A recent survey by Clarify Capital found that 56% of Americans trust Amazon more than any other brand, far outpacing competitors like Walmart at 44% and Target at 36%. Macy's, Albertsons, and Lowe’s lag behind with just 22% of the votes. In 2024, selling on Amazon has never been more competitive - or more rewarding. With over 200 million Prime members and a global user base in the hundreds of millions, Amazon continues to dominate the online marketplace. Whether you’re an experienced seller or a beginner, staying ahead with the right strategies is essential for selling on Amazon and growing your business.
Advanced Amazon Keyword Research for Higher Rankings
To sell more on Amazon, the foundation of your strategy should be built on thorough and advanced keyword research. Why? It's how the algorithm works!
Amazon's A10 algorithm determines which products customers see first when searching the platform. Unlike Google or Bing's search engines, A10 focuses solely on matching products to shoppers' needs, rather than providing general information.
Source: Nuvo Retail
In another way, you can understand A10 functions as a sophisticated matchmaking system, connecting shoppers with relevant and desirable products. To do that, keywords must be tailored within the Amazon product listing optimization and make sure it matches customer search queries.
Start by using tools like Helium 10, Jungle Scout, SEMrush, or Ahrefs to discover high-traffic keywords relevant to your products.
Helium
Helium 10 is an all-in-one suite of tools designed specifically for Amazon sellers. It offers a wide range of features that help with product research, keyword optimization, product listing optimization, and overall Amazon SEO strategy.
Helium 10 provides Amazon sellers with tools to find profitable products, optimize their listings, monitor sales performance, and conduct keyword research. Key features include Black Box for product research, Cerebro for keyword research, and Frankenstein for keyword processing.
Source: zeamzseller.com
Pros:- Offers a wide range of tools for different aspects of Amazon selling.
- Easy to navigate, even for beginners.
- Includes advanced features like Refund Genie for repayments and Inventory Protector to prevent over-ordering during promotions.
- This can be expensive, especially for small businesses or new sellers.
- The number of tools and features can be overwhelming for new users
Jungle Scout
Jungle Scout is a powerful tool primarily used for product research on Amazon. It helps sellers identify profitable niches and products by providing detailed sales data and analytics.
Jungle Scout allows users to explore and analyze Amazon’s vast marketplace to find high-demand, low-competition products. It also offers keyword tracking, supplier databases, and sales analytics.
Source: Andrew Minalto
Pros:
- Providing reliable sales estimates and data.
- Excellent for tracking products and monitoring their performance over time.
- Includes a robust supplier database for sourcing products.
Cons:
- Focuses heavily on product research, so it may lack some of the broader functionality found in Helium 10.
- While powerful, it can be costly for small sellers, especially when opting for premium features
SEMrush
SEMrush is a comprehensive SEO tool that is widely used for online marketing, including keyword research, competitor analysis, and site auditing. While not an SEO Amazon-specific tool, it can be valuable for Amazon sellers looking to optimize their off-Amazon marketing strategies.
SEMrush offers tools for keyword research, backlink analysis, content marketing, and competitive research. For Amazon sellers, it can be particularly useful for identifying trending keywords and analyzing competitor go-to-market plans.
Source: OuterBox
Pros:
- Offers in-depth competitor analysis and keyword tracking. This might offer broad marketing plans beyond Amazon
- Useful for sellers who are also managing a blog or website to drive traffic to their Amazon listings.
Cons:
- This is not an Amazon SEO tool so it may lack the focused features of Helium 10 and Jungle Scout.
- This can be overwhelming for users primarily focused on Amazon, with many features unrelated to Amazon selling.
Ahrefs
Ahrefs is a highly regarded SEO toolset used for keyword research, backlink analysis, and competitive research. Like SEMrush, it’s not a based-Amazon SEO tool but can be a powerful resource for improving search engine rankings and driving external traffic to Amazon listings.
Ahrefs excels in backlink analysis, keyword research, and content gap analysis. It’s often used to optimize websites and content for better search engine visibility, which can indirectly benefit Amazon sales.
Pros:
- One of the best tools for analyzing backlinks and understanding competitors’ links map.
- Offers a powerful keyword research tool that can help with broader SEO strategies.
- Great tool to identify opportunities to create content that ranks well in search engines.
Cons:
- Not Amazon-Specific like SEMrush, it’s not tailored specifically for Amazon sellers.
- One of the most expensive SEO tools might not be justified if the primary focus is Amazon selling.
Knowing these 4 basic steps of researching keyword process will help you better implement your Amazon SEO strategies:
- Pick any of the tools you like. You can do some research online to help select one as per your requirements.
- Find 3-4 seed keywords that best describe which product you're selling. For example, ‘apple corer’ would be your keyword if you’re selling apple corer.
- Create a detailed list of all the keywords you want to rank for.
- Add the relevant keywords to your Amazon listings.
Make sure to check the search volume, competition level, and other important factors when creating the keyword list. Remember, it’s not just about finding keywords with the most searches - focus on those with high relevance and lower competition.
