Essential Shopify Apps to prep for Black Friday and Holiday Season 2023

Essential Shopify Apps to prep for Black Friday and Holiday Season 2023

With Black Friday, Cyber Monday, and the holiday season right around the corner, numerous eCommerce entrepreneurs are on the hunt for top-notch apps to enhance their businesses.

To simplify your search, we've curated a selection of the top 20 Shopify apps tailored for BFCM and the holiday season, categorized for your convenience.

Whether you need an app to elevate customer experience, streamline inventory management, or craft engaging holiday marketing campaigns, our list got you covered!

Wait no more – start exploring these perfect apps today to boost your business during this festive season.

20 Best Shopify Apps for Black Friday and Holiday Season

Shopify Apps for designing unforgettable BFCM shopping experience

1. Foxify - Smart page builder

In the dynamic realm of online retail, staying ahead means having a storefront that not only captivates but also converts. Say hello to Foxify, your ultimate Shopify companion designed to transform your eCommerce venture into a powerhouse of sales and aesthetics.

Whether you're a seasoned pro navigating the digital marketplace or just stepping into the world of online retail, Foxify is your secret weapon for designing visually stunning and high-converting pages that will leave your customers in awe, all without the need for coding or the hassle of design skills.
Foxify, a smart page builder
Key features:

  • Intuitive User Interface: Foxify offers an exceptionally user-friendly interface for being a Shopify embedded app, empowering you to create your ideal online store swiftly, even if you lack technical expertise.
  • Diverse Template Collection: With over 60 conversion-focused templates built by UIUX experts, Foxify stands out among Shopify apps. Its wide variety of templates and sections can be effortlessly customized to match your brand, boosting conversion rates. Plus, they regularly update their template library, ensuring you always have fresh options. Whether you're a novice or an experienced developer, this app caters to your needs.
  • Mobile-Friendly Designs: Tailor your store's appearance for different devices, ensuring a unique and seamless experience for shoppers on mobile, tablet, and desktop.
  • Built-in Upsell and Cross-sell Features: Foxify allows you to boost your sales revenue without the hassle of installing additional upsell and cross-sell apps. This not only saves you time but also eliminates the need for extra expenses.
  • Global Styling Options: Maintain brand consistency effortlessly with store-wide settings for global colors, buttons, and typography. Foxify streamlines the process of creating a cohesive and visually appealing online store.

Bonus tip💡

Prepare your store for the excitement of Black Friday and Cyber Monday 2023 with Foxify's latest collection of captivating BFCM templates.

No need to stress about redesigning your store to capture the holiday vibe. Simply choose a template from the library and customize it to fit your brand aesthetics.

inspiring BFCM website design templates
Let your store bloom with a fresh, festive look that attracts customers. Explore Foxify's Black Friday design templates and expert tips for designing your BFCM website now!

2. Qikify Smart Menu

With Qikify Smart Menu, you have the flexibility to craft a mega menu effortlessly, elevating your Shopify store's aesthetics and boosting conversions – all without the need for coding.

This innovative tool streamlines the process, offering you access to pre-designed templates and an unlimited array of menu items. Tailor your menu to perfection, ensuring a seamless customer experience with clear and flexible navigation.

Plus, with Qikify Smart Menu, you can drive sales by strategically promoting featured products, collections, and banners through versatile widgets, maximizing your store's potential.

Qikify Smart Mega MenuKey features:

  • Include products, collections (with the ability to filter by tags), pages, and personalized links within your menu structure.
  • Craft menus featuring block items, a contact form, Google Maps integration, and custom HTML elements.
  • Enhance your menu with attention-grabbing labels, badges, and icons, enticing customers with special deals and offers.
  • Enjoy complete customization options, allowing you to adjust fonts, colors, sizes, and more. Create an unlimited number of menu items tailored to your store's needs.
  • Build multi-level menus using diverse templates such as mega menus, tabs menus, tree menus, and more, ensuring a seamless and visually appealing navigation experience for your visitors.

Bonus Tip💡

In the mobile-dominated landscape of Black Friday sales, optimizing your store's mobile navigation is paramount. Leverage Qikify to craft a responsive mega menu for mobile devices.

Responsive menu for mobile devicesMango’s responsive menu for mobile devices

Shopify reports a significant 73% of sales occurring on mobile during BFCM in 2022, highlighting the need for seamless mobile experiences.

