Built for the Best: How Footbix Transformed Their B2B Store with Hyper

Footbix set out to serve the best, Hyper Theme helped them look like it.

Founders of Footbix, Jacob and Isaac O'Dea have spent nearly a decade building ecommerce businesses together. When they co-founded Footbix an online soccer retailer serving players, clubs, and teams across the United States — they already knew what a professional store needed to look like for their business. The hard part was finding a theme that could deliver it. Their previous Shopify themes kept falling short. After switching to Hyper by FoxEcom, best-in-class was no longer out of reach for their store.

After switching to Hyper by FoxEcom, the gap closed fast:

Here's how Footbix went from a store that blended in to one that earns trust from shoppers and business partners alike.

If you want to stand out in the market and want these improvements, try Hyper Shopify theme now!

About Footbix: Soccer Retail Built by Real Players

At Footbix, being the best isn't a tagline — it's the standard. Co-founded by brothers Jacob and Isaac O'Dea, the brand was born from a genuine love of the game itself. Both grew up playing the sport and that experience never left them. It shows in everything Footbix does — the store they've built, the products they stand behind, the brand partnerships they've forged, and the quality of service they deliver to customers and businesses. Every detail is designed for the best players, clubs, and teams across the United States. 

Footbix’s Shopify store

What makes Footbix's setup distinctive is its dual audience. The store sells to everyday shoppers and works with clubs and teams directly — which means the website has to earn credibility on both fronts. At that scale, every tool that slows the team down or adds unnecessary cost is a real problem. For institutional buyers and brand partners, the store is often the first impression. A generic-looking storefront signals the wrong thing. A premium one opens doors.

Hyper Shopify Theme is built for exactly this kind of store — brands that need to perform at a professional level across both retail and wholesale audiences.

Where Their Previous Themes Kept Falling Short

Too Many Apps, Too Little Control

The further Footbix tried to push their store, the more they hit walls. Their previous themes offered limited control over how products and content could be presented and every time they needed a feature the theme didn't support natively, the answer was another third-party app or a developer workaround. Slow, costly, and still often inconsistent.

The costs kept adding up. The workflow stayed fragmented. And the store still didn't look the way it needed to. For a business managing a wide catalog across both retail and wholesale, that kind of dependency was a serious drag on growth.

A Brand Identity the Store Couldn't Reflect

Beyond the technical frustrations, the visual result was equally disappointing. Layouts felt off-the-shelf, the design failed to capture the brand, and the store made no real impression in a competitive space.

For a business building relationships with established soccer brands and club-level buyers, looking generic wasn't just a design flaw — it was a credibility problem.

A Mobile Experience That Fell Behind

Soccer is a community sport. Players browse gear, follow clubs, and share products on their phones. But Footbix's mobile experience didn't match the quality of what they were selling. Engagement underperformed, and the overall feel on mobile left a lot to be desired. For a store built around an active, mobile-first audience, that gap was hard to ignore.

If any of this sounds familiar, you're not alone — and Hyper was built to solve exactly these problems.

How Hyper Turned the Store Around 

The owners of Footbix discovered Hyper through the Shopify Theme Store while searching for something with more design depth and built-in capability. Strong reviews and FoxEcom's track record gave them much confidence but what sealed it was how naturally the theme aligned with Footbix's aesthetic itself and how much it offered straight out of the box without requiring additional tools, apps and softwares. They made the switch and got to work.

Everything Built In — No Apps, No Developers Needed

This is where Hyper made the biggest impact. Product page tabs, structured content sections, advanced navigation, and organized catalog layouts — features that previously required separate apps were all built directly into the theme itself. The patchwork of third-party tools Footbix had relied on before was no longer necessary.

Footbix’s mega menu 

Footbix’s collection layout

The impact was immediate and practical. Pages are now built and updated two to three times faster. App costs dropped significantly. Workflows became cleaner and more consistent — all handled in-house, without the need for a developer.

A great example is the All Ball Pro Rebounders collection on Footbix. Whether you're looking at the entry level All Ball Pro Mini Pro Multi Sport Rebounder or All Ball Pro Premier XL Rebounder, every product page is cleanly structured, easy to navigate, and built to convert — no apps, no workarounds.

For a growing store managing a wide catalog across retail and wholesale, this isn't just a convenience — it's a structural advantage. Every hour saved on workarounds is an hour reinvested into the business. Every app removed is a recurring cost eliminated. Over time, that compounds.

A Design That Finally Matches the Brand

With the right foundation in place, Footbix could finally build a store that looked as good as the brand behind it. Hyper's bold, structured layouts and strong pre-built sections meant the team could move quickly without starting from scratch. The result was a store with intentional navigation, clean product pages, and a visual presence that reflects the quality and credibility Footbix has built — no developer required. 

Footbix’s page layout with multiple content tabs

The reaction from industry partners said it all. Following the redesign, brands and partners visiting the Footbix store took notice of the level of quality the store represented. Products like the Goal Taxi — The World's Best Goal Mover are a testament to that — presented cleanly, professionally, and in a way that reflects the brand behind them. 

In a business where relationships matter, that kind of response is commercial proof. A store that earns respect from partners is a store that wins business.

A Mobile Experience Built to Perform

For a store serving an active, mobile-first community, the difference Hyper made on mobile was just as significant. Take a look at the Ball Launcher Pro Model is a strong example — product imagery is bold and prominent, pricing is clear, and the overall layout guides the buyer naturally toward a purchasing decision. No clutter, no friction, just a clean and confident product experience on any screen size.

Footbix's mobile layout designed for conversion

For a community that browses, shares, and buys on their phones, that level of mobile presentation isn't a nice-to-have — it's a commercial necessity which Hyper offers.

Real Performance That Shows Up in the Numbers

Better design and a leaner tech stack translated into measurable results across the board. Site speed reached a "fast" rating in Shopify's backend — a benchmark that directly impacts search visibility and time on site. With a cleaner, more consistent experience across all devices, engagement climbed 65% compared to their previous theme. Conversion rate improved. Average order value went up.

These gains connect directly to the structural changes Hyper made possible. Faster load times keep people on the page. Clearer product layouts make buying decisions easier. A consistent mobile experience serves the community where it actually browses. Together, they moved every metric that matters. 

For Footbix, Hyper delivered far more than a premium storefront. It gave them a storefront that performs, costs less to run, and finally represents the brand at the level it deserves. For any Shopify merchant still relying on fragmented tools and workarounds — Footbix is proof that the right theme changes everything. 

Read more merchant success stories at FoxEcom's Success Story Hub!