What is Shoppable Lookbook?
The Look Book feature is a specially created on Home page, (using a magazine-inspired layout) that can show a range of images of products styled together (e.g. photos of entire outfits or lifestyle shoots).
Shoppable lookbooks are particularly effective for online retailers within the fashion, apparel and lifestyle sectors. Well designed and carefully curated lookbooks can not only strengthen your brand image and convey the overall theme of your collections, they can also engage shoppers and encourage them to make a purchase by showing products being worn or used in situational shots, often coordinated with complementary items.
The Look Book (using this magazine-inspired layout) feature can show a range of images of products styled together (e.g. photos of entire outfits or lifestyle shoots).
Etailers can add summary descriptions for each of the images, and link them directly to the product pages of the multiple items shown, which will create 'hotspots' on the Lookbook images that site users can click on to be taken to the relevant pages. This enables customers to shop by style - a great selling tool to appeal to those driven by aesthetics and/or influenced by trends.
How lookbook is often presented
Shop the look
With Shop the Look, you can use your industry expertise and styling know-how to link hero products with matching items and accessories via your store’s admin system, creating entire looks for your customers to buy.
The matching items are displayed within a Shop the Look section on applicable product pages, allowing customers to easily add them to their basket - and select sizes and options where required - all from one page.
Shoppable lookbook
Shoppable lookbooks are a great way to showcase your collections within styled settings to deliver a strong visual experience, and they’re particularly effective for online retailers within the fashion, apparel and lifestyle sectors.
Well designed and carefully curated lookbooks can not only strengthen your brand image and convey the overall theme of your collections, they can also engage shoppers and encourage them to make a purchase by showing products being worn or used in situational shots, often coordinated with complementary items.
With our Shoppable Lookbook, which we can set up for you with either a magazine or a grid layout, you can turn visual content into sales by creating your own shoppable galleries.
Via your store’s admin system, you can upload a range of images to be displayed in a lookbook format and add summary descriptions to be displayed alongside them. You can also link the images to multiple product pages on your store, enabling customers to easily click on the items they’re interested in, land on the relevant product pages, and add the items to their basket - an ideal selling tool to convert customers who are driven by aesthetics or influenced by trends.