Leverage Qikify's intuitive platform to design a dynamic mega menu using pre-designed templates. Enhance the user experience by showcasing best-sellers and exclusive BFCM collections directly on the mobile menu. By strategically placing attention-grabbing products, you can entice customers and boost sales for seasonal favorites.

3. Boost AI Search & Filter

Boost AI Search and Discovery is designed to enhance your customers' shopping journey effortlessly by boosting conversions and increasing the average order value (AOV). This cutting-edge search application harnesses the power of artificial intelligence, ensuring lightning-fast and highly relevant search results for your visitors.

Why Choose Boost AI Search & Filter?

  • Seamlessly guide shoppers to their next favorite product through AI-driven recommendations.
  • Elevate your store's aesthetics with advanced merchandising tools, including customizable filter menus, collection filters, and filter options on any page, seamlessly aligning with your store's theme.
  • It is equipped with a premium AWS server capable of handling up to 1 million products.

Boost AI Search & Filter app on Shopify
Key features:

  • Experience an intelligent search bar powered by AI, offering search suggestions, typo tolerance, AI synonyms, and stopwords for enhanced user experience.
  • Utilize visual merchandising tools, including pinning, boosting, demoting, and hiding products, to optimize your store's presentation and influence customer behavior.
  • Enjoy the flexibility of custom product filters, providing unlimited options such as tags, metafields, variants, and more, ensuring precise product categorization.
  • Gain valuable insights through detailed analytics, including comprehensive collection filters and search behavior reports, allowing you to make data-driven decisions to improve your store's performance.

Bonus Tip💡

Here’s how Boost AI-powered search bar works:

Boost AI-powered search bar
To unlock the full potential of this feature, you can optimize your product titles with relevant keywords using tools like Ahrefs, Google Keyword Planner, or Semrush. Conduct thorough keyword research tailored to your industry, then seamlessly integrate these keywords into your product titles.

For instance, if you're selling shoes, incorporate details such as size, color, product type (comfy, soft, etc.), category (boots, sneakers, sandals, etc.), or its characteristics (with belt, hood, etc.) into the product title.

Pull and Bear incorporates each product title with its corresponding size, category, and characteristicsPull and Bear incorporates each product title with its corresponding size, category, and characteristics

By making your product titles specific, you enable the AI to pinpoint exact matching products more accurately, ensuring a faster and more correct search experience for your customers. The more satisfied your customers are, the higher the likelihood they'll make a purchase, boosting your Black Friday sales, brand satisfaction, and customer loyalty.

4. Pandectes GDPR Compliance

With the Pandectes GDPR Compliance app, you can centralize your store's cookie consents and script blocking in one place! This Shopify tool handles all the tasks, simplifying the process for you to meet GDPR/CCPA requirements effortlessly.

Pandectes scans your store and enables you to swiftly generate a detailed cookie policy for your website. By utilizing this tool, you can ensure your website complies with all pertinent laws and regulations regarding cookie usage.

Pandectes GDPR compliance
Key features:

  • Cookie consent banners offer numerous layout and positioning choices to seamlessly integrate with your theme.
  • Support for multilingual content that seamlessly integrates with your translation apps for a smooth user experience.
  • Efficient management of customer data requests, complemented by an associated page or block for easy access.
  • Comprehensive scanning of scripts and cookies, providing detailed results and curated content for enhanced website functionality and compliance.
  • Clear cookie declaration supported by an associated page or block, ensuring transparency and adherence to regulations.

Bonus tip 💡

During peak events like Black Friday and Cyber Monday (BFCM), a surge of website visitors from diverse countries is expected. To cater to this global audience effectively, it's essential to set up your cookies banner and compliance pages in multiple languages.

set up cookies banner in multiple languagesPandora's cookie banners are translated into multiple languages based on the respective locations

By tracking your data, you can identify the regions from which your customers predominantly originate. For the utmost accuracy in translation scripts, consider using translation apps like Transcy or Hextom on the Shopify App store, instead of relying solely on automatic Google translation.

These apps can enhance the multilingual experience for your visitors, ensuring seamless communication and understanding across different language groups during high-traffic periods like BFCM.

5. StarApps Variant Images

StarApps Variant Image is an effective Shopify tool that allows you to effortlessly display multiple variant images for your selected variants. This enhances your product page with a polished and professional appearance, elevating the customer experience and boosting conversions.

