Antoine Donia launched Card Dynasty in September 2025 with no web design experience and over 100,000 products to sell. After hitting a wall with Shopify's default builder, he built his entire storefront from scratch using Foxify — and didn't look back.
Comparing his most recent month (March 2026) to his very first (September 2025), here's how far the store has come:
- Reach $1M+ CAD total revenue within six months of opening
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Monthly sales up 969%, from $10,500 to $244,126 CAD
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Sessions up 678%, from 1,683 to 13,101
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Orders up 650%, from 138 to 1,035
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Returning customer rate doubled, from 16% to 32%
This is the story of how the right page builder, and the right team behind it, helped a first-time Shopify merchant build something that genuinely works.
Meet Card Dynasty - Hobby and Trading Card Destination
Card Dynasty is a Canadian hobby store founded by Antoine Donia in 2025. It carries over 100,000 unique products — trading card singles from the hottest TCG titles, sealed products, Funko Pops, board games, accessories, and more. Beyond the catalog, the store hosts weekly in-store events, making it a real hub for the local hobby community.
Card Dynasty runs both a physical retail location and an online Shopify store. That dual setup means the website does more than process orders — it also drives foot traffic. Customers browse online, like what they see, and show up in person. For Antoine, a high-quality, easy-to-navigate storefront wasn't a nice-to-have. It was central to how both sides of the business would grow.
How the Store Struggled with Simple Builders
Shopify's Default Builder Couldn't Keep Up
When Antoine first tried to build his store using Shopify's native editor, he gave it 48 hours. Then he stopped.
For a catalog of over 100,000 SKUs, how a store is laid out directly affects whether customers can find — and buy — what they're looking for. The default builder couldn't deliver that. He needed real building tools, not a basic template. No Room for a Generic Look.
A Generic Storefront Wasn't Good Enough
Card Dynasty serves a passionate, detail-oriented community with high standards — collectors that notice presentation. A cookie-cutter layout would work against the brand — the store had to look intentional, easy to browse, and strong enough to keep customers coming back. The website also needed to convert online visitors into in-store customers. A generic storefront simply couldn't carry that kind of weight.
Building With No Web Experience and No Safety Net
Antoine was building everything at once — the brand, the catalog, and the storefront — with no background in web design. He knew going in that he'd need serious, ongoing support. Not just at launch, but through every update and change after. His past experiences with Wix and other tools had made one thing clear: most platforms leave you on your own when things get hard. And that wasn't an option here.
How Foxify Turned Ambition Into a Million-Dollar Store
Antoine chose Foxify the way he chooses anything — by reading reviews carefully. Pros, cons, patterns, what real users said when things went wrong. Foxify's reputation in the Shopify community held up. Strong reviews, competitive pricing, and a feature set that matched what he actually needed. He signed up and started building from day one.
A Builder Powerful Enough to Handle the Vision
Foxify's page builder gave Antoine the visual flexibility and functional depth that Shopify's default editor couldn't. He built his full storefront — layouts, navigation, product pages, everything — entirely from scratch and shaped it around how his customers actually shop.
The impact on store performance was clear. Between September 2025 and March 2026:
- Monthly sessions grew from 1,683 to 13,101 (up 678%)
- Orders rose from 138 to 1,035 (up 650%)
- Conversion rate improved from 1.24% to 1.69%
For a store with over 100,000 products, those numbers don't move without a storefront that's genuinely built to convert.
The difference between Sep 2025 and Mar 2026 - 6 months after the store was launched
A Storefront That Keeps Customers Coming Back
Getting the store built was one thing. Building something customers actually wanted to return to was the real test. Foxify's builder gave Antoine the creative control to design a browsing experience his customers compliment — and the data backs it up.
- The returning customer rate grew from 16% to 32%
- The average order value climbed from $149 to $213 CAD
Customers aren't just coming back more, they're spending more when they do. That quality extended beyond the screen too: customers discovered Card Dynasty online and walked through the physical door, a connection that helped Antoine cross the $1M+ CAD mark in combined revenue within six months of launch.
Results like these start with the storefront. If customers don't trust what they see, they don't stay — and they don't come back. That's exactly what Foxify is built to fix.
Foxify is a Shopify page builder designed for conversion, giving merchants full creative control without needing a developer or design background. Flexible layouts, customizable product pages, and a visual experience customers actually remember — all built around how people shop.
Whether you're starting from scratch like Antoine or rebuilding an existing store, the builder adapts to what your business actually needs. Start building with Foxify.
Dedicated Support from Day One
Foxify's built-in tools gave Antoine the foundation. But what truly set it apart was the team. From launch through every iteration since, Foxify's support was there whenever he needed it — which, in the early months, was very often. Antoine estimates he reached out more than 150 times in first months with questions, requests, and the occasional panic when something broke. Every time, help came through.
On top of daily support, the team built over 10 custom features Antoine requested to meet his store's specific needs, each one turned around quickly, no long waits or vague timelines. When third-party apps caused site-breaking issues on five or six separate occasions, the Foxify team stepped in and resolved it fast. For a store with 100,000+ products and no room for downtime, that kind of responsiveness isn't just good service — it's a real business advantage.
The month-by-month growth reflects it. Online sales went from $10,500 in September 2025 to $244,126 CAD in March 2026 (969% increase), climbing every single month in between.
"The growth is non-stop", Antoine said. Combined with in-store revenue — driven in part by customers who discover the store online and then visit in person — Card Dynasty crossed the $1 million CAD mark within six months of opening.
And his experience with the team is beyond expectation.
Antoine started with a blank page and no design experience. Six months later, Card Dynasty is a million-dollar business with a storefront his customers genuinely love. The right tools and the team behind them made all the difference.
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