GolfClubs4Cash Ltd is one of the biggest second-hand golf equipment suppliers in Europe. They specialize in buying and selling high-quality used golf gear for golf enthusiasts. Although most of their business takes place on their online store, they faced a set of challenges with their website.
Using a Shopify 1.0 theme, their website was dull and slow with cluttered layout, and poor structure. It could hardly keep customers on-site for a long time. And above all, the website didn’t reflect their brand identity. How could a brand survive in this crowded market when it left no impression in customers’ minds?
Understanding this problem, GolfClubs4Cash sought a solution. And everything was resolved when they turned to our powerful combination: the Minimog theme, Foxify page builder, and FoxKit app.
The outcome? A remarkable 80% increase in traffic and over 30% boost in sales.
Let’s explore how they make the most of our powerful trio to grow their business!
The Story of GolfClubs4Cash
In 2012, GolfClubs4Cash launched with a bold mission to make golf accessible, affordable, and sustainable.
They buy second-hand golf equipment from golfers, paying them in cash or store credit. After cleaning and repairing the items, they resell them through their online store. Their business provides a win-win for customers and the environment.
With these values, they quickly spread their name among UK golf players. Now, they are the UK’s fastest-growing second-hand golf retailer and Europe’s largest supplier of used golf equipment.
The Challenges of GolfClubs4Cash
Although GolfClubs4Cash is a successful business in the UK, it still encounters some challenges when building a solid online presence.
1. Branding limitations
GolfClubs4Cash, primarily an online seller, struggled to showcase its brand identity due to design limitations in its outdated Shopify 1.0 theme. As a result, the look and feel of their website didn’t express their brand identity.
It takes 5-7 brand impressions before someone will remember your brand, but their website at that time left no impression on customers.
Being an eCommerce company, they understand what it means. As more than half of customers are more likely to buy from brands they recognize, no brand awareness means fewer sales, and they might lose their place in the market.
2. Lead generation and engagements
Generating leads and keeping potential customers engaged was another major challenge. One of the key marketing strategies to nurture leads is blog posts. However, their blog post design wasn’t optimized for user experience and SEO.
Thus, they couldn’t capture readers' attention effectively. Even when they managed to drive the blog traffic, the outdated and uninspiring design didn’t keep visitors engaged.
3. Lack of conversion optimization
GolfClubs4Cash wants to make the most of all touchpoints to convert leads to buyers. Their blog posts, primarily focused on golf equipment, are an ideal space for this.
However, the old theme doesn’t provide many features to convert visitors. At that time, the design limitations blocked them from leveraging their content to boost conversions. The leads nurtured from blog posts hardly converted into their customers.
4. Mobile responsiveness issues
With an increasing number of customers shopping on their smartphones, mobile responsiveness is critical. GolfClubs4Cash understood that, and they wanted to build a mobile-friendly website.
Unfortunately, their outdated theme didn’t offer mobile-optimized design and features. They had put much time, effort, and money into mobile optimization, but their website still didn’t work properly.
Why GolfClubs4Cash Choose Minimog x Foxify x FoxKit
With all the challenges they had to face, GolfClubs4Cash almost lost its place on the market. They knew they needed to find a solution to renovate their website as soon as possible.
In the first place, GolfClubs4Cash was searching for a new Shopify 2.0 theme to replace the outdated one. During this time, they came across glowing reviews for the Minimog theme and decided to explore it in detail. They quickly realized Minimog was exactly what they were looking for a fast-loading theme with stunning design and powerful features.
When using Minimog, they came upon FoxKit - All in One Sales Boost app, which was bundled with the theme at the time. They found that FoxKit's upsells and cross-sells were perfect for their strategies, so they gave it a try.
Their positive experience with Minimog and FoxKit made them eager to explore more tools from FoxEcom. They decided to dig deeper when they saw Foxify on the Minimog listing. Impressed by the UX, design, and function of Foxify, they decided to move completely from their current page builder - PageFly, to Foxify.
Foxify provided them with a clean, engaging, and professional layout for blog posts that they use to nurture leads. Its 1-click editor and highly customizable sections helped them quickly create thousands of blog pages. It also offered high-converting sections to effectively convert their visitors to landing pages and blog pages.
What makes them happier with their choice is the recent update of Foxify. The new visual editor makes their design process even faster and easier.
Another key factor in their decision was the professional and responsive support team behind these solutions. The support and dedication of the FoxEcom team made them a reliable partner to work with. Whenever they can’t find the setting they need, the support team always guides them in using the products to get the best results.
How GolfClubs4Cash Overcome Challenges with the Best Shopify Theme and Apps from FoxEcom
1. Brand-Centric Website Design with Minimog and Foxify
GolfClubs4Cash wanted to build beautiful pages that showed their brand's focus on sustainability, affordability, and quality. By doing this, they aimed to leave a strong impression and boost brand awareness.
They achieved this target by smartly using the powerful design tools from FoxEcom: Minimog theme and Foxify Page Builder.
They used Minimog to design their homepage, collection, product, and landing pages to reflect their identity. With Minimog settings, they can set up their brand color for background, texts, buttons, etc, across all pages. They keep a green color scheme to represent golf and sustainability. They also used simple fonts for a professional yet approachable feel.
With Minimog, they also created a clean layout with an easy-to-use menu to improve navigation. They also added a sticky header with their logo on every page, making the site functional and memorable for visitors.
Then, they used Foxify to revamp their blog page and landing page designs, aligning them with their brand. Foxify allowed them to set global styles for fonts, colors, and buttons, ensuring every new page had a consistent design that matched their identity. Foxify’s ability to create static sections also helped them sync their designs across all blog pages.