Forget the hassle of assigning variant images manually; simply organize your images within Shopify's product admin, and the app will automatically group variant images for you.

Unlike other apps, this tool does not introduce a new image gallery to your product page, ensuring a minimal impact on your store's aesthetics.
Display multiple variant images for your selected variants
Key features:

  • Display multiple images of selected product variations.
  • Automatically match variant images to respective variants without manual effort.
  • Seamlessly blends into your theme's image gallery for a cohesive look.
  • Compatible with features like Color Swatch, Image Zoom, Video, 3D Media, and Custom Image Gallery, providing a rich browsing experience.
  • Compatible with all themes, including personalized ones, ensuring flexibility for your store's design.

Bonus tip💡

In preparation for BFCM and the 2023 holiday season, it's crucial to focus on visual appeal since 75% of online shoppers rely on product photos when deciding on a potential purchase.

Ensuring high-quality and engaging images is key to capturing customer attention. Here are some actionable tips to prepare your images effectively:

  • Consistent Branding: Maintain consistency in your branding elements such as colors, fonts, and logo placement. Consistency creates a cohesive and memorable shopping experience for customers.
  • Contextual Usage: Show your products in real-life scenarios. For example, if you're selling clothing, display them being worn by models. Providing context helps buyers envision themselves using your products.

Contextual Usage for product imagesGoodee showcases how their home decor products look when mixed and matched with other items to create an aesthetic vibe in a room

  • Image optimization: Optimize your images with the right dimensions to ensure quick loading times and avoid slowing down your website, which can lead to potential customer frustration.
  • Create holiday-themed visuals: For your exclusive products or collections created for BFCM and the holiday season, incorporate festive elements, colors, and themes that resonate with the holiday spirit. Holiday-themed visuals can create a sense of urgency and excitement.

6. TIB Product Options Variants

This application empowers you to generate endless product possibilities by offering more than 10 diverse option types. This expands your product choices and variations, allowing buyers to personalize products through flexible selections.

It also enables you to add extra charges for product options by linking existing product variants. Plus, you can efficiently apply option sets to multiple products simultaneously.

The best part? It seamlessly integrates with Shopify Discounts, optimizing the checkout page for a smoother shopping experience.

Offer many product options for Shopify stores
Key features:

  • Variety of choices: Text, photo upload, color/image swatch, checkbox, dropdown, button, and radio button options are available.
  • Enhanced pricing: Associate product options with product variants to establish the option price.
  • Smart customization: Tailor product options based on customers' previous selections using conditional logic.
  • Effortless application: Apply option sets to multiple products in bulk, either manually or through automated processes.
  • Personalized support: Reach out to our human-based support team via in-app live-chat for assistance and guidance.

Bonus tips💡

The app offers a variety of 10 option types for displaying product and variant options, including image/color swatch, dropdown, checkbox, button, etc. If you're wondering which option to choose for displaying product and variant choices, prioritize color/image swatches over other options.

Color swatches
Rothy’s added color swatches to their shoes

According to research conducted by 3M Corporation, our brains process visual information 60,000 times faster than text. Consequently, utilizing color/ image swatches is a great way to bring more life into your eCommerce store, enhancing the shopping experience and enabling customers to make quicker purchasing decisions.

Shopify Apps to fuel your marketing campaigns

7. FoxKit: All-in-one sales boost

FoxKit is the all-in-one sales boost solution designed to skyrocket your store’s conversion rate (CR) and average order value (AOV).

With FoxKit, you can effortlessly integrate highly sought-after upsell and cross-sell features into your store, transforming casual browsers into enthusiastic shoppers and turning hesitant customers into heavy spenders.

Integrate upsell and cross-sell features into your Shopify storeKey features:

  • Efficient Upsell Capabilities: FoxKit offers effective upsell features such as back-in-stock alerts, free shipping goals, in-cart recommendations, and volume discounts.
  • Strategic Cross-Sell Options: Elevate your sales strategy with pre-purchase recommendations, product bundles, and related products.
  • Powerful Sales-Boosting Tools: FoxKit provides a range of sales-boosting features including countdown timers, lucky wheels, pop-ups, preorders, size charts, and more.
  • Advanced Analytics & Report: Think of FoxKit as your dedicated ally, understanding your customers' preferences and providing valuable data-driven insights for each feature you implement. These insights empower smart, informed decisions to enhance your store's performance

Bonus tip💡

When it comes to upselling and cross-selling during the BFCM period, finding the right spots to showcase these products is crucial. Here are a few strategic options to consider:

  • Product Pages: Product detail pages serve as excellent platforms for both cross-selling and upselling. When a customer navigates to these pages, it indicates a genuine interest in the product. Use this opportunity to recommend related items based on their preferences.

