Print on Demand (POD) has become a game-changer in the eCommerce world, allowing businesses to offer customized products without the burden of holding inventory. This model is especially ideal for those starting an online store, minimizing upfront costs and enabling a focus on unique, personalized items.
Australia has become a particularly lucrative market for print on demand products. E-commerce spending in 2024 skyrocketed to another record high of AU$56.07 billion. With more Australians shopping online, especially for eco-conscious and one-of-a-kind items, POD is positioned to meet this demand. Let’s dive into the most popular and profitable print on demand products Aussies are buying and why they’re so successful.
Top 10 Profitable Print on Demand Products in Australia
As we explore each product, we’ll examine why it’s considered high-margin, identify the main buyers, and share tips on making each product even more unique and appealing to Australians.
T-shirts and Apparel
Apparel, especially T-shirts, is one of the most cost-effective print on demand products due to low production expenses and high resale value. Globally, custom T-shirt sales are projected to surpass USD 10 billion by 2025, with an annual growth rate of 6.3%. This is largely driven by consumers’ love for unique, personalized clothing.
According to Market Research Future, Australians love relaxed, casual wear that reflects their personality and style. T-shirts and casual apparel hold special appeal in Australia’s POD market because they align with the nation’s laid-back, outdoorsy culture. Customized T-shirts with local themes, such as Aussie wildlife or beach life, resonate with many buyers, from teens to adults.
Australia’s hot climate also supports this demand, as T-shirts are versatile for everyday wear. Many Aussies use print on demand T-shirts to represent causes, celebrate events, or display humor, which makes this category even more relevant. For all these reasons, t-shirts and casual apparel are definitely one of the most popular print on demand products in the Australian landscape.
Source: Printify
Furthermore, there are 61% of Australians are willing to pay more for sustainable products. The advice for you here is to consider eco-friendly products for added value. Using organic cotton or recycled materials can make your T-shirts stand out. Highlighting the sustainable aspect can justify premium pricing, enhancing both appeal and profit margin.
To further enhance popularity, offer T-shirts that cater to local pride. Themes that emphasize Australian values—such as humor, environmentalism, or the love for beach life—can help boost appeal across multiple demographics.
Source: printnatural.com
👀 You might want to read: 6 Challenges of Selling Print on Demand Hats and How to Overcome
Activewear
The market size of the Fitness and Athletic Clothing Stores industry in Australia is $4.1billion in 2024. There are 278 businesses in the Activewear Stores industry in Australia, which has grown at a CAGR of 2.6 % between 2019 and 2024. The annual population estimate for Adults 15+ participating in Fitness/Gym activities was 6,791,968 (or 33.8% of the Adults 15+ population).
Australia has a strong fitness culture, with many people enjoying outdoor activities and exercise. Common activities include surfing, running, hiking, and yoga, etc. This creates a high demand for practical and stylish activewear. Custom activewear products with motivational slogans, unique designs, or themes from local nature are famous among fitness-minded Australians who appreciate individuality and quality.
Source: Printify
Furthermore, the "athleisure" trend—where activewear is worn for workouts and casual, everyday activities—became popular in Australia. This makes activewear a trending print on demand item in Australia.
Source: fitprint.co
These have proven the success of the activewear industry in the landscape and show the potential to be the most popular print on demand product in Australia.
Just like t-shirts, to further increase print on demand activewear product’s popularity, consider collaborating with fitness influencers or local athletes. This marketing strategy can help boost brand visibility and authenticity, especially among younger Australians who look to social media for style inspiration.
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- How to Create an Omnichannel Marketing Strategy for Retailers in 2025
Baby products
Print on demand baby products like blankets, onesies, and bibs carry a high perceived value, making them ideal for gift-giving and allowing for premium pricing.
Industry revenue has grown at a CAGR of 5.7 % over the past 5 years to reach an estimated $1.6bn in 2024.
