Design Without Limits: How Terra Sol Turned Brand Creativity into 400% More Traffic with Foxify

Terra Sol Studio is a design-first company that creates sustainable packaging with the look and feel of fashion and art. They needed a Shopify store that reflected the same creativity and care as their physical products — but standard templates kept forcing them into cookie-cutter designs.

With Foxify - a Shopify page builder designed for industry-specific conversion - Terra Sol moved from “boxed-in” to brand-true. They combined a blank-canvas workflow with ready-made templates, saved their best sections into a reusable library, and shipped cohesive pages faster.

Results at a glance:

• Traffic surged more than 400% in a month after moving to Foxify
  
• Bounce rate improved by ~10% as visitors explored more pages
  
• Consistent praise from customers, partners, and other brands for a site that feels unique and authentic
  

Let’s see how they empowered their site with Foxify.

The Brand Behind the Story: Meet Terra Sol Studio

Terra Sol Studio, founded by designer Louise Sykes, is an Australian packaging brand that blends design, culture, and sustainability into everyday items. They believe that even simple products like cups and lids can be transformed into experiences that feel thoughtful and artistic.

Partnering with EcoPHA, Terra Sol created the first Australian-made PHA products, which are home- and marine-biodegradable. Their mission is to prove that sustainability and creativity can coexist, returning safely to the earth while elevating how people experience ordinary items.

They supply to cafés, universities, hospitals, and global brands that see design as part of their identity. For Terra Sol, packaging is also a tool for storytelling, connection, identity and atmosphere.

At its core, Terra Sol’s value is simple: even a coffee cup can tell a story when design is intentional. That philosophy required a strong online presence that can maintain the same identity forward.

Continue to see what their difficulties are when building their site, and how they overcome them with Foxify. 

Stuck in the Box: How Templates Held Back Terra Sol’s Creativity

From the beginning, Terra Sol had a clear brand vision. Their packaging spoke the language of design, culture, and sustainability. But online, that vision stalled. The Shopify themes and builders they tried left them boxed in, unable to translate their identity into a digital experience.

Generic Templates Weakened Brand Identity

Standard templates made their store feel generic, stripping away the uniqueness that set Terra Sol apart. For a design-led brand, this lack of originality diluted their message and weakened how visitors perceived the brand.

Limited Customization Blocked Creativity

Colors, spacing, and graphics were difficult to control, so they couldn’t capture the finer details of their identity. For a brand known for turning packaging into art, those limitations meant their online presence felt out of sync with their offline identity.

Rebuilding Sections Slowed Iteration

Iteration was slow and frustrating because each new design idea meant starting from scratch. Instead of refining their design, the team was stuck repeating work just to test new layouts. This not only drained creative energy but also made it harder to keep the site cohesive over time.

Engagement and Conversion Fell Short

Most importantly, the site was not converting at its potential. When a store looks like every other, visitors bounce sooner and spend less time exploring. Louise and her team knew their website wasn’t pulling its weight, it wasn’t showcasing their value or encouraging deeper engagement.

What Terra Sol needed was clear: a solution designed for brands that value creativity and conversion. One that could free them from rigid templates, speed up iteration, and give them control over the details — while keeping the whole store polished and consistent.

Building a Digital Experience: How Foxify Turned Ideas Into Reality

When Terra Sol went searching for a page builder, they were looking for a tool that matched their identity: creative, design-first, and uncompromising. Other apps had left them boxed in, but Foxify stood out because it offered something rare — freedom and performance in the same platform.

Foxify offered unmatched flexibility, allowing Terra Sol to start with a blank canvas and experiment freely. At the same time, ready-made templates helped keep the site cohesive and aligned with their branding goals. The tool gave Terra Sol the space to express their design vision, while also helping them build a site that performs. 

Here’s how their challenges were solved.