A classic example of product page cross-selling is observed on platforms like Amazon, where additional products frequently purchased together are displayed.

cross-selling technique

  • Post-Purchase Emails: Leverage post-purchase emails for cross-selling efforts. You can send these emails right after a purchase or upon order delivery. Capitalize on the ease of selling to existing customers by suggesting complementary products, enhancing their overall shopping experience.
  • Checkout: The checkout page presents a valuable opportunity to display complementary items. Customers at this stage have a high intent to purchase, making it an ideal moment to offer related products

8. UpPromote Affiliate & Referral

UpPromote: Affiliate & Referral acts as both a hub for discovering potential affiliates and a platform for overseeing affiliate campaigns. This application allows you to design a registration form for interested partners, generate unique affiliate links, and monitor the performance of referrals.

If you aim to expand your store's reach for upcoming holiday sales, engaging in affiliate marketing should be a regular part of your routine. With UpPromote, managing and tracking your affiliates becomes effortless.

UpPromote Affiliate & Referral
You gain access to comprehensive data about each registered partner, including the success of their referrals measured in clicks, orders, and sales. This information enables you to tailor their commissions based on their promotional efforts and establish effective communication channels.

Key features:

  • Streamlined Automation: Save time with automated functions like auto-generated affiliate links, coupons, and automatic approval of affiliates/referrals.
  • Expand Your Affiliate Network: Craft personalized affiliate registration forms and establish numerous affiliate programs with diverse commission structures.
  • Effortless Referral Tracking: Seamlessly monitor referral orders through affiliate links, coupons, and linked emails.
  • Empower Affiliates: Provide motivation to affiliates with enticing incentives such as bonuses, gifts, store credit, and MLM.
  • Efficient Program Management: Automate your affiliate program with features like PayPal auto-pay and auto-tier commissions.

Bonus tip💡

Equipping Affiliates with Marketing Resources and Tracking Links

Once you've successfully onboarded affiliates into your program, it's essential to supply them with compelling promotional resources. Develop a library of marketing assets, including banners, product visuals, videos, and text links, which affiliates can incorporate into their websites, blogs, or social media posts.

Shopify's library of affiliate assets

These materials should not only be visually attractive but also accurately represent your brand, emphasizing the unique selling points of your products.

Regularly update and refresh your promotional resources to ensure their relevance and alignment with your product updates. Clearly provide guidelines and instructions to affiliates, guiding them on the effective use of these materials and ensuring compliance with branding and legal requirements.

9. BOGOS: Free Gift & Buy X Get Y

BOGOS: Free Gifts & Buy X Get Y provides a tailor-made gifting solution, offering a range of customizable deals such as free gifts, BOGO, buy x get y, gift with purchase, and more. Businesses can effortlessly incorporate these offers into their stores, thanks to the flexible features provided.

Moreover, Free Gifts offers live chat support, ensuring customers receive assistance with their desired offers promptly.

Key features

  • Free Gift Option: Effortlessly create a complimentary gift offer when customers spend $200 on their purchases.
  • Gift with Purchase: Obtain a free gift B by purchasing specific product A.
  • BOGO Deal: Automatically receive an additional product when you purchase one.
  • Automatic Cart Addition: The free gift will be added to your cart automatically.
  • Discount Code Compatibility: Combine discount codes with BOGO offers for added savings.

Bonus tip💡

When offering free gifts to customers upon reaching a specific spending threshold, focus on items that are relevant, useful, and effectively promote your brand.

For instance, if a customer purchases a skincare serum, provide a complimentary gift like your best-selling eye cream treatment or face wash, but in travel or mini sizes that won't impact your profits. Alternatively, introduce customers to your new arrivals by offering them as free gifts in trial sizes.

offer free gifts to customers upon reaching spending thresholdKiehl’s offers a free 8-piece skincare gift with purchases of $115 or more

As customers experience the positive effects of these products, they are more likely to become repeat buyers, fostering brand loyalty. Remember, free gifts serve as a powerful marketing tool, allowing you to showcase your potential products to a broader audience.

