Flaska Got 2X AOV and Higher Conversion with FoxEcom Tools

Flaska makes reusable glass water bottles built around a proprietary water-structuring process, sold to health-conscious customers across Europe. When their Shopify store stopped converting the way it should, they closed the gap with FoxKit, and later, XFlow, instead of patching the problem with disconnected tools.

Here is what they get with FoxEcom’s toolkit:

• Double increase in average order value
  
• 10% increase in conversion rate
  
• 10% reduction in customer attrition, meaning fewer customers lost for good to stockouts
  
• One connected setup: FoxKit for lifting order value, XFlow for recovering sales after a stockout
  

Discover how FoxEcom’s ecosystem helps Shopify brands grow AOV, recover lost sales, and build a stronger customer journey.

Meet Flaska: a Premium Water Bottle Brand Across Europe

Founded in 2010 in Slovenia, Flaska set out to offer a healthier, more sustainable way to hydrate. Their bottles use a proprietary TPS process to "structure" water molecules, a point of genuine technical difference that sets them apart from an ordinary reusable bottle. Over time, Flaska expanded its lineup with new models and sizes, then carried that growth into international markets, with Spain becoming one of their most important.

Selling a premium hydration product internationally raises the bar for a website. It has to guide shoppers toward the right bottle for them and hold onto every customer who shows interest, even when a popular model runs out. Flaska's site wasn't doing either of those things as well as it needed to.

What Was Holding Flaska’s Store Back

As Flaska grew into the Spanish market, two gaps in their storefront kept getting in the way of that growth.

Average order value stayed stubbornly low

Despite offering several bottle models and sizes, Flaska's customers were checking out with just one item at a time. Nothing on the product page or in the cart pointed them toward a complementary size, a bundle, or one more reason to add something extra before paying. That gap between browsing and spending more was capping Flaska's revenue on every single order.

Every stockout was a permanently lost sale

As demand from new markets like Spain grew, specific bottle models and colors regularly sold out faster than Flaska could restock them. The storefront had no way to capture a shopper's interest once an item went out of stock, so a customer who wanted a sold-out bottle simply left, usually for good. Each stockout wasn't a pause in sales; it was a full stop, taking the sale and often the customer's future loyalty along with it.

FoxKit all-in-one AOV Booster and XFlow Back-in-stock Automation were brought in to close exactly these two gaps: lifting order value once a customer decided to buy, and recovering the sales that stockouts were quietly costing every month.

How Flaska Used FoxKit and XFlow to Improve Store Performance

While searching for a way to fix their store's performance, Flaska found FoxKit and XFlow from the FoxEcom team. Its feature set lined up with what they needed to lift order value and address the sales they were losing to stockouts, and after experiencing strong support from the team, Flaska went into the switch with a high level of trust.

Here's how each piece of the setup answered the problem it was built to solve.

Lifting Order Value with FoxKit’s In-cart Upsell and Free Shipping Goal

To close the AOV gap, Flaska used FoxKit's In-cart Upsell to recommend related products with a 10% discount right as customers reviewed their cart, an easy nudge to add one more item before checking out. 

Alongside it, they set a Free Shipping Goal at $70, the value of two standard Flaska bottles, giving customers a clear, motivating target to shop toward. Since 84% of shoppers already add items to their cart just to unlock free shipping, Flaska's threshold turned that existing habit directly into extra revenue.

The result: average order value doubled, a 100% increase, as more customers left with two or three items instead of one. That same shift toward fuller carts, alongside the trust FoxKit's broader toolkit built across the store, also helped lift Flaska's overall conversion rate by 10%.

Experience smarter sales and grow your AOV easily with FoxKit Upsell Cross-sell app now.

Recovering lost sales from stockouts with XFlow

To bring back stockout customers, Flaska handles this with XFlow, a dedicated back-in-stock automation app from FoxEcom’s ecosystem.

Where a basic "notify me" signup treats every product the same, XFlow runs a separate, fully automated restock workflow for each product or collection, with unlimited emails included on every plan, even the free one, and messaging tailored to that specific item instead of one generic blast to the whole list. The moment a bottle is back in stock, the right customers hear about it automatically, with no manual list-building required on Flaska's end.

Flaska's own team confirmed the difference it made:

The result: a 10% reduction in customer attrition, meaning 10% more of the customers a stockout used to cost Flaska for good are now sticking around long enough to complete their purchase once their bottle returns.

Recover your own lost sales with XFlow Back-in-Stock Automation now. Unlike back-in-stock tools built around one global rule for the whole store, XFlow gives every product or collection its own workflow, with unlimited restock emails included on every plan, so nothing gets throttled just as demand comes back.

How FoxKit and XFlow Support Flaska with Two Chances to Sell

FoxKit and XFlow don't just solve two separate problems for Flaska. Together, they extend the same customer relationship across two different moments instead of stopping at one.

• FoxKit's tools work inside a single visit: turning a customer who was already buying into someone who buys more before checkout. 
  
• XFlow works on the moment after that visit: when the exact product a customer wanted sells out, it's the tool making sure that customer's next visit still happens, instead of losing them to a competitor the moment they see a "sold out" message.
  

Point solutions built by separate vendors only ever see one of those two moments. An AOV app has no idea a stockout happened three months later, and a standalone back-in-stock app has no visibility into what that same customer bought last time. 

Because FoxKit and XFlow are part of the same FoxEcom setup, Flaska isn't managing two disconnected tools aimed at the same shopper. It's managing one relationship that keeps compounding: more revenue per visit, and a reason for that customer to come back for the next one.

If your AOV has stalled or every stockout feels like a dead end, the same setup can close those same gaps for you. Explore other inspiring merchants’ journeys at FoxEcom's success stories hub.