Source: IBIS World
Print on demand baby products are popular in Australia for several vital reasons. First, they cater to the strong gift-giving culture, especially during events like baby showers, birthdays, and holidays. Australians tend to seek out unique print on demand products or custom gifts that show thoughtfulness, and custom baby items fit perfectly into this trend.
Additionally, Australian parents, like many others, want safe and high-quality products for their children. Print on demand baby products made with quality materials, such as soft cotton or hypoallergenic fabrics, appeal to parents who prioritize comfort and safety for their infants. This focus on high-quality materials can elevate these products from simple necessities to cherished keepsakes, increasing both demand and the potential profit margin.
Customization, like adding a child’s name or birthdate, enhances this emotional attachment, making products more meaningful. Personalized baby products also appeal to parents who want to make items uniquely theirs, helping them feel more connected to their child’s belongings. This demand for personalization aligns well with POD’s capabilities and makes each purchase feel special, driving repeat sales and customer loyalty.
Source: Baby steps London
In short, parents often seek the best print on demand products that can both capture their child’s early years and be safe for the babies. This means they’re willing to invest in quality products.
Grandparents, aunts, uncles, and friends are also frequent buyers of these personalized items, creating a broad market base for POD sellers targeting baby products.
So, to further boost the popularity of your print on demand baby products, emphasize comfort and quality in product descriptions. Promoting hypoallergenic materials, gentle fabrics, or safety certifications can make these products even more appealing to parents.
Additionally, creating baby gift bundles—such as a set with a custom onesie, bib, and blanket—can increase the perceived value and make these items ideal for gifting, further expanding your market and boosting average order values.
Print on demand baby product bundle Source: Juju + Stitch
Pet Accessories
Australians are pet lovers, with 69% of households owning at least one pet. The rising trend of “furkids”—where pet owners treat their pets as a family—makes pet products one of the most popular print on demand products in this country.
Source: Animal Medicines Australia
Australians are willing to spend more on products that reflect their pets’ personalities, needs, and even styles. This insight makes the print on demand pet products the prime choice for Australian pet owners.
Additionally, pet owners frequently look for unique print on demand items that differentiate their pets or add a personal touch. Print on demand pet accessories, such as collars with the pet’s name or blankets with specific color patterns, cater to this desire, giving pet owners a way to showcase their pet’s personality.
Pet owners are typically repeat buyers who purchase multiple items over time, increasing customer lifetime value.
Print on demand pet products like accessories are also popular as gifts, both for the pet owners themselves and for friends or family members. For example, POD pet blankets or food bowls are practical yet thoughtful gifts ideal for pet birthdays, adoption anniversaries, or holidays. This broadens the market reach, as these products appeal to pet owners and gift buyers, expanding the potential customer base for POD sellers.
Source: Merchize
Pet owners prioritize durability and comfort in pet products. They look for accessories that last. Durable, pet-safe materials can attract their attention. For instance, collars with reinforced stitching and soft, washable pet beds improve quality. This results in satisfied customers, positive reviews, and repeat purchases.
To capitalize on this market, focus on high-quality materials that ensure durability and comfort, which resonate with pet owners who seek practical, long-lasting products. Offer personalization options such as pet names, colors, or breed-specific designs.
You can also create bundles that combine a few pet essentials—like a collar, tag, and blanket—to increase the perceived value and encourage customers to purchase more items.
Eco-friendly products
Almost 50% of Australian shoppers now actively consider sustainability when purchasing. Eco-friendly items rank among the best print on demand products due to their strong market preference. This allows POD sellers to set higher prices, improving profit margins while catering to a socially conscious audience.
Australia is seeing a shift toward eco-friendly shopping. Consumers, particularly Millennials and Gen Z, prefer products with less environmental impact. Items like reusable bags, bamboo utensils, and stainless steel water bottles show a demand for waste-reducing products. By offering eco-friendly print on demand items, sellers can meet these preferences and provide sustainable choices.