10. Omega Two Owls Facebook Pixels

Omega Two Owls Facebook Pixels & Feed is a powerful Shopify tool that helps you achieve top-notch data collection by accurately setting up Pixels and Conversion APIs.

Conversion events are automatically monitored on both browser and server ends, with additional identifiable details included for potential linkage to Facebook profiles. This ensures optimal data for Facebook campaigns.

In addition to precise tracking, especially vital post IOS14, we offer real-time reporting, saving you valuable time.

Key features:

  • Establish your Facebook Pixel effortlessly within 2 minutes, with all events automatically tracked, eliminating the need for logins or codes.
  • Accelerate the learning phase using intelligent data gathered from Facebook Pixel and CAPI (IOS14), enhancing your campaigns' efficiency.
  • Boost your ROAS by utilizing a real-time UTM attribution report that meticulously tracks every ad, ensuring optimal performance.
  • Effortlessly handle master or niche collection Facebook Pixels through an intuitive dashboard, streamlining your management process.
  • Save valuable time by automating manual product updates with our automated Catalogs or live Feed Links, eliminating hours of manual work.

Bonus tip💡

Omega empowers you to explore your store's conversion performance with real-time reports, enabling you to pinpoint specific areas within your conversion funnel that need improvement.

To further optimize your conversion rate funnel during the holiday season 2023, we offer actionable strategies for reducing checkout friction:

  • Simplify the checkout process: Eliminate complexities and reduce the number of forms, clicks, and intrusive pop-ups in the buying journey. Minimize steps and pages to enhance simplicity.
  • Diversify payment options: Provide a variety of payment methods, including credit cards, third-party systems like PayPal, and installment plans. This variety ensures customers can easily finalize their purchases with their preferred payment method.

Offer multiple payment optionsBeefcake Swimwear offers buyers express checkout and multiple payment options, including credit cards, Shop Pay, and PayPal

  • Encourage purchases with incentives: Boost conversions by offering enticing incentives such as coupons, free shipping deals, volume discounts, and add-on offers directly in the cart. These offerings reassure customers that they are receiving optimal value, motivating them to complete their purchase.

11. Growave: Loyalty and Wishlist

Dealing with various apps to promote your Shopify store and interact with shoppers can be quite overwhelming. Luckily, Growave simplifies the process by integrating a diverse range of tools into one dashboard.
Experience the ease of extending loyalty and rewards programs to your customers, managing customer reviews more efficiently, exploring comprehensive customer messaging options, and much more - all in one place.

Key features:

  • Boost customer loyalty and encourage repeat purchases with our loyalty program, VIP tiers, and rewarding incentives.
  • Expand your customer base naturally with our referral program, saving you money on advertising expenses.
  • Drive sales by implementing wishlists and sending trigger emails for items on sale or back in stock.
  • Effortlessly gather photo and product reviews on autopilot, enhancing your online presence with reviews visible on Google search results.
  • Build social proof and increase conversions by showcasing Instagram photos and user-generated content (UGC).

Bonus Tip💡
Imagine you've enabled users to create wishlists on your eCommerce site, fantastic! However, to motivate users to make purchases from their wishlists this holiday season, consider sending wishlist reminder emails to your subscribers. To sweeten the deal, you can even offer them a discount if they decide to buy items from their wishlist.

It's quite impressive to note that email marketing stands out as the preferred channel for Black Friday and Cyber Monday promotions. Surprisingly, nearly 70% of over 2,000 consumers chose their email inboxes as one of the top places to receive notifications about holiday deals.

12. Kaching Bundle Quantity Breaks

Take your Shopify store to new heights with a top-tier product bundle app, Kaching Bundle Quantity Breaks. This app provides the ultimate solution for boosting sales and maximizing your average order value on Black Friday and during this holiday season.

Craft custom bundles, like 2 for €60 instead of €80, to visually enhance your product page and attract more customers. Designed to meet diverse store requirements, this Shopify tool comes with continually updated features, setting us apart from the competition and ensuring you stay ahead in the game.

Key features:

  • Choose the specific products or collections qualifying for volume discounts.
  • Set discounts in percentages, dollar amounts, or fixed prices for flexibility.
  • Customize colors and styles to seamlessly align with your store's branding.
  • Monitor additional revenue generated conveniently through the app's dashboard.
  • Enjoy a user-friendly experience with native Shopify integration and receive support from our helpful live customer service team.

