10 Best Summer Products to Sell in 2024

best summer products to sell

Are you searching for ideas for summer products to sell?

If so, look no further!

This guide will help you learn how to find the most popular summer products for your store.

Additionally, we've compiled an extensive list of trendy summer items that could potentially make a splash in 2024. Let's explore them together!

How to Find the Best-Selling Summer Products

1. Google trends

Using Google Trends is an excellent method for staying updated on summer product trends. By monitoring relevant keywords and topics, you can gain insight into current search patterns.
how to find best selling summer products
The tool enables the comparison of the popularity of various products, assisting in the decision-making process of which ones to prioritize. Furthermore, Google Trends provides valuable insights into market trends and consumer behavior, allowing for informed decisions regarding pricing for trending summer products or adjustments to marketing strategies.

Learn more about how to use Google Trends to find trending products to sell:

2. Social media

Uncovering trending products might feel like a quest for hidden treasures, but you have a valuable ally in social media. Leverage platforms such as Instagram, Facebook, and Pinterest to identify current trends. Explore which products are generating excitement and tailor them to fit your niche.

For example, Instagram serves as a rich source of winning products. Hashtags play a crucial role on Instagram, widely used to enhance the reach of organic posts and embraced by influencers. Consequently, your product exploration on Instagram should begin with a focus on relevant hashtags.

You can conduct searches using specific summer-related hashtags like #summerproducts, #summervibes, #summershop, or #summersale. Alternatively, search a single hashtag, such as #summerproducts, and check all the results below recommended by Instagram.
how to find popular summer products
To simplify the process, consider utilizing hashtag generator tools like Ritetag or Hashtagify to identify suitable hashtags for your product search.

Examining these hashtags enables you to pinpoint numerous prospective successful products for testing on your online store. Yet, not all the products encountered in your search can be considered immediate winners.

It's essential to categorize the products based on audience engagement metrics (such as likes, comments, views), pricing, and the product's functionality (those addressing consumer needs or problems).

Find out more:
How to find trending products on Facebook
How to find trending products on Pinterest

3. Competitors

When seeking trending products to enhance your online store, a strategic approach involves examining the best-selling items of your competitors. The objective is not to replicate but to understand what resonates with consumers in your specific market niche.

Here's a step-by-step guide you can follow to discover trendy products through competitors:

  1. Begin by compiling a list of your foremost competitors - businesses within your domain sharing a similar target audience or offering akin product lines.
  2. Explore the websites of each competitor and pinpoint their 'Best Sellers' section, typically located in the main navigation menu or easily discovered through a brief site search.
  3. Take notice of the showcased products and identify any recurring patterns, such as the consistent appearance of specific items across diverse websites.
  4. Assess the product features that may contribute to their popularity. Evaluate whether they are more budget-friendly, incorporate advanced technology, or align with recent trends in consumer behavior.

10 Top-Selling Summer Items to Sell in 2024

1. Tote bags

top selling summer items in 2024

Tote bags stand as evergreen summer items as being consistently popular in the market year-round. Notably, there was a significant rise in demand during the summers of 2022 and 2023, indicating that this product is anticipated to maintain its popularity into the summer of 2024.

Tote bags reign supreme in summer for their versatility. They transform from beach companions to stylish shopping bags, carrying essentials with ease, while offering a canvas for personal expression through vibrant designs or custom touches.

tote bags as popular summer products

2. Beach toys

best summer products

Following our list of best summer products is a beach necessity – the beach toy. As evident from the provided screenshot, there has been a significant increase in the demand for beach toys during the past 2 consecutive summer seasons.

Beach toys serve as summertime staples because they unleash the inner creativity of a child (and, let's face it, an adult)! The simple act of building sandcastles with buckets and shovels, tossing around a frisbee or beach ball, or burying a sibling in the sand sparks endless hours of fun and cherished memories under the sun.

beach toys as top summer items

3. Sunglasses

Here's another on the list of best-selling summer products for you!
top selling summer items
Google Trends shows that interest spikes for sunglasses during the summer months in both 2022 and 2023. Therefore, this is also one of the worthy summer items for you to consider this year.

