, it's a powerful statement of support for the LGBTQ+ community. By showcasing rainbow colors, LGBTQ+ symbols, and inclusive messaging, you demonstrate solidarity and attract customers who value diversity and inclusion.

Start by incorporating rainbow hues into your website's color scheme and branding elements. Consider adding Pride-themed banners, graphics, or badges to highlight your support. Ensure that your messaging is inclusive and respectful, avoiding stereotypes or tokenization. An easy and effective tip here is to use gender-neutral language, instead of saying he/him or she/her, using they/them will be a sign of respect to LGBTQ+ people.

Image source: Foxify Template

Additionally, offer Pride-themed product collections or limited-edition items to further engage your audience.

Let’s take a look at Rainbow Depot, a merchandise shop for the LGBTQ+ community. Multiple elements on its online store including text, images, videos, pop-ups, etc. are designed with rainbow colors, which is a symbol color palette of the LGBTQ+ community. This design will help LGBTQ+ customers feel more engaged when shopping online.

Image source: Rainbow Depot

Expert Tip: Looking to revamp your website with a Pride-inspired design? Consider Foxify, an efficient page builder that empowers businesses to create any page style they want, including a Pride-themed layout. With its user-friendly interface and customizable features, Foxify makes it easy to design a visually stunning and inclusive online presence that celebrates Pride Month.

3. Offer Pride Month Deals

Pride Month presents a prime opportunity for eCommerce businesses to not only show support for the LGBTQ+ community but also boost sales through special Pride Month deals and promotions. 

Offering exclusive discounts or limited-time offers during Pride Month can attract attention, drive traffic to your store, and encourage purchases from both existing and new customers. Moreover, providing Pride Month deals sends a clear message that your brand values diversity and inclusivity, resonating positively with consumers who prioritize socially responsible businesses.

Start by brainstorming Pride Month deals that align with your brand and product offerings. Consider offering discounts on Pride-related items or creating bundles featuring some products in rainbow colors. Promote your Pride Month deals prominently on your website, social media channels, and email newsletters to maximize visibility. Additionally, consider partnering with LGBTQ+ organizations or influencers to reach a broader audience and amplify your message of support.

Around the year, Adidas has a product collection named “Pride Collection” where the brand offers a wide range of pride-themed products with 5-70% Pride Month deals. By doing so, Adidas spreads the popularity of LGBTQ+ merchandise and shows the world its commitment to supporting the LGBTQ+ community at the same time.

Image source: Adidas

4. Run Pride Month Advertising Campaigns

Given that 64% of consumers said they took some sort of action after seeing an ad they considered diverse or inclusive, running Pride Month advertising campaigns is a strategic way for eCommerce businesses to leverage the heightened visibility and engagement surrounding Pride celebrations.

By actively engaging with Pride-related themes and messaging in your advertising efforts, you not only showcase your brand's support for the LGBTQ+ community but also increase your reach and connect with a diverse audience. Moreover, Pride Month advertising offers a unique opportunity to align your brand values with social causes, fostering deeper connections with consumers sharing similar beliefs and priorities.

Start by defining your advertising objectives and identifying the platforms and channels that resonate most with your target audience. Craft compelling ad creatives and messaging that embrace Pride themes while staying true to your brand identity. Consider incorporating LGBTQ+ imagery, symbols, and narratives in your ads to resonate with Pride Month advertising audiences. Additionally, segment your audience to deliver targeted ads that resonate with different demographics within the LGBTQ+ community and beyond.

Last year, Infosys launched a successful Pride Month advertising campaign to encourage each individual in the LGBTQ+ community to strive for acceptance, love, and a sense of belonging. The advertising video “Embrace with Love” revolves around a young girl with a half-rainbow heart on a mission to find her missing half.

This Pride Month campaign has attracted millions of views and lots of positive comments from customers, which led to positive impact to Infosys’ brand image.

Image source: Infosys

5. Launch Pride Month-Themed Products or Collections

Pride Month promotions offer a fantastic opportunity to launch exclusive products while celebrating inclusivity and diversity. Take a look at ideas we have for your Pride Month marketing right below: 

• Exclusive Limited-Edition Collections:

Create rainbow-themed apparel, accessories, or home décor available only during Pride Month. For inspiration, check out Levi’s 2025 Pride collection, “Meet You In The Park,” which features LGBTQ+ symbols like the inverted pink triangle. Levi’s also donates part of the proceeds to Outright International, making their collection even more meaningful.

• Celebrate Self-Expression with DIY Styles:

American Eagle’s Pride collection is all about self-expression, with styles like paint-splattered denim and custom graphics. This “DIY spirit” approach allows customers to showcase their individuality while supporting a great cause.

• Charity-Focused Collections:

Support LGBTQ+ causes by donating a portion of your Pride collection’s sales. For example, Levi’s Pride collection donates to organizations that advance LGBTQ+ rights, making their products even more impactful.

