Flaska is a pioneering company dedicated to enhancing the quality of drinking water through its specialized drinkware. With a mission centered around sustainability and wellness, Flaska strives to offer products that resonate with health-conscious consumers.
However, when targeting the Spain market, they encountered some problems with the store’s performance. Recognizing the need to optimize their Shopify store, Flaska seized the opportunity presented by FoxKit.
Following the adoption of FoxKit, Flaska witnessed notable successes, with a 100% increase in average order value and at least a 10% increase in conversion rate and revenue.
Let’s explore the success story of Flaska with FoxKit!
The Story of Flaska
Meet Flaska, a visionary company revolutionizing hydration with their innovative reusable glass water bottles. What sets Flaska apart is their unique approach to water treatment, employing a proprietary TPS procedure to "structure" water molecules, thereby offering a range of health benefits to their customers.
Founded in 2010 in Slovenia, Flaska emerged from a desire to offer a healthier and more sustainable hydration solution for individuals leading active lifestyles. Over the years, Flaska has steadily grown its team and product line, introducing new bottle models and sizes to cater to diverse consumer needs. As demand for their products surged, Flaska expanded its reach beyond Slovenia, venturing into international markets worldwide.
One of Flaska's key target markets is Spain, where they have established a significant presence. The expansion into Spain reflects Flaska's commitment to making its innovative hydration solutions accessible to consumers across the globe.
Read their brand story here.
The Challenges of Flaska
Despite Flaska's successful expansion into the Spanish market in 2012, they encountered several challenges with their website that hindered their growth trajectory.
1. Low Average Order Value (AOV)
Flaska struggled to achieve satisfactory AOV figures on its website. Despite offering high-quality and innovative products, their customers were not consistently purchasing at higher value levels, impacting their overall revenue potential.
2. Loss of sales due to product stockouts
Flaska faced the issue of losing potential customers who were interested in their sold-out products. This not only resulted in missed sales opportunities but also led to potential customer dissatisfaction and reduced brand loyalty.
Why Flaska Chose FoxKit
Upon encountering challenges with their website's performance, Flaska embarked on a quest for a solution that could address their pressing issues. It was during this search across the vast landscape of the internet that they stumbled upon FoxKit - All-in-one Sales Boost Shopify app.
When asked why they chose FoxKit, Flaska happily shared some of the main reasons for their decision:
1. Robust features aligned with their requirements
What drew Flaska to FoxKit was its comprehensive suite of features perfectly aligned with their objectives. FoxKit - All-in-one Sales Boost promised to not only boost their Average Order Value (AOV) but also to effectively re-engage customers who had previously abandoned their carts due to product stockouts.
Flaska recognized FoxKit as a holistic solution packed with the necessary tools to propel their sales initiatives forward, thus making it a well-thought-out choice for their business needs.
2. Exceptional support team
Moreover, having previously experienced the exceptional support provided by the team behind Minimog Next-gen Multipurpose Shopify theme, Flaska harbored a sense of trust and confidence in FoxKit's capabilities. This positive past experience led to their decision to give FoxKit a try.
How FoxKit helps Flaska
FoxKit proves to be instrumental in Flaska's journey towards optimizing their eCommerce performance and overcoming their challenges. Here's how FoxKit contributed to Flaska's success:
1. Boost conversions with Variant Group Images
The Variant Group Images feature of FoxKit enabled Flaska to associate multiple images with specific variants of their products. This streamlined the product pages, presenting customers with only the relevant images based on their selected variant.
The result? A clean and professional browsing experience that simplified product exploration for customers, ultimately leading to an increase in conversion rates. Flaska praised this feature as "brilliant," highlighting its effectiveness in enhancing their website's user experience.
2. Increase AOV with In-Cart Offer and Free Shipping Goal
Leveraging FoxKit's In-Cart Offer power, Flaska implements a strategy to recommend related products to customers with a 10% discount, enticing them to add additional items to their carts. This tactic not only encouraged upsells but also contributed to an increase in average order value (AOV) by prompting customers to purchase more items per transaction.
Furthermore, Flaska utilized FoxKit's Free Shipping Goal feature, setting a target order value of $70 - equivalent to the value of 2 standard Flaska products. This smart offer served as an incentive to spend more, ultimately leading to the rise of AOV.
Like 84% of customers in the market, Flaska’s customers added more items to their carts to meet the minimum order limit for free shipping.
With FoxKit, Flaska successfully capitalized on this consumer behavior to further drive up their AOV and incentivize larger purchases.
3. Win back customers with Back-in-Stock Alerts
To address the issue of customers leaving due to product stockouts, Flaska implemented the Back-in-Stock Alert feature by FoxKit.
By encouraging customers to provide their email addresses to receive notifications when desired products were restocked, Flaska effectively minimized the loss of customers and potential sales.
This proactive approach not only kept customers informed but also instilled confidence that their preferred products would become available again, fostering customer loyalty and retention.
The Results
Following the application of FoxKit - All-in-one Sales Boost, Flaska experienced a remarkable transformation in its eCommerce performance, yielding significant results across various key metrics:
Increase conversion rate by 10%
Through the strategic utilization of FoxKit's features, Flaska experienced a notable uptick in their conversion rate, achieving a remarkable 10% improvement. This surge in conversions validated the efficacy of FoxKit in optimizing Flaska's website and driving higher levels of customer engagement and purchase intent.
Reduced customer attrition by 10%
One of the key successes attributed to FoxKit was a notable reduction in customer attrition. By implementing strategies to re-engage customers through back-in-stock alerts and enhancing the overall shopping experience with variant group images, Flaska successfully retained 10% more customers compared to previous periods. This decline in customer attrition underscored the effectiveness of FoxKit in fostering customer loyalty and satisfaction.
Double AOV
Through the implementation of in-cart offers, free shipping goals, and other conversion optimization strategies facilitated by FoxKit, Flaska witnessed a staggering 100% increase in AOV. This substantial growth in AOV not only contributed to enhanced revenue generation but also reflected the effectiveness of FoxKit in driving larger and more valuable transactions.
In addition to the above metrics, the sales manager of Flaska Spain also confirmed that “Everything almost improved by at least 10%”.
Join Flaska in FoxKit’s happy tribe
In conclusion, Flaska's journey with FoxKit is a testament to the power of innovative eCommerce solutions in driving tangible business results. By partnering with FoxEcom and harnessing the capabilities of FoxKit, Flaska not only overcame their initial challenges but also achieved remarkable improvements across critical metrics.
Install FoxKit for free today and join other Shopify businesses like Flaska in optimizing conversions, increasing average order value, and fostering customer loyalty!
