Antoine Donia launched Card Dynasty in 2025 with no web design experience and over 100,000 products to sell. He built the entire storefront with Foxify, grew it to a million-dollar business in six months, then added XFlow to make sure every restock turned into instant sales.
Two products. Two different jobs. One consistent result.
With Foxify:
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$1M+ CAD in combined online and in-store revenue within six months
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Monthly sales up 969%, from $10,500 to $244,126 CAD
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Sessions up 678% and orders up 650% within the first six months
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Returning customer rate doubled, from 16% to 32%
With XFlow:
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800+ waitlist subscribers captured across campaigns
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10,000+ CAD revenue from back-in-stock alerts
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100+ orders in 3 minutes when a high-demand product came back in stock
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68.7% email open rate (industry average is around 25%)
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35.79% click-through rate and 98.94% delivery rate
This is the full story of how Card Dynasty went from a blank page to a store that builds, recovers, and scales on its own.
Meet Card Dynasty - Hobby and Trading Card Destination
Card Dynasty is a Canadian hobby store founded by Antoine Donia in 2025. It carries over 100,000 unique products, from trading card singles across all the major TCG titles to sealed products, Funko Pops, board games, and accessories. The store also hosts weekly in-store events, making it a gathering point for the local collector community.
Card Dynasty runs both a physical location and an online Shopify store. The website doesn't just process orders. It drives foot traffic too. Customers browse online, like what they see, and show up in person. For Antoine, getting the store right online was central to how both sides of the business would grow.
Why the Default Tools Weren't Going to Work
Shopify's Default Builder Couldn't Handle Massive Catalog
When Antoine first tried to build his store using Shopify's native editor, he gave it 48 hours and stopped. For a catalog of 100,000+ SKUs, how a store is laid out directly affects whether customers can find and buy what they're looking for. The default builder wasn't going to get there. He needed real tools, not a basic template.
A Generic Store in a Passionate Niche
Card Dynasty serves a community that notices quality. Collectors care about presentation. A cookie-cutter layout would work against the brand. The store needed to look intentional and browseable, and it also needed to convert online visitors into in-store customers. A generic design couldn't carry that kind of weight.
Building Everything Without Experience or Backup
Antoine was starting from scratch, with no web design background and a business to run at the same time. He knew going in that he'd need serious, reliable support, not just at launch but through every update and change that followed. Most tools, as he'd learned from Wix, leave merchants on their own when things get difficult.
If these problems match yours, try Foxify, a drag-and-drop page builder with full ecommerce features for non-technical users and new entrepreneurs.
How Foxify Turned Ambition Into a Million-Dollar Store
Antoine chose Foxify the way he chooses anything: by reading reviews carefully. Foxify's reputation in the Shopify community held up. Strong community feedback, competitive pricing, and a feature set that matched what Card Dynasty actually needed. He signed up and started building.
A Flexible Builder Built for Complex Stores
Foxify gave Antoine the visual flexibility and functional depth that Shopify's default editor couldn't. He built everything from scratch, layouts, navigation, product pages, and shaped it all around how his customers actually shop.
The impact showed up fast. Between September 2025 and March 2026
- Monthly sessions grew from 1,683 to 13,101 (up 678%)
- Orders rose from 138 to 1,035 (up 650%)
- Conversion rate improved from 1.24% to 1.69%
For a store with 100,000+ products, those numbers don't move without a storefront that's genuinely built to convert.
The difference between Sep 2025 and Mar 2026 - 6 months after the store was launched
A Storefront That Brings Customers Back
The returning customer rate grew from 16% to 32%. Average order value climbed from $149 to $213 CAD. Customers weren't just coming back more often — they were spending more when they did.
The store also drove foot traffic to the physical location. Customers discovered Card Dynasty online and showed up in person. That connection helped Antoine cross the $1M+ CAD mark in combined revenue within six months.
Whether you're starting from scratch like Antoine or rebuilding an existing store, the builder adapts to what your business actually needs. Start building with Foxify now.
Support That Showed Up Every Time
From launch through ongoing iterations, Foxify's team was there whenever Antoine needed them. He estimates he reached out more than 150 times in the first months. The team built over 10 custom features on request, each turned around quickly. When third-party apps caused site issues on five or six occasions, Foxify stepped in and fixed them fast.