When you’ve finished identifying your target keywords, incorporate them strategically into your product titles, descriptions, and bullet points. This will help your products appear in relevant searches, driving more traffic and ultimately increasing sales.
Pro Tip: Keep an eye on keyword trends containing economic, cultural, and seasonal factors. This helps you stay adaptable and ensures your listings remain relevant throughout the year.
Create High-Converting Amazon Product Titles
Headings do matter. In fact, the Copy Blogger's Brian Clark says 8 out of 10 people will read the headline, but only 2 will read the rest.
The reason is that your product title is often the first thing potential buyers notice, making it crucial to craft a title that is both informative and compelling. A well-optimized title not only attracts clicks but also helps your product rank higher in Amazon search results.
When it comes to writing a product heading or title that sells on Amazon, there is a specific rule you should follow to make the title high-converting.
Source: FoxEcom
With this format, you add the right keywords in the right order and make the heading attractive, easy to understand, and optimized. Buyers can understand your product with a single blink.
For example, instead of just listing a product as "Stainless Steel Water Bottle," you could use: “HydroMax Stainless Steel Water Bottle – 32 oz, Leak-Proof, Insulated for Hot & Cold Drinks.” This title is written following the format which includes the brand name, features, and keywords searched by potential buyers.
Pro Tip: When creating a correct Amazon-SEO product headline, always stick to Amazon’s best practices:
- Keep It Short: Stay within the 80-character limit.
- Follow Formatting Rules: Use title case and avoid all caps for a professional look. For example, use “High-Performance Laptop” instead of “HIGH-PERFORMANCE LAPTOP.”
- Avoid Promotions: Skip phrases like “free shipping” in titles to prevent listing suppression.
- Use Numerals: Utilize numerals rather than words, for example, “3-Pack Socks” instead of “Three-Pack Socks.”
- Simplify Variations: Leave size and color details out of the title and include them in the appropriate sections.
Craft Persuasive Product Descriptions
Next up is writing compelling product descriptions which is crucial for driving sales on Amazon. PickFu revealed that 87% of consumers believe product descriptions are very important or extremely important when buying something on Amazon.
Product descriptions serve as a bridge between your product and the buyer’s needs. That's why, they should be clear, concise, and focused on benefits rather than just features.
Rewrite your product titles in simple yet easy-to-read words and include the keywords you find in strategy #1.
Also, by highlighting what makes your product unique and why it's the best choice, you can significantly increase conversion rates. Instead of simply saying, "This is a stainless steel water bottle," emphasize the benefits: "Stay hydrated throughout the day with this durable, stainless steel water bottle that keeps your drinks cold for up to 24 hours. Ideal for outdoor activities or long workdays, its sleek design fits perfectly in your bag or car cup holder."
Additionally, use bullet points for key features and benefits to enhance readability.
- Start Strong: Begin each bullet point with a capital letter for a polished and consistent look. For example, use “Waterproof Design” to highlight key features.
- Numerals Usage: Use numerals for numbers to improve readability. For instance, write “3-Speed Settings” instead of spelling out the number.
- Spell Out Measurements: Communicate measurements by spelling out units, such as “10 inches tall,”
- Punctuation and Symbols: Avoid using hyphens, periods, symbols, or exclamation points in bullet points to maintain a clean and straightforward presentation.
- Exclude Specific Information: Focus on product features only. Do not include company
Source: AMALYTIX
Pro tips: You can either manually rewrite the product description or use an AI paraphrase tool for this purpose.
This tool uses advanced AI and NLP algorithms to understand the text and rephrase it while keeping the original meaning intact.
Source: Paraphrase Tool
New to Amazon SEO tactics? Learn from this informative article!
📚 Best Practices To Improve Your Amazon SEO In 2024
Maximize Sales by Doubling Down on Amazon Bestsellers
Steve Jobs taught an important “the 30% rule” to the marketers on returning to Apple in 1997. He found that Apple was involved in too many niches.
He examined the product roadmap and found that only 30% were good and performing well. The remaining 70% were ‘bad’ products, and the company didn’t need them. He stopped the production of these 70% products and focused only on the 30% of products.
The rule stays true until today, to increase your revenue on Amazon by doubling down on products that are already performing well. Instead of spreading yourself too thin across multiple niches, focus on the products that consistently generate sales.
Source: Amazon
Review your Amazon sales reports regularly to identify these bestsellers. When it is done, consider expanding your product line with variations (such as different colors or sizes) or bundling these products with complementary items to increase their appeal to sell more on Amazon.
Source: extensiv
Additionally, it’s equally important to identify underperforming products. If a product isn’t selling well, consider discontinuing it or reworking its listing to better align with market demand. This will free up resources to focus on what’s working.
Pro Tip: Don’t just stick with what’s working - look for emerging market opportunities. Staying ahead of trends can help you capture new customer segments before your competitors do.
Expand to New Amazon Global Marketplaces
Amazon operates in over 20 countries worldwide, Amazon does nearly $700 billion in product sales worldwide and offers over 350 million products including those from third-party sellers.
