Casey Mattes runs SweaterBear Games on his own, building original tabletop games and the store that sells them. Two years ago, he needed a page builder that could match the bold, hand-crafted look of his games without the price tag of a developer. He found it in Foxify and has built every page on it since.
Here's where that decision has led:
- Over 1,000 games sold through a store built entirely on Foxify
- A missing feature was requested and delivered in 24 hours, at no extra cost
- Zero developers hired and no regret, at any point, from his first page to today
If you're running a store on your own and need a builder that won't slow you down or price you out, see what Foxify page builder can do for your store.
Meet SweaterBear Games: Tabletop Games Built on Craft
SweaterBear Games is a board game publisher that designs and sells original tabletop games directly to players. Casey chose Shopify to run the business because it offered the widest range of tools for a small business trying to do everything himself.
That "do everything himself" part matters. Casey isn't running a marketing team or a dev team. He's a founder who needs every tool in his store to work with as little hand-holding as possible, because he's the only one holding the store up.
For a board game brand, visuals also carry real weight. Box art, component photography, and page layout all have to reflect the same craftsmanship that goes into the games themselves.
That single belief explains why Casey didn't just need a page builder. He needed one flexible enough to make his games look as good online as they do on the table, and simple enough that he could run it without outside help.
The Problem: A Small Team, Big Design Needs, No Room for Extra Cost
Good Design Felt Out of Reach
Shopify's standard page builder was the first tool Casey tried, and it didn't work. He described it as restrictive and unintuitive, the opposite of what a visually driven brand needed. The stakes were high, too. SweaterBear Games couldn't even launch its site without proper pages for its games first, so a boxed-in layout wasn't a minor annoyance. It was a launch blocker.
Casey looked at other page builder apps to fix this. Most offered similar features on paper, but the pricing didn't work for a small publisher just getting started at that time. Strong ability and an affordable price rarely came in the same app.
Every Page Means Starting From Zero
Beyond cost, there was the matter of time. Without a developer or design team, every new page Casey needed had to come from his own hours, and building strong layouts from a blank canvas takes far longer than customizing something that already works.
No One to Call When Something Broke
Running a store alone means there's no internal team to fix a bug or build a missing feature. If a tool fell short, Casey's only option was to either live with the gap or go looking for a different app altogether. That risk sits quietly behind every tool a solo founder chooses.
If any of this sounds familiar, Foxify AI landing page builder is built specifically to close these gaps for small teams.
The Fix: A Builder That Matched His Budget, His Timeline, and His Team Size
Casey chose Foxify for one reason: it offered the best flexibility for the price. That first impression held up fast. He noted that Foxify's interface felt intuitive right away and easy to use for a non-technical person, especially compared to Shopify's default builder.
The Most Flexible Builder at This Price
Where other apps forced Casey to choose between design freedom and an affordable plan, Foxify didn't ask him to pick one. Foxify offers an intuitive drag-and-drop editor, with many flexible sections and popular features built in.
He got the flexibility to build pages that matched his brand without paying developer-level prices to get it. For a solo founder watching every dollar, that combination is what made Foxify worth switching to in the first place.
A Real Head Start With Ready-Made Templates
SweaterBear Games started with one of Foxify's pre-built templates to set the layout for its base game pages, which meant Casey wasn't building from a blank screen. His favorite part of the builder is the feature-highlight sections, which he described as easy to adjust to fit his needs.
That word, easy, is doing a lot of work here. It means Casey could shape a page around a specific game's identity without fighting the tool to get there, and without needing a designer to translate his ideas into a working layout. The templates gave him a finished starting point instead of an empty one, which is exactly what a small team needs to move fast.
Explore 150+ stunning ready-to-use templates in Foxify now. All are industry-specific and CRO-ready so you can focus on growing your store, not building from scratch.
Any Additional Request Answered in 24 Hours
As SweaterBear Games grew, Casey ran into a real limitation: pages couldn't move a visitor from one step to the next after they filled in an email field, a basic function for building a sales funnel. He connected Foxify's support team, expecting little, since this kind of feature usually comes at an extra cost, if it's offered at all.
Foxify's team built the whole feature and shipped it within 24 hours of his request.
That response says less about the specific feature and more about how Foxify treats requests from every merchant. Casey was one founder with one email, and the team still treated the request as worth solving fast. That's the kind of support any solo operator or small team can actually rely on, not a policy on a pricing page, but a real companionship when something is genuinely needed.
Two years and more than 1,000 games sold later, Casey hasn't looked for another builder. He credits Foxify with giving him more room to be creative, a meaningful shift for a business without a dedicated design team.
For a founder building a business by himself, that reassurance is doing real work. It's the difference between a tool he has to manage and one he can actually depend on.
SweaterBear Games didn't just need a page builder that looked good enough to launch with. It needed one flexible enough to fit a tight budget, simple enough to run without a team, and backed by support that shows up when it counts. Two years and over 1,000 games sold later, Foxify is still the foundation Casey chose to build on.
If you're building your store solo and don't want to choose between good design and your budget, start building with Foxify today.
Explore more merchant stories at FoxEcom's success story hub.