Breaking Free from Templates with a Blank Canvas

One of Terra Sol’s biggest frustrations was feeling trapped by cookie-cutter layouts. No matter how hard they tried, their store ended up looking like countless others. Foxify solved this with its true blank-canvas editor and drag-and-drop elements anywhere, no rigid rows or columns. This let the team craft pages that looked entirely their own while still leveraging Foxify’s 100+ high-converting templates as a starting point when needed.

By combining blank-canvas freedom with templates they could customize to any degree, Terra Sol built a site that finally reflected their unique aesthetic. The payoff was immediate: traffic surged 400% in a single month, showing that originality attracts attention.

Regaining Design Control with Advanced Editing Tools

Rigid tools had blocked Terra Sol from achieving pixel-perfect detail. Foxify’s detailed design controls with inline text editing, flexible resize and spacing, stack and grid layouts, and auto-alignment… gave them the precision to fine-tune every section and graphic.

This level of control brought the online store in line with their physical packaging, making it feel polished and professional. Visitors responded by staying longer, which helped cut bounce rate by around 10%.

Saving Time with Reusable Section Templates

Repetition was a major drain. Every time Terra Sol wanted to test a new design, they had to rebuild sections from scratch. With Foxify, they used the Saved Assets feature to turn their best designs into reusable templates — from simple banners to complex product sections. This allowed them to maintain consistency while drastically speeding up page creation.

Foxify's Saved Assets feature

But Foxify didn’t stop there. The team also made use of Layout Templates, a feature that lets merchants save and reuse entire page structures. Instead of starting from a blank page each time, Terra Sol could load a ready-made layout containing their preferred headers, footers, and content structure, then swap in new images and copy. This kept their workflow fast, consistent, and scalable across the whole site.

Foxify's Layout Templates feature

What Terra Sol discovered here points to one of Foxify’s biggest strengths: a design system built for brands that prioritize creativity. For creative and design-driven businesses like Terra Sol, this tool saves time while ensuring brand language and visual consistency across all pages. At the same time, Foxify is flexible enough to serve different industries, from fashion and lifestyle to tech and food service, because its templates are designed with conversion in mind.

Other builders often force merchants to choose between being fast or being on-brand. Foxify bridges that gap by allowing you to create pages that align with your vision and perform effectively.

Try Foxify for FREE to give your brand a chance to shine like Terra Sol!

Experimenting Freely with Drafts and Duplication

Before Foxify, testing new layouts felt risky and time-consuming. Foxify’s draft mode and duplication tools removed that barrier. Terra Sol could clone existing pages, adjust layouts, and preview changes in real time — all without affecting the live site.

This seamless workflow gave them the confidence to experiment more often. Instead of hesitating, they leaned into iteration, refining their design until it was both beautiful and high-performing.

Telling Their Story with Flexible Content Blocks

Perhaps the most important shift came in storytelling. Terra Sol’s old site failed to convey their brand philosophy. It functioned as a store, but it didn’t capture the artistry and sustainability that defined the brand. Foxify’s dynamic content blocks, rich visuals and 250+ pre-designed sections gave them the ability to combine visuals, animations, and copy into layouts that felt immersive and brand-led.

The result was a site that didn’t just sell, it communicated Terra Sol’s belief that even an everyday coffee cup can tell a story. Visitors noticed the difference — many of their customers, partners, and other brands described the experience as refreshing, artistic, and true to Terra Sol’s identity.

Beyond the metrics, the internal shift was just as powerful. For the first time, Terra Sol felt that their online presence matched the same high creative standards they upheld offline: creative, sustainable, and unforgettable. Meanwhile, they also recorded signs of remarkable growth in conversion.

Brand-True Design that Performs

Terra Sol’s journey shows what happens when a design-first brand gets the freedom to build without compromise. With Foxify, they moved from constraints to creativity, from generic to unmistakable, and from static pages to results.

If you’re a brand that cares about storytelling, craft, and conversion, Foxify gives you the tools to build a store that looks right and optimize conversion for your industry.

Explore more success stories of other merchants for ideas you can apply today, and open Foxify and start building your next high-performing page.