2. Boosting Engagement and Lead Generation with Foxify
The ultimate combo from FoxEcom also helps GolfClubs4Cash nurture more leads by upgrading the blog page design.
With Foxify, GolfClubs4Cash created a clean, structured layout for blog pages. Each blog starts with a large banner image to grab attention, followed by a well-organized format of subheadings, paragraphs, and images to enhance readability. One key feature they added was a product recommendation section, turning blog reading into a shoppable experience. This keeps readers engaged and encourages them to explore more pages in the store.
They also implemented a static newsletter section for all blog pages. This section was designed in their brand color - green - with a golf-related image to reflect their identity. This helps them build an email list and nurture more leads. Additionally, they included a blog recommendations section at the end of each post, encouraging readers to dive into more of their content.
With this clean and engaging design, GolfClubs4Cash attracted more readers and kept them onsite longer. They also generated more leads with the newsletter subscription.
Besides, with the sticky header from Minimog, this blog page design makes it easier for customers to explore their store and products. By combining the design elements of Foxify and Minimog, GolfClubs4Cash successfully turned readers into leads.
3. Smart Product Recommendations with FoxKit and Foxify
GolfClubs4Cash smartly combined the design and power of the best Shopify apps from FoxEcom to boost sales.
With Foxify, they added a "Featured product collection" section in strategic places within their blog posts to recommend related products. For example, in the blog reviewing Taylormade gear, they inserted a Taylormade collection. This section allows customers reading about the brand to click directly on featured products and go to the product page. It streamlines the shopping experience and encourages immediate purchases.
In addition, they used FoxKit’s Product Recommendations power and customized it with hidden meta fields to target upsells. For instance, they created Headcover upsells that appear when products from the same fulfillment location are in stock. Since their golf clubs are often limited to single quantities and divided between two locations, this targeted upsell ensures that only items in the same location are recommended, reducing shipping costs and improving customer satisfaction.
4. Mobile-Optimized Design for On-the-Go Shoppers
GolfClubs4Cash also uses FoxEcom’s tools to create a mobile-first design to attract more users.
Being one of the best Shopify themes, every page and section created with Minimog is mobile-optimized by default. Thus, it took GolfClubs4Cash almost no time to optimize their website.
GolfClubs4Cash used Foxify to upgrade layouts, making them beautiful and responsive across devices. Foxify enabled them to create device-specific designs to ensure a smooth experience for desktop and mobile users.
The upselling features of FoxKit, like product recommendations and cart countdown, work perfectly on mobile devices. Hence, their website not only looks stunning on mobile but also boosts sales effectively.
The seamless integration of Minimog, Foxify, and FoxKit allowed them to enhance their mobile traffic and sales.
The End Results
By combining the power of the Minimog theme, Foxify app, and FoxKit app, GolfClubs4Cash achieved remarkable results. Here is what they have achieved in just over 6 months:
1. Doubled Traffic and Leads
GolfClubs4Cash saw a 100% increase in traffic volume to their revamped blog designs. The sleek, professional design improved readability and made their content more appealing. Thus, they can attract more visitors to their blog posts.
It also encouraged new users to spend more time on their website. The result is the time spent on their blogs has risen by over 100 percent in the last quarter. The longer these users explore their website, the easier they become leads.
With the rise of traffic and engagement time on the blog, GolfClubs4Cash successfully nurtured more leads and expanded its email marketing list. This means they can have more opportunities to convert these leads into buyers and increase their sales in the future.
2. Over 100% Growth in Mobile Traffic
Another standout result was the dramatic rise in mobile traffic. Thanks to the mobile-optimized layouts created with Foxify, “mobile views have also risen to over 100%,” GolfClubs4Cash reported.
The user-friendly website for mobile shoppers attracted a larger number of mobile visitors. As about 50% of eCommerce shoppers now shop on mobile, this growth in mobile traffic can further expand their customer base and boost their mobile sales.
3. 30% Increase in Sales
The strategic use of product recommendations and upselling techniques resulted in a significant lift in sales. Stephen Scanlan - eCommerce Manager of GolfClubs4Cash, shared, "We have seen an upsell in promoted product types by at least 30% in 2 months.”
They turned content readers into paying customers by leveraging Foxify and FoxKit. By showcasing relevant products within blog posts with Foxify and optimizing upsells FoxKit, they transformed casual readers into loyal customers while staying true to their mission of promoting high-quality second-hand golf gear and sustainability value.
This growth wasn’t just about numbers; it reflected a deeper connection with their audience, who resonated with GolfClubs4Cash’s values of sustainability and affordability. With a website that now fully embodies its mission, GolfClubs4Cash fostered stronger customer relationships, making every sale an opportunity to reinforce its commitment to a more sustainable future in golf.
Unlock Your Store’s Potential Like GolfClubs4Cash Did!
GolfClubs4Cash's journey with the Minimog theme, Foxify app, and FoxKit app showcases the power of a well-integrated Shopify solution. With the FoxEcom combo, they upgraded their website’s design, enhanced mobile responsiveness, and integrated intelligent sales-boosting features. They achieved a remarkable 80% increase in leads, doubled their blog engagement time, boosted mobile traffic by over 100%, and saw a 30% rise in sales. Their site now reflects their brand identity more effectively while providing customers with a seamless, engaging experience.
If you’re ready to take your eCommerce store to the next level, try the powerful combo of Minimog, Foxify, and FoxKit. Whether you’re looking to build a beautiful, responsive website or boost your sales with advanced marketing features, this trio offers everything you need to succeed.
Start transforming your store today - boost traffic, increase conversions, and scale your business like GolfClubs4Cash with Minimog, Foxify, and FoxKit.
