When The Wild Tribe, a Canadian paddleboard brand, decided to revamp their Shopify store, they faced a common challenge shared by many growing eCommerce brands: how to scale design and boost conversions without relying on developers or costly external help.
Using Foxify Page Builder, James and his team rebuilt their entire storefront with a stronger focus on conversion-driven design, speed, and user experience.
The results spoke for themselves. Within months of launching their new Foxify-powered site, The Wild Tribe saw:
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A 120% improvement in conversion rate — a remarkable gain for their high-value paddleboard products.
- Shopify’s green speed ratings, with 85 performance points and a perfect 100 in SEO and best practices, ensure the site ranks higher in search and delivers a smoother browsing experience.
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Significantly faster page launches and updates, thanks to a streamlined workflow that eliminated the need for outside developers.
For James, Foxify became more than just a design tool — it was a game-changer that gave his brand creative control, faster execution, and measurable growth.
About The Wild Tribe: Adventure Born in the Wild North
The Wild Tribe is a Canadian paddleboard brand founded by James Bourassa, built from a deep love for the outdoors and the spirit of adventure. Inspired by Canada’s rugged wilderness, the brand celebrates those who dare to step beyond comfort and thrive in nature.
They design and manufacture high-quality, affordable paddleboards and accessories, tested in harsh Canadian conditions for real-world performance. Guided by values of sustainability and community, The Wild Tribe sources ethically, supports local jobs, and invests in protecting the waterways their customers love to explore, creating durable, accessible gear that truly reflects their mission to help more people to “explore their wild”.
As the brand grew, The Wild Tribe wanted its online presence to match the same strength, quality, and authenticity as its products. That’s when they realized their existing Shopify setup couldn’t fully keep up with their evolving goals, and it was time for a change.
A Growing Brand Held Back by Limited Tools
As The Wild Tribe evolved from a passion project into a recognized name among paddleboarders, their online store struggled to match their growth. They needed more flexibility, faster performance, and stronger conversion results, but their existing setup made that difficult.
Here’s what held them back before switching to Foxify:
Limited Design Flexibility
The Wild Tribe wanted a website that reflected their adventurous spirit — clean layouts, full-width imagery of their paddleboards in action, and immersive storytelling sections showing life on the water.
But Shopify’s default builder couldn’t deliver that level of design control. It limited them to basic layouts and static content blocks, making it difficult to create dynamic pages with videos, comparison sections, or custom product callouts.
Even simple updates, displaying side-by-side product highlights, adding custom callouts for product benefits, or creating dynamic landing pages required coding or developer help. That meant slower execution, higher costs, and less creative freedom — the exact opposite of what a fast-moving outdoor brand needs.
They needed a builder that offered creative freedom without technical barriers, enabling them to bring their vision to life quickly and confidently.
Conversion Rates Below Expectations
Selling premium paddleboards means every page needs to build trust and excitement. But their old store layout made it difficult to highlight key product details, benefits, and social proof effectively, which caused drop-offs before checkout.
Some key products were stuck at about 0.6% conversion rate. They needed a layout designed for conversion, one that highlighted value, built credibility, and made the path to purchase effortless.
Slow Site Performance
As visuals and product ranges expanded, page load times started to climb. A slower store meant potential customers lost patience, especially mobile visitors browsing on the go.
Since Shopify measures performance through speed scores, The Wild Tribe’s previous setup fell short of the “green” benchmark. A faster, optimized website wasn’t just a nice-to-have, it was essential to keep users engaged and improve ranking on search results.
The team needed a performance-optimized solution that could handle high-quality content while keeping the site fast and responsive.
Costly and Time-Consuming Updates
Even with some technical knowledge, the Wild Tribe team couldn’t code every new page or seasonal layout from scratch. Outsourcing to developers slowed down their release cycles and increased costs, which clashed with their agile approach to marketing and product launches.
They need a solution that lets them test ideas, launch updates, and iterate pages on their own timeline, without being dependent on external help.
Foxify — The Perfect Solution for The Wild Tribe’s Growth
The Wild Tribe already knew the FoxEcom ecosystem and had seen how well its tools helped Shopify brands grow. So when Foxify Smart Page Builder was introduced, the team immediately saw its potential to solve their biggest challenges — and to help them maximize conversions without adding complexity.
What drew them in was Foxify’s unique blend of creative freedom, conversion-driven design, and accessible pricing. Unlike generic page builders, Foxify offers industry-specific capabilities designed around how real shoppers browse and buy, from high-impact product storytelling for outdoor and lifestyle brands, to layouts that build trust for premium-priced products.
For The Wild Tribe, that meant they could finally design the immersive, performance-ready pages they’d envisioned: pages that looked great, loaded fast, and actually converted.
Design Freedom Without Code
Foxify gave The Wild Tribe full creative control over their site. Its intuitive drag-and-drop editor allowed the team to build any page layout they envisioned, from immersive hero banners to rich product storytelling sections, without writing a single line of code.
Instead of relying on rigid templates, James and his team could customize every visual and layout element to highlight what made their paddleboards unique. This flexibility allowed them to create a cohesive experience that reflected both the quality of their products and the lifestyle they promote.
Conversion-Focused Structure
Using Foxify’s conversion-optimized templates and prebuilt CRO sections, The Wild Tribe rebuilt their pages around clear CTAs, persuasive storytelling, and trust-building visuals. The new structure guided visitors effortlessly from product discovery to purchase — with immediate results.
The impact was immediate. Their conversion rate increased by over 120%, especially impressive for some high-priced products (from 0.59% to 0.9%). Foxify helped them create the kind of clarity and trust that high-ticket customers need before making a purchase.
If you’re looking to achieve the same results, Foxify equips your store with all the tools to convert more visitors into buyers — from dynamic page layouts to proven CRO design elements. You can build confidently, test quickly, and launch pages that not only look stunning but sell smarter.
👉 Start building with Foxify for free today and see how conversion-focused design can transform your Shopify store.
Lightning-Fast Performance and Better SEO
Foxify’s clean code and performance-optimized architecture ensure that rich visuals never slows down performance. After migrating their site to Foxify, The Wild Tribe achieved Shopify’s green speed rating and a strong Performance Score of 85 on Google PageSpeed Insights — along with perfect 100 score in SEO and Best Practices.
The Wild Tribe’s faster site not only improved user experience and reduced bounce rates but also boosted their SEO visibility and organic reach, allowing more adventure seekers to discover their brand naturally.
Faster Launches, Lower Costs
With Foxify, the team no longer needed external developers or long turnaround times for updates. They could now build, test, and publish new pages in hours instead of days, freeing up time to focus on selling and product innovation.
The drag-and-drop workflow simplified everything, from launching seasonal landing pages to experimenting with new CRO layouts. This autonomy helped The Wild Tribe operate more efficiently while reducing development costs.
Reliable Support When It Matters
Beyond the product itself, The Wild Tribe highlighted Foxify’s dedicated customer support as a key reason for their success. Whenever they encountered a challenge or custom need, the Foxify team responded quickly to find a solution.
With Foxify, The Wild Tribe gained more than a design tool, they gained a long-term partner that empowered them to build a faster, more profitable, and better-performing Shopify store. Their website now reflects exactly what their brand stands for: freedom, quality, and the power to go further.
The Wild Tribe’s results show how the right page builder can do more than refresh a website — it can redefine how a brand grows online. With Foxify, they built a faster, higher-converting store that captures their adventurous spirit and turns visitors into loyal customers.
Explore more real stories from brands growing with Foxify at customer success stories.