Source: Print KK
Folding Reusable Grocery Bags - Source: Print KK
The POD model is perfect for eco-friendly products because it reduces waste. Items are only made when someone places an order, so there’s no need for extra stock sitting around and less risk of unsold products. This approach appeals to environmentally conscious shoppers who care about reducing waste.
POD also lets sellers offer products made from eco-friendly materials, like organic cotton, recycled paper, or biodegradable plastics, which many Australians find attractive. Print on demand model also allows for greener printing methods, like water-based inks and energy-saving printing, which help reduce pollution.
Print on demand bamboo utensil set Source: Fenigo
For Australians looking to support local, eco-conscious POD options, suppliers like The Print Bar offer sustainable choices, including organic materials and ethical printing practices that are gentle on the environment.
📚 Further Reading: The Best Australian Print on Demand Companies for Entrepreneurs in 2025
To make eco-friendly products even more appealing, focus on quality and durability in your product descriptions. Highlight the specific eco-friendly aspects and explain how each product contributes to sustainability. Emphasize the on-demand nature of POD, which reduces waste by only producing what’s needed.
Home Decor
According to IBIS World, online home furnishing sales in Australia revenue has grown at a CAGR of 16.8 % over the past 5 years, to reach an estimated $1.7bn in 2024.
Print on demand home decor products, such as custom wall art, pillows, and blankets, are considered some of the most profitable print on demand products because they allow customers to add a unique touch to their spaces. These items are also popular with gift buyers who want meaningful, personalized presents, making them some of the best print on demand products to offer.
Source: Contrado
The POD model allows sellers to offer diverse design options without keeping a large inventory. Each item is made to order, minimizing waste and storage costs while giving customers customizable decor that suits their tastes.
Expand your offerings by allowing customers to create multi-piece sets or matching collections. For example, offer coordinated pillow and blanket sets or a series of wall art prints that work well together. This option encourages customers to buy multiple pieces, boosting the average order value and creating a cohesive look for their spaces.
Matching print on demand wall arts - Source: Merchize
👀 You might like to read: How to Sell Print-on-Demand Candles on Shopify (2025)
Mugs and Drinkware
Mugs and drinkware are affordable to produce yet highly customizable, making them high-margin print on demand products. As popular gift items, custom mugs have a broad appeal for both personal and gifting purposes, allowing for easy price markups.
Australians appreciate practical yet unique print on demand products, and custom drinkware offers a way to combine function with personal style. Personalized mugs with names, designs, or meaningful quotes are particularly popular, especially for everyday items like coffee mugs or reusable drink bottles.
Print on demand coffee mugs - Source: Etsy
The print-on-demand model allows endless creativity in drinkware designs without needing inventory storage. Offering personalization options (like names or custom text) directly on the product increases perceived value and makes each purchase feel unique.
To make mugs even more attractive, consider bundling them with related items like coasters or tea accessories. Seasonal designs or limited-edition collections aligned with Australian holidays can also boost sales, as they tap into buyers looking for unique, timely gifts.
Jewelry and Accessories
Jewelry is one of the most profitable print on demand products because it has a high value in customers’ eyes - but doesn't cost much to make. Sellers can charge more for personalized options, like engraved names or initials, especially for items with special meaning. This makes jewelry one of the best print on demand products for those who want to earn higher profits.
Australians strongly prefer unique and meaningful jewelry, often choosing items that signify personal milestones or are given as gifts. Customizable pieces like necklaces and bracelets cater to a broad audience, including young adults and gift buyers searching for special, one-of-a-kind items.
Source: ShineOn
The print on demand model is ideal for jewelry as it allows sellers to offer diverse styles without maintaining large amounts of inventory, effectively reducing costs while offering extensive personalization options. Jewelry's lightweight nature also makes it easy and economical to ship, keeping logistical expenses low and making it a lovely product for POD businesses.
To enhance the product's value and appeal, use quality materials such as stainless steel or gold plating. Offering designs inspired by Australian motifs or symbols can further attract customers, as locally themed pieces resonate with domestic buyers and appeal to tourists looking for distinctive keepsakes.