Bonus tip💡
Create bundles based on data insights from your online store and customer purchase patterns. Use your CRM system to analyze sales data and customer behaviors, allowing you to identify popular products and customer preferences. Let this data guide your bundle creation process.

For example, if your analysis reveals that many customers frequently buy two specific items separately, consider offering a discounted bundle to further incentivize purchases. By aligning your bundles with customer preferences, you can optimize your Black Friday sales strategy and enhance customer satisfaction.

Shopify Apps for establishing trust and credibility

13. Loox Product Reviews and Photos

Do you want to establish trust with your customers and help them choose the right product? Reviews hold significant sway over customer decisions, acting as social proof.

Loox, a highly acclaimed Shopify app, enables you to gather photo and video customer reviews and showcase them on your online store in an appealing manner. It offers customization options for review widgets, allows importing reviews from popular sources, integrates seamlessly with Google Shopping, and more

Key features:

  • Automate the collection of product reviews through personalized emails and review forms, ensuring a seamless process.
  • Incentivize customers with discounts on their next purchase when they contribute photos or videos to their reviews.
  • Enhance your website's aesthetics with beautifully designed widgets tailored to your brand, including carousels, pop-ups, and badges.
  • Expand your online presence by synchronizing reviews across platforms like Google Search, Google Shopping, Meta Shops, and more.
  • Boost sales further with effortless one-click referrals and social proof upsells

Bonus tip💡

What's the optimal time to send review request emails for maximum reviews?

Timing plays a crucial role when soliciting product reviews. The ideal moment to send review request emails depends on the nature of your products or services.

For immediate offerings, like digital products or local services, it's effective to request reviews shortly after purchase while the experience is fresh in customers' minds.

However, for physical goods, it's best to wait until after the products have been shipped and customers have had ample time to try them.

the best time to send review request emails
Recent research from Loox suggests that sending review request emails either 1 or 3 days after delivery results in the highest review collection rates.

Discover further insights on the optimal timing for sending your review request emails

14. LAI Product Reviews Ali Review

Discover the power of LAI Product Reviews, a Shopify app empowering you to curate customer reviews to perfection in your store. With this app, you have absolute control over how reviews are showcased.

Import feedback from diverse sources like Amazon, AliExpress, and dropshipping apps such as DSers, as well as from .csv files, then feature them prominently on your store to instill trust in your products.

Moreover, LAI Product Reviews aids in gathering more reviews effortlessly. It enables you to automate review requests once orders are fulfilled and create enticing review pop-ups that encourage customers to share their feedback in exchange for rewards

Key features:

  • Tailor-made widgets that perfectly align with your store's unique aesthetic, allowing full customization.
  • Seamless integrations with platforms like Google Shopping, Klaviyo, Omnisend, Foxify, and more for enhanced functionality.
  • Effortless collection of authentic reviews through automatic emails, fostering customer trust and encouraging repeat purchases.
  • Display reviews seamlessly across various sections of your store, including the homepage, collections, products, and pop-ups, enhancing customer engagement and credibility.

Bonus tip💡

Promptly address any negative product reviews

Acknowledge negative reviews from customers instead of ignoring them, as neglecting such feedback can damage your reputation. Respond promptly by addressing the issue, outlining the steps you'll take to resolve it, and offering contact details.

According to research, 53% of consumers expect businesses to reply to negative reviews within a week. Therefore, responding is essential to avoid a detrimental effect on how potential customers perceive your product and business.

15. Trust Badges Bear

Trust Badges Bear, a Shopify app, empowers you to incorporate diverse trust badges into your store. Offering a wide selection, including SSL, secure payment, and satisfaction guarantee badges, the app allows complete customization of their design and placement. It also features hover effects and animations to elevate the visual appeal of chosen elements.

Perfect for Shopify store owners without coding expertise, the app is user-friendly. Within minutes, selected badges can be seamlessly placed on product pages, the cart page, site footer, or any other desired element.