There are 46% of Amazon sellers in the United States have at least one additional international marketplace, mentioned in the 2024 State of the Amazon Seller Report. Furthermore, with an enormous global marketplace, taking chances and expanding your business to international marketplaces is a powerful way to increase your sales.
Source: ECom Crew
Before expanding, conduct thorough market research to understand the demand for your products in different regions. Products that sell well in the U.S. may need adjustments to meet the preferences of customers in Europe or Asia.
After getting your promising markets, you can use Amazon’s Fulfillment by Amazon (FBA) service to handle logistics, ensuring that your products reach customers quickly and reliably. There are about 82% of international Amazon sellers use this program to reduce shipping costs and improve customer experiences.
Fulfillment by Amazon (FBA) allows you to outsource order fulfillment to Amazon, providing your customers with free, two-day shipping via Prime. When you enroll in FBA, you send your products to Amazon’s worldwide network of fulfillment centers. Amazon then takes care of picking, packing, and shipping your orders, along with managing customer service and returns.
Pro Tip: Consider tailoring your product listings to the local language and cultural preferences of each marketplace. This is called global localization, a method that helps you quickly adapt and increase your sales in a brand new market.
Optimize Amazon Advertising for Maximum Sales
Do you know you can create sponsored product ads on Amazon? Like any other platform, Amazon can provide you with better overall results if you can pay to play, and this happens through ads.
Amazon’s advertising platform is a powerful tool that can help you boost product visibility and drive more sales. However, to get the most out of your ad spend, it’s essential to approach Amazon ads strategically.
Answer 3 following questions before running your Amazon ads:- Which product do you want to advertise?
- How much can you pay per click per ad?
- On which keyword do you want to display ads?
Source: Merch Jar
By selecting the products you want to advertise and setting a clear budget for your campaigns. Use your keyword research results and list out all the relevant keywords you think would go well for your ads, ensuring they reach the right audience.
To run Amazon advertising, you can read the instructions in:
🔥 Getting started with sponsored ads to help grow your Amazon business
Once your ads go live, closely track the performance. There are metrics you need to pay attention to like like click-through rates (CTR), conversion rates, and cost per click (CPC). Make sure to tweak your bids and targeting on a regular basis to maximize the performance of your campaigns and achieve even better results.
Consider running A/B tests on your ad copy, images, and targeting strategies. This can help you identify what works best for your audience, leading to more efficient use of your advertising budget.
👀 You might also like:
- Using eCommerce SEO and PPC to Attract More Customers
- 24 eCommerce KPIs and Metrics You Need to Keep Track for Success
Pro tip: Whether you’re running ads on Amazon or any other platform, such as Google, to sell your products, there are times when you need taglines. Not everybody can write creative taglines to attract customers or leave a long-lasting impression.
You can try the AI sentence generator for this purpose. This tool can understand the instructions and can generate text accordingly.
Source: AI sentence generator
Consider Using Shopify and Amazon Combination
While Amazon is an incredible platform for reaching a massive audience, it's wise to diversify your sales channels. Expanding your eCommerce business across both Shopify and Amazon can be a game-changer, allowing you to tap into the strengths of both platforms and maximize your sales potential.
Source: Folio3 eCommerce
Shopify offers direct integration with Amazon through the Shopify Amazon Sales Channel. This feature allows you to sync your inventory, product listings, and orders across both platforms, ensuring consistent pricing and availability.
With the integration, you can manage your inventory from one central dashboard on Shopify, reducing the risk of overselling and keeping your stock levels updated in real time across both platforms.
Source: Shopify
While Amazon connects you to millions of active buyers, Shopify lets you build a branded online store that serves as the hub of your business. By listing your products on Amazon and directing traffic back to your Shopify store, you can increase brand visibility and capture more sales.
Moreover, you can use Shopify's powerful marketing tools to create email campaigns, retargeting ads, and SEO-optimized content that drives traffic to your Amazon listings and Shopify store. For example, you can offer exclusive promotions on Shopify while leveraging Amazon's advertising options to capture new customers.
Source: Native Union
Native Union - A direct-to-consumer (DTC) brand known for its premium tech accessories and lifestyle products successfully integrated its Shopify store with Amazon, resulting in a 35% increase in overall sales. By leveraging Amazon's vast customer base and Shopify's customization options, they created a cohesive multi-channel experience that attracted and retained customers.
Source: Amazon
This strategy not only diversifies revenue streams but also enhances the ability to scale their business effectively across multiple channels.
👀 Read more: What is D2C? An Ultimate Guide to Launch a Shopify D2C Brand
To Sum Up
Selling on Amazon in 2024 requires a blend of advanced strategies and continuous optimization. Start with comprehensive keyword research to ensure your listings are visible to the right audience. Focus on maximizing the potential of your best-selling products, create compelling and optimized product titles, consider expanding to global marketplaces, and run targeted Amazon ads will further enhance your chances of success.
And if you're looking to diversify, consider adding Shopify to your sales strategy. By implementing these expert tips, you'll be well-equipped to navigate the competitive landscape of Amazon and achieve significant growth.