📚 Further Reading: The Ultimate Guideline to Start a Print on Demand Jewelry Business on Shopify
Phone Cases
Phone cases are a cost-effective print on demand product with a strong demand in Australia.
The Australian phone accessories market is projected to grow steadily, driven by frequent phone upgrades and Australians’ preference for personalized, stylish accessories.
The Australian mobile phone accessories market size was 90.75 million units in 2023 and is predicted to reach 127.47 million units by 203o, with a CAGR of 4.3% from 2024 to 2030.
Source: Next Move Strategy Consulting
Australians, especially younger consumers, see phone cases as both protective and a way to showcase personal style. Customizable cases with Australian-themed designs, such as native flora, coastal scenes, or city landmarks, appeal to a broad audience who want to display local pride or individuality.
Source: Etsy
With POD, each case is produced as ordered, allowing sellers to test and introduce new designs regularly to keep up with consumer preferences.
To boost appeal, consider offering compatibility with a range of popular phone models in Australia. Highlight personalization options—such as adding names or custom colors—to make each case unique. Seasonal or limited-edition designs can create urgency, driving repeat purchases from customers who enjoy updating their accessories to match current trends.
Stationery and Office Supplies
The Australian stationery and supplies market size reached USD 1.82 billion in 2023. The market is expected to grow at a CAGR of 3.4% between 2024 and 2032, reaching USD 2.46 billion by 2032.
Moreover, the broader Australian office supplies industry is valued at approximately USD 3.7 billion in 2024, reflecting strong demand across categories like stationery, office furniture, and desk essentials.
Australians, particularly professionals and students, value customized stationery that adds character to their workspace. Popular choices include custom notebooks, planners, and pens, blending functionality with a unique, personalized touch that appeals to those who seek distinctive, tailored items for everyday use.
Source: Etsy
Print on demand allows sellers to offer a variety of customizable designs without a large upfront inventory. Each item is produced as ordered, enabling sellers to respond quickly to trends with seasonal or themed designs, while minimizing waste and storage costs.
Offer diverse styles—from minimalist to vibrant—to cater to different tastes. Bundling items, like a notebook and pen set, can increase order values and create a cohesive product experience. Limited-edition collections for back-to-school or holiday seasons also drive interest and create a sense of urgency for customers seeking unique, exclusive stationery.
Custom Leather Office Supply Gift Set. Source: Etsy
How to sell print on demand products in Australia?
Starting a POD store in Australia is straightforward with platforms like Shopify, which simplifies setup and management. Here’s a quick overview of the process:
- Choose a POD Platform: Select a reliable POD platform that integrates with Shopify for seamless order management.
- Find a Supplier: To minimize shipping times, look for a supplier with facilities in Australia.
- Set Up Payment and Shipping: Offer multiple payment options and reliable shipping to meet customer expectations.
- Design and Upload Products: Create unique print on demand designs that resonate with Australians.
📚 Further Reading: How to Build a Successful Print on Demand Business in Australia
If you’re ready to launch your POD business, Shopify is an excellent choice for getting started. And when you begin your Shopify journey with FoxEcom, you’ll receive the Minimog theme as a special thank-you.
This theme is designed with beginners in mind, offering easy-to-use features that make building a visually appealing storefront simple and stress-free. Starting with Shopify and Minimog ensures that your POD business has a professional look from day one, setting you up for success.
Learn more about Shopify and Minimog theme:
Tips for Marketing Print on Demand Products
Marketing is essential for POD success. Here are some tried-and-true strategies tailored to the Australian market
Optimize Your Storefront
A well-designed, mobile-friendly, and SEO-optimized storefront is essential for attracting customers. Highlight popular POD items, seasonal collections, or limited-edition products on your homepage to capture attention. Ensure navigation is intuitive on both desktop and mobile, as many Australians shop on their phones.