Key features:

  • Extensive customization: Utilize the original badge colors or tailor them to match your brand with custom hues.
  • Versatile placement: Add trust badges to various pages, be it product pages, cart pages, or your website footer.
  • Regular updates: We frequently introduce new trust badges and payment icons based on user requests and popular demand.
  • Device-specific sizing: Trust Badge app supports different size options for desktop and mobile devices, ensuring seamless integration.
  • Lightning-fast performance: Experience ultra-lightweight and incredibly fast load times, with the app's size being less than 30kb.

Bonus tip💡

Which badges instill the highest level of trust?

Each trust badge has its own advantages and drawbacks, but all of them have been proven to boost trust and conversions. When it comes to online security and safe checkout badges, the specific brand you opt for significantly influences the reassurance it provides to your customers.

According to a study carried out by CXL, the top 3 most trusted badges for online payments were PayPal, Norton Secure, and Google Trusted Score.

IHerb displays accepted payment trust badges, featuring logos of trusted payment methods.

16. Product reviews stands as the top pick for customer reviews. This Shopify tool boasts a swift-loading, incredibly adaptable review application accessible in 38 languages.

You can arrange automatic emails to collect reviews, including photos and videos, post-order fulfillment or delivery, or seamlessly import reviews from other apps.

Elevate your conversion rate by showcasing reviews and user-generated content on your storefront widgets. Spread the word across social media platforms, and enhance your SEO with star ratings on Google.

Key features:

  • Unlimited email requests for reviews, including photo and video submissions, and in-email review forms are at your fingertips.
  • Showcase star ratings, store and product reviews, trust badges, and a reviews carousel for a comprehensive overview.
  • Share reviews seamlessly on social media platforms such as Facebook, Instagram, Twitter, rich snippets, and Google Shopping, enhancing your online presence.
  • Interact with your reviewers through Q&A sessions, offer coupons, and seamlessly integrate with email marketing strategies.
  • Effortlessly syndicate product reviews across platforms, including the Shop app, Facebook, and Instagram, ensuring maximum exposure for your products.

Bonus tip💡

Major sales events like BFCM present an excellent opportunity to gather valuable customer feedback, particularly with the increase in website traffic.

An impressive 85% would be willing to write a review in return for a discount. Therefore, offering coupons can incentivize more people to leave product reviews and encourage repeat purchases.

With, you have the ability to set predefined reward criteria in your settings. For example, you can specify a minimum customer rating required for eligibility. After a customer submits a qualified review, automatically sends an email containing a unique coupon code to that customer.

Shopify Apps for streamlining BFCM inventory management and shipping

17. Appikon - Back in stock

Appikon's Back in Stock is a Shopify app created to seamlessly notify customers about restocked products that were previously unavailable. Enhance customer satisfaction and boost your Black Friday sales by automating inventory management through these back-in-stock notifications.

Use its advanced waitlist feature to keep customers updated about their desired items, ensuring they never miss out. Additionally, explore comprehensive reports that provide valuable insights into customer demand, encompassing both new and existing products.

Key features:

  • Receive automatic restock notifications and back order reminders via email and SMS effortlessly.
  • Set up your restock alerts in under 2 minutes without any coding expertise needed.
  • Customize the signup form and notifications entirely; they are compatible with all themes.
  • Use analytics to comprehend customer demand for products through restock alerts.
  • Create waitlists for products, ensuring you never miss out on future sales opportunities.

Bonus tip💡

Your customers have hectic schedules, so you can't expect them to read every message, including restock notifications sent via email, SMS, or Messenger alerts. It's likely your alerts might be missed. To ensure they don't miss out, it's essential to send follow-up reminders.

However, be mindful not to overwhelm them with too many messages. The key is spacing out these reminders. For example, send the first alert as soon as the item is restocked, the second a couple of days later if the first message hasn't been opened, and the third after a few weeks if there's still no response.

18. Bee Low Stock Alert & Forecast

During the bustling Black Friday Cyber Monday period and beyond, it's crucial to keep your products in stock, maintain organization, and ensure customer satisfaction. Bee Low Stock Alert & Forecast app offers a solution to monitor low stock items and restock them efficiently.

Merchbees sends you and your vendor notifications when a product's inventory falls below your chosen threshold. This allows you to replenish products before they run out. You can also establish the maximum stock level (order up to level), and Merchbees automatically calculates the reorder quantity.