What Missing Point Foxify Couldn't Fix
With Foxify, the store was successfully built, growing fast, and earning real trust. But one problem kept showing up every single day after the store had been running, and Foxify alone couldn't fix it.
With 100,000+ products and a deliberate strategy of controlling inventory quantities, stockouts at Card Dynasty are a constant reality. Some items go out for a day. Some for a week. Some longer.
Before XFlow, when a customer landed on an out-of-stock product, nothing happened. No waitlist, no notification, no system to capture that interest at all. For a store generating this level of traffic every day, that gap meant real demand walking away with a hard way to bring it back.
Handling it manually was never an option either. When customers asked Antoine directly to contact them when something came back, the answer was always a hard limit. The store needed an automated system that could capture demand at scale, without any manual effort on his part.
How XFlow Turned Every Restock into Instant Revenue
Antoine chose XFlow for a simple reason: trust, which is built over months of working with the FoxEcom team.
Up and Running in Minutes, Working From Day One
Antoine installed XFlow and had his first campaign live in 5 to 10 minutes, by himself, with no outside help.
That ease of setup is part of how XFlow is designed. Merchants can get restock alerts running immediately, then scale up the strategy as needed. The platform supports campaign-level control across individual products or entire collections, with flexible workflows for timing, conditions, and follow-up sequences, plus fully customizable emails that can be tailored to match each product's value and the intent of the customer who signed up.
For a store like Card Dynasty, where products across every category cycle in and out of stock daily, that kind of built-in control means no restock moment gets missed.
What matters most is what happens when a product comes back. Every customer who signed up to be notified gets reached automatically, with no manual effort required. The demand that used to disappear is now captured and converted.
Email Performance That Speaks for Itself
XFlow's back-in-stock emails at Card Dynasty are performing well above ecommerce email averages reported in Klaviyo's 2025 benchmark study (based on 167,000+ ecommerce brands):
| Metric | Card Dynasty | Industry Average |
| Delivery rate | 98.94% |
~95% |
| Open rate | 68.7% | ~38% |
| Click-through rate | 35.79% | ~2-5% |
| Conversion rate | 3.63% | varies |
With 800+ subscribers already signed up across the catalog and 10,000+ CAD revenue from restock, those conversion numbers translate directly into real results that simply didn't exist before XFlow.
Orders Spike Whenever Products are Restocked
The most striking proof of what XFlow enables happened when Antoine restocked Delta Reign, a highly anticipated product, for the first time.
That's what a fully subscribed waitlist looks like when it fires. Not a slow trickle of sales over days. An immediate, coordinated demand response the moment the product was available.
XFlow also changed how Antoine handles customer service. When shoppers ask him directly to contact them about a restock, he now just needs to tell them to sign up directly on the product that's out of stock to get notifications, which makes his life much easier.
One automated system replaced what would otherwise be an unmanageable volume of manual follow-up.
XFlow captures waitlist subscribers with a widget button directly on your product pages, sends unlimited back-in-stock emails with no manual work, and converts pent-up demand into revenue the moment a product returns. Automate your back-in-stock alerts like Card Dynasty with XFlow now.
How Card Dynasty Keeps Growing with FoxEcom
Card Dynasty is still growing. The catalog keeps expanding, stockouts keep happening, and new customers keep arriving. What's changed is that the store is now built to handle all of it without Antoine having to manage every piece manually.
FoxEcom gives him the complete solution for two clear phases:
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Build phase (Foxify): A professional, conversion-focused storefront that brings customers in and gives them a reason to stay, browse, and buy
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Recover phase (XFlow): An automated notification system that captures demand when products are unavailable and fires instantly when they come back
Each product does a specific job. Together, they cover the complete customer lifecycle without any gaps.
There's also a compounding advantage to staying in one ecosystem. The team Antoine relied on through hundreds of support requests is the same team behind XFlow. When he decided to add XFlow, he didn't need to evaluate a new vendor, learn a new support process, consider whether the apps would conflict, or build trust from scratch.
If you are a solo merchant or a small team looking for a comprehensive toolkit to build and grow your store, FoxEcom’s ecosystem can back you up at every step!
Explore more stories like this at FoxEcom success stories for more insights!