• Personalized Pride Products:

Offer customization options, such as adding pronouns, initials, or personal messages to your Pride-themed gear. This makes the collection feel more personal and helps customers express themselves.

• Inclusive Sizing and Representation:

Ensure your Pride collections are available in a wide range of sizes and showcase diverse models in your promotional materials. This ensures everyone feels represented and included in the celebration.

• Celebrate LGBTQ+ Icons and Symbols in Your Collections:

Feature well-known LGBTQ+ symbols, like the rainbow flag or pink triangle, to make your collection more meaningful. These icons resonate deeply with the community and add authenticity to your products.

To make your Pride Month promotions even more effective, consider leveraging powerful Shopify apps like FoxKit to drive sales and enhance customer engagement. With FoxKit's product bundle feature, you can easily create Pride-themed bundles, such as a “Pride Pack” that includes a limited-edition Pride tee, rainbow socks, and accessories.

6. Run UGC and Make the Best of It

User-generated content (UGC) is a powerful tool for boosting Pride Month engagement and celebrating the LGBTQ+ community. Why don't we look straight at some tactics?

• Encourage Customer Pride Stories: Ask customers to share their Pride stories with a branded hashtag like #PrideWith[YourBrand]. Feature selected stories on your social media to create a sense of community.
• Host a Product Showcase Challenge: Have customers post photos or videos of themselves in your Pride products using #PrideInStyle. Feature the best posts to showcase authentic, real-life product showcases.
• Launch a Pride Hashtag Challenge: Create a fun challenge with a hashtag like #PrideParadeChallenge, asking customers to share how they’re celebrating. Feature the best entries to increase visibility.
• Collaborate with LGBTQ+ Influencers: Partner with LGBTQ+ influencers to host social media takeovers. Let them share their Pride experiences and integrate your products into their content.
• Invite Pride-Themed Art Submissions: Ask customers to submit Pride-themed art—photos, illustrations, or digital work—and feature the best pieces on your social channels.
• Celebrate Allies: Encourage allies to share how they support the LGBTQ+ community. Feature their posts to show that Pride is inclusive.

7. Make the Most of Pride Month Memes

Let’s talk about Pride Month memes. These are not just for laughs—they can help your store connect with the community while having some fun. Memes are powerful because they make people feel like they're part of something bigger, and they work best when they reflect real experiences. And if you are looking for some meme ideas, we've got you covered:

• Highlight Your Pride Products with Fun: Picture this: a meme showing someone with rainbow socks, captioned “When your socks are more fabulous than your whole outfit, but we’re here for it 🌈✨”. It's a fun way to show off your Pride-themed gear while keeping it lighthearted. Memes like these make people want to share, which means more eyes on your store.
• Pride Month Sales with a Twist: You know how a lot of stores run Pride month sales? Take a spin on that with “Me: Just saw the ‘Pride Month Sale’ banner. Also me: Immediately buying everything”. It's funny, relatable, and encourages people to click through to your sale. The power of memes is their ability to make people laugh and feel like they’re in on something, even when it’s just a shopping spree.
• The Ally Meme: This one could be something like “Straight, but an ally all the way 🌈✊”—throw in an image of someone wearing a rainbow pin or accessory. It’s a great way to keep it inclusive and let allies know they’re welcome too. It gives your store a welcoming vibe, showing you’re all for supporting the community.
• Feel-Good Shopping: How about a meme like “That moment when you find out part of your purchase goes to charity”? Pair it with a celebratory scene. It’s not just about a discount—this helps communicate the impact of shopping with you and lets customers feel like they’re making a difference with each purchase.
• Celebrate the Little Wins: Let’s be real—seeing a rainbow flag in a store window feels like a win. A meme like “When you spot the rainbow flag in the store window, and it’s like finding treasure” could make people smile and connect to the broader Pride movement while giving them a reason to come into your store.

The goal is to make these memes feel natural, like they’re part of the everyday conversation people are already having. Don’t overthink it—memes are about capturing the vibe of the moment. So, when you're creating your content for Pride Month, try tapping into these little moments of joy and inclusivity.

More tips for merchants like you: Stay attuned to popular Pride Month memes and trends circulating on social media platforms like Instagram, Twitter, and TikTok. Engage with LGBTQ+ meme creators and communities to understand the cultural nuances and sensitivities surrounding Pride-related content.

Image source: Google

Wrapping Up

In closing, Pride Month presents a unique opportunity for eCommerce brands to thoughtfully show support for LGBTQ+ rights and inclusion. Customers increasingly favor businesses demonstrating diversity and progressive values through their Pride Month marketing efforts and partnerships. 

That's for this topic. And if you are looking for more sharing, take a look at our eCommerce blog. Now, go and celebrate the month with pride!