Use high-quality images and clear descriptions to showcase custom print on demand products like T-shirts, mugs, and home decor. Real-life mockups help customers visualize items in their spaces. Optimizing for SEO and mobile improves visibility and creates a smooth, engaging shopping experience that drives conversions.
We recommend the Minimog theme!
Minimog is fully optimized for speed, performance, and of course its modern design, and customizable features. Minimog is a Shopify theme that can integrate tools that can boost sales, such as Upsell options, Pop-ups, and Countdown Timers. It is perfect for print-on-demand businesses with SEO-optimized, aiming to differentiate themselves and deliver an exceptional customer experience. Other than that, Minimog is built with M-commerce success in mind, Minimog takes excellent care of your mobile experience.
Compared to other themes, Minimog provides all the essentials for creating an ideal POD website for just $88, with a lifetime access option. But you can have it free if you start a Shopify account via this link below:
Having a beautiful storefront is not enough. To make your products more attractive and persuasive, use FoxKit - The AIO Shopify Upsells, Cross-sells, & Sales-boosting App. FoxKit is a powerful sales-boosting app that offers all the essential tools you need to increase your revenue. It enhances customer experience, boosts engagement, and improves search engine visibility. With features like back-in-stock alerts and customizable size charts, FoxKit ensures your site is both functional and successful.
Leverage Social Media
Social media is a powerful tool for promoting print on demand products, especially on visual platforms like Instagram, Facebook, and Pinterest. Share high-quality images and videos of your products in real-life settings to help customers envision them in their own lives. Engaging content, such as behind-the-scenes videos, product demos, or customer testimonials, can further boost interest and engagement.
Source: TeeinBlue
Partner with local Australian influencers to expand your reach, especially for niche products. For example, eco-conscious influencers can promote sustainable items, while pet influencers can showcase custom pet accessories. Targeted ads on social media can also help drive traffic to your store, attracting a wider audience.
Consistently posting, interacting with followers, and using popular Australian hashtags can improve brand visibility, making it easier for new customers to discover and connect with your POD brand.
👉 You don't want to miss: Best Strategies for Social Retail and Social Commerce in BFCM 2024
Target Local Holidays and Events
Incorporating Australian holidays and events into your marketing strategy can help capture local interest. Australia has unique holidays like Australia Day and significant events such as the Melbourne Cup and ANZAC Day, which provide opportunities for limited-edition POD designs or special discounts. For instance, you might launch an “Australia Day” collection featuring themed T-shirts, drinkware, or home decor.
Source: Redbubble
Holiday-specific items can also be promoted ahead of Christmas, Father’s Day, and other critical shopping times when Australians seek unique print on demand gifts. Limited-edition collections tied to these events create urgency and drive seasonal sales, encouraging customers to shop while items are available.
📚 Further Reading:
- Ultimate Guide to Holiday Marketing: Strategies, Ideas, and Tips to Succes
- Gift with Purchase: Free Holiday Gifts Guide on Shopify to Grow Revenue
Utilize Email Marketing
Email marketing is an effective way to engage and retain customers in the POD market. Send regular updates about new product launches, exclusive collections, and special discounts to keep customers informed. Personalized emails based on past purchases can increase engagement and drive repeat sales, making email marketing an invaluable tool for building customer loyalty.
Implement strategies like abandoned cart reminders, thank-you emails with discounts for future purchases, and exclusive offers for loyal customers. A well-executed email marketing strategy helps nurture long-term relationships, increasing the likelihood of repeat purchases and referrals.
👉 You might also like: 20+ Best Holiday Email Marketing Strategies & Examples
Choosing the Right Print on Demand Products for Success
Australia’s POD market is full of potential for sellers looking to offer personalized, high-quality products. With the rising demand for sustainable, unique, and locally themed items, choosing the right products can set your business up for success.
Testing various products and exploring what resonates best with your target audience will ensure a steady path to growth. By focusing on quality, personalization, and relevance to local trends, you can build a successful print on demand business that stands out in the Australian market.