Sunglasses are summer's top sellers for a winning combination of function and fashion. They shield your eyes from the sun's harsh glare, protecting them from harmful UV rays. Polarized lenses offer extra protection and reduce squinting, making those long summer days even more enjoyable.

But sunglasses are more than just practical. With classic aviators, trendy cat-eyes, or sporty wraparounds, they add a stylish touch to any summer outfit. They make an excellent cross-selling choice when paired with other products in your store, particularly if you offer items like clothing, shoes, and accessories.

For instance, pairing sunglasses with fashionable clothing or coordinating them with stylish accessories like hats or handbags creates a cohesive and polished look.

Additionally, suggesting complementary products, such as trendy footwear or matching accessories, enhances the overall shopping experience for your customers.

By strategically combining sunglasses with other summer items in your inventory, you not only complete the style but also encourage customers to explore and purchase multiple products, contributing to increased sales and customer satisfaction.

Pro tip: Leverage FoxKit app to create custom recommended products

Unlock the potential of FoxKit, an all-in-one sales-boosting app designed for your Shopify store.

With features such as upsells, cross-sells, and various sales-boosting capabilities, FoxKit enables you to seamlessly showcase related items on product pages. This strategic promotion of additional products is executed without causing distractions for your customers.

add related products to product pages

FoxKit's user-friendly interface empowers you to effortlessly customize recommended products, ensuring a cohesive and appealing look alongside the target product. This not only entices customers to add more items to their cart but also significantly amplifies sales.

Learn how to create custom recommended products with FoxKit in this video and elevate your cross-selling strategy.

4. Portable fans

best selling summer products for sell
These fans can be among the most popular summer products for online selling. An apparent jump in searches for portable fans on Google Trends is evident, particularly in June and July for 2 consecutive years 2022 and 2023.

Portable fans are must-haves for beating the summer heat. From handheld fans offering a quick blast of cool air to wearable neck fans granting hands-free relief - there's a portable option for everyone. Stroller fans keep little ones comfortable, while powerful desk fans bring a refreshing breeze to your workspace – making them the perfect summer lifesavers.

5. Waterproof bags

top selling summer products to sell
This item has been popular throughout the years, but it still saw a notable increase in July, as shown in the chart above.

Waterproof bags are great summer items. A camping expedition or a weekend getaway to the beach wouldn't be fully equipped without the inclusion of waterproof bags. They are synonymous with summer adventures. Dry bags keep gear protected during kayaking or boating trips. Versatile waterproof backpacks are ideal for hikes that might end at waterfalls, while compact waterproof phone cases let you capture underwater shots worry-free.

Floating waterproof bags even ensure your valuables don't sink if accidentally dropped overboard. No matter the adventure, waterproof bags offer the ultimate protection for a carefree summer.

6. Beach towels

popular summer items to sell
There is a significant difference in the popularity of the beach towel during the summer months compared to the rest of the year, with a surge observed from May to July in both 2022 and 2023. Although it's too early to inquire about the top-selling summer items in 2024, beach essentials like beach towels are a reliable choice.

Whether you're soaking up the rays, drying off after a dip, or claiming your sandy spot, they provide comfort and style. From quick-drying microfiber towels perfect for active days to oversized plush cotton towels for ultimate relaxation, there's a beach towel for everyone.



7. Flip flops

top selling summer products to sell in 2024
Observe the 'flip flop' trend – it experienced a significant upswing starting in May during both previous years, reaching its peak in June and July. Given that this product is exclusively popular in summer months, you might want to contemplate including it in your list of top summer products to sell in 2024.

Flip flops are the epitome of summer footwear. They're lightweight, breathable, and perfect for those carefree beach days or casual strolls. Their ease of slipping on and off makes them ideal for transitions from sand to boardwalk. With endless colors, styles, and designs, flip flops offer comfort and a touch of summery fun to your step.

