Minimog Promotional Package Update: Changes Effective from July 16, 2026

Minimog is designed to give Shopify merchants the flexibility to build and customize a complete online storefront. Its ready-made demos, flexible sections, product and collection layouts, navigation features, cart tools, and built-in conversion functions allow merchants to create a store that fits their brand and selling model.

Along with the theme itself, Minimog purchases include additional promotional benefits for other products in the FoxEcom ecosystem, including FoxKit Upselling & Bundles and Foxify AI Landing Page Builder. 

We are now updating this promotional package for new Minimog purchases made from July 16, 2026. Below is a complete explanation of what is changing, who the change applies to, and what it means for both new and existing Minimog customers.

If you want to know more about Minimog, check our Minimog theme review!

Image source: Minimog landing 

What Changes From July 16, 2026?

Previously, every Minimog purchase included the following promotional package:

• Six months of the Foxify Growth plan for free
• 30% off all FoxKit plans for six months

For Minimog purchases made from July 16, 2026, these offers are being replaced by a new promotional benefit:

• 25% off the first three months of an eligible paid Foxify plan
• 25% off the first three months of an eligible paid FoxKit plan

Note: All discount codes will be listed in your onboarding email right after you purchase Minimog. Or else, you can always contact our support team via happytohelp@foxecom.com to get your codes. Learn how to apply your discount codes in FoxKit and Foxify step by step here: 

• How to use your discount codes in FoxKit
• How to use your discount codes in Foxify

For FoxKit, this discount is intended for merchants moving from the free plan to a paid plan when they need more capacity or access to the wider FoxKit feature set.

Foxify will no longer be included as a free six-month Growth plan. It remains available separately for merchants who want additional page-building capabilities, with the new discount supporting their first three months on an eligible paid plan.

These changes apply only to the additional promotions offered alongside Minimog. The theme purchase itself and the storefront functionality included with it remain unchanged. Here is a recap for you:

What Happens to Purchases Made Before July 16, 2026?

The new policy applies only to Minimog purchases made on or after July 16, 2026. Customers who purchased Minimog before this date remain eligible for the promotional package available at the time of their purchase.

This means:

• Customers who have already activated their six free months of Foxify Growth can continue using the benefit for the remainder of the eligible promotional period.
• Customers who are currently using the 30% FoxKit discount can continue receiving it under the original promotional terms.

The update does not cancel, shorten, or replace promotional benefits already attached to an eligible earlier purchase.

What Remains Included With Minimog?

Minimog remains a complete and customizable Shopify theme. Merchants can continue using Minimog demos, sections, theme settings, product layouts, collection layouts, navigation options, promotional sections, and cart features to build the main parts of their Shopify store.

Image source: Minimog demo

The removal of the free Foxify Growth benefit does not remove any design features from Minimog. Foxify was offered as an additional product promotion, not as a required component of the theme.

A merchant can still use Minimog to build:

• A complete homepage
• Product and collection pages
• Store navigation and menus
• Promotional content sections
• Product discovery experiences
• Cart and purchasing journeys
• Supporting storefront pages

Image source: Minimog demo

Selected FoxKit features also remain available inside Minimog.

These built-in tools allow merchants to begin testing conversion strategies such as product bundles, related products, upsells, volume discounts, size charts, countdowns, pop-ups, and other promotional experiences.

The built-in FoxKit features continue to operate with their existing usage quotas. Merchants who remain within those limits do not need to upgrade to a paid FoxKit plan solely because the promotional package has changed. If you want to learn more about our app, come and check it out on the Shopify app store!

Why Did We Update Our Promotional Package for New Minimog Theme Purchases?

The previous package gave every Minimog purchase six months of Foxify Growth for free and 30% off all FoxKit plans for six months, regardless of whether a merchant was ready to use either product at that scale.

The updated package is designed to connect the benefit more closely to the point when a merchant actively chooses to expand their setup.

Supporting Merchants When an Upgrade Becomes Relevant

Minimog already includes selected FoxKit features for merchants who want to begin testing offers and conversion tools.