Key features:

  • Generate limitless instant and scheduled notifications with email and Slack alerts
  • Establish maximum stock levels and let the app automatically calculate reorder inventory
  • Apply multiple filters such as location, collection, vendor, tag, product, or SKU
  • Access detailed sales, forecast, and inventory reports with easy export capabilities

Bonus tip💡
To determine your ideal stock levels, it's essential to identify your minimum and maximum thresholds. To do this, you should be aware of:

  • Reorder Point: The inventory level at which a restock is necessary to avoid running out of stock.
  • Economic Order Quantity (EOQ): The most cost-effective quantity of inventory to purchase in a single order.
  • Minimum Consumption: The smallest expected demand within a specific timeframe.
  • Normal Consumption: The average forecasted demand based on historical sales during the same timeframe.
  • Minimum Order Lead Time: The shortest duration it takes to receive replenished stock at your warehouse after placing an order.
  • Normal Delivery Time: The average time taken for replenished stock to reach your warehouse after placing an order.

With these figures, you can accurately compute your inventory levels.

To determine your minimum stock levels, apply the following formula:

Minimum inventory level = reorder point – (normal consumption × normal delivery time)

To determine your maximum stock levels, apply the following formula:

Maximum inventory levels = reorder point + reorder quantity – (minimum consumption × minimum lead time).

Explore further on calculating optimal inventory levels.

19. Ablestar Bulk Product Editor

Ablestar's Bulk Product Editor is perfect for Shopify store owners looking for time-saving automation. It simplifies the process of updating, editing, exporting, and importing products in bulk, eliminating the need for manual product management.

Key features:

  • Users can efficiently edit products in bulk using powerful filters and placeholders.
  • Bulk editing of prices for Google Shopping, Shopify Search & Discovery, and Shopify Markets is supported.
  • Products can be exported to various formats like CSV, Excel, and Matrixify/Excelify.
  • Automatic rules enable dynamic conditions enforcement on products.
  • Adding new products and variants to existing ones is simplified through spreadsheet imports.

Bonus tip💡

During this BFCM holiday season, enforcing real-time rules on your products is valuable for ensuring smooth and efficient operations. For example, you can implement a rule to unpublish a product from both the website and POS system if there are no more items in stock.

Another rule for holiday seasons involves adjusting product prices based on demand, inventory levels, or specific timeframes. For instance, you can set up a rule to automatically increase the price of a very high-demand item as its stock dwindles, maximizing profits.

20. Parcel Panel Order Tracking

ParcelPanel enhances the post-purchase experience for numerous Shopify retailers, leading to increased sales and enhanced customer loyalty during the 2023 holiday season.

Stay updated effortlessly with automated package tracking and smart shipment notifications, allowing you to monitor all orders seamlessly. The impressive tracking page from ParcelPanel reduces the need to address customers' inquiries about their order status

Key features:

  • Efficient dashboard, easily track orders, and synchronize parcel tracking details with PayPal.
  • Engage customers with smooth ParcelPanel shipping notifications.
  • Enjoy a customized order lookup page, minimizing WISMO tickets.
  • Benefit from an intelligent upsell system, robust analytics, and 24/7 customer support.

Bonus tip💡

If your business relies on dropshipping, this application is an excellent choice to efficiently manage the high volume of holiday orders this year.

During the BFCM season, everyone wants their orders promptly, and this app allows customers to proactively track their shipments. Even if the real-time shipping takes longer than the estimated delivery time mentioned on your product page, the app provides reassurance, ensuring customers feel confident about their purchases.

There's nothing more disappointing than customers making purchases through your Shopify store, especially during the biggest sale holiday of the year, and feeling neglected afterward. To guarantee your customers feel valued and avoid frustrating delays, the Parcel Panel Order Tracking App is the ideal solution.

Wrapping up

As the holiday season approaches, having a well-thought-out strategy and efficient tools is crucial for maximizing your revenue. Explore these 20 Shopify apps, which are highly effective before, during, and after BFCM.

Discover how they can elevate your store and enhance your BFCM plan. For more holiday-related content such as BFCM marketing strategies, Black Friday trends for your store, visit the FoxEcom blog to find the latest eCommerce holiday resources.

Lucy Nguyen

Content Marketing Specialist @FoxEcom

Lucy is a dedicated writer specializing in technology and B2B eCommerce. When she's not weaving words into captivating content, she enjoys wandering the streets with a camera in hand, capturing enchanting moments through her lens. This pursuit is a tremendous source of inspiration, fostering and nurturing her creativity.