8. Lunch boxes

Any list of 'Best-selling summer products for sale' wouldn't be comprehensive without the inclusion of a lunch box.

summer products best selling
According to Google Trends, the popularity of lunch boxes witnessed a considerable rise from May to August in both 2022 and 2023.

Lunch boxes are popular summer items because they keep food and drinks fresh and cool during endless adventures. Insulated lunch bags are perfect for picnics and beach days, while bento-style boxes or lunch totes with compartments offer organized packing for work or school lunches.

Reusable options are eco-friendly; it would be perfect if you offer fun prints and patterns to allow your customers to add a personal touch.

9. Ice cream makers

The next item on the list of top-selling summer items in 2024 is ice cream makers.
trending summer products to sell
Summer is that time of the year when everyone craves a refreshing drink or ice cream, right?

This sentiment is validated by the Google Trends graph showcased above, demonstrating a peak in interest towards ice cream makers at the onset of summer. This suggests that incorporating this product into your online store in 2024 could be a lucrative addition to your product range, presenting an opportunity for potential success.

10. Summer dresses

The final item on our 'best summer products' list is summer dresses.

Examine the Google Trends chart provided below, and you'll observe a surge in popularity during the summer season:
popular summer items to sell
As the temperature rises, the demand for summer dresses soars, making them one of the best summer products.

Maxi dresses, with their flowing designs, are perfect for beach outings or evening events. Sundresses, known for their casual elegance, are ideal for day-to-day wear. Additionally, off-the-shoulder and strapless dresses offer a chic and breezy aesthetic, keeping wearers cool in the heat.

From bohemian styles to trendy shirt dresses, the diverse categories of summer dresses ensure there's a top-selling option for every fashion-forward individual during the warm season.

Revitalize Your Website Aesthetics with a Summer-Inspired Design

Give your online store a summer makeover with a fresh and vibrant design that captures the essence of the season. Here are three tips to create a summer-style page for your website design:

  • Summer color palette: Infuse your website with the colors of summer by incorporating shades like bright yellows, blues, greens, and oranges. These colors evoke feelings of warmth, sunshine, and happiness, instantly creating a summery atmosphere for your visitors.
  • Banners to showcase summer promotions: Place banners strategically throughout your website to highlight summer sales, hottest arrivals, and best summer offers. Use eye-catching graphics and compelling copy to grab attention and entice visitors to explore your seasonal promotions.
  • Incorporate summer-themed graphics and imagery: Enhance the visual appeal of your website by adding summer-themed graphics, images, and illustrations. Choose images of beaches, palm trees, sunsets, and other summer scenes to create a cohesive and immersive experience for your audience.

Pro Tip: Elevate Your Design with Foxify's Ready-to-Use Templates

Take your website design to the next level with pre-made templates from Foxify Smart Page Builder app. Foxify offers a variety of templates tailored for each season, including summer. By using these templates, you can easily infuse summer vibes into your store, adding freshness and seasonal flair without the need for extensive design work.
using templates to design a summer style page
Discover the diverse choices at your disposal and select a template that aligns with your brand identity and aspirations. Foxify's ready-made templates offer a time-saving solution, effortlessly blending the seasonal theme into your Shopify store.

Effortlessly enhance your website aesthetics, leaving a lasting impression on your customers with a professionally crafted and seasonally chic online store.

Wrapping Up

In the realm of summer sales, your online store becomes a gateway to attract customers, facilitate quick orders, and enjoy a remarkable conversion rate. Always prioritize your customers' needs and desires when selecting top-selling summer products, ensuring that your offerings resonate with their preferences.

Whether opting for stylish accessories like tote bags, sunglasses, or fun beach essentials like toys and towels, your store becomes a vital part of customers' joyful summer experiences. As an online business owner, being a contributor to these cherished moments is a truly rewarding accomplishment!



Lucy Nguyen

Lucy is a dedicated writer specializing in technology and B2B eCommerce. When she's not weaving words into captivating content, she enjoys wandering the streets with a camera in hand, capturing enchanting moments through her lens. This pursuit is a tremendous source of inspiration, fostering and nurturing her creativity.