For a new or smaller store, the included quotas may be enough to run a few bundles, add product recommendations, test a pop-up, or introduce an upsell. At that stage, a larger paid plan may not yet be necessary.

A paid FoxKit plan becomes more relevant when the store has outgrown the built-in limits or wants to operate more campaigns across a larger catalog.

The new 25% discount is therefore available during the merchant’s first three months on an eligible paid plan. This supports the period when the store is making a real decision to expand its FoxKit usage, rather than providing a longer promotion before the additional capacity is needed.

Letting Merchants Choose Tools Around Their Store Plans

Minimog already provides the main design foundation required to build a complete storefront.

Foxify can add more flexibility for merchants who want to create highly customized landing pages, campaign pages, product layouts, collection pages, or other experiences outside their normal theme structure.

However, not every Minimog merchant needs a separate page builder immediately. Some stores can complete their entire initial setup using Minimog’s existing demos, sections, and customization options.

Foxify is therefore no longer automatically bundled into every new Minimog purchase as six free months of the Growth plan.

Instead, it remains available separately for merchants who identify a specific need for additional page-building flexibility. Eligible users can receive 25% off their first three months on a paid Foxify plan when they choose to add it to their store.

This allows merchants to adopt Foxify based on a real project or design requirement rather than simply because it was included in the purchase package.

Creating a More Relevant Path From Setup to Growth

The updated structure gives each product a clearer role in a merchant’s store development:

• Minimog provides the customizable foundation for building the storefront.
• Built-in FoxKit features allow merchants to begin testing selected sales and conversion tools within the included quotas.
• Paid FoxKit plans support stores that need higher limits, broader feature access, or more active campaigns.
• Foxify remains an optional page builder for merchants who want additional design control beyond their current theme setup.

Merchants can start with what Minimog already provides and add other tools when their store strategy requires them.

The new discounts then support the first three months of paid usage, when merchants are actively adopting Foxify or expanding beyond FoxKit’s built-in, free capabilities.

When Does Upgrading to FoxKit Make Sense?

A paid FoxKit plan becomes more relevant when usage moves beyond occasional testing. Common signs include:

• The store needs more bundles than the built-in allowance supports
• Pop-up impressions are consumed quickly during launches or paid campaigns
• Different collections require different upsell or cross-sell strategies
• Multiple sales campaigns need to run at the same time
• A growing catalog needs wider recommendation coverage
• The team needs more advanced features or performance reporting

For example, five bundles may work for a fashion brand’s first test but become restrictive when it wants separate offers for dresses, shoes, accessories, and seasonal collections. A high-traffic beauty store may also use 5,000 pop-up impressions quickly during a launch.

In these situations, upgrading is based on a measurable need. Eligible merchants moving from FoxKit’s free plan to a paid plan can receive 25% off their first three months.

When Should a Merchant Choose Foxify?

Foxify remains available for merchants who want more control over page design than their current theme setup provides.

A Minimog-purchased merchant may choose Foxify when they need to create:

• A dedicated landing page for a paid advertising campaign
• A seasonal sales page with a unique structure
• A custom product page for a flagship launch
• A campaign-specific collection page
• A long-form brand or storytelling page
• Additional page layouts that differ significantly from the primary storefront

Foxify is not required to complete a Minimog store. It is an optional expansion tool for merchants with specific page-building needs.

Under the new package, eligible merchants can receive 25% off their first three months on a paid Foxify plan when they decide that this additional flexibility is valuable for their store.

Minimog Theme Policy: Frequently Asked Questions

Does this update change Minimog itself?

No. It changes the additional promotional benefits connected to new purchases. Minimog’s theme features and built-in FoxKit tools remain available.

Are FoxKit features still included in Minimog?

Yes. Selected FoxKit features remain built into the theme with usage quotas. Merchants can upgrade when they need higher capacity or more features.

What happens if I purchased Minimog before July 16, 2026?

You remain eligible for the original package offered at the time of your purchase. Existing promotions remain active, and unused eligible benefits can still be redeemed under